Brainstorming.

-An Inter-active Teaching Technique

Dr V.K.Maheshwai Ph.D Pallavi Singh M.Ed Dr Saroj Agarwal Ph.D
Principal Lecturer Senior Lecturer
D.I.M.S Meerut D.I.M.S. Meerut D.I.M.S. Meerut
India India India

Brainstorming is a great technique for generating creative ideas.

Generally performed in groups, it's a fun way to get lots of fresh ideas
out on the table and get everyone thinking and pulling together
Brain storming is a technique which is valuable for the stimulation and generation of
ideas and the facilitation of their expression. The purpose of the procedure is to promote
a quantity of ideas bearing upon a particular subject by identifying all possible aspects
related to it. Brain storming involves the cooperative thinking by groups towards the
solution to a specific problem.

Brainstorming is a technique for generating new ideas on a topic, usually a problem that
seems hard to solve. The rules for brainstorming are designed to help people be
creative and spontaneous in their thinking so that as many ideas as possible, are
generated. It was invented in 1941 by Alex Osborn, an advertising executive, who
wanted to devise a method that would encourage people to spark off new ideas, without
inhibitions. He defined brainstorming as "a conference technique by which a group
attempts to find a solution for a specific problem by amassing all the ideas
spontaneously by its members
According to Wikipedia "brainstorming is a group creativity technique that was designed
to generate a large number of ideas for the solution of a problem." No idea is dumb or
impossible, and each person's contribution is equally valuable.
Brainstorming, a useful tool to develop creative solutions to a problem, is a lateral
thinking process by which students are asked to develop ideas or thoughts that may
seem crazy or shocking at first. Participants can then change and improve them into
original and useful ideas. Brainstorming can help define an issue, diagnose a problem,
or possible solutions and resistance to proposed solutions

Different techniques of brainstorming

Structured Brainstorming
With this approach, every person in the team gives an idea as their turn comes up in
rotation or pass until their next turn. This approach is useful in 'encouraging' the more
reluctant people to participate but may create a certain amount of pressure.
Unstructured Brainstorming
Simply, team members give ideas as they come to mind. This method may be seen as
more fun and more relaxed. It risks being taken over by the more dominant team
members - facilitators need to monitor this
Negative (or Reverse) Brainstorming
Negative brainstorming involves analyzing a short list of existing ideas, rather than the
initial massing of ideas as in conventional brainstorming. Examining potential failures is
relevant when an idea is new or complex or when there is little margin for error.
Negative brainstorming raises such questions as: "What could go wrong with this
project?"
Reverse brain-storming is valuable when it is difficult to identify direct solutions to a
problem.
After clearly defining a problem or challenge, ask "How could I cause this problem?" or
"How could I make things worse?" As with brainstorming, allow ideas to flow freely
without rejecting any. Evaluating these negative ideas can lead to possible positive
solutions
.
Nominal group technique
The nominal group technique is a category of brainstorming which is conducted in a
way that all participants are able to give an identical say in the process of gathering
ideas.
Ideas are gathered in the nominal technique by confirming a level of anonymity. The
ideas are than communicated by the facilitator and thereafter voted by the panel of
participants. This process used is called distillation.
Post to distillation, the ideas which have been voted, and considered as highly vital
should be forwarded for further brainstorming sessions. For instance, the top ideas
could be forwarded to specialized brainstorming session in specific: departments, units
or groups.
. Group Passing Technique
This is a traditional technique of brainstorming used. It is constituted by a group of
people who meet together. Then all people will write their ideas on the same piece of
paper. The piece of paper will be passed to each member present. The participants will
continue to contribute by writing additional ideas on the piece of paper each time they
receive it. The paper should be handed-over to the person sitting at your side. This
circulation of the piece of paper is usually done in a clockwise direction. Once everyone
have contributed their ideas, a broad solution or a bunch of alternative solution might be
disposable.
The” Idea Book”, uses the same technique, whereby a book is used to gather ideas.
The first page of the book gives a brief description of the problem. People will afterward
contribute to solve the problem by writing in the book once they receive it. This process
shall continue until the list of ideas becomes exhausted. The problem should thus be
solved based on the alternatives gathered in the “Idea Book”.
Team idea mapping method
The team idea mapping method is based on association. The benefit of this method is
that it ensures a large volume of different ideas. It does also allow a broader perspective
in the variety of ideas.
The topic must primarily be meticulously defined. The methodology of team idea
mapping is as follows:
• Participant are suppose to brainstorm individually
• The ideas shall be gathered independently and then combined to form an
immense map of ideas, called an idea map.
Eventually, when all candidates are brought together to evaluate the idea map, a
broader understanding is established. The participant shall now share and communicate
the purpose (meaning) of each of their idea(s). At this phase even more ideas can be
construed. The team can lastly prioritize and take action based on the best ideas
presented.
Online Brainstorming
Online brainstorming or simply electronic brainstorming is the modern version of
brainstorming. It is done virtually, whereby people can be connected from different
region and countries. There are many mediums available to perform such an activity.
They are mainly:
• Email
• Forums
• Online forms
• Peer-to-peerChat
• software
Internet
• Video-conferencing
Online brainstorming is conducted in the same way as traditional brainstorming the only
difference is the absence of physical or visual presence, assuming video-conferencing
is not being implemented.
In online brainstorming, the moderator does play a more pivotal role. The facilitator has
to communicate with each member, by sending the question, while the participant will
usually respond directly to the moderator. It is evident that traditional barrier, such as
apprehension, is removed but other aspects such as clarification can be made harder to
elucidate. Electronic brainstorming facilitates the coordination of a large group of
participants in a session and can thus be proven to be highly efficient.
. Directed brainstorming
This is another type of brainstorming technique. Directed brainstorming can be
performed manually or with the use of IT (Electronic means). In this method the criteria
and conditions for evaluating an excellent idea is known before the session is
conducted (Known as solution space). As the criteria have already been established it
can purposely hinder the process of ideation.
The participants are given a sheet of paper (if manually done) or an electronic form. The
brainstorming question (problem) is then communicated. The candidates are given a
respond time, once the respond time is over the papers are swapped to other member’s
conduction the brainstorming. The other participant will evaluate the idea and try to
improve the idea based on the initial criteria. The swapping process is continued for at
least three to four consecutive rounds..
Individual brainstorming
Individual brainstorming is done independently. The most common method of executing
individual brainstorming is through free speaking, free writing, spider web, and free
writing. Individual brainstorming is often represented through diagrams. Individual
brainstorming is considered as more effective than traditional brainstorming.
PROCEDURAL STEPS

preactive phase

Know why you want to run a brainstorming session

One of the first things you need to determine is whether you need to use a
brainstorming session at all. A brainstorming session should be used for generating lots
of new ideas and solutions. It should not be used for analysis or for decision making. Of
course you will need to analyze and judge the ideas but this is done afterwards and the
analysis process does not involve brainstorming techniques.

SELECTION OF TOPIC:

A brainstorming session must be targeted to a specific topic or else you run the risk of
downgrading any future sessions A topic or problem can be selected by the
teacher or by the class, but should be one that will elicit good response by the group or
groups. It might best be phrased as a question . You must define the problem
area or the opportunity area you want to create ideas for. You must draw up a specific
probortunity (problem/opportunity) statement which describes what you are trying to
achieve. This statement must not even suggest what a typical solution might be
because this will hinder the idea generation.

It is perfectly acceptable to propose a brainstorming session to investigate a whole area

of interest which you wish to explore. You will have no fixed perceptions about the area
and can often discover new ideas and markets precisely because you didn't follow the
normal training path. Creative thinkers often suggest that before you do research in a
specific area, you should generate your own ideas because if you follow what everyone
else has done, you will follow the normal line of thinking and come up with the same or
similaranswers

Once you have an initial probortunity statement you should decide whether a
brainstorming session is appropriate. The time and costs spent brainstorming can
sometimes be saved by just implementing a currently known solution and spending your
valuable time on more crucial probortunities. Some problems are best solved by
computer simulation or mathematical calculations because they do not need a change
in perception. If you are only going to ignore what everyone else suggests then you
shouldn't waste their, or yours.

Decide how you will run the session and who will take part
Assume you now have a probortunity statement describing what you are trying to
achieve or investigate. You have also decided that brainstorming is the most valid
approach to your investigation.

Now you need to decide how you will run the session and who will take part. It is
important to adjust the style and management of the session depending on the topic
and the participants involved.

First you should decide who will lead the session - the facilitator. This person needs to
introduce the session, to keep an eye on the time and to make sure the rules are
obeyed. This person will facilitate the session to make it run smoothly and ensure that
the participants feel comfortable and join in the process. They will also be responsible
for restarting the creative process if it slows down.

Next you should decide who will take part Group sizes are often number between 4 and
30 people. More people means more opportunity for diversity but can lead to
nervousness or to frustration if each person is not given enough individual time to
suggest ideas.

Prepare the room and materials

The choice of room will obviously depend on what is available and we will leave this to
your creativity if the ideal room is not available. We make the following suggestions and
you should adapt them to your own conditions:
to make brainstorming easy. You can use it to start your search for new ideas and is the
stimulus required to spark off an infinite number of new ideas.:

Arrange people to be seated in a circle with no "head of the table". Ideally, a round-
shaped table is best, though a set of tables in a circle is the usual solution. Otherwise a
broad U shape layout is fine. This makes everybody feel equal and when people's ideas
start to flow you will find that the person initiating the session becomes part of the group
and can play an equal role without pushing any authority. You could have flipcharts just
behind the members (approximately one per two people) and with lots of coloured pens.
Each person should also have a notepad and pen so that they can write down their
personal ideas at the same time as ideas shouted out by other people are being written
down elsewhere. Make sure no ideas are lost at any stage..

You may well need an overhead projector if you intend to display the probortunity
description and any background information or pictures.
A room which has space around the table in which to move about, but not one which
makes the group feel small in comparison, is ideal. Comfortable chairs and tables
coupled with refreshments on a nearby table are useful. Providing an object in the
middle of the circle gives people something to fix on while thinking and removes the
need to look into the face of someone else while suggesting an idea.

A dedicated secretary (or two) whose only job is to grab and write down the ideas is
extremely useful. This releases some pressure on the facilitator who can spend more
time guiding the process.

Alterations for smaller groups:

Assign class members to different groups which are arranged eliminate any
unnecessary interference with one another. Effective operational size of each group to
select a chairman and one or more secretaries, the number of secretaries depending
upon the size of the group. The number should be adequate to assure that all individual
responses will be recorded
Smaller groups are easier to control but there are less people to keep the process
moving smoothly onward. Advanced techniques are very useful to kick start the flow of
ideas.

A very small group is more like a quick-fire conversation and could be seated round a
small table with a large pad of paper covering the whole table surface. Everyone can
add their ideas at the same time

Try to move the group close together so they don't feel remote from each other.

Alterations for larger groups

With large groups it's impossible to arrange people in a circle without them being too far
away to feel part of the group. In this situation you will need to have a theatre-style
seating pattern with the facilitator at the front.. If you want to brainstorm with such a
large group then you need to have everyone write their ideas down on a notepad or on
a computer, use some ideas as stimuli to help people with their personal brainstorming
and then gather the pads in afterwards.

Prepare the participants and issue invites

When you know who you will be inviting and where it is going to be held, you need to
invite everyone Send out invites by post or by email telling people the time and the
place and how long the session will last. Suggest just the most suitable time and
location for you and specify a date by which they must have replied. Tell them you want
a reply whether their answer is yes or no. Let them know the topic of the brainstorming
session and let them know how much you appreciate their assistance.You may need to
remind people to reply just before the deadline.

Thank everyone for replying and tell them the final meeting place and time and invite
those who say they cannot attend to turn up if they change their situation.

You are now ready to run your brainstorming session. Because of your initial
preparation your session will run a lot smoother. The next stages of this training course
will tell you how to actually run a successful brainstorming session.

Active Phase
Brainstorming sessions are meant to serve as a toll to produce ‘ideas’ that are inspired
through creative means. When conducting a brainstorming session, consider the
following as key components necessary for an effective methodology:
The team must create a set of rulesfor the session. Ensure your team has read and
understands the rules. Conduct a practice session to teach these brainstorming
techniques if most of your team members are new to this concept. Brainstorming ideas
for the practice session can be found by clicking on the link
INITIATION: Being the discussion by making or by having the chairman make a positive
statement relative to the problem. This should serve to stimulate the “train of thought”
for the participants.

Announce the objective. And explain the rules: No negativity. Add to ideas. Say it
rather than censor it- Write the objective, what you want to accomplish. Distribute it to
attendees, and post it for all to see during the session. Write the initial topic on a
flipchart, whiteboard, overhead as long as everyone can see it. The better defined, and
more clearly stated the problem, the more likely that everyone will agree on the issue or
statement being brainstormed

Different groups might work with the same or different topics. Insure a clear
understanding of the problem by all students. Provide examples where needed to insure
comprehension. Allow approximately 30 seconds after the problem has been presented
to the group for each individual to organize has thinking on the subject
Stating your challenge is the key component for an effective brainstorming session.
Often, participants are not aware of the issue at hand, which in turn leads to solutions
that do not solve the problem at hand. The goal should be to bring all participating
members on the same platform by clearly stating the challenge at hand. Be sure to
ensure that the moderator is clear and concise in addressing the challenge and running
a effective session. Define the approach for the class setting forth some anticipated
outcomes of the brain storming session. Identify any problems that might likely be
encountered
. Leave Criticism At The Door
In order to think like a creative, don’t forget your confidence! It is vital that criticism be
left outside the session. It only harbors negativity and it will not result in any teamwork.
It can also prevent participants from producing ideas as well as sharing them in a group.
The ideas that are presented should be used as a benchmark to welcome an increase
in discussion for a viable solution.
Enthusiastic Facilitator
The chairman should maintain only a passive leadership role. He is responsible for
keeping the group on the subject, stopping any criticism of ideas and generally
enforcing the rules prescribed for the technique. The secretary or secretaries must
record all comments that are made by individuals within the group
The facilitator sets the environment and the motivation for participants. An enthusiastic
facilitator will produce dynamic participation and ensure that the conversation remains
on track. • Determine the session facilitator; generally the team leader facilitates the
session but it could be a Six Sigma Black or Green Belt if the team leader doesn’t have
experience in conducting the session
Use Voice Recording
When ideas roll, they roll. It is very common for a great idea to be forgotten when
repeated twice. Therefore, it is always a great idea to record the brainstorming session.
These recordings can be used as a reference and analysis. • Determine prior to the
session who will be writing down the team’s responses.

: All ideas presented should be recorded by the secretary or secretaries during the
discussion. Assist each group as needed in cooperation with the chairman. The
discussion might continue for from five to perhaps 30 minutes, depending upon the
nature of the problem, the pace of the group or groups and the enthusiasm of the
participants. A one minute warning signal should be given prior to the lapse of time
Comfortable Environment•
Gather your team in a conference room. This is preferred to a classroom setting. A
classroom can be used by arranging the tables and chairs in a “U-Shape”. This
encourages participationThe environment can make or break your brainstorming
session. Your participants should be in an environment that has minimal distractions.
Keep To The Time Limit
Conduct a brainstorm session with a time constraint. It will build a high performance
team environment. The time constraint will give participants a sense of urgency to
develop ideas that provide results. Creativity requires a great deal of imagination and
innovation, which are key in brainstorming. The mind can only stay stimulated for a
certain period of time. Which means, if your sessions are stretched out to more then
thirty minutes, it may not be as effective. However, you can also consider splitting up
the sessions over at different times throughout the day or stretch it out over several
days.
Post Active Phase
Ending the Session
After the designated time has elapsed, allow approximately two minutes for each group
to categorize its ideas and eliminate any overlapping suggestions. The chairman and
other members of the group should assist the secretary in synthesizing key ideas

After the session, collect all the responses and categorize them. Remove any repetitive
responses. The Affinity Diagram is a great tool for placing responses into appropriate
categories. Then compare the responses against the decision criteria to create a list of
potential solutions. Team voting is one way to determine the best possible solution

Discussion might be accomplished under teacher direction or with the active

participation of each group chairman. Briefly review and summarize the major ideas
presented in the session.

Determine the extent to which objectives were met. Make appropriate application to the
work under study. Plan for any follow-up activities which might relate to the lesion.
Record derived from the experience.

Thank everyone. Clarify any points and get a consensus on which ideas should be
taken further, what the actions and timescales are. Make sure people know that ALL
ideas will be kept and the team leaves the session with the sense that "something has
been achieved

.Brain Storming Rules

. No idea too stupid

There is an ideal solution to your problem and brainstorming is the key to finding it.
However, discussing, criticising or generally dismissing ideas as they come up reduces
your chance of finding the secret treasure and render your brainstorming session
useless.
Watch the clock
A little time pressure is good for brainstorming, so agree a maximum time for
brainstorming, say 10 to 20 minutes, and stick to it. Start and finish on time, and
encourage a brisk pace to maximise the time invested in this activity. Maybe assign a
time-keeper to own this task.
Record your progress

All your good ideas are wasted hot air if they are not recorded methodically and more
importantly, legibly. Consider using brainstorming software such as MindManager©,
post-it notes, flip charts or other such methods for getting your ideas down. Whatever
you choose, make sure you bring all the necessary tools and materials with you!
Quantity not quality

The aim of brainstorming is to churn out as many ideas as you have time for BEFORE
you do any reality check on their merits. Through quantity you will find quality, even
though it might take some time and effort to get there. Ideas breed ideas.

. Encourage the right mindset and have fun

Consider using an ice-breaker or creativity exercise to get group members into the right
frame of mind and away from creativity blocking thoughts of unanswered emails, to-do
lists and other priorities. And once brainstorming has started, remember performance
anxiety will dry up creative juices quicker than a quick thing, so make sure the
atmosphere is kept light and fluffy and above all, fun.
Let no good idea go unheard.

Not everyone enjoys brainstorming and group problem solving. Shyness, fear of looking
stupid or silly may keep people quiet. Brush up on your facilitation skills and avoid the
risk of great ideas being un-spoken or unheard.
General precautions

Make sure you're focusing on the right challenge.

Invite people with diverse points of view.

Start with a fun icebreaker to help change mindset.

.. Establish "deep listening" as a ground rule. Model it.
Tell stories, play music, invite humor.
Go offsite. Put a "meeting in progress" sign on the door.
Collect all PDAs/cell phones. Establish "no email" ground rule.
Encourage individuality, risk taking, and wild ideas.
Ask people to leave their titles at the door.
Start with divergent thinking. End with convergent thinking
.. Explain that evaluation will happen at the end of the session.
Explain the follow up process.
Limitations:

Can be unfocused..Students may have difficulty getting away from known reality..
Value to students depends in part on their maturity level
The enthusiasm of individual members could cause the group to get out of hand or the
discussion to be monopolized and necessitate certain control measures.

Successful brainstorming depends in part upon the understanding of the procedure by

the participants and the careful selection of a topic and qualified chairman and
secretary.

Little evaluation and constructive criticism of individual ideas takes place during the
discussion.

The recording of all comments and statements during the session could slow the
spontaneous generation of ideas and the overall procedure. .

Advantages

Listening exercise that allows creative thinking for new ideas.

Encourages full participation because all ideas are equally recorded.Draws on group's

knowledge and experience.

Spirit of cooperation is created.One idea can spark off other ideasStimulates interest,

the power of association, a spirit of competition, free use of imagination and active
participation.Develops an understanding and an appreciation for the thoughts and
points of view of others.

Is relatively economical in terms of time, does not necessitate any elaborate classroom
arrangements and can be effectively used with both small and large groups.

Eliminates time-wasting arguments during discussion and encourages participation by

all students without the possibility of destructive or cynical criticism by others.

REFERANCES

Brown, H.D, 1994 Principles of Language Learning and teaching, Prentice Hall Regents
Richards, J.C., 1990 The Language Teaching Matrix, Cambridge University Press.
Rubin, J 1975. What the "Good Language Learner" Can Teach Us, TESOL Quarterly, Vol.
9, No.1, March 1975.

VanGundy, A. B. (1981, 2nd Ed. 1988). Techniques of Structured Problem Solving.

New York: Van Nostrand Reinhold

Allen, Roberta, and Marcia Mascolini. The Process of Writing: Composing through
Critical Thinking. Upper Saddle River, NJ: Prentice. 1997.
University of Richmond Writing Center. "Writer's Web." 1 Apr. 2003.
<http://writing.richmond.edu/writing/wweb.html>.