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MANAGEMENT SCIENCE
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http://dx.doi.org/10.1287/mnsc.2016.2500
2016 INFORMS
Mazhar Arkan
School of Business, University of Kansas, Lawrence, Kansas 66045, mazhar@ku.edu
Vinayak Deshpande
Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599,
vinayak_deshpande@kenan-flagler.unc.edu
Mark Ferguson
Moore School of Business, University of South Carolina, Columbia, South Carolina 29208,
mark.ferguson@moore.sc.edu
n 2008, the majority of U.S. airlines began charging for the second checked bag, and then for the first checked
bag. One of the often cited reasons for this action by the airlines executives was that this would influence
customers to travel with less baggage and thus improve cost and operational performance. A popular customer
belief, however, is that airline departure delays got worse due to an increase and size of customer carry-on
baggage. A notable exception to the charging for checked bags trend was Southwest Airlines, which turned their
resistance to this practice into a Bags Fly Free marketing campaign. Using a publicly available database of
the airlines departure performance, we investigate whether the implementation of checked bag fees was really
associated with better operational performance metrics. At the aggregate level, using all publicly recorded U.S.
flights from May 1, 2007, to May 1, 2009, we find that the airlines that began charging for checked bags saw a
significant relative improvement in their on-time departure performance in the time periods after the baggage
fees were implemented. Surprisingly, we also find that airlines that did not charge for checked bags also saw
an improvement, although not as big, when competing airlines flying the same origin-destination city markets
implemented the fees. The improvement in on-time departure performance was the largest for flights during
peak evening departure time blocks.
Keywords: baggage fees; departure delays; event study; on-time performance; airlines
History: Received March 13, 2013; accepted January 20, 2016, by Serguei Netessine, operations management.
Published online in Articles in Advance August 11, 2016.
1.
Introduction
A fee was not charged if the travelers had elite status in its
Mileage Plus frequent-flier program.
1
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2
baggage fees for overweight, oversized and/or extra
bags in 2008, which represents a 148% increase from
2007 (BTS 2015). In 2014, the industry set a new record
by collecting $3.53 billion in baggage fees (BTS 2015).
Ignoring these potential financial gains, the no-fee
policy was used as part of its marketing strategy by
Southwest Airlines, which saw an opportunity to distinguish itself from the competition by launching its
Fees Dont Fly With Us campaign. This marketing
campaign has been viewed as successful by Southwest, as they continue to be the only major U.S. airline that does not charge fees for the first two checked
bags.
Although the baggage fee policies are now generally agreed upon as a successful way of improving
revenues for both the airlines that started charging for
checked bags and those that did not (see, e.g., Barone
et al. 2012, Henrickson and Scott 2012), the question
still remains about the impact the policies have had
on airlines operations such as on-time departure performance. Thus, it is worthwhile to evaluate whether
a marketing strategy such as charging or not charging fees for the second or first checked bag has had
implications on airlines operational performance.
As pointed out in the popular press (see Johnsson and Hilkevitch 2011), Southwest Airlines had to
cope with a surge in checked baggage, a byproduct of
its Bags Fly Free marketing campaign. Transferring
bags between flights under an extreme time crunch
is perhaps the most challenging aspect of running an
airport hub and a common cause of delays. Departure
delays at Chicago Midway airport for Southwest Airlines were reported to increase after the checked baggage fee implementation by other airlines. Ryanair, an
Irish-based low-cost airline, claims that baggage fees
are a necessity to keep costs down, and it has been
popularly hypothesized that if Southwest is going
to welcome free checked bags, they have to expect
higher costs (Lariviere 2011). On the other hand, to
avoid baggage fees, passengers have continued to
bulk up their carry-on bags, turning the allotment of
one bag and a purse or briefcase into a two-suitcase
load. Some game the system by fully intending to
check a bagthey volunteer at the gate instead of the
counter, and thus avoid the airline fee (McCartney
2012). Baggage fees have made the overhead bin a
precious commodity and the accompanying boarding
stampede can increase departure delays.
For an airline that charges fees for the first two
checked bags, one would expect a decrease in the
number of checked bags, resulting in fewer opportunities for baggage handling problems to cause departure delays. We term this effect the below the cabin
effect, since checked bags are typically stored underneath the passenger cabin. For the same airline, however, an increase in the number of passengers who
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4
markets that Southwest did not serve.4 When confronted with the second checked bag fee in such a
market, travelers could only respond by paying the
baggage fee, reducing the number of checked bags, or
bringing on more and heavier carry-on bags into the
cabin. The three alternatives point to different effects
on the departure delay, depending on the distribution of travelers per each category. Since this distribution is unknown, we let the data provide insights
on the impact of checked baggage fees. We next
investigate what the impact of the decision to implement baggage fees by other airlines was on carriers
that did not charge for (the first two) checked bags
(RQ5). We also examine whether the impact of baggage fees on departures from hub airports was different from the impact on departures from non-hub
airports (RQ6). Our final research question is whether
the impact of baggage fees on departure performance
was related to the time of the day (RQ7). As the day
progresses, connections become more problematic as
checked bags must be transferred between aircraft;
hence, the departure time block of a flight in conjunction with the baggage fees policies could influence
departure time performance. This research question
may thus provide some insight on the relative magnitude of the below the cabin effect.
We find that the implementation of checked bag
fees was associated with improved departure delay
performance for the airlines that implemented the
fee. More specifically, the airlines that implemented
checked baggage fees saw an abnormal improvement
in their departure delay performance after the second checked bag fee went into effect. They then saw
an additional abnormal improvement after the first
checked bag fee went into effect. Thus, the below the
cabin effect appears to have dominated the above the
cabin effect. Although the number of checked bags
for each flight is not directly observable in our data
set, there is some evidence that this number may have
decreased after the baggage fees were implemented,
leading to an improvement in departure performance.
This potential causation is supported by the fact that
the improvement is largest during the evening hours
of the day, as well as at hub airports, when and where
4
Similarly, since the Department of Transportation uses the origin city market to consolidate airports serving the same city, we
consider Southwests origin city markets to assess the impact of
baggage fees in the presence of Southwest. When confronted with
the second checked bag fee in such a market, travelers had several
options: switching to Southwest Airlines, thus bringing additional
checked baggage that may have negatively impacted Southwests
departure performance; not switching to other airlines that did not
charge for second checked bag (be it Southwest or other airlines)
and either paying the fee or traveling with less luggage or bringing
on more and heavier carry-on bags into the cabin; or switching to
other (non-Southwest) airlines that did not charge for the second
checked bag.
2.
Data
Before discussing our data, we first define the terminology we use to describe the implementation of
the checked baggage fees. We assign a no-baggage
fee periods label to any time period where an airline did not charge for the first two checked bags.
The airlines began charging for checked bags on a
gradual basis. They first implemented a fee for only
the second checked bag, so we label the time periods immediately after this policy change as second
checked bag fee periods. Soon afterward, most U.S.
airlines began charging for both the first and the second checked bags. We label the time periods after this
change as the first checked bag fee periods. In our
econometric models, we use an ordinal variable to
represent the baggage fee policy a given airline was
following at any point in time.
The main data source we used in our study is
the BTS Airline On-Time Performance data, which
includes flight information of all major U.S. airlines
that have at least 1% of total domestic scheduledservice passenger revenues. The data cover nonstop
scheduled-service flights between points within the
United States, and include detailed departure and
arrival statistics by airport and airline, such as scheduled and actual departure and arrival times, departure and arrival delays, origin and destination airports, flight number, flight date, one-hour time blocks
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We consider the flights operated by American Airlines, Continental Airlines, Delta Air Lines, JetBlue Airways, Northwest Airlines,
United Airlines, US Airways, AirTran Airways, Alaska Airlines,
Frontier Airlines, Hawaiian Airlines, and Southwest Airlines.
Table 1
Airline
Continental Airlines
Delta Air Lines
Northwest Airlines
United Airlines
US Airways
American Airlines
AirTran Airways
JetBlue Airways
Frontier Airlines
Hawaiian Airlines
(noninterisland travel)
Hawaiian Airlines
(interisland travel)
Alaska Airlines
Southwest Airlines
Implementation date
for the second
checked bag fee (T 1a )
Implementation date
for the first
checked bag fee (T 2a )
May 5, 2008
May 5, 2008
May 5, 2008
May 5, 2008
May 5, 2008
May 12, 2008
May 15, 2008
June 1, 2008
June 10, 2008
June 10, 2008
October 7, 2008
December 5, 2008
August 28, 2008
June 13, 2008
July 9, 2008
June 15, 2008
December 5, 2008
a
November 1, 2008
October 8, 2008
July 1, 2008
a
a
a
a
JetBlue Airways implemented a first checked bag fee on June 30, 2015;
Hawaiian Airlines implemented a first checked bag fee for the interisland
travel on September 14, 2009; and Alaska Airlines implemented such a fee
on July 7, 2009. Given that our data set covers the period from May 1, 2007,
to May 1, 2009, the T 2a dates for these airlines become the upper bound of
the period, namely May 1, 2009. In case of Southwest Airlines, which has
not charged its passengers for the first two checked bags, we select May 5,
2008 as the date for T 1a , and again the T 2a date becomes May 1, 2009.
3.
Methods
http://www.transtats.bts.gov/databases.asp?Mode_ID=1&MODE
_Desc=Aviation&Subject_ID2=0 (last accessed January 2016).
http://www.faa.gov/licenses_certificates/aircraft_certification/
aircraft_registry/ (last accessed January 2016).
10
Figure 1
Post-event
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Pre-event
T1a
T 2a
The date of
second bag fee
implementation
for airline a
The date of
first bag fee
implementation
for airline a
May 1, 2007
May 1, 2009
Description of Variables
Variable
SpAdj-Departure-Delayi
Route i
Carrier i
Month i
Day-of-Weeki
Dep-Time-Blocki
Description
Difference between the actual departure time and the scheduled departure time of flight i, adjusted for the spillover from the
previous flight in an aircraft rotation
Origin-destination airports pair of flight i
Airline that flew flight i
Month of flight i
Day of week of flight i
One-hour time block based on the scheduled departure time (e.g., 6:00 a.m.6:59 a.m.) of flight i
Arr-Time-Blocki
Dep-Congestioni
Arr-Congestioni
Aircraft-Agei
Number of flights scheduled to arrive between 45 minutes before and 15 minutes after the scheduled arrival time of flight i,
normalized by airport arrival capacity
Age of the aircraft that flew flight i (years)
Avg-Passengersi
Origin-Prcpi
Dest-Prcpi
Origin-Awndi
Dest-Awndi
Origin-Snowi
Dest-Snowi
Origin-Tmini
Dest-Tmini
Origin-Tmaxi
Dest-Tmaxi
Bag-Feei
Bag-Fee-Competitioni
Table 3
A Snapshot of Aircraft Rotation: Southwest Airlines Aircraft with Tail Number N208WN
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Position
1
2
3
4
5
6
Scheduled block
time (Qi ) (min)
145
150
185
80
75
265
Route
CRS
departure time
Actual
departure time
CRS
arrival time
Actual
arrival time
MHTMDW
MDWHOU
HOULAS
LASRNO
RNOLAS
LASBUF
7:10 a.m.
9:05 a.m.
12:05 p.m.
1:40 p.m.
3:30 p.m.
5:15 p.m.
7:12 a.m.
9:27 a.m.
12:27 p.m.
2:00 p.m.
3:42 p.m.
5:31 p.m.
8:35 a.m.
11:35 a.m.
1:10 p.m.
3:00 p.m.
4:45 p.m.
12:40 a.m.
8:55 a.m.
11:55 a.m.
1:32 p.m.
3:09 p.m.
4:56 p.m.
12:45 a.m.
Actual block
time (DiL ) (min)
Scheduled ground
time (Gi ) (min)
Buffer time
(Bi ) (min)
Spillover
(Li ) (min)
165
170
207
89
86
270
30
30
30
30
30
25
20
22
18
22
5
10
8
12
8
0
15
10
14
0
3
operated before the aircraft returns for its next maintenance or remains on the ground for several hours.11
Furthermore, we refer to the actual block time of a
flight as DiL , and compute it as the difference between
the actual arrival time of the flight and its scheduled
departure time.
The actual block time consists of several components including taxi-out time, en route time, and taxiin time, each one being subject to different causes of
delay, and thus the total block time delay is the sum
of all individual component delays. Also, for every
flight i in our data set, we computed the ScheduledBlock-Time (Qi ) as the difference between the scheduled arrival time and its scheduled departure time, as
shown in the carriers CRS.
The time duration between the next flights scheduled departure time, on an aircraft rotation, and the
earlier flights scheduled arrival time is referred to as
the scheduled ground time (Gi ). To compute Gi , from the
Airline On-time Performance data set, we first sorted
the data by airline, tail number and scheduled departure time so that all aircraft rotations are grouped
together. Then, for each flight i, we computed Gi by
subtracting the scheduled arrival time of flight i 1
from the scheduled departure time of flight i. A snapshot of one such aircraft rotation flown by Southwest
Airlines aircraft with tail number N208WN is shown
in Table 3.
We computed the minimum time to turn an aircraft (Ti ) by analyzing ground times at different airports for different types of aircraft for each airline. To
control for the impact of implementation of baggage
fees on these turnaround times, we first divided the
11
data into three time periods (see Figure 1): (1) preevent (between May 1, 2007, and T 1a ), (2) postevent-1 (between T 1a and T 2a ), and (3) post-event-2
(between T 2a and May 1, 2009). Second, we grouped
the actual ground times of all flights flown during
each time period by airline, aircraft model, and departure airport. We then found the fifth percentile value
(in minutes) across all actual ground times for each
airline, time period, aircraft model, and departure
airport combination. Additionally, we calculated the
fifth percentile value of actual ground times for each
airline-aircraft model-time period (Tiaat ) and airlinedeparture airport-time period (Tiadt ) combinations. To
account for some rare situations in which the original turnaround time variable was obtained from very
few flights (i.e., less than 20 observations) or was very
high (i.e., more than 90 minutes), we used either Tiaat
or Tiadt . Further, the buffer time available on ground
for flight i, Bi , is calculated by subtracting Ti from Gi
for all flights except the first flight on the rotation. The
Bi value of the first flight of any rotation is assumed
to be zero. Thus, the spillover, Li , from flight i 1 to
flight i is given by
L
Li = 6Di1
4Qi1 + Bi 57+ 0
Table 4
2007
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7,455,458
2009
7,009,726
6,450,285
The causes of delays are reported in the following broad categories: air carrier, extreme weather, National Aviation System
(NAS), late-arriving aircraft, and security. To obtain total weatherrelated delays, we combined the extreme weather delays and the
NAS weather category, with the weather-related delays included
in the late-arriving aircraft category (calculated as per the BTS
methodology).
13
Figure 2
Flight Delays by Cause in JanuaryDecember, 2008 (Based on the BTS Data on All Carriers and Airports)
Security delay
0.1%
Aircraft arriving
late delay
20.0%
Weather delay
45.5%
Figure 3
(Color online) Average Load Factor and Average Departure Congestion by Month
2008-Sep
2008-Oct
2008-Nov
2008-Dec
2009-Jan
2009-Feb
2009-Mar
2009-Apr
2008-Sep
2008-Oct
2008-Nov
2008-Dec
2009-Jan
2009-Feb
2009-Mar
2009-Apr
2008-Aug
2008-Jul
2008-Jun
2008-May
2008-Apr
2008-Mar
2008-Feb
2008-Jan
2007-Dec
2007-Nov
2007-Oct
2007-Sep
2007-Aug
2007-Jul
2007-June
0.60
2007-May
0.65
2008-Aug
2008-Jul
2008-Jun
2008-May
2008-Apr
2008-Mar
2008-Feb
2008-Jan
2007-Dec
2007-Nov
2007-Oct
2007-Sep
2007-Aug
2007-Jul
2007-June
0.35
2007-May
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National Aviation
System delay
6.7%
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10
use Dep-Time-Block/Arr-Time-Block variables to control
for the one-hour time block of the scheduled departure/arrival time (e.g., 6:00 a.m.6:59 a.m.) of the
flight.
Age of aircraft. As the tail number is a unique identifier for each aircraft, we used it to collect the aircrafts year of manufacture from the Aircraft Registry
Database hosted by FAA. Hence, we were able to
compute the age of the aircraft.
Average number of passengers. The unique tail number also offers information on the number of seats of
each aircraft, as per the Aircraft Registry Database.
We multiplied this seating capacity by the load factor we collected from BTS T 100 Domestic Segment
(U.S. Carriers) data. As the load factor is the monthly
proportion of total seats that were actually filled for
an airline on a specific route, we were able to compute the average number of passengers on each flight,
thus controlling for the demand for air travel.
Weather related variables. Adverse weather conditions increase the likelihood of departure delays.
Thus, the precipitation level (millimeters) on the day
of the flight at the origin and destination airports is
captured by Origin-Prcp and Dest-Prcp variables; the
average wind speed (meters per second) on the day
of the flight at the origin and destination airports is
indicated by Origin-Awnd and Dest-Awnd variables;
the snowfall level (millimeters) on the day of flight
at the origin and destination airports is captured by
Origin-Snow and Dest-Snow variables; and the minimum and maximum temperatures (degrees Celsius)
are captured by Origin-Tmin and Dest-Tmin, respectively, Origin-Tmax and Dest-Tmax, variables at the
origin and destination airports on the day of flight.
Finally, the Bag-Fee ordinal variable indicates the
status of each flight in our data set with regards to
the checked bag fee policy of the airline that flew the
flight. Thus, Bag-Fee = 1 indicates a flight with the second checked bag fee policy implemented by the specific airline on that specific date, whereas Bag-Fee = 0
indicates the absence of such policy, i.e., no checked
bag fee policy is implemented by the airline. Further,
Bag-Fee = 2 indicates a flight with the first checked
bag fee policy implemented by the airline on that specific date. We used this variable to segment our data
set for our specific analyses. A summary of descriptive statistics of the continuous variables used in our
analysis is presented in Table 5.
3.1.3. Additional Variables.
Competitor airline bag fee. To understand how competition on a route affects departure delays, we
included the baggage fee policy of the competing airline in our measure of competition. Hence, for each
flight in our data set, we identified the competing
airlines serving the same origin and destination city
market on the same date. For instance, if the observed
Table 5
Descriptive Statistics
Variable
SpillAdj-Departure-Delay
(minutes)
Dep-Congestion
(% of departure capacity)
Arr-Congestion
(% of arrival capacity)
Avg-Passengers (passengers)
Aircraft-Age (years)
Orig-Prcp (millimeters)
Orig-Dest (millimeters)
Orig-Awnd
(meters per second)
Dest-Awnd
(meters per second)
Orig-Snow (millimeters)
Dest-Snow (millimeters)
Orig-Tmin (degrees Celsius)
Dest-Tmin (degrees Celsius)
Orig-Tmax (degrees Celsius)
Dest-Tmax (degrees Celsius)
Mean
Mean
Std. dev.
Std. dev.
7048
21090
6047
20094
0044
0025
0040
0024
0039
0023
0035
0022
111033
12010
22057
22064
36039
30009
7084
74029
74050
17026
110046
12026
22045
22047
37019
31001
7066
78090
78097
17077
36039
17027
37019
17077
1004
1005
11020
11020
21071
21071
9066
9074
9081
9081
10045
10045
1012
1013
10080
10079
21050
21050
10014
10021
10004
10004
10058
10058
11
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this effect. This is achieved by forecasting the normal stock market return, using pre-event data, for
the post-event time period. The difference between
the actual observed post-event stock market return
and the normal stock market return is characterized as abnormal stock market return and then
its size is tested for significance. This methodology
has also been recently applied in empirical operations literature using airline data (Ramdas et al. 2013).
In our context, the event that we study is when
the checked baggage fees went into effect. We use
the pre-event data to forecast the normal expected
departure delays for each flight in our data set. Note
that we run the regression separately for each route
time series in our data set (with a separate fixed effect
for the airline for each route). The unit of observation
for the time series is each individual flight. The difference between the actual observed departure delay
after the event (post-baggage fee introduction) and
the predicted normal departure delay then can be
assessed as abnormal departure delay for a flight.
For each airline a A, let T 1a represent the date
airline a implemented the second checked bag fee, i.e.,
started charging for one bag, and T 2a represent the
date airline a implemented the first checked bag fee,
i.e., started charging for two bags. We set T 1a equal
to May 5, 2008, and T 2a equal to May 1, 2009, for
Southwest flights along with the flights of all other
airlines that did not charge a fee for checking two
bags during the time of our study.
Let PredictedDepDelayit be the predicted or expected
spillover-adjusted departure delay for each flight i
flown on date t greater than or equal to T 1a , and
ObservedDepDelayit be the actual observed spill-over
adjusted departure delays for these flights. Then, the
abnormal delay for flight i flown on date t can be
measured as
AbnormalDepDelayit
= ObservedDepDelayit PredictedDepDelayit 0
(2)
(1)
(3)
PredictedDepDelayit = X
i3 t T 1a 0
(4)
12
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flight i (i.e., i T 1a ) was computed as the difference between the actual observed departure delay
after the event and the normal expected departure
delay, where the observed departure delay represents
the previously calculated spillover-adjusted departure
delay:
ObservedDepDelayi1 t = SpAdj-Departure-Delayi1 t 1 (5)
AbnormalDepDelayi1 t
= ObservedDepDelayi1 t PredictedDepDelayi1 t 0
4.
(6)
Our first research question tests for the size and significance of the second checked bag fee policy relative to a no-checked baggage fees policy. We check for
this effect by examining the average abnormal departure delay across all flights in our data set which
operated under a second checked bag fee policy,
i.e., Bag-Fee = 1. Let 1 represent the average abnormal delay across all flights operating with a second
checked bag fee policy as follows:
X
AbnormalDepDelayi1 t
i3Bag-Feei1 t =1
N1
1 =
(7)
AbnormalDepDelayi1 t
i3Bag-Feei1 t =2
N2
2 =
Table 6
(8)
Confidence
interval (95%)
Median
Abnormal percentage of
zero departure delay flights (%)
Bag-Fee = 1
1030
419046%5
610353 10267
3034
5096
Bag-Fee = 2
2004
428085%5
620073 20007
4015
10018
Statistically significant at 1% level based on the Students t-test (for the mean) and Wilcoxon signed-rank test (for the median).
Numbers in parentheses are abnormal departure delay percentages relative to the spillover-adjusted departure delays of corresponding flights. Negative sign shows improvement.
13
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handling performance metrics are proprietary information for each airline, we can use the publicly
reported mishandled baggage rate as a proxy for an
individual airlines relative baggage handling process
proficiency. Thus, we use the number of mishandled
baggage per 1,000 passengers rates for each airline14
for the months between May 2007 and May 2009, and
calculate the drop in this rate between the before
and after periods for each airline, as reported in
Table 7.
This table shows that US Airways, which experienced the largest improvement in departure delay
performance after implementing the second checked
bag fee, also saw the largest improvement in their
mishandled baggage rates for the same period (i.e.,
the average number of complaints per 1,000 passengers in the pre-event time period dropped by 3.29
in the post-event time period). To further support
our claim, we calculate the correlation between the
drop in average number of complaints and the mean
of abnormal departure delays of all airlines when
they charge for the second checked bag and the first
checked bag, respectively. The correlation with the
second checked bag fee is 0.60, and the correlation
with the first checked bag fee is 0.26. We would
expect these correlations to be negative because a
higher ratio of mishandled bags should mean a larger
(more negative) improvement in departure delays.
Thus, these correlations also support the explanation
for the heterogeneous nature of the departure delay
improvements. There is also some evidence that the
implementation of checked bag fees (possibly leading
to a reduction in the number of checked bags) has had
an industry-wide impact on the rate of mishandled
bags. As reported in McCartney (2014), the industry
average for mishandled bags in 2014 is well less than
half the rate recorded in 2007.
We next examine whether the presence or absence
of a competing airline, which does not charge baggage fees, has an impact on the departure delay performance (RQ4). To examine this question, for each
airline which charged baggage fees, we divided their
flights into two segments: one in which Southwest
offered service at the origin city market, and another
where Southwest did not offer service at the origin city market. Table 8 documents the abnormal
departure delay for airlines that charged baggage fees
for Southwest and non-Southwest markets. The table
shows that the median abnormal departure delay is
14
14
Table 7
Abnormal Departure Delay (Minutes) and Drop in Mishandled Baggage Complaints by Airline
Bag-Fee = 1
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Airline
American Airlines
Alaska Airlines
JetBlue Airways
Continental Airlines
Delta Air Lines
Frontier Airlines
AirTran Airways
Hawaiian Airlines
Northwest Airlines
United Airlines
US Airways
Bag-Fee = 2
Confidence
interval (95%)
Median
600203 00237
4039
1.13
610993 10757
4055
1.98
610063 00797
2080
1.30
0083
410008%5
0077
412009%5
1091
451014%5
1031
423094%5
1065
4105024%5
1078
428073%5
600983 00697
3036
1.26
600853 00687
2091
2.46
620083 10747
3006
2.36
610423 10207
2051
1.38
610803 10497
0058
0.02
610913 10667
4056
1.44
0065
46063%5
3081
465055%5
600883 00427
4097
0.47
630973 30667
5024
3.29
Mean
0001
40014%5
1087
429096%5
0093
411031%5
Mean
2009
425036%5
0030
43034%5
0094
414056%5
0095
416066%5
1039
424048%5
2018
427088%5
2003
440016%5
3020
437002%5
2069
454001%5
Confidence
interval (95%)
Median
620163 20027
4075
2.50
6.00
4.34
600163 00437
2085
2.05
610053 00847
2098
1.40
610163 00747
2083
2.85
610543 10247
2047
2.10
610463 20907
2071
1.07
620123 10947
4010
2.05
630293 30117
6012
0.55
620763 20627
3087
3.93
Statistically significant at 1% level based on the Students t-test (for the mean) and Wilcoxon signed-rank test (for the median).
Numbers in parentheses are abnormal departure delay percentages relative to the spillover-adjusted departure delays of corresponding flights. Negative
sign shows improvement.
smaller in Southwest markets as compared to nonSouthwest markets when both the second bag fee
and the first bag fee were introduced. This suggests
that, given the option to fly with a carrier with no
baggage fees, some passengers likely switched their
carrier. These results suggest a reduced baggage volume for the carrier that charged baggage fees and,
hence, a larger improvement in departure delay performance for the airline when it competed directly
against Southwest.
To address RQ5, we examine the impact of a
competing airline that charges baggage fees on
the departure time performance of an airline that
does not charge baggage fees. Table 9 provides
the impact on Southwest Airlines (which does not
charge for the first two checked bags) departure
performance of the decision to implement checked
baggage fees by other airlines. Southwest experienced an improvement in departure performance,
albeit smaller, after other airlines competing on the
same routes implemented baggage fees. The average improvement was 1.37 minutes when the competing airlines implemented the second checked bag
fee, and 1.26 minutes when the competing airlines
implemented the first checked bag fee. The aver-
age relative percentage improvement when the competing airlines implemented the second checked bag
fee and implemented the first checked bag fee are
26.64% and 22.40%, respectively. The fact that Southwest also saw an improvement in departure delay
performance suggests that the decision to implement
baggage fees by some airlines also benefited airlines
that did not charge baggage fees. This can potentially have two explanations. First, many of the backend operations at an airport, such as security checks
and baggage handling, are performed using shared
resources across airlines. Thus, a drop in the total baggage volume (due to baggage fees) benefits not only
the airlines that charge baggage fees but also those
that do not charge baggage fees. Second, as baggage
fees became pervasive across the industry, this may
have led to a cultural shift across passengers in the
United States to travel with less baggage, thus benefiting airlines that do not charge baggage fees.
Our next set of research questions are intended
to help answer the question of whether the below
the cabin effect (customer checking fewer bags) dominated the above cabin effect (customers carrying
on more overstuffed bags). If the improvement in
departure delay performance were primarily due to
15
Table 8
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Bag-Fee = 1
Bag-Fee = 2
1026
418024%5
2007
428068%5
Confidence
interval (95%)
Median
Mean
610313 10217
3051
620113 20037
4022
1041
423039%5
1085
429079%5
Confidence
interval (95%)
Median
610483 10337
2089
610933 10777
3077
Statistically significant at 1% level based on the Students t-test (for the mean) and Wilcoxon signed-rank test (for the median).
Numbers in parentheses are abnormal departure delay percentages relative to the spillover-adjusted departure delays of corresponding flights. Negative sign shows improvement.
Bag-Fee = 0 and
Bag-Fee-Competition = 1
Bag-Fee = 0 and
Bag-Fee-Competition = 2
1037
426064%5
1026
422040%5
Confidence
interval (95%)
Median
610433 10327
2042
610323 10207
2045
Numbers in parentheses are abnormal departure delay percentages relative to the spillover-adjusted departure delays of corresponding flights. Negative sign shows improvement.
16
Table 10
Mean
Median
Mean
Confidence
interval (95%)
Median
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1044
419029%5
610503 10387
3080
1017
419077%5
610233 10127
3000
2037
427000%5
620433 20327
5042
1074
431045%5
610793 10697
3035
610543 10487
2003
1025
419011%5
610293 10217
2079
1051
430048%5
Statistically significant at 1% level based on the Students t-test (for the mean) and Wilcoxon signed-rank test (for the median).
Numbers in parentheses are abnormal departure delay percentages relative to the spillover-adjusted departure delays of corresponding flights. Negative
sign shows improvement.
group observations are matched based on the estimated probability of being treated (i.e., their propensity score).
In our setting, to take advantage of the staggered implementation of the first checked bag fee,
we group the flights in the post-event period into
two categories: control and treatment flights. Control
flights are post-event flights for which airlines implemented the second checked bag fee policy (T 2a >
t > T 1a : post-event-1); and treatment flights are postevent flights for which airlines implemented the first
checked bag fee policy (t > T 2a : post-event-2). Hence,
Table 11
Mean
0078
1004
1044
1026
1061
1004
1008
1009
0095
1003
1029
1021
1020
1009
1082
2001
2026
1085
1083
Confidence
interval (95%)
610103 00457
610213 00887
610593 10287
610413 10107
610783 10447
610213 00877
610243 00917
610263 00927
610113 00787
610203 00867
610473 10127
610383 10037
610383 10037
610273 00927
620003 10647
620223 10807
620463 20057
620143 10557
620233 10447
Bag-Fee = 2
Median
1081
2008
2072
3002
3011
2088
2093
3020
3046
3073
4002
3086
4029
4036
4067
4080
4097
4042
4019
Mean
1036
1009
1032
1066
1049
1028
1046
1016
2005
2010
2026
2075
2091
3022
2078
3052
3055
2032
1062
Confidence
interval (95%)
Median
610733 10007
610223 00967
610453 10197
610783 10537
610633 10357
610433 10147
610603 10337
610303 10017
620183 10917
620243 10967
620403 20117
620893 20607
630053 20777
630363 30087
620933 20647
630713 30327
630753 30357
620553 20097
620143 10107
2039
2043
3006
3079
3090
3077
3081
3082
4044
4056
5000
5017
5034
5058
5067
6053
6014
4095
4095
Statistically significant at 1% level based on the Students t-test (for the mean) and Wilcoxon signed-rank test (for the median).
17
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Table 12
Mean
Std. dev.
t-value
Pr > t
95% confidence
interval
0.74
33.51
23.82
<000001
600801 00687
1,165,012
was in the treatment flight group and equaled 0 otherwise. We used the same explanatory variables as
in (3) except the carrier variable to avoid complete
identification of the dependent variable of the logit
model. Both the treatment and control flights were
initially randomly sorted. Then, a control flight was
selected (i.e., matched) for each treatment flight based
on the absolute value of the difference between the
propensity scores. The selection of control flights was
made such that the absolute difference of the propensity scores was minimized. This type of matching
is referred to as nearest neighbor matching, and we
selected only one control flight for each treatment
flight (i.e., one-to-one matching). Note that we did
not allow replacement of control flights, which means
that each control flight was matched with only one
treatment flight. After the matching of all treatment
flights was completed, we analyzed the differences
between the abnormal delays of the treatment and
control flights by conducting a t-test. Table 12 summarizes the results of this t-test.
As can be seen in Table 12, the mean abnormal
delay of the control flights is higher than that of
the treatment flights (i.e., the difference of the means
is negative). This result supports the argument that
implementing the first checked bag fee policy significantly improved the departure performance as compared to implementing only the second checked bag
fee policy. Thus, by taking advantage of the fact that
airlines staggered the implementation dates of their
baggage fees, and by conducting propensity score
matching, we are able to provide an additional robustness check of our main result.
4.1.2. Panel Data Approach. We also tested the
robustness of the results by employing a panel
data interpretation of our data.15 In the panel-based
method, we clustered the data based on city pairs
(i.e., origin-destination pairs) and carrier. We chose the
day of departure as the time dimension of the panel.
Thus, flights sharing the same origin-destination cities
and the airline carrier were placed in the same group
(cross section). Let i represent the group effect (i.e.,
15
Note that we performed this analysis considering only the 57 airports used by Southwest Airlines and at least one competing carrier. These airports constitute a representative sample of all Southwest airports, i.e., 89% of the total number of airports used by
Southwest Airlines in 2008.
Table 13
Variable
Estimate
(Panel )
Std. error
t-value
p-value
Bag-Fee = 0
Bag-Fee = 1
Bag-Fee = 2
.
0067
1012
.
0.03
0.03
.
19067
37054
.
<000001
<000001
(9)
18
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Table 14
Post-event-1 vs.
pre-event
Post-event-2 vs.
pre-event
Southwest
first diff.
Non-Southwest
first diff.
00363
4002235
00330
4001625
10233
4001905
10595
4001895
Change
(second difference)
00870
4002935
10265
4002455
(p-value < 00001, df = 144), respectively, and therefore these difference-in-differences means are statistically significant based on the Students t-test. Thus,
the difference-in-differences analysis suggests that the
implementation of the second bag fee resulted in
an improvement in on-time departure performance,
and a further improvement was observed after implementing the first bag fee.
4.1.4. Falsification Test (Placebo Test). To test the
validity of our model, we also ran a placebo test
where we chose an arbitrary bag fee implementation date and tested whether airlines charging baggage fees achieved abnormal improvements in their
departure delays in this pseudo after-period. The idea
behind this test is that if our model were incorrectly
specified, then it would identify an impact of baggage
fees even in a data subset of an arbitrary pre-period
as if a baggage fee introduction date was randomly
assigned in this period (false positive). We conducted
this test on flights covering the period from May 1,
2007, to May 4, 2008 (our pre-period). More specifically, we chose November 5, 2007, as our pseudo baggage fee implementation date. Using flights prior to
this date, we reestimated the abnormal delays in the
new post-period after November 5, 2007, using our
original model. The placebo results do not indicate
any significant abnormal improvement in departure
delays in this fake post period. Thus, the placebo test
confirms that our results are not driven by model
specification.
4.1.5. Time Trend Analysis. We also checked the
robustness of our results to the presence of time
trends. We reran the model in (3) three times. First,
we added a time variable corresponding to each day
in our data set covering the period from
May 1, 2007,
to May 1, 2009. Then, we addedthe time variable.
Finally, we added both time and time variables. The
results showed the existence of a statistically significant time trend on only 12%, 11%, and 13%, respectively, of the routes in our data set. Thus, time overall does not have a significant effect on the results;
i.e., 88% of the routes did not show a statistically significant time trend. As can also be seen in Table 15,
including time variables in our model does not have
a significant effect on the results.
It is important to note that the lack of a true experimental design puts several caveats on the findings
Table 15
Mean of abnormal
departure delay
time
included
time
included
Bag-Fee = 1
Bag-Fee = 2
1060
3021
1049
2064
1072
3006
19
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5.
Conclusions
the airlines, and, in particular, airlines such as Southwest which still contemplate whether to charge baggage fees.
Our research also sheds some light on the marketing versus operational decisions made by a very
operationally focused airline. When the other airlines
started charging for checked bags, Southwest Airlines decision to not charge for bags went against
their high operational service-level strategy as they
experienced a decline in their relative departure delay
performance rankings. Thus, it appears that bags
may not really fly free, in an operational sense, at
Southwest. Ultimately, operations managers need to
be involved in the discussions about marketing initiatives such as the Bags Fly Free campaign that
Southwest used when the other airlines began charging for checked bags. For an airline that has historically prided itself on its relatively higher operational
customer service rankings, such as on-time departure
performance and lost baggage performance, this marketing initiative may have resulted in an unforeseen
drop in their competitive performance. A small relative decrease in departure delay performance has
direct financial implications as well. In 2005, Southwest estimated that, if its boarding times increased by
10 minutes per flight, it would need 40 more planes
at a cost of $40 million each to fly the same number of
flights (Lewis and Lieber 2005). When other airlines
started charging for the second checked bag, our analysis shows that Southwests decision to not charge
for it cost them an additional 0.87 minutes per flight,
and the decision not to charge for the first checked
bag cost them an additional 1.27 minutes per flight
in departure delay improvement (see Table 14). These
decisions resulted in an estimated financial impact of
approximately $24 million (not charging for the second checked bag) and $35 million (not charging for
the first checked bag) per year in additional cost.18
Thus, despite the marketing slogan of Southwest, it
appears that bags do not actually fly for free.
When Southwest merged with AirTran Airways,
they faced a difficult decision of whether to keep the
baggage fee policy in place at AirTran (which charged
baggage fees) or convert them to their no-baggage fee
policy. Our research shows that this decision is more
nuanced than it may first appear. Southwest initially
decided to keep the baggage fee policy at AirTran
in place until the complete transition of the systems
and planes took place. This decision appears to be in
18
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20
line with their historical strategy of providing superior
operational performance. Changes may be coming at
Southwest as well. Nicas and Carey (2014) note that
for years Southwest has had superior operations metrics compared to its competitors, yet in the fourth
quarter of 2013, it ranked dead last in important metrics such as lost bags per passenger and on-time performance. Even though they have stuck by their Bags
Fly Free mantra, Southwests CEO Gary Kelly has
recently said that he was open to the idea of charging
baggage fees in the future (Nicas and Carey 2014).
Acknowledgments
The authors are grateful for the thoughtful and constructive
feedback provided by the department editor, Serguei Netessine; the associate editor; and three anonymous referees.
The authors thank organizers and participants of the Wharton Empirical Research Workshop, and the Airline Group of
the International Federation of Operational Research Societies (AGIFORS) symposium.
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