Company Profile

Universal Robina Corporation (URC) is one of the largest branded consumer food and
beverage product companies in the Philippines and has a significant and growing
presence in the ASEAN markets. URC is among the Philippines' pioneers in the
industry. It has been in operations for over 50 years since John Gokongwei, Jr.
established Universal Corn Products, Inc, a cornstarch manufacturing plant in Pasig, in
1954.
URC is engaged in a wide range of food-related businesses, including the manufacture
and distribution of branded consumer foods and is also in commodities namely sugar
million band refining and flour milling and in Agro industrial businesses of farms mainly
hogs and animal feed milling and related products.
URC is the leading branded snackfoods and beverage company in the Philippines. URC
is the first "Philippine Pan ASEAN Multinational" and has proven itself to be a trailblazer
in manufacturing with a strong and loyal consumer base. The company has
unswervingly showcased its innovation and excellence through its groundbreaking
products, wide distribution network, and effective marketing. This is also evident in
URC's formidable market leadership in snackfoods and beverages.
John Gokongwei Jr. established a vision for URC to become one of the leading pan
Asian players in snack foods and beverages. This vision is gradually being realized as
URC has managed to transform itself from a Philippine operation to a recognized Asian
multinational with full scale operations in eight countries outside the Philippines, and
soon in emerging markets like Myanmar, Laos and Cambodia. In addition, URC's
products are already being exported to mainstream markets in the US, Europe, Japan,
Korea the Middle East and frontier markets in West Africa, like Ghana and Nigeria.
URC has built three strong regional brands over the years; "Jack 'n Jill" for snack foods,
"C2" for ready to drink tea, and "Great Taste" for coffee, with these brands becoming
popular across the ASEAN region. URC's key to success is to build very strong
branding through a robust product innovation pipeline, consumer-centric marketing and
world-class manufacturing and supply chain management. URC will continue to
transform itself in line with the changing external dynamics in line with increasing
opportunities in Asia and beyond.

Company History
Universal Robina Corporation (URC) traces its beginnings all the way back to 1954.
John Gokongwei was doing very well then as a trader/importer. He had learned the
trade when his father died before the war, and had worked hard through the war and
postwar years to prosper. However, while he thrived, he took a long hard look at his
company, and correctly predicted that trading would remain a low-margin business.

On the other hand, a successful manufacturer controlling its own production and
distribution would command more profitable margins. Mr. John decided to construct a
corn milling plant to produce glucose and cornstarch, Universal Corn Products (UCP),
the first linchpin of the company that would become the
URC we know today.
For a time, business was good. However, Mr. John was still
looking ahead, working with an eye towards the future.
While the business was doing very well, it was producing
essentially a commodity, which a customer could easily
access elsewhere. To stay ahead in the game, Mr. John
had to diversify by producing and marketing his own
branded consumer foods, similar to the multinational
companies in the country like Nestle and Procter & Gamble.
In a sense, he wanted to put up the first 'local' MNC, borne
out of their best practices.
Thus, in 1961, Consolidated Food Corporation was born. Their first 'home run' product
was Blend 45, the first locally-manufactured coffee blend, dubbed as the "Pinoy coffee".
This became the largest-selling coffee brand in the market, even beating market leaders
Cafe Puro and Nescafe.
After coffee came chocolates. Nips, a panned chocolate was a staple of Filipino
childhood.

In 1963, Robina Farms started operations, beginning with poultry products. This was
also the beginning of the vertical integration of the Gokongwei businesses, as the farms
would be able to purchase feeds from UCP in the future. Later that decade, Robichem
Laboratories would be put up, to cater to the veterinary needs of the farms businesses.
Robina Farms expanded as it entered the hogs business in the latter part of the 70s.
1966 saw the establishment of Universal Robina Corporation, which pioneered the salty
snacks industry through Chiz Curls, Chippy, and Potato Chips, under the "Jack 'n Jill"
brand. Other snack products would follow over the years, as the company successfully
introduced market leaders like Pretzels, Piattos, and Maxx.

The coming decades saw more acquisitions and expansion. In the early 1970s, the
family entered the commodities business through the formation of Continental Milling
Corporation, for flour milling and production. The late 1980s brought the acquisition of
three sugar mills and refineries, under URC Sugar. These two businesses provided
stable cash flows, and allowed for further vertical integration in the supply chain, to help
URC weather any volatility in the cyclical commodities markets. In line with this strategy,
the late 1990s saw the entry of URC into the plastics business, through URC
Packaging.
While the businesses became more diversified, the companies were slowly integrated in
order to streamline and minimize costs. In 2005, the present structure of the group was
completed. All the different companies are now organized under the Universal Robina
Corporation umbrella, divided into 3 focused groups:

the Branded Consumer Food Group, comprised of BCFG Domestic (including

packaging) and International

the Agro-Industrial group, comprised of Universal Corn Products, Robina Farms,

and Robichem

and the Commodities group, with the Sugar and Flour divisions

Business Operations
Universal Robina Corporation (URC), the "first Philippine multinational", is one of the
largest branded foods companies in the Philippines, and has managed to expand to
other Asian markets. Most recently, URC has expanded its reach to New Zealand and
Australia through the acquisition of Griffin's Foods, a leading snacks player in New
Zealand.
URC is engaged in a wide range of food-related businesses, including the manufacture
and distribution of branded consumer foods, flour milling and pasta manufacturing,
sugar milling and refining, renewable energy via the bio-ethanol and biomass
cogeneration businesses (under Sugar Group), hog farming, manufacture of animal
feeds, glucose, soya products and veterinary compounds.
Mission, Vision and Core Values
Mission
Universal Robina Corporation (URC) is one of the largest branded food product
companies in the Philippines and has a growing presence in other ASEAN markets.
Vision
URC's vision is to be the best Philippine food and beverage company, with a powerful
presence throughout the ASEAN region, carrying a wide portfolio of delightful brands of

exceptional quality and value, equipped with efficient systems and motivated people.
We are committed in making lives a truly fun experience.
Values
Passion to Win: We build organizational capability by being entrepreneurial and
proactive, driven by a sense of urgency and purpose. We continuously challenge
ourselves to deliver world-class brands and consistently rally our people to strive for
excellence.
Dynamism: We cultivate a culture of innovation and productive working relationships.
We continuously find ways to improve organizational and people capabilities to meet
constantly challenging consumer needs.
Integrity: We are guided by transparency, ethics, and fairness. We build the business
with honor and are committed to good governance. Our processes and products meet
the highest standards. We are credible in our dealings with both internal and external
stakeholders.
Courage: We seize opportunities in building long-term, sustainable businesses. We
make tough people and business decisions to ensure competitive advantage

URC Road to Education with DTC

Universal Robina Corporation's (URC) focus is to help improve the quality of life by
supporting activities that contribute to education and youth development. It is because
of this advocacy that the company partnered with Dynamic Teen Company, Inc. (DTC)
for one of its philanthropic endeavors. DTC, an organization headed by 2009 CNN Hero
Efren Penaflorida, exists to promote literacy to the disadvantaged by providing them
guidance until they progress in their career and be productive contributors of society.
URC has been supporting DTC since 2012 through its participation in several projects
such as the Kariton Revolution, Kantina Kariton, and the sponsorship of the DTC
Learning Center.
Kariton Klasrum
It all started with the modest kariton (pushcart). Efren Penaflorida's mobile Kariton
Klasrum hits the busy streets with the goal of providing holistic education, health and
values initiative for the out-of-school youth. Volunteers park their kariton filled with
learning materials and sanitation supplies on the streets and encourage out-of-school
youth to participate in the classes. Now, the Kariton Revolution has expanded into an
alternative classroom program that tackles the 7 Ks: Karunungan (education), Kabataan
(youth), Kalusugan (health), Kapayapaan (peace and order), Kalinangan (arts and
culture), Kalikasan (environment), and Kabuhayan (livelihood).
Helping DTC with this endeavor, URC donated Kantina Kariton mobile snack carts to
DTC. The carts are filled with URC products which are distributed to students during
breaks from their classes.

Kariton Revolution
The Kariton Revolution was brought about by one of its young members, Cris "Kesz"
Valdez. Through this event, DTC celebrates volunteerism and positive change. The
event features different activities such as concerts for teachers, volunteerism themed
contests, parade of karitons and motorcades.
URC has been supporting the Kariton Revolution since 2011. Last 2014, URC's newly
launched Food Trucks joined DTC's push for change in the third year of Kariton
Revolution. URC's Jack 'n Jill and C2 Cool and Clean food trucks gave out various
treats during the Kariton Karavan (Parade of Pushcarts). The recently launched food
trucks along with a sampling booth also offered snacks and drinks during the event held
right after the parade.
URC Learning Center
Taking the relationship one step further, URC sponsored the construction of the 2nd
floor of DTC's Red Building. The newly opened area called URC Learning Center has a
classroom fully furnished with chairs, desks, whiteboards, and book shelves for
incoming 9th and 10th grade students. There is also an office where volunteer teachers
can prepare their lessons, as well as a Science laboratory. Adding more fun and
creativity to these new learning spaces are walls adorned with murals of URC brands
such as Refresh, C2 Cool and Clean, Payless Instant Mami and Jack 'n Jill Knots, Chiz
Curls, Magic Flakes, Wafrets, Fun Fries and Roller Coaster.

MORE on CSR

Universal Robina Corporation's focus is to help improve the quality of life through
building sustainable communities for the less fortunate, and supporting activities that
contribute to education and youth development.

BRANDED CONSUMER FOOD GROUP

Universal Robina Corporation (URC), the first "Philippine multinational", is the leading
branded snackfood and beverage company in the Philippines, which enjoys a loyal and
consistent following from its many delighted customers. URC has consistently grown
due to its constant innovations, strong distribution capabilities, and effective marketing
campaigns. The company's constant efforts caused URC to have market leadership in
salty snacks, candies, chocolates, canned beans, and ready-to-drink tea while
maintaining strong positions in coffee, biscuits and noodles

Jack 'n Jill

Megabrand Jack 'n Jill offers one of the most diverse portfolios of snack food products
in the Philippines. From salty snacks, to cakes and biscuits, to candies and chocolates,
Jack 'n Jill's creations have been part of the Pinoy snacking experience for decades.
Truly, life is fun when Jack 'n Jill is around.
Salty
Snacks
Bakery
Confectionery

Piattos
Hexagon-shaped potato crisps made from the finest potato ingredients and are distinctly
thin, bringing out the fullness of its unique flavours.

Roller Coaster
A ring shape potato snack that kids can enjoy in their own fun way.

Nova
A light multigrain snack made from four fiber-rich grains that can only do your body
good.

Potato Chips Classic

Thin sliced potato chips that are made from 100% real potatoes and cooked to a golden
crisp.

Potato Chips V-Cut

Ridge sliced potato chips that are made from 100% real potatoes and cooked to a
golden crisp.

Chippy
An incredibly crunchy snack with a distinct barbecue taste that makes it the barkada's
go-to comfort snack.

Tortillos
Extraordinarily crisp and flavourful corn snacks in Barbeque, Cheese, Chili and Sour
Cream flavors.

Chicharron ni Mang Juan

A vegetable derived snack that captures the "Pinoy Sarap" of good old-fashioned
chicharon available in three exciting flavors.

Chiz Curls
Melt-in-your-mouth, light and puffy collettes coated in delicious cheese flavors.

Bakery

Confectionery

Quake Bars
Yummy chocolate cake bars with creamy vanilla or chocolate filling.

Magic Crackers
A delightful variety of tasty and crunchy crackers that satisfy every need and craving.

Presto
Your favorite cookie with its yummy cream fillings embraced by two delicious cookies.

Cream-O
A line of irresistable chocolate cookie treats that will definitely make every chocolate
cookie lover's dream come true.

Wafrets Brix
Crispy plain or chocolate wafers with Chocolate, Cheese and Vanilla filling.

Nips
Button-shaped candy-coated chocolates that come in a variety of fun colors and exciting
flavors.

Maxx
Hard menthol candy that offers maximum menthol satisfaction with its cool flavors.

Cloud 9
A line of chocolate-coated nougat bars loaded with fillings; available in Classic, Choco
Fudge, Overload, Salted Caramel and White variants.

Chooey
Chewy butterscotch caramel or butter toffee wrapped in rich chocolate.

Wiggles
Chocolate-coated marshmallows that are twistedly delicious

Beverages
URC started its successful beverage business with Blend 45 - the first locally
manufactured soluble coffee, Great Taste Granules - the first concentrated coffee in the
country, and Great Taste 3-in-1 - the first complete coffee mix. A few years ago, URC
shook up the market as it introduced C2 Cool & Clean - the first RTD tea entrant in a
market significantly dominated by carbonated soft drinks. URC has also expanded its
product portfolio by offering juices, water, ready-to-drink coffee, and ready-to-drink
chocolate.
URC has tremendously increased its presence in the coffee mixes segment with the
unwavering success of Great Taste White. URC aims to keep its leadership in
beverages by continuing to innovate and provide game-changer products to the market.

C2 Cool and Clean

A high-quality, ready-to-drink tea beverage boosted with antioxidant-rich "catechins"
from green tea leaves, delicately brewed and bottled on the same day.

Great Taste
A long-standing local coffee brand which was first to launch 3in1 coffee, coffee in
granules format, coffee in resealable SUP, twin pack and agglomerated 3in1 coffee in
bulk pack.

Blend 45
Ang kapeng may mga sangkap na huling-huli ang panlasang Pinoy.

Cream All
The coffee creamer that enhances the taste of any cup of coffee making it full-bodied
and creamier
Jack 'n Jill Calbee
The partnership of two megabrands promises a whole new snacking experience for the
Philippine Market. Calbee, Japan's biggest snack maker and Jack 'n Jill, the Philippines'
market leader in delicious and fun snacks present three new premium products
guaranteed to delight the Pinoy palate.
Jack 'n Jill Calbee Potato Chips
Take your regular chip snacking to another level with Jack 'n Jill Calbee Potato Chips!
Made from real potatoes and seasoned only with the best flavors, potato chips have
never tasted this good! Enjoy popular flavors Cheddar & Sour Cream and Classic
Salted or add spice to your life with wild Wasabi. Solo packs are sold at P15.00 per
piece while the Family Packs are sold at P90.00 per bag.
Jack 'n Jill JAGABEE
Enjoy real potato fries packed with a flavorful crunch and crisp for a snacking
experience beyond expectations. Available in Cheese, Garlic and Classic Salted flavors,
Jack 'n Jill JAGABEE is conveniently packed in a cup for only P29.00 or in a stand up
pouch (with 5 mini packs) for P62.00!
Jack 'n Jill Calbee Pizza Potato
Potato Chips made more awesome with the yummy melted cheese on top! The new
Jack 'n Jill Calbee Pizza Potato will keep you crunching for more with its rich cheesy
pizza flavor. Go solo or share the love as Pizza Potato is available in 28g and 65g. Solo
packs at sold at P17.00 while Share Packs are sold at P38.00.
Snacking will never be the same with Jack 'n Jill Calbee.