Audience Analysis for Your Informative Speech

Write an audience survey, poll, or questionnaire with 3 questions that

will help you to answer the audience analysis portion of the Informative
Proposal assignment.
The questions should NOT be opened ended but offer the respondent
an array of options in a scale that will be easy for you to collate and
that will reveal something meaningful about their knowledge of and
interest in your topic.
For example:
I know some things about ecoterrorism.
Strong
ly
Disagr
ee
1

Slightl
y
Disagr
ee
3

Neutr
al
3

Slight
ly
Agree
4

Strong
ly
Agree
5

I think ecoterrorism is an important issue.

Strong
ly
Disagr
ee
1

Slightl
y
Disagr
ee
3

Neutr
al
3

Slight
ly
Agree
4

Strong
ly
Agree
5

I am interesting in learning more about ecoterrorism.

Strong
ly
Disagr
ee
1
Alternative Format

Slightl
y
Disagr
ee
3

Neutr
al
3

Slight
ly
Agree
4

Strong
ly
Agree
5

How much do you

personally know about
Affordable Care Act (ACA)?
How much do you care
about the ACA?
How much do you want to
learn more about the ACA?

not at
all
1

neutr
al
3

very
much
5

Another Option
Using a scale from 0% (none) to 100% (all), what percentage of
students at Marshall University do you believe use Adderall?
Using a scale from 0% (not at all dangerous) to 100% (very
dangerous), how dangerous is using Adderall to focus while studying?
Using a scale from 0% (no chance) to 100% (definitely will), what is the
chance of suffering negative consequences from using Adderall?
Directions
Use simple statistics to calculate the class average on each of your
questions (your instructor will explain how to do this in class; if you
need help, please ask).