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INDEX
1)INTRODUCTION
2)COMPANY PROFILE
3)SCOPE OF THE WORK
4)OBJECTIVE
5) DATA ANALYSIS AND INTERPRETATION
6) QUESTIONNAIRE
7) CONCLUSION
8) BIBLOGRAPHY
9) REFERENCES
TITLE: Comparative study of consumer
behavior of
Potato chips with reference to LAY’S.
OBJECTIVE OF STUDY:
1)To study the complete profile of Lay’s with
reference
to its flavor.
2)Comparative study of Lays with other
brands with
reference of
a)Taste
b)Quality
c)Packaging
d)Price
3) To study the future prospects of Lays.
4) To find conclusion of our project.
ACKNOWLEDGEMENT
Small quantity of food eaten between meals or in place of a meal. Snack food
generally comprises bakery products, ready-to-eat mixes, chips, namkeen and
other light processed foods According to the ministry of food processing, the snack
food industry is worth Rs 100 billion in value and over 4,00,000 tonnes in terms of
volume.
Though very large and diverse, the snacks industry is dominated by the
unorganized sector According to an Apeda survey almost 1,000 snack items and
300 types of savories are sold across India. The branded snacks are sold at least
25% higher than the unbranded products Savory snacks have been a part of Indian
food habit, since almost ages. Though there is no particular time for snacks,
normally they are consumed at teatime. The variety is almost mind-boggling with
specialties from all regions, which have gained national acceptance industry. he
been growing around 10% for the last three years, while the branded segment is
growing around 25% per annum to stand at Rs 5,000-Rs 5,500
crore, due to various reasons like Multiplex culture, snacking at home
while watching TV, pubs and bars (where they are served free). AC Nielsen's retail
audit shows that the large sales volumes are due to a marked preference for ethnic
foods, regional bias towards indigenous snacks and good value-for-money
perception. Of course the branded segment is much smaller at Rs
2,200 crore, which is what makes it so attractive to food
Companies that are looking at bigger shares and in the branded
snacks market, to get down to basics, Frito Lay commands a
share of 45%, followed by Haldiram’s at 27% and ITC at 16%.
HISTORY
Flavors
Except for barbecue-flavor potato chips, which were introduced
no later than 1958, up until the last 20 years, the only flavor of
potato chips had been the conventional one. Despite an explosion
of new flavors, the unadorned original is still the selection of 81%
of consumers.
Interestingly the name 'sour cream' has got Lay's into a lot of
confusion in some countries. In India for instance the name was
changed to American style cream and onion after consumers
reported their discomfort with the idea of 'sour' cream
In the baked products, there are classic, barbecue and sour cream
& onion varieties. The kettle cooked version includes original, sea
salt & vinegar, mesquite barbecue and jalapeño brands. Wavy
Lay's have original, hickory barbecue, ranch and Au Gratin flavors
while Lay's Stax offers original, sour cream & onion, cheddar,
barbecue, ranch, pizza and salt & vinegar. The newest variety,
Lay's Natural has thick cut barbecue and sea salt brands.
The WOW! Brand was rebranded in 2004 as Lay's light after the
olestra formula was altered and the U.S. Food and Drug
Administration allowed removal of warnings about various health
consequences of the fat substitute.Outside North America, Lay's
in Greece and Cyprus are made and packed by Tasty Foods and
Carina Snacks LTD, with Mediterranean flavors which include Feta
cheese flavor, Tzatziki flavor, Olive and Tomato, Oregano, Sea
Salt & Black Pepper and various more. There are hundreds of sub-
variations of the Mediterranean line and the company performs
Constant experimentations to create new flavors and adjust them
to each country's liking. In some countries such as Argentina
variations of the Mediterranean tastes exist include Olive Oil and
Parmesan Cheese, Olive Oil and Tomato, Olive Oil and Basil,
Greek Tzatziki Cheese with onions, Lasagna, Beef Capriccio with
Parmeggiano and Smoked Manchego Cheese. In Belgium there is
a version of Cucumber and Goats Cheese. Finally in Chile there is
a version of Lemon and Cilantro (Coriander) and Sour Cream and
Onions.
Russia has "Lay's MAX" chips (Chicken, Sour cream & Onion, Sour
cream & Cheese, and Ham & cheese flavors) and some
international "Lay's" flavors plus Russian "Lay's" flavor -
Mushrooms & Sour cream, Crab and Red caviar.
In Poland the chips flavors are: Green Onion, Mushrooms & Sour
Cream, Chicken, Original, Paprika, Hot pepper, Original, Ketchup,
Forage, new potatoes with basil. Also there is Lays Appetite which
is also part of lays and has the following flavors Kebab, Pepper
and Cheese, Onion and Cheese.
In Thailand there is Classic, Sour Cream & Onion, Cheese & Onion,
Mexican Bar-B-Q, and And Japanese Nori Seaweed. Flavors also
come and go usually with an international theme, for example:
French Mayonnaise, Balsamic Vinegar and Salt (England), Garlic
Soft Shelled Crab (Hong Kong), Soy Sauce, Salmon Teriyaki
(Japan), Lobster, Bacon & Cheese (America). Also traditional
"Thai" flavors include Tom Yum, Thai Chili Paste, Thai Seafood
Dip, Chili and Lime. Popular flavors are often kept in circulation
longer.
Lays have entered the German market with some success in the
last couple years. All 3 key Lay's brands are distributed with 2
flavors for each brand. The following flavors are marketed in
Germany.
QUESTIONNAIRE
Please fill up the form for a market survey on
“…………………”
Name…………………………..
Age………………………..…...
Gender…………………………
ANALYSIS OF DATA
The first objective of the research project is concerned with
finding out what Percentage of people likes to eat snacks.
The pie chart given below is clear on the percentage of people
who like to eat snacks. Out of 50 respondents 46 like to While 04
don’t.
Our third objective is to find out that which age group prefer
how many brands.
Fifth objective was to find out how which flavor of lay’s chips
people like the Most.
CONCLUSION
There are large of consumer who like to eat potato chips, in that
mostly prefer LAY’S due to its quality,taste, packaging &price.
1)