Full Abstract

THE DETECTION OF CORRUPTION AND THE ROLE OF ACCOUNTANT IN
ACHIEVING GOOD PUBLIC GOVERNANCE
Rozmita Dewi Yuniarti

Universitas Pendidikan Indonesia
ABSTRACT
The Government of Indonesia has been conducting various corruption eradication
efforts; however, these have not been able to effectively prevent corruption in
Indonesia. Indonesian Corruption Eradication Commission (KPK) has managed to
unravel corruption cases through a thorough detection and investigation. Therefore,
this study aims to find out the process of KPK in detecting corruption cases. This study
also aims to find out the role of accountant related to the detection of corruption cases
in the efforts to create good public governance. This study uses qualitative method.
The informants in this study consists of five practitioners and academics who are
competent in detecting and investigating corruption. The study shows that the
detection of corruption is conducted through the process of gathering evidence. Based
on UU KUHP the five evidences are witness testimony, expert testimony, documentary
evidence, hints evidence and suspect/defendant testimony. Having obtained a
minimum of two evidences, the case can go further from the inquiry stage to the
investigation stage. KPK regularly conducts assessment on the various probabilities of
corruptions in government organizations at both state and regional levels as well as in
other state institutions. Based on the result of the identification of potential corruption
and reports from the public KPK detects corruption by using a searching technique of
perpetrator network and objects of corruption as well as using follow the money
technique to calculate the losses of state. The study also shows that accountant have
a role in the detection of corruption in the investigative audit process as well as in
calculating losses of state resulted by corruption. The embodiment of good public
governance by government accountants, government auditors and accountants
educators is conducted through the realization of fraud awareness and risk detection
as well as the investigation of corruption. This study have implication for the public in
describing the effective process of corruption identification in Indonesia. This study is
also expected to encourage regulators in determining the effective detection of
corruption cases in Indonesia.
Key words: Detection, Corruption, Accountant and Good Public Governance.
THE EFFECT OF CORPORATE TAX GOVERNANCE, AUDIT QUALITY AND TAX

EXPOSURE ON AUDIT FEE FOR COMPANIES ENLISTED IN INDONESIA STOCK
EXCHANGE
Nelly Nur Apandi,Sidharta Utama,Hilda Rosieta

ABSTRACT
An important issue in the audit process is closely related to the amount of fees set out
in an audit engagement. One of the determinants of audit fees based on the
characteristics of the auditee is related to the corporate governance. The purpose of
this study is to determine the effect of corporate tax governance on audit fee. This
study also aims to look at the effect of audit quality and tax exposure that moderate
the relationship between corporate tax governance and audit fee. The sample of this
study is the companies enlisted in Indonesia Stock Exchange in 2013 and 2014. The
amount of the sample is 115 companies. Data were analyzed by using multiple linear
regression analysis. This study shows that the Tax Corporate Governance has a
negative effect on audit fee. However, this study is not able to prove that the audit
quality and tax exposure moderate the effect of corporate tax governance on audit fee.
The implications of this study is that the adoption of good corporate tax governance
becomes important in the companys business process because it can provide
benefits to companies associated with lower audit fees.
Key words : Corporate Tax Governance, Auditor Quality, Tax Exposure and Audit Fee
Page 2 of 198
THE EFFECT OF EMPLOYEE COMPETENCE TO THE RELIABILITY OF

FINANCIAL STATEMENTS
R. Ait Novatiani1, R.Roosaleh Laksono2

Faculty of Economy, Universitas Widyatama Bandung, Indonesia
1
Email : ait.novatiani@widyatama.ac.id
Email : roosaleh.laksono@widyatama.ac.id
ABSTRACT
The purpose of this research is to determine employee competence, reliability of the
financial statements and the effect of employees competence to the reliability of
financial statements. The sampling techniques using Non Probability Sampling with
saturated sampling number 30 people in service of BUMN companies in Bandung.
The statistical analysis used is the correlation analysis rank spearman, coefficient of
determination, and t test. Based on this results of this study concluded that the
employees competence have significant effect to the reliability of financial statements
seems from thitung 4,510 larger than ttable 1,703, its means Ho is rejected and Ha is not
rejected.
Key words : Employee competence and The reliability of financial statements
Page 3 of 198
DEVELOPING STUDENTS FINANCIAL LITERACY AND FINANCIAL BEHAVIOUR

BY STUDENTS EMOTIONAL QUOTIENT
Azizah Fauziyah, Siti Aty Ruhayati

Economy Education Study Program, Postgraduate School,
Email : azizahfauziyah@student.upi.edu
ABSTRACT
Indonesian financial level exists at the middle level to demand efforts to improve
financial literacy and financial behaviour. This study aims to determine the effect of
emotional capability to financial literacy and its implications for financial behaviour.
This research is a descriptive study using multiple regression analysis to examine
simultaneously and partially. The study was conducted at Senior High School in two
places with different characteristics as a moderating variable. This study used 120
respondents for each school and using simple random sampling. The results have
shown that financial literacy is not enough to make financial decisions in terms of
managing personal finances. It takes emotional quotient to make financial decisions
which can eventually build the financial behaviour of students in terms of managing
finances for consumption and saving habits. Based on the results of different test, the
Senior High School which is located in the central of areas the craft (Tasikmalaya)
have literacy and financial behavior is better than the Senior High School of the tourist
area (Cianjur).
Key words: Emotional Quotient, Financial Literacy, Financial Behaviour
Page 4 of 198
THE ANALYSIS OF DIFFERENCES IN PERSONAL CHARACTERISTICS OF

PUBLIC ACCOUNTANTS AND ITS IMPACT ON THE IMPLEMENTATION OF
THE PUBLIC ACCOUNTANTS ETHICS
Amilin
Accounting Department,
Faculty of Economic and Business
Syarif Hidayatullah State Islamic University Jakarta, Indonesia
Email : amilin@uinjkt.ac.id
ABSTRACT
The aim of this study is to examine the differences in personal characteristics of
public accountants and their impact on the implementation of the public accountants
ethics. The respondents are the auditors who work in the public accounting firm in
Jakarta, Indonesia. The sample selection using purposive sampling method. Methods
of data collection using questionnaires. The method of hypothesis testing using
ANOVA. The results of the study, first, there are differences in personal characteristics
between public accountant who occupied positions at Senior Auditor, Manager, and
Partner. A significant difference only in the senior auditor with a partner. There is a
difference between the senior with the manager and the manager with the partner, but
this difference is not significant. Second, the personal characteristics of a public
accountant in the position of Senior Auditor, Manager and Partner does not
significantly affect the application of ethics Public Accountant. This study is important
because public accountants play a role as an actor in maintaining public confidence,
especially in the financial statement audit.
Key words: personal characteristic of public accountant, ethics of public accountant,
senior auditor, manager, partner
Page 5 of 198
EXECUTIVES CHARACTERS, GENDER AND TAX AVOIDANCE:

A STUDY ON MANUFACTURING COMPANIES IN INDONESIA
Nova Novita
STIE Indonesia Banking School
Email : nova.novita@ibs.ac.id
ABSTRACT
Research on corporate tax avoidance are interesting topic to be discussed. This study
aims to provide empirical evidence about the effects of executives character and
gender to corporate tax avoidance. Gender in this study was measured through a
dummy variable, executives character is measured by the company risk, while tax
avoidance is measured by the cash effective tax rate. Data analyzed consisted of 20
manufacturing companies from 2009-2014, and this research used 120 observations.
The results showed that the executive character negatively affect tax avoidance. While
male executives in this study proved to be more courageous in taking tax avoidance
risk, when compared with women executives. Although executives character at the
companies are basically a risk taker, with these law, perhaps in the case of tax
avoidance, they tend to be more cautious. This may be explained that reputation is
damaged due to violation of tax rules is not outweighed by the benefits form tax
avoidance.
Key words: Tax Avoidance, Gender, character of executives, Tax
Page 6 of 198
RATE OF PROFIT VERSUS RATE OF INTEREST : THEORETICAL

PERSPECTIVE FOR THE IMPLEMENTATION OF INTERST FREE
BANKING SYSTEM
Trisiladi Supriyanto
Email : trisiladi.supriyanto@gmail.com
ABSTRACT
Although much research has been done on the pricing benchmark both in
terms of fiqh or Islamic economic perspective, but no substitution in the
concept of interest (rate of interest) up to now in the application of Islamic
Banking because some of the jurists from the middle east even allow the use
of a benchmark rate such as LIBOR (London Interbank Offered Rate) as a
measure of Islamic financial asset prices, so in other words, they equate the
concept of rate of interest with the concept of rate of profit, which is the core
reason(raison detre) for the replacement of usury as instructed in the Qu'ran.
In order to initiate the difference between the concept of rate of profit and the
rate of interest and the practice in the field, the aim of this study is not only to
find the concept and the difference between the rate of profit and the rate of
interest, but also how to find a financial asset pricing methodology in
accordance with Islamic principles and the core principles of Islam in
achieving the goal of realizing economic justice as stated in maqashid sharia
where there is an equitable distribution of income and wealth that is free from
exploitation from the strong against the weak. Expectation of this paper, the
basic theory of the expected results in this paper, the development of the
concept and application in the practice will be refined.
Key words : Rate of profit, pricing benchmark, economic justice
Page 7 of 198
THE IMPACT OF TOURISTS NUMBER VISIT ON THE REGIONAL OWN

REVENUE IN WEST JAVA PROVINCE YEAR OF 2009-2014
Imas Purnamasari, Gita Dwi Rahmi
Faculty of Economic and Business Education
Email : imaspurnamasari@upi.edu
ABSTRACT
The main aim of this research is to determine the impact of tourists visit number on
the regional own revenue in West Java Province. This research used descriptive and
verivicative method. The data was collected by using documentation study technique.
The research used the annual data that is published by Dinas Pariwisata dan
Kebudayaan Provinsi Jawa Barat which consists of the number of tourists visit and
regional own revenue from 26 cities and regencies in West Java during 2009-2014.
The data was analyzed by using simple linear regression analysis, which is preceded
by a test for linearity as a prerequisite regression test then testing the significance of
regression (F test) and regression coefficient significance test (t test). The result
showed that the number of tourists visit has a positive impact on the regional own
revenue. If the number of tourists visit is increasing 1 person, the regional own
revenue will increase 6526,834 times.
Key words : Tourists, regional own revenue
Page 8 of 198
THE INFLUENCE OF FINANCIAL PERFORMANCE ON STOCK PRICE IN

INDONESIAN OIL AND GAS COMPANYS
Nurul Eka Putri Purnamasari 1, Imas Purnamasari2, Budhi Pamungkas Gautama3
1
Email : nurulekaa17@yahoo.com
2
Email : imaspurnamasari@upi.edu
3
Email : budhipamungkas@upi.edu
ABSTRACT
The purpose of this research to know the effect of profitability and solvency on the
stock price of Oil and Gas Company listed on the Stock Exchanege in The Period of
2010-2015. This research applied verification method concluded in data panel design.
Total of the population there are 9 companies and total of the sample is 5 companies,
were chosen as a sample using purposive sampling. The statistic analysis that was
used in this study was multiple linear regression. Based on the findings, it was
provable that regression statistic model could applied in noticing the effect of
profitability and solvency on stock price. This research show that profitability positively
affected the stock price in significant manner and solvency was did not affect
negatively on the stock price.
Key words : Debt to Equity Ratio, Financial Performance, Oil and Gas Company,
Profitability, Return on Equity, Signalling Theory, Solvency, Stock Price.
Page 9 of 198
THE RELATIONSHIP BETWEEN LOCAL OWN REVENUES AND GENERAL FUND

ALLOCATION TO CAPITAL EXPENDITURE ON LOCAL GOVERNMENT IN ALL OF
WEST JAVA PROVINCE FISCAL IN 2015
Heni Mulyani
Email : henimulyani@upi.edu
ABSTRACT
The research aims to determine how the relationship between own source revenue
and general allocation grants to capital expenditure on local government in all of West
Java Province fiscal in 2015. Through the implementation of regional autonomy,
capital expenditure by local governments for the procurement of assets as investment
which aimed at improving public services and welfare. In fact, this has not been fully
achieved when seeing capital expenditure allocation relatively was not too high if it is
compared to the other expenditures, whereas the more capital expenditure in the form
of infrastructure will certainly have an impact on regional economic growth. The
method used in this research is descriptive and verification methods. The population
and sample in this research were 26 districts / urban district in West Java. The test
statistic used is the multiple correlation analysis with the F test and t test at a
significance level of 5%. The results show that the Local Revenue has a very strong
positive relationship with capital expenditure of 0.9013. Similarly, the General
Allocation Fund has a moderate positive relationship with capital expenditure of
0.58987. In addition, by using multiple correlations , it is showed that Local Revenue
and the General Allocation Fund have a very strong positive relationship with capital
expenditure of 0,9413.
Key words : Local income, general fund allocation, capital expenditure, regional
finance
Page 10 of 198
PERFORMANCE EVALUATION OF INDONESIAN BANKS AND FOREIGN BANKS

OPERATING IN INDONESIA RELATED TO CLASSIFICATION OF CAPITAL
Sugiarto
STIE Wiyatamandala, Department of Management, Indonesia
Email : prof.sugiarto@gmail.com
ABSTRACT
The public perception declared that bigger banks are more difficult to bankrupt than
smaller banks, implicitly imply that bigger banks should have better performance than
smaller banks. This study was undertaken to prove the perception that bigger banks
have different performance from smaller banks, by testing the two main indicators,
namely the banks Non Performing Loan (NPL) and banks Net Interest Margin (NIM).
Banks Non Performing Loan (NPL) represents the performance of the bank regarding
the quality of bank assets, while Banks Net Interest Margin (NIM) represents the
performance of banks in respect of bank efficiency.
The study was conducted using secondary data obtained from Infobank. As the
research variables are the bank's core capital, NPL and NIM. Grouping of banks has
done according to the rules of BI on commercial banks business activities (Books). In
this research, there are four classifications associated banks core capital and Foreign
banks, namely: Bank with core capital of less than IDR 1 trillion (Book 1), Bank with
core capital of IDR 1 trillion up to below IDR 5 trillion (Book 2), Bank with core capital
of IDR 5 trillion up to below IDR 30 trillion (Book 3), Bank with the core capital of more
than IDR 30 trillion (Book 4) and Foreign banks.
Tests were performed using descriptive statistics, ANOVA and Post Hoc Test. Anova
test results showed no significant differences were found on average NPL of all
classifications bank books. Tests using ANOVA showed significant differences were
found on average NIM of banks belonging to the classification of different bank books.
Use of Post Hoc Test stating that the overall performance of Foreign Banks NIM still
lower than local banks, while the performance of local banks NIM did not show any
significant difference. Not enough evidence to conclude that bigger banks with higher
core capital classification has better performance than smaller banks with lower core
capital classification
Key words : Banks Performance, Core capital, Book, Non-Performing Loans, Net
Interest Margin
Page 11 of 198
BUDGET IMPLEMENTATION IN HIGHER EDUCATION

Asep Kurniawan, Tjutju Yuniarsih, Sumarto
Email : kurniawan.asep@gmail.com
ABSTRACT
This study analyzes the budget issues in higher education . The focus of the problem
in this research is the source of higher education funding is limited , the budget
process is still not performing well , the implementation of the budget is still hampered
by bureaucratic processes . The method used in this study is the case study method
with qualitative approach . Universities that made the object of research is ITB , IPB,
UPI.
Results of the study that source of funding comes from two types of government and
non-government . In the budget there are many components that need to be
formulated based on the type and priority needs . In the implementation of the budget
is basically to note that the financing process in universities must deliver transparent
and accountable manner .
Key words: Budget implementation, budgeting, higher education
Page 12 of 198
REAL ACTIVITIES MANIPULATION (RAM) AND ACCRUAL-BASED EARNING

MANAGEMENT BEFORE AND AFTER IFRS ADOPTION IN INDONESIA
Dyah Purwanti
Politeknik Keuangan Negara STAN
Email : dyahpurwanti@gmail.com
The purpose of this study was to investigate the impact of the adoption of International
Financial Reporting Standards (IFRS) on accrual earnings management and real
earnings management. Adoption of accounting standards that impact the way the
assessment, measurement and presentation. The companys managers are trying to
convey performance information of companies that meet the expectations of
stakeholders, and the impact on the provision of compensation to managers and
business investment decisions. Managers use the flexibility in selecting methods and
accounting estimates in the presentation of accounting information. Accrual
accounting allows managers to choose accounting methods and estimates that are
beneficial to the manager. In addition to using the flexibility of accrual accounting, the
manager also uses manipulation of real activity associated with operational activities
to raise the profit figures. Managers can increase sales on a large scale at the end of
the year, whether with large discounts to boost sales or credit. In addition, managers
can build a large enough inventory to decrease the cost of goods sold and made a
profit increase. In addition, managers can cut the cost burden discretional such as
advertising expenses, the burden of research and development. Using sample
companies listed in the Indonesia Stock Exchange, in the timeframe 2008-2015, along
with the development of multinational companies, the need for internationally-based
accounting standards are indispensable. The issue of the adoption of IFRS as a
standard could push down profit management. Senjani (2012: 5) suspect behavior
changed after the earnings management practices of companies applying IFRS from
the accrual basis to the real basis for an effective change in the standard per-2012
may affect the behavior of management. If prior to the adoption of IFRS, the company
has a tendency to do accrual earnings management but after the adoption of IFRS
companies tend to real earnings management. The focus of the present study was the
real earnings management by using a cost approach which refers to the measurement
of production developed by Roychowdhury (2006). The results of the calculations and
observations of real earnings management is done with such approaches will be
analyzed and described by the industry sectors that are grouped and classified based
on their respective industries sector to know the company and sectors of industry, the
allegedly which real earnings management with the highest residual rate.
Key words : Real activities manipulation (RAM), accrual-based earning management,
IFRS adoption
Page 13 of 198
FINANCIAL AND NON FINANCIAL FACTORS INFLUENCE ON THE

IMPLEMENTATION OF INTERNATIONAL FINANCIAL REPORTING STANDARD
(IFRS)
(Case Study At Property and Real Estate Companies Listed At Indonesian
Stock Exchange From 2010-2013)
Icih, Siti Rodiah Qolbiah
Accounting Department
Sutaatmadja Economic College, Subang
Email : icih811@yahoo.com
This research aims to determine the financial and non financial factors that affect the
implementation of IFRS on Property and Real Estate companies listed in Indonesia
Stock Exchange 2010-2013. Financial factors examined in this study are out finance
(out debt and out equity), leverage (LEV), foreign revenue (FREV), and size (SZ) .
Non financial factors are issue, power distance (PD), and size of public accountant
firm (PA).
Methods of observation in this study using descriptive statistics with quantitative
methods. Sampling selection method used is purposive sampling, The analysis
technique used is the technique of multiple regression using SPSS version 20
software. The research using population of all real estate companies and properties
listed in Indonesia Stock Exchange. The number of real estate and property
companies used as the sample in this study was 8 companies for a 4 years
observation. Based on purposive sampling method, the number of the samples was
32 audited financial statements Property and Real Estate companies.
Based on the results of multiple regression test, results showed that partially out debt,
out equity, size, and size of public accountant firm does not affect the implementation
of the IFRS, while leverage, issue, foreign revenue, power distance affect the
implementation of IFRS. Simultaneously variables out finance, leverage, issue, foreign
revenue, size, size of public accountant firm and power distance affect the
implementation of IFRS.
Key words : IFRS, financial, non financial
Page 14 of 198
INTERNAL CONTROL APPLICATION SYSTEM FOR SALARY PAYMENT

PROCEDURE BASED ON COMPUTERIZED IN MULIA PLUS SENIOR HIGH
SCHOOL
Novy Anggraini, Arum Rakhmasari Octivaningsih
Study program Management, STIE Dwi Sakti Baturaja, Baturaja, Indonesia
Email : anggraininovy@gmail.com
Arum Rakhmasari Octivaningsih
Study program information system, STMIK Teknokrat, Bandar Lampung, Indonesia
Email : a4a_rakhmasari@yahoo.com
ABSTRACT
Mulia Plus Senior High School is one of private school in Lampung, Indonesia.
Salary payment is one of the most active factors in organization operations. Payroll
flow is very influential for teaching continuity. The problems that always occur in salary
payment from this organization are still using manual payroll calculation and must
search one by one to find it, and they do not have division of tasks on the same
pieces, so that why they needed good internal control in division of task. There is
inadequate information because there has been no salary report and pay slips yet.
The objective of this study are to give the information about salary payment by using
computer and to support and give solutions to problems that always occur in salary
payment. The research methods used are waterfall method and pieces analyze. The
data were collected by using interview, observation, literature study and
documentation. Context diagram, data flow diagram and entity relationship diagram
were used as design tools system. The results of the study showed that the
transaction was still recorded and there was not report for payment salary system yet.
The tests showed the system is possible to be practiced.
Key words : Internal Control; Waterfall; Context Diagram; Flow Data Diagram; Entity
Relationship Diagram.
Page 15 of 198
THE EFFECT OF OPERATING CASH FLOW TO THE PROFIT GROWTH

(A study in go public State-Owned Enterprises (SOE) Bank in Indonesia
Period 2007-2014)
Agus Widarsono1), Mega Rahmawati2)
1
Email : agus.widarsono@upi.edu
2
Email : megarahmawati28@gmail.com
ABSTRACT
This study aims to investigate the effect of operating cash flow to the profit growth.
This study employs descriptive associative method. The objective of the study is to
obtain the picture concerning operating cash flow, and to depict the mechanism
regarding profit growth in State-Owned Enterprise (SOE) bank, and also to reveal the
effect of operating cash flow to the profit growth. The sampling is carried out by nonprobability sampling through purposive sampling approach with several criteria (1)
Banking; (2) State-owned bank which are listed in BEI; (3) Bank which publish cash
report within eight years in a row from 2007-2014. Thirty two State-Owned Enterprises
(SOE) bank in Indonesia are involved within 2007-2014 period as the sample of the
study. The data are analyzed through sample linear regression test. Analyses show
that operating cash flow positively affect to the profit growth.
Key words : operating cash flow, profit growth
Page 16 of 198
THE OPPORTUNITIES AND CHALLENGES OF ISLAMIC ACCOUNTING

LEARNING FOR VOCATIONAL STUDENTS AND ITS APPLICATION IN ISLAMIC
MICROFINANCE INSTITUTIONS
Arim1, Agus Widarsono2, Ellina Riennovita3
1
anaswied@yahoo.com
goeswids@gmail.com
ABSTRACT
HR needs in the field of Islamic Economy by 2017 is 20,838 people per year.
Nevertheless, the average number of S1 and S2 graduates of Islamic Economy Study
Program is 6,542 per year. Hence, there's a gap of 14,296 per year. Most of the
needs, especially for BMT and Sharia Cooperative, can be fulfilled from vocationalgraduated skilled labors. This study aims to find out the development of Islamic
accounting and its teaching effectiveness in vocational schools to meet the needs of
accounting manpower. The method used is qualitative research. Source triangulation
technique is used to test the credibility. The result shows that the characteristics of
Islamic accounting applied in BMT is unique. Since the legal status of BMT is
cooperative, based on Cooperative Accounting Guides, it has to comply SAK ETAP
(Financial Accounting Standards for Entities Without Public Accountability). On the
other hand, because BMT is a sharia entity that performs sharia transactions, BMT
has to obey SAK Syariah (Islamic Financial Accounting Standards). Hence, BMT in
Indonesia may use both SAK Syariah and SAK ETAP. Considering this, professional
accounting technicians for BMT are needed. Professional here means they obtain
early professional competence through relevant education, special education,
professional training and examination in relevant subjects plus work experience. For
the time allocation for accounting subject, especially accounting for BMT, is limited, it
is compulsory to provide Crash Course learning module to make the learning
process effective. This allows the students to quickly acquire the BMT accounting
procedure, from recording transactions to financial statement preparation. Special
internship in BMT is needed to give them field experience.
Key words: Islamic Economy, SAK Syariah, Sharia Cooperative, Vocational Schools
Page 17 of 198
ANALYSIS OF EFFICIENCY TECHNIQUE LEVEL OF RURAL BANK BY USING

DATA ENVELOPMENT ANALYSIS (DEA)
Wini Welani, Nugraha, Heraeni Tanuatmodjo

ABSTRACT
The purpose of this research is to measure the efficiency technique level of Rural
Banks year of 2013-2014 by using a Data Envelopment Analysis (DEA) method, by
BANXIA software. The use of the input and output of rural banks in the area of
Bandung from the year 2013-2014 by using the DEA has not reached optimum
efficiency. BPR scale efficiencies in the area of Bandung with DEA method is at the
stage Decreasing Return to Scale. The approach used to choose the input and output
is intermediation approach. The Input being used is a factors of assets, deposts and
personnel expenses. Output factors used are credit and other operating income
Key words : Efficiency technique level, data envelopment analysis, DEA
Page 18 of 198
INTERNAL CONTROL AND QUALITY OF FINANCIAL

REPORTING IN ZAKAT MANAGEMENT ORGANIZATION
Elis Mediawati
Accounting Department, Universitas Pendidikan Indonesia
Email : elis.mediawati@upi.edu
ABSTRACT
Zakat is the third pillar of Islam, it must be fulfilled by a muzaki (the person who is
obliged to issue zakat), because the rights of others are in the assets which are
owned. Zakat in Islam is the worship contains two dimensions they are hablum
minallah or vertical dimension and hablum minannas or horizontal dimension.
There is very noticeable difference between the zakat potential and its receipt
realization by Zakat Management Organization (ZMO). Allegedly the problem occurs
because it is lack of public trust to ZMO. Public trust is closely related to the quality of
the financial information which is presented by ZMO. The information will be useful if
the information is able to support the community decision-making to entrust their zakat
to ZMO as an institution which is considered mandate to receive, utilize and distribute
zakat which is entrusted by community.
Internal control is necessary to obtain the quality of financial reporting. Financial
statements are credible information sources by the financial statements users to
determine the performance of management and the company's financial position. To
produce quality financial reports it is required financial reporting quality. It should also
be supported by internal control over quality financial reporting.
This study aims to determine the relation of internal control implementation on the
quality of financial reporting. The method which is used in this study is a survey
method, it is descriptive and verification, and the data is collected from a sample that
has been determined, it is obtained by using a specific data collection tools, the
questionnaires . The unit of analysis in this study is the ZMO in Bandung city. The
hypothesis testing uses moment product correlation and coefficient of determination
(R2).
The result of this research is the relation of internal control implementation with the
quality of financial reporting is positive and very strong.
Keywords: Internal Control, the Quality of Financial Statement Reporting, Zakat
Management Organization
Page 19 of 198
STOCK VALUATION OF PT. PERUSAHAAN GAS NEGARA (PERSERO) TBK IN

THE MIDDLE OF GLOBAL ECONOMIC SLOWDOWN
Felix Terahadi1, Subiakto Soekarno2
School of Business and Management, Bandung Institute of Technology, ITB Bandung,
Indonesia
1
Email : felix.terahadi@stb-itb.ac.id.com
2
Email : subiakto@sbm-itb.ac.id
ABSTRACT
2015 is a difficult year as the economic slowed down has made most industries suffer
in their core business activities. Nevertheless, stated-owned company, PT.
Perusahaan Gas Negara (Persero) Tbk (PGN), announced their infrastructure project
plan. The project consist of 12 pipeline infrastructure development for distribution and
transmission with the total length of 1,685 km. PGN also stated that the project will be
funded without burdening the government infrastructure budget.
Despite the unconducive economic condition, the analysis shows a bright long-term
prospect in natural gas industry indicated by the good demand growth and Indonesias
stable economic growth. The prospect of natural gas industry in Indonesia is also
stimulated by President Joko Widodos mega-project in establishing infrastructure
supply for about 35,000 MW with the potential natural gas power plant contribution of
13,649 MW.
The review has been conducted by using DCF with FCFF, P/E ratio and EV/EBITDA
multiple and concluded PGASs fair price of IDR 4.607,50 with potential upside of
83.6% from the market price of IDR 2,510 (2 Mei 2016), P/E ratio of 12.8 (discount
26.5%) which shows the PGNs sentiment in natural gas industry is weak and
EV/EBITDA multiple of 8.3 (premium 13.6%) which shows a PGNs better performance
compared to its peer companies. The calculation of optimal capital structure has been
conducted and came to the conclusion that PGN is currently in its optimal capital
structure.
Key words : economic slowdown, capital market, expansion, valuation
Page 20 of 198
ISLAMIC MONETARY POLICY AND ITS IMPACT TO THE GROWTH OF ISLAMIC

BANKING
(CASE STUDY IN INDONESIA)
Yoghi Citra Pratama
Lecturer in Islamic Economics Studies Program
Syarif Hidayatullah UIN Jakarta
Email : yoghi@uinjkt.ac.id
ABSTRACT
Islamic economics as a new eld in the modern economic science recognizes not only
the principles and operations of Islamic commercial banks but also central bank as the
monetary and economic authority. Amongst all, the main functions of a central bank in
Islam are to maintain price stability and prosperity of the whole people. Although it
seems indifferent with the conventional concept of central bank, the Islamic central
bank conducts its monetary operation by using Islamic monetary instruments which
are free from interest, links with the business sector activities and gives value added
into the economy. The progressive development of the Islamic banking industry
demands the appropriate Islamic monetary instruments to control the industry and
economy in general The aim of this paper is to review Islamic monetary policy and Its
Impact to the development on Islamic Banking in indonesia.. The method used in this
study is an examination of existing literature. This paper considers mechanisms that
may help contain a crisis and those that may foster post crisis recovery in the case of
Islamic Banking.
Key words : Islamic Monetary Policy, Growth, Islamic Banking
Page 21 of 198
FEASIBILITY ANALYSIS OF BREEDING BUSINESS OF SHEEP GARUT ON ALBAROKAH LIVESTOCK GROUP RAWAMERTA DISTRICT KARAWANG REGENCY
Ina ratnasari1, Dian hakip nurdiansyah 2
Economics and Business Faculty, Singaperbangsa University
1
2
Email : dianhakip110@gmail.com
Email : dian.hakipnurdiansyah@staff.unsika.ac.id
ABSTRACT
Karawang Regency as one of the existing agricultural areas in West Java province
has the extensive farmland that allows opening the business of sheep livestock. The
availability of sufficient land for providing feed makes the Karawang area feasibley as
a choice area for breeding sheep or goats. This research aims to examine the
feasibility of garut sheep breeding business at Al-Barokah livestock group which is in
the Regency of Karawang. Feasibility study performed on financial aspects and views
of non-financial that will yield a conclusion whether the breeding business of sheep
garut is feasibley or not to be implemented. As for the results of this research resulted
in the conclusion that of non-financial aspects that comprise the market aspect,
marketing aspect, technical aspects and operation aspects, management and
environmental aspects, the breeding business of sheep garut breeding is feasible to
be carried out. Based on the financial aspects, factors taken into consideration are
investment value, revenue analysis, payback period, net present value, index
profitability, and internal rate of return. Garut sheep breeding investment value for 60
broodstocks amount of Rp. 316.665.000. Revenue analysis annual average is Rp
380.900.000 with total average cost per year of Rp. 77.267.960. The payback period
value = 1 year 10 months 3 days. The net present value for economical age of positive
project is Rp. 406.513.831. Profitability index value > 1 is 2.20. Then the value of IRR
is greater than the value of the interest rate (53.6% > 14%). Thus, based on the
breeding business of sheep garut is feasibley to be implemented. The conclusion of
Al-Barokah livestock group is feasible to do the breeding business of sheep garut
because based on the financial and non-financial aspects, the business is feasible to
be implemented.
Key words : Business Feasibility Study; Breeding Sheep; Financial Management
Page 22 of 198
COGNITIVE BIAS AND RISK PREFERENCES ANALYSIS OF PONZI SCHEME

INVESTORS
Maya Sari, Nugraha

Email : maya_lutan@yahoo.com
ABSTRACT
This study aims to gain an overview of cognitive bias, risk preference and investment
decisions of Ponzi Scheme Investors and to examine the influence of cognitive biase
and risk preferences toward investment decision. The cognitive bias studied includes
overconfidence, availability heuristic, and herding while the risk preference parameter
used is risk tolerance. The respondents consisting of 115 investors who were ponzi
scheme investment actors, are taken using purposive sampling method. The
verificative analysis used is multiple linear regression. The result shows that belief in
the form of over confidence, availibility heuristic, and herding are the principal basis in
processing information to make financial decisions. The risk tolerance of the investors
also show a high level category indicating that the respondents are relatively easier to
make high-risk investments. Overconfidence, availability heuristic, herding and risk
tolerance, have a positive and significance influence toward investment decision.
Key words : Overconfidence, Availability heuristic, Herding, Risk Tolerance
Page 23 of 198
EFFECT OF DIVIDEND POLICIES, MANAGERIAL OWNERSHIP, BOARD SIZE

AND PROFITABILITY TO FIRM VALUE ON MANUFACTURING COMPANY IN
INDONESIA STOCK EXCHANE
Suparno (a*); Jaelani (b*); Djoko Pitojo (c*)

Sekolah Pasca Sarajana, Universitas Pendidikan Indonesia
ABSTRACT
This study aims to analyze and provide empirical evidence that the independent
dividend policies, managerial ownership, board size and profitability influence the firm
value, based on the agency theory and the dividend theory, in line with the
phenomenon that increasing IHSG of the companys manufacturing sector is still below
the average IHSG of all listed companies, and manufacturing companies that pay
dividends are still below the average of all listed companies, it is gap, because the
companys manufacturing sector is expected to have a strong financial performance, in
order to make a major contribution to Gross Domestic Product (GDP) of Indonesia.
This study uses a quantitative approach, with a sample of 110 companys
manufacturing sector listed on the Indonesian Stock Exchange (BEI) during the years
2009-2014, the sample is selected based on purposive sampling method. Then the
data analysis done by statistical tests using multiple linear regression. The results
showed variable dividend policies, board size and profitability was significant effect on
firm value, while variable managerial ownership does not affect on firm value. This
finding is interesting, that the success of increasing the firm value depends on the
companys ability to optimally empower resources, and implement corporate policies
that have been defined, not by a factor of incentives managers.
Key words : Dividend policies, managerial ownership, board size, profitability
Page 24 of 198
THE EFFECT OF CAPITAL STRUCTURE AND WORKING CAPITAL ON

PROFITABILITY (CASE STUDY AT PT. INDOSAT TBK IN THE PERIOD OF 20052014)
Ratu Dintha IZFS, Ahim Surachim

Email : ahimsurachim@yahoo.co.id
ABSTRACT
One of the main issues in financial research is why firms are different or put in another
way, why they obtain different profitability levels. Profitability is an important meaning
in the process of maintaining existence of a company in a long term manner, due to its
ability to show companys future prospect. The average level of profitability recorded
negative on telecommunication sector, especially at PT Indosat Tbk. There are many
factors that affect the profitability of some of them is the use of capital structure with
the measure debt to equity ratio (DER) and working capital with the measure is
working capital turnover (WCT).
This research was intended to know the effect of capital structure and working capital
on the profitability of PT. Indosat Tbk in the period of 2005-2014. This research applied
descriptive and verification method concluded in time series design. The statistic
analysis that was used in this study was multiple linear regression at 5% significance
level. Based on the findings, it was provable that regression statistic model could
applied in noticing the effect of capital structure and working capital on profitability
through F-test. Moreover, T-test showed that capital structure negatively affected the
profitability in significant manner. Lastly, working capital was identified to be a factor
that did not affect the profitability.
Key words : capital structure, working capital, profitability
Page 25 of 198
SHARIA COMPLIANCE ON MURABAHA FINANCING

(STUDY IN BAITUL MAAL WA TAMWIL)
Elis Mediawati1, Silviana Agustami2
Accounting Department, Universitas Pendidikan Indonesia
1
Email : elis.mediawati@upi.edu
Email : silviana.agustami@upi.edu
ABSTRACT
This research aims to find outhow the sharia compliance supervision on murabaha
financing, as well as things become supporters and obstacles in fulfillment of sharia
principles on murabaha financing at BMT This study used a qualitative descriptive
method. The data used is Primary data were obtained from interviews. Determination
of data sources using purposive sampling method by interviewing people who were
directly involved in the practice as well as the supervision of murabaha financing.
Mechanical testing of the credibility of the data using triangulation theory and
triangulation source. Monitoring compliance with sharia on murabaha financing is
more focused on the Sharia Supervisory Board (SSB), but oversight has not done
optimally. As for the supporting fulfillment of sharia principles among which the active
role of SSB, and the training given to employees about Islamic principles, while
obstacles in fulfillment of sharia is the understanding and awareness of the BMT and
the client is still low for implementing murabaha financing that is true to the principles
of Islam.
Keywords : Shariah Compliance, Murabaha, Baitul Maal Wa Tamwil, sharia
supervisory board, Islam
Page 26 of 198
THE INFLUENCE OF MATHEMATICAL THINKING SKILL

TOWARD THE KNOWLEDGE OF ACCOUNTING
Sakti Alamsyah
ABSTRACT
The problem identified in the research was the lack of accounting knowledge,
primarily that of the aspect of skill on vocational high school students. The research
was aimed at determining the amount of influence of mathematical thinking skill
toward the knowledge of accounting. The above result was studied by a theory applied
in the research; the three components of learning-teaching process theory from Loree.
The research method applied was Explanatory Survey Method, by means of testing
instrument and 215 samples consisting of vocational high school students throughout
Area II of Bogor. The technique of analyzing data applied was regression. The result of
the research shows that mathematical thinking skill is influential toward the knowledge
of accounting. The result, thus, shows that mathematical thinking skill takes positive
effect on the knowledge of accounting. It is concluded from the research that the
knowledge of accounting is influenced by mathematical thinking skill. Therefore, it is
suggested that the enrollment of the accounting vocational school students utilize the
testing instrument of mathematical thinking skill of mathematics.
Key Words : Accounting Knowledge, Critical Thinking Skill
Page 27 of 198
REDESIGN, REORIENTATION AND RENEWAL OF INDONESIA ECONOMY

EDUCATION CURRICULUM CREATIVE ECONOMY BASED, LOCAL CULTURAL
VALUES CHARACTER PARADIGM, THROUGH ACADEMIC, HUMANISTIC AND
SOCIO-ECONOMIC RECONSTRUCTION APPROACH
Moch Noviadi Nugroho, M.Pd

Economic Education Lecturers UIN Syarif Hidayatullah Jakarta
Student Doctoral Program Universitas Pendidikan Indonesia
Email : adienugroho@uinjkt.ac.id
ABSTRACT
The shift of development paradigm, which initially rests on the power of natural
resources (natural resource based), then changed to rely on the strength of human
resources (human resource based) or commonly also called knowledge-based
economy. Creative economy is an economic era that intensifies information and
creativity by relying on the idea. The economic strength is now mandatory-based
creativity, innovation-based ideas and imagine. Knowledge based economy or the
creative economy, Indonesia needs to develop creative economy among other things
because of the creative economy has great potential to contribute significant
economic, image building and national identity, develop based economy to a
renewable resource, providing a positive socio-economic impacts. One reason for the
development of creative industries is the positive effect that will affect the social life,
business climate, economic improvement, and also affects the image of a nation.
Indonesia is an archipelago large, consisting of 17,504 islands with the diversity and
cultural richness. There are 1,068 ethnic groups and 665 languages to communicate
with regions across the archipelago. In the field of art and culture there are at least
300 styles of traditional dance originating from Sabang to Merauke. Richness of
Indonesian culture is great potential in supporting the growth of Indonesia's creative
industries. The modalities and the strength of the nation Indonesia, which has a
creative human resources and cultural heritage (culture heritage) are very diverse.
College of Education curriculum designing creative-oriented economy and
entrepreneurship (entrepreneurship) and synergize utilizing ICT (information and
communication technology) in its development.
Economic Education can be integrated from a variety of disciplines, Economic
Education can not escape from the education requirement value (value-based
education) and thick with the paradigm of development of human life as its main
object, which should be dynamic, flexible and adaptive. The development of education
are more advanced and complex challenges for Economic Education to strengthen the
tradition of synthetical Science, Expanding Environment Approach in public life more
advanced and globalized, so it is not only seen as creative content, but also can be
implemented in everyday life, as a science that is able to overcome the challenges
faced. Economic Education as an educational requirement value. The gap between
the quality of education for Economic Education in empirical reality with the ideal
demands. The relevance of the curriculum with the practical life and development of
society constantly demands to do educational innovation. It needs a redesign,
reorientation, re-actualization education Economic Education, reaffirmed the vision of
education for Economic Education as an educational program that focuses on the
development of students as "economic actors" who is able to take decisions that
reason and as "citizens who are intelligent, committed, responsible, and participatory
". Reaffirming Economic educational mission to utilize the concepts, principles and
methods of the social sciences and other disciplines to develop a character actor of
economic and social change and the citizens of Indonesia are intelligent and good.
Page 28 of 198
Re-establish the tradition of economic education as an educational requirement of

social values, morals, culture, and character. Economic Education curriculum
development approach emphasizes the material (content-based approach), the basic
approach is the ability (competence based approach), the approach of basic skills
(basic skills approach). Economic Education Curriculum development should be
based on the principle centered on the needs of learners competence of hard skills
and soft skills, learner needs, interests of learners and the environment. Diverse and
integrated, responsive to the development of science, technology and art, relevant to
the needs of life, comprehensive and sustainable, through a multi strategy and multimedia. Economic Education Curriculum design is centered on the learner include: (1)
design based on experience / activity (activity / experience design); and (2) the design
of humanistic (humanistic design). Economic Education Curriculum Design humanistic
aims to equip learners with experiences that are intrinsically beneficial to the
development of self-learning, among other things, strengthening self-concept. PAI
curriculum centered on Problems (Problem-Centered Designs), centered on the issue
of direct learners to the ability to solve problems faced by both life itself and its people.
The idea of the Economic Education Curriculum, Competency-based curriculum,
based on standards-based, rooted in the culture, emphasizing a balance between Soft
Skills and hard skills. Developmental content, developed through a continuous
learning activities and sustainable. various approaches to curriculum development
through academic subject approach, humanistic approach, technological approach,
economic and reconstruction approach Mental Rekrontruction and social-oriented
approach on Purpose, Approach to Pattern Material Organization (Subject Matter
Curriculum subject matter, Correlated Curriculum, Integrated Curriculum).
Key words: Economic Education Curriculum Approach Cultural Values Character,
Academic Approach Humanistic and Economic and Social Reconstruction
Page 29 of 198
CREATIVE THINKING SKILLS WITHIN ACCOUNTING IN COLLEGE CURRICULUM

OF INDONESIA
Gayatria Oktalina 1, Erika Feronika Br. Simanungkalit 2.
Students of Economic Education
Postgraduate School, Indonesia University of Education
Setia Budi Street, Number 449 Bandung, Indonesia
1
2
Email: aruta201012@gmail.com
Email : erikaferonikasimanungkalit@gmail.com
ABSTRACT
This research examines the content and chances of implementing creative thinking
skills across the accounting curriculum at colleges, in particular, financial accounting
courses intermediate and advanced. Sample researches are State Colleges (PTN)
and Private Colleges (PTS) in the Department of accounting in Indonesia is
represented by the University of Indonesia (UI) and Gunadarma University (UG). Data
analysis for reviewing contents creative thinking skills using a descriptive approach
and implementation opportunities with Threath, Opportunities, Weakness, and
Strength (TOWS). Findings in research show the content creative thingking skills on
courses of intermediate financial accounting and Advanced, UI is higher than UG. The
opportunities for implementing creative thinking skills across the accounting curriculum
at PTN and PTS big enough.
Key words : Creative Thinking Skills, Accounting Curriculum in Colleges
Page 30 of 198
THE IMPACT OF DELEGATED AUTHORITY AND ORGANIZATIONAL

COMMITMENT TOWARD BUDGET PARTICIPATION
Ernawaty Usman1, Nurhayati Haris2, Sugianto3

Tadulako University
ABSTRACT
This study aimed to determine (1) the impact of participative budgeting towards local
government performance, (2) the impact of delegation of authority towards local
government performance, (3) the impact of organization commitment towards local
government performance, (4) delegation of authority as independent variable,
moderating variable or moderating quasi variable towards the local governance
performance, and (5) organization commitment as independent variable, moderating
variable, or moderating quasi variable towards the local governance performance.
The results of research are Participation budget, delegation of authority and
organizational commitment positively affects the performance of local government
officials. Delegation of authority and organizational commitment is moderating
variables but have the relationship is weak. Desentaralisasi system undertaken by
governments daearah is good, it is seen by the delegation of authority that is applied
in the process of budget participation.
Key words : Participative budgeting, delegation

commitment, and local goverment performance.
of
authority, organization
Page 31 of 198
EFFECT OF RETURN ON ASSETS AND RETURN ON EQUITY TO THE STOCK

PRICE ON PT.INDOCEMENT TUNGGAL PRAKARSA TBK
1
Fitri Sukmawati
Department of Accounting
University Of Widyatama
Bandung, Indonesia
Email : fitri.sukmawati@widyatama.ac.id
2
Innes Garsela
Department of Accounting
University of Informatika dan Business Indonesia
Bandung, Indonesia
Email : Innes.Garsela@yahoo.com
ABSTRACT
This study aims to determine how the "Effect of return on assets and return on equity
to the stock price on PT.Indocement Tunggal Prakarsa Tbk". This study uses
descriptive-quantitative analysis using classical assumption test. Collecting data using
secondary data in the financial statements. The statistical technique used is multiple
linear regression analysis, multiple correlation, determination, t test and f.
Results of statistical test coefficient describes the influence of ROA and ROE to the
stock price is at 73.1%. This shows variants that occur in stock price 73.1%.
Determined by a variant that occurs in ROA and ROE. This means that ROA and ROE
of 73.1% effect on stock prices PT.Indocement Tunggal Prakarsa Tbk.
The test results f-test was used to test the hypothesis of this study states that F arithmetic
5.422 for while Ftable of 4.324. So F arithmetic which has a value greater than the F table.
Thus Ho is rejected and Ha accepted. That is the hypothesis that the authors propose
that: ROA and ROE affect stock prices PT.Indocement Tunggal Prakarsa Tbk,
accepted.
Key words : Return On Assets (ROA), Return On Equity (ROE) and stock price
Page 32 of 198
SMART BUSINESS STRATEGY:

OPTIMALIZING THE ROLE OF MANAGEMENT ACCOUNTING
Yoga Tantular Rachman, Sendi Gusnandar Arnan, Yogo Heru Prayitno
Faculty of Economic, Widyatama University
Bandung, Indonesian
Email : yoga.tantular@widyatama.ac.id
ABSTRACT
The strategy is a key determinant of the success of a company in the long term that
will ultimately make the company become winners in their respective industries. In
fact, in all efforts to develop the company, business owners are always questions
about how the company's current situation, where the company will be directed and
how the company will achieve the goal. The strategy is developed and implemented
based on information obtained by the company from both internal and external to
answer that question.
Recent techniques and shifts in the environment are often foreseen as leading
management accountants to adopt a business orientation and strategies.
Management accounting is able to provide various information to the manager or
leader and also the owner. Specifically, management accounting identify, collect,
measure, classify, and report information that is useful for internal users in planning,
controlling, and making decisions, including determining the strategy to be taken by
the company.
Management accounting in this research we predict will be very instrumental to the
company strategies through the five pillars of power that can be generated by utilizing
the management accounting information. The five pillars of the strength is achieve
sustainable competitive advantage, cost leadership, differentiation and focus strategy,
applying the concept of value chain and strategic cost analysis.
Key words : business strategy, management accounting
Page 33 of 198
EXECUTIVES CHARACTERS, GENDER AND TAX AVOIDANCE:

A STUDY ON MANUFACTURING COMPANIES IN INDONESIA
Nova Novita
STIE Indonesia Banking School
Email : nova.novita@ibs.ac.id
ABSTRACT
Research on corporate tax avoidance are interesting topic to be discussed. This study
aims to provide empirical evidence about the effects of executives character and
gender to corporate tax avoidance. Gender in this study was measured through a
dummy variable, executives character is measured by the company risk, while tax
avoidance is measured by the cash effective tax rate. Data analyzed consisted of 20
manufacturing companies from 2009-2014, and this research used 120 observations.
The results showed that the executive character negatively affect tax avoidance. While
male executives in this study proved to be more courageous in taking tax avoidance
risk, when compared with women executives. Although executives character at the
companies are basically a risk taker, with these law, perhaps in the case of tax
avoidance, they tend to be more cautious. This may be explained that reputation is
damaged due to violation of tax rules is not outweighed by the benefits form tax
avoidance.
Key words: Tax Avoidance, Gender, character of executives, Tax
Page 34 of 198
VALUATION OF UPSTREAM OIL AND GAS PROJECTS USING DISCOUNTED

CASH FLOW METHODS. CASE STUDY: AAX OIL FIELD DEVELOPMENT
PROJECT, NW NTX WORKING AREA
Zarpani
Universitas Padjadjaran Bandung
ABSTRACT
The objectives of this study are to valuing the interest in the project development of
the "AAX" oil field, "NW NTX" working area which is currently held by "AX" limited and
"STX" Limited as contractor under the terms of Production Sharing Contract (PSC)
with the Indonesian government, represented by Special Task Force for Upstream Oil
and Gas Business Activities. Sluggish global economic downturn and low oil prices
lately caused a lot of upstream oil and gas industry to reduce or even stop investing.
Therefore do the valuation of the interest value of this project that has been in the
development stage. Valuation using the Discounted Cash Flow (DCF) method version
of government rules on the submission of PoD and modified version use the long-term
forecast of crude oil prices issued by OPEC and considered additional risk based on
project conditions. The sensitivity analysis was performed on the results of
calculations to determine the sensitivity of interest with respect to changes in input
variables. The results of both valuation models show that interest in the project is
positive and net cash flow present value during the production period is positive every
year. The modified DCF model generate a lower value than the DCF model PoD
because of using Minimum Attractive Rate of Return (MARR) that is higher. The result
of sensitivity analysis shows that the interest in the project is very sensitive to changes
in crude oil prices.
Key words : discontinued cash flow
Page 35 of 198
ANALYSIS OF RISK OF THE CUSTOMER FOR DEPOSIT PRODUCTS IN ISLAMIC

BANKING AND CONVENTIONAL BANKING WITH VALUE AT RISK METHODS (IN
CASE OF BANK SYARIAH MANDIRI AND BANK MANDIRI PERIOD 2011-2013)
Faris Azka1, Badria Muntashofi2

ABSTRACT
The growth of third party funds decreased (years 2011-2013) strongly influenced by
the customer. Customers who acted as investors not only consider the profitability of
investment instruments, but also the level of risk. Investment instruments in the
financial field is the most desirable customer deposits. Currently, profits from the
repayments, the deposit is two deposit mudharabah that use profit sharing
mechanism. And deposits which uses a system of interest.
The author tries to analyze the risk level of the customer on deposit with the method of
Value at Risk (VaR) approach to variance-covariance. VaR is the risk measurement
methods to determine the maximum loss that can occur in a certain time period and at
a certain confidence level.The results are shown in the 2011-2013 period the average
value of VaR (mean) and VaR (zero) Mudharabah deposits in Islamic banking is higher
than deposits in conventional banks. It means that in the period 2011-2013 with a
confidence level of 95% of customers will obtain more possible losses when investing
in Mudharabah deposits rather than investing in time deposits in conventional
banks.Better risk management of the bank will increase the interest of people to invest
in banks. Increased awareness is important to increase the assets held by the bank to
then be able to improve the performance of banks in disbursing funds. Increased
performance of the bank, will ultimately have an impact on the increase in the banks
profits.
Key words: risk, value at risk, Islamic banking, conventional banking
Page 36 of 198
SRI RICE ORGANIC FARMERS DILEMMA :

BETWEEN ECONOMIC ASPECTS AND SUSTAINABLE AGRICULTURE
D.Yadi Heryadi
Dept. Of Agribussines
Agricultural Faculty Universitas Siliwangi
Tasikmalaya, Indonesia
Email : heryadiday63@yahoo.co.id
Trisna Insan Noor
Agricultural Faculty
Universitas Padjadjaran
Bandung, Indonesia
Email : trisna.insan.noor@unpad.ac.id
ABSTRACT
Organic Farming is the future agriculture to achieve sustainable agriculture which
considers social, economic and environmental aspects. Nowadays, the performance
of its development has not met expectations, particularly organic SRI rice farming in
Tasikmalaya Regency. Factors that cause less encouraging performance among
farmers include doubts on the economic impact of the shift of conventional farming to
organic farming, the other factor is their understanding of the concepts and benefits of
organic farming. This study aims to analyze the economic aspects of organic SRI rice
farming and evaluate what the priority preference of farmers in the selection of organic
SRI rice cultivation system. The study used qualitative design with descriptive
research methods and case study techniques. It was performed in Jembar II Farmers
Group in Margahayu village, sub-district of Manonjaya, Tasikmalaya Regency with the
number of farmer respondents as many as 25 people. Data collection technique used
direct observation, interviews, and literature. The results show that: 1) Economically,
organic SRI rice farming has not delivered the productions that meet the farmers
expectations due to until the fourth growing season, its productivity is still lower than
the productivity of conventional rice and 2) the farmers preference to grow organic
SRI rice leads to economic reasons and has not shown the sustainability of the
environment.
Key words : SRI Organic, Sustainable Agriculture, Preferences, Organic farming,
Conventional farming
Page 37 of 198
THE INFLUENCE OF GREEN MARKETING TO PERCEIVED VALUE ON

PERTAMAX PURCHASING DECISION
Rennyta Yusiana1, Arry Widodo 2
Telkom University
Bandung, Indonesia
1
Email : rennyta@tass.telkomuniversity.ac.id
2
Email : arrywie@telkomuniversity.ac.id
ABSTRACT
Environmental degradation intensifies in Indonesia and in the world giving direct
impact on human life. The issue of care for the environment and as a form of social
responsibility, prompting many companies to create and offer environmentally friendly
products (green product).
This study aims to determine the effect of Green marketing on perceived value in the
consumer purchase decisions on Pertamax fuel in Bandung. This type of research is
descriptive and causal research by using path analysis. Methods of data collection
using a questionnaire with a sample of 400 respondents. The sampling technique
used in this study is simple random sampling.
The analysis showed significant influence on purchasing decisions of green
marketing and significant influence green marketing over the perceived value to the
purchasing decision.Future studies are expected to be able to examine the significant
factors that influence the purchase decision of the green product.
Key words: green marketing, green product, perceived value, the purchase decision
Page 38 of 198
INVESTIGATION OF THE IMPLEMENTATION OF GREEN MANUFACTURING ON

TEXTILE INDUSTRY IN WEST JAVA
Supriyadi1, Ratna Ekawati2
STIE STEMBI Bandung Business School
1
Email: bangucup100@gmail.com
Email: ratnaekawati98@gmail.com
ABSTRACT
The growing awareness of the importance of preserving the environment in the
production process, is a challenge to the manufacturing industry. In the operations
management literature, the production of environmentally sound, often called green
manufacturing. Various research has confirmed that the industry is implementing
green manufacturing will have a variety of benefits in economic and non-economic, in
both the short and long term. But the demands of various parties to implement the
concept of green manufacturing is not necessarily positive response by the
manufacturing industry. This study aims to analyze the factors that encourage the
implementation of green manufacturing in the textile industry in West Java. It also
analyzed the impact on profitability. The analysis is the quantitative approach. Data
were collected by questionnaire. A total of 102 textile companies involved as the study
sample, selected randomly. The analytical method used is multiple regression. The
results showed that the pressure of stakeholders is a factor which significantly to drive
the implementation of green manufacturing in the textile industry in West Java. The
stakeholder pressures include competitor pressures, government pressure, social
pressure, customer pressure, encouragement suppliers, and management awareness.
Other findings, that the implementation of green manufacturing has a positive impact
on improving the profitability of the company.
Key words :Green Manufacturing, Stakeholder Pressure, Profitability
Page 39 of 198
MARKETING ARTIFICIAL REEF AS RECREATIONAL SCUBA DIVING

RESOURCES: FEASIBILITY STUDY FOR SUSTAINABLE TOURISM
Harriman Samuel Saragih
Business School Management Department
Universitas Pelita Harapan
Tangerang, Indonesia
Email : harriman.saragih@uph.edu
ABSTRACT
Indonesia is known as a coastal country which has rich natural resources. Indonesias
islands have attracted scuba divers globally to dive and experience the sensation of
Indonesias maritime ecosystem. Previous studies have shown that scuba diving as an
ecotourism object is able to contribute both positive and negative impact to the
environment and the local communities. World Resource Institute reported that 45% of
coral reefs in Indonesia face a high level of threat, and this ecosystem can still be
aided by the presence of artificial reefs. This study focuses to understand the
feasibility of implementing artificial reef to boost local community and boost their
economy in order to preserve the environment for sustainability.
Key words : Artificial Reef; Ecotourism; Marketing; Sustainability
Page 40 of 198
THE EFFECT OF ENVIRONMENTAL CORPORATE SOCIAL RESPONSIBILITY

(CSR) DISCLOSURE TO INVESTOR BEHAVIOR: EMPIRICAL STUDY FROM
INDONESIA CAPITAL MARKET
Marsdenia
University of Indonesia
Depok, Indonesia
Email : idelid53@gmail.com
ABSTRACT
The purpose of this study is to investigate the effect of environmental CSR Disclosure
to investor behavior. Proxy of investor behavior is Cummulative Abnormal Returns
(CAR). Motivation of study is inconclusive result of effect of environmental CSR
disclosure to investor behavior. Main contribution of this research is new approach to
measure environmental CSR disclosure by using content analysis of GRI (Global
Report Initiative) 4 method. This study uses secondary data from Indonesia capital
market which acquired from software such as data stream and Eicon database and
yahoo.finance. Processing of data pool cross section collected by regression model,
consists of simple and multivariate. This Research finding is environmental CSR
Disclosure has insignificant effect to investor behavior. Implication of this research to
motivates corporates to increase environmental CSR activities in order to save the
world, humanity and doing green business.
Key words : environmental CSR disclosure; investor behavior; content analysis; GRI
4; green business
Page 41 of 198
STRATEGY OF PRODUCT DEVELOPMENT AND PROCESS OF CREATIVE

INDUSTRIES IN INDONESIA
Ryan Kurniawan (1); Andhi Sukma (3)
Faculty of Business and Management
Widyatama University
Bandung, Indonesia
ryan.kurniawan@widyatama.ac.id
andhi.sukma@widyatama.ac.id
Evo Sampetua Hariandja (2)
Business School, Department of Management
University of Pelita Harapan
evo.hariandja@uph.edu
ABSTRACT
Creative industries in Indonesia are confronting the globalization pressures that is
profoundly focused and to maintain their prosperity by new product development. The
target of this study was investigating the activity of product development by including
strategy, process, organization, the performance assessment of new product
development itself. This study led through the survey that have utilized already with
changes balanced with attributes of Indonesia creative industries and interview with
manager and director level of product planning, product engineering, product
development, marketing planning, and R&D. All out creative companies have partaken
in this study are 320 companies consisting 25% private, 15% SME, 10% joint venture,
10% home industry, and the rest were others. The results of this study are 51% of
companies concurred with that new product development very commanded by
heading of top management level (top-down) and 47% concurred with suggestion from
outsiders. From 320 companies, 75% aim to meet consumer demand. Followed by
improving quality (65%), creating new markets (56%), and follow the industrys trend
(46%). The strategy of product development of creative industries in Indonesia were
new products that emphasize on derivative products.
Key words : product development, process, creative industry, Indonesia
Page 42 of 198
CUSTOMERS PERCEPTION AND EXPECTATION FOR REVERSE LOGISTICS

IMPLEMENTATION
Farida Pulansari1, Dwi Sukma Donoriyanto2, Nisa Masruroh3
Department of Industrial Engineering, Faculty of Industrial Engineering Technology
University of Pembangunan Nasional Veteran East Java, Raya Rungkut Madya
Surabaya, Indonesia
1
Email : pulansari@gmail.com
2
Email sukmadewi2004@gmail.com
3
Email nisa.masruroh@gmail.com
ABSTRACT
Good communication between buyers and sellers are important strategy for company
to maintain the customer satisfaction, loyalty and enhance financial performance.
Complaint is a signal that indicates important information that needs quick response.
On the other hand, environmental problems i.e. waste, unused product and limitation
of natural resources become growing concern through the decade. This paper
proposed House of Reverse Logistics (HRL) for connecting between customer needs
and environmental problems. Literature shows that Customer Needs and Reverse
Logistics (RL) are effective method to solve these problems. The design of HRL was
adopted from Quality Function Deployment (QFD)
Key words : Reverse Logistics, Customer, Perception, Quality Function Deployment
Page 43 of 198
LEAN SIGMA APPLICATION FOR BRIDGE IMPROVEMENT PROJECT

Prayogi Purnapandhega
School of Business and Management,
Bandung Institute of Technology
Bandung, Indonesia
Email : prayogi.purna@sbm-itb.ac.id
ABSTRACT
PT. XYZ operates 90 fields in Sumatra with two major fields, Duri and Minas. Duri field
consists of 13 areas that are linked by the bridge. Therefore, the bridge has an
important infrastructure in maintaining our operational and mobilization in Duri field.
There were 96 damaged bridges (66 bridges in fair condition and 30 bridges in poor
condition) should be repaired quickly. However, from baseline data of bridges project
construction during 2014-2015, it took 159 day in average to repair a bridge and there
were only 4 bridges able to be completed construction through a year. This condition
was very disrupted operation & maintenance activities in Duri field.
Lean Sigma as a tool for process improvement for all its worldwide operation, and that
includes PT. XYZ. Lean Sigma Approach uses five steps namely Define, Measure,
Analyze, Improve and Control. In this thesis, Lean Sigma will identify anything with
potential value (both direct and indirect to project cost), with the ultimate goal of
accelerating cycle time, less costs and with much fewer defects, compared with
traditional business systems. The objective of Lean Sigma application in this final
research is to improve process of delivering next bridges project with effective
schedule, efficient cost and meet the quality requirement.
Key words : Lean Six Sigma; DMAIC; Bridge Project; Project Management; Decision
Making; Current Reality Tree; Value Focused Thinking.
Page 44 of 198
EFFECT OF IMPLEMENTATION PROBLEM POSING METHOD AND PROBLEM

SOLVING METHODS OF CREATIVE THINKING ABILITY STUDENTS (QUASIEXPERIMENTAL STUDY ON ECONOMIC SUBJECTS IN SMA NEGERI 1
LEMBANG)
Nurul Haeriyah Ridwan, Agus Rahayu
School Of Postgraduate Studies, Universitas Pendidikan Indonesia
Email: haeriyahridwan@gmail.com
ABSTRACT
His study aims to Determine the effect of the filing method and meode problem solving
to students' ability to think creatively. issues that are the focus of this research is due
to the low level of students' ability to think creatively. Both models of learning are
equally focused on solving the problem, the difference between the two is, in Problem
Solving learning models, the issue raised Came from teachers, while on Problem
Posing learning models, the issue raised Came from students Themselves. This
research is a quasi-experimental research design noneequivalent control group
design. The study population was all students of class XII IIS SMA Negeri 1 Lembang
and a sample of 113 people. Data analysis using SPSS version 21 with statistical
hypothesis testing through paramentric. The average difference test (paired sample
test). Results of the study found There are significant differences increase of creative
thinking ability of students' use of the methods of problem posing with problem solving.
Key words : Creative Thinking, Problem Posing Method, Problem Solving Method
Page 45 of 198
SUPPLY CHAIN OPERATIONAL CAPABILITY AFFECTING BUSINESS

PERFORMANCE OF CREATIVE INDUSTRIES IN INDONESIA
Suryadi Hadi1, Benyamin Parubak2
Department of Management, University of Tadulako, Palu, Indonesia
1
Email : suryadihadi@untad.ac.id
Email: beny091156@gmail.com
ABSTRACT
The creative industries can be used as a potential sector in order to reduce social
problems and contribute to improve economy. Therefore, the role of the creative
industries must be maintained and improved. An action must be taken in order to
maintain the sustainability of this industry operation is to increase the ability
operational supply chain consisting of structural capabilities, logistics and technology.
One reason is that they can reduce the waste in operational business so they can
maintain their performance. The purpose of this study is to collect detailed information
on the implementation of supply chain operational capability in the creative industries
and the extent of its effect on their performance. This research is categorized as
descriptive and quantitative study through observation, documentation and literature
review. This study also used an interview and delivered questionnaires to collect data
through 155 respondents. The focus area of the creative industries in this study is
printing businesses and crafts. Multiple regressions with SPSS Software tools was
used to analyze the primary. Based on the results of this study, structural capability,
logistics and technology have simultaneously affected to the performance of the
creative industries. However, the technological capability partially has negative impact
on the performance of the creative industries compare to structural and logistical
capabilities. Subsequent research in the area of this study is still needed in other
areas by using other research methods with the aim to enrich the concepts related to
supply chain management in the implementation of the creative industries.
Key words : creative industries; supply chain operational capability
Page 46 of 198
PATENT INVESTIGATION ON PELLET BIOMASS FROM EMPTY FRUIT BUNCH

TO ENHANCE INNOVATION DEVELOPMENT OF RENEWABLE
ENERGY
T. Hendrix, A. Wicaksono, F.T. Ajie

Center for Innovation
Indonesian Institute of Sciences
Cibinong Bogor Regency, West Java Indonesia
Email : tommy.hendrix@gmail.com
ABSTRACT
Sustainability of development renewable energy becomes big issue in fulfilling the
needs of energy uses. Deliberating on fact finding its need to be explore, in order to
meet customer requirement on added value of renewable energy. Product substitution
on energy needs to preserve well in case commercialization activities on potential lack
of energy. To solve the problem energy, it needs investigation information database
that reserve all probability patent on pellet biomass from empty fruit bunch for
renewable energy especially based on palm tree. The investigation patent consist of
stage and direction where the technology want to achieve and use, based on keyword
of subject. This paper aims to draw the main course how user can know competition
among the same product through utilization of patent database that registered on
WIPO fields. The method is using software Matheo Patent XE ver.10.2 and free
database on WIPO to see more information related patent on pellet biomass from EFB
for renewable energy with potential useful through strategy, research and
development, patent analysis and patent collaboration among users. The result is how
to find the development of technology and products that have been produced as well
as commercial processes connecting with technology users, especially in pellet
biomass from EFB. Summary of this paper is objective to see the differences on
significance innovation development on pellet biomass from EFB to enhance
utilization palm tree in source energy preservation.
Key words : Empty Fruit Bunch, Innovation, Patent Investigation, Pellet Biomass,
Renewable Energy
Page 47 of 198
EFFECT OF GUIDED DISCOVERY METHOD AND PROBLEM SOLVING METHOD

FO STUDENTS CRITICAL THINKING SKILLS (QUASI EXPERIMENTAL STUDY ON
ECONOMIC SUBJECT IN SMA NEGERI 1 CIKARANG UTARA)
Jessy Safitri Sitorus 1, Agus Rahayu 2, Suwatno 3
Postgraduate Students of Economic Eduation, Universitas Pendidikan Indonesia
Email : sitorusjessy7@gmail.com
ABSTRACT
Aim of this study is to determine the effect method of guided discovery learning and
method of problem solving the students critical thinking skills. The reason for this
study is the low level of critical thinking skills Guided discovery learning method
emphasizes constructing knowledge through discovery. Meanwhile problem solving
methods emphasis on learning to construct knowledge through problem solving. This
research was a quasi experimental with research design called nonequivalent control
group design. The study population was all students of class X SMA Negeri 1
Cikarang IIS Cikarang Utara and sample as many as 93 people were taken randomly.
Data analysis using SPSS version 21 uses hypothesis testing with statistical
parametric, test of mean difference (paired sample t-test) and analysis of variance.
The results obtained were influence guided discovery method differs from the
conventional method of influence on the critical thinking skills of students in class X IIS
3. Effect of different methods of problem solving with the influence of the conventional
method of the critical thinking skills of students in class X IIS 4. The influence of
different methods of guided discovery with the effect of the method of problem solving
the students' critical thinking skills.
Key words : Critical Thinking, Guided Discovery Method, Problem Solving Method.
Page 48 of 198
ALTERATION TO FOOD SUPPLY CHAIN: CONSUMER PREFERENCES

Imanuella Romaputri Andilolo
Department of Management
Fac. of Economics and Business, Univ. of Mataram
Mataram, Indonesia
Email : imanuelita@gmail.com
Ikma Citra Ranteallo
Department of Sociology
Fac. of Social and Political Sciences, Univ. of Udayana
Denpasar, Indonesia
Email : ikmacitra@outlook.com
ABSTRACT
There are many papers that independently argue either for or against short or long
food supply chain management. This paper attempts to combine both sides of
arguments for short and long food supply chain through literature research. A list of
arguments supporting short food supply chain or preference for local food supply is
compiled first of all. Those arguments for short supply chain referred to in this paper
as altruistic in nature. For a balanced view point, another set of list is compiled for
arguments in support of long food supply chain or global food supply. Arguments for
global supply referred to in this paper are viewed with economical value. Interviews
are conducted on consumers of varying backgrounds as to their preferences on fruits
supplied through both long and short supply chain. Main research question is, when
faced with the choice of altruism or economical values, which one will prevail? A look
at the role of popular culture in shaping those preferences will also be investigated.
Suggestions for managerial implications will be provided.
Key words : food supply chain; consumer preference; short food supply chain
management;long food supply chain management
Page 49 of 198
GUDEG CANNED: TRADITIONAL FOOD FOR SMALL AND MEDIUM

ENTERPRISES (SMEs)
Asep Nurhikmat1
Research Unit for Natural Products Technology,
Indonesian Institute of Sciences (LIPI)
Jl. Jogja Wonosari km. 31.5, Gading, Playen, Gunungkidul, Yogyakarta
Email: asep.nurhikmat@yahoo.com
Tommy Hendrix 2
Center for Innovation,
Jl. Raya Jakarta Bogor Km. 47 Cibinong 16912
Email : tommy.hendrix@gmail.com
ABSTRACT
Studies have been conducted on gudeg canned to increase shelf life. Gudeg is a
traditional food based young jackfruit from Yogyakarta Province Republic of
Indonesia with a shelf life of 2 to 3 days. Techniques processing adapted to small and
medium industries (SMEs) scale with a capacity of 1000 cans per day and 2 days per
week. The study periods were conducted from July 2011 until January 2014. Samples
gudeg canned were quarantined at room temperature for 18 months with a sampling
interval of 3 months. Tests were conducted on the proximate, pH, thiobarbituric acid
(TBA), microbiological and organoleptic test. This study resulted in the failure of the
process that takes place during the canning < 0.5 % or 0163 % with an average of
20 % increase in production of the average production per day. Proximate test gudeg
canned that is 67.739 % water; 1.654 % ash; 7.723 % proteins; 13.094 % fat; 5.577 %
fiber and 3.924 % carbohydrate and 167.659 calory per 100 g energy. During storage
there was an increase in pH, increase in the value of TVB and TBA values. Results
Microbial test increased to Total Mesophylic aerobic Bacteria (TMB) below 10 cfu per
grams and did not detected Salmonella and Clostridium sp. Organoleptic test by
panelists, gudeg canned can still be consumed during the storage period of 12
months. Gudeg canned has been registration by the Food and Drug Monitoring
Agency Republic of Indonesia (FDMA RI) with registration number MD 555 112 005
035.
Key words : Gudeg canned, Innovation, Traditional food from Yogyakarta
Page 50 of 198
ANALYSIS OF ECONOMIC TRANSFORMATION AND DETERMINATION OF MAIN

ECONOMIC SECTORS OF BANTEN PROVINCE, INDONESIA IN THE FUTURE
Sri Lestari1
Economic Education Faculty of Teacher Training and Education, Islamic University of
Syekh Yusuf, Tangerang Indonesia
Email : srilestari28@student.upi.edu
Samsul Arifin2
Business Economic Faculty of Development Economic
University of Sultan Ageng Tirtayasa, Banten Indonesia
Email : samsularifin@untirta.ac.id
ABSTRACT
The objective of the paper is to demonstrate that the relationship economy of Banten
with the surrounding area, especially Jakarta and the National shown by the direction
of the development of economic growth in Jakarta, National and Banten similarly, so
that the economic transformation that took place in the National and DKI-Jakarta will
be followed by Banten. Positive trend of economic growth in DKI Jakarta and National
ought to be happening in Banten too. Whether the economic transformation that
occurred in the National and Jakarta followed by the economy of Banten and how the
next future economic sector of Banten must be built. Identifying the main economic
sectors of Banten in the future related to the role and position of Banten as an
economy buffer of DKI Jakarta in order to encourage better national economy. The
research method used utilization share calculation and Figures of LQ analysis.
The results showed the economic transformation which occurred both in Jakarta and
Banten. The changes of economic structure in Jakarta is more noticeable shift from
the primary sector to the secondary sector of the economy has become even tertiary
structure. There is a decline in the role of Secondary Sector particularly in sub-sector
Business Sector of Industry Processed and shows how prospective the Tertiary Sector
as an option as a next potential Business Field to support the economy of Banten
when the majority of the sub-sector tertiary growth trend improved with the
contribution to the GDP is increasing and has a relative edge than in other areas.
The results inform on the Banten government must begin to think of a sector that has
high productivity without lowering the quality of the environment and pay much
attention to the equitable of development. The sectoral selections are Fields of Trade,
Hotel Restaurant; and Industrial of Transportation and Communication. In Banten
economy context, the agricultural sector is not interesting but Nationally, it is still
relative superior when the agricultural sector will be developed significantly in Banten
province compared to other provinces.
Key Words: Economic Growth, Sector Top / Base, LQ analysis.
Page 51 of 198
AN EXAMINATION OF ORGANIZATIONAL DETERMINANTS INFLUENCING

GREEN PRODUCTION ADOPTION BY SMEs IN MALAYSIA
Mohd Firdaus Ruslan1, Marlina Muhamad2, Mohd Fazil Jamaludin3
Universiti Teknologi MARA (UiTM)
Malaysia
Email : firdaus438@kedah.uitm.edu.my
ABSTRACT
Small and Medium Enterprise (SME) is an important economic entity in most country
including Malaysia. Statistic from SME Corporation Malaysia shows that currently,
there are 645, 136 SMEs and they contribute 32.7% of Malaysias Gross Domestic
Product (GDP) and the forecast will be 41% by 2020. Statistics also have indicated
that a large portion of the countrys environmental problems are associated with the
activities of SMEs and it is also believed that SMEs are primary source of
environmental problems. Therefore, the participation of SMEs in adopting
environmental friendly innovations is crucial in the effort to reduce environmental
problems. Past literature have shown that technological determinants have
established a stable influence in adoption of environmental innovations researches.
However, past researchers have ignored the influence of organizational determinants
in influencing adoption of environmental innovations. Thus, this study investigated the
organizational determinants such as top management support and quality of human
resources in influencing Malaysian SMEs to adopt one of the environmental
innovations which is green productions. Data for this study were collected through
questionnaire and analyzed by using SPSS. All organizational determinants for this
study showed a significant influence on green production adoption. Since this study
can be considered as one of the first attempts to empirically investigate organizational
factors of green production adoption, the result helped scholars, government and
government agencies to understand SMEs behavior related to green production.
Key words : Green Production; SMEs; Organizational Factor
Page 52 of 198
THE ANALYSIS OF QUALITY CONTROL IN XXX COMPANY BY USING STATISTIC

IN CONTROLING PRODUCT
Nafila Mayang1, Tika Annisa Lestari Koeswandi2, Sinta Yulianti3
Bandung, Indonesia
Email : Nafila.mayang@gmail.com
ABSTRACT
XXX Company is a company engaged in the manufacture of garments pants, t-shirts,
shirts and others. In order to maintain consumer confidence to produce a quality
product, the company uses a sampling technique with International standards in order
to suppress high product defects. In fact the average defect rate of convection in
various company products are 29% -32% in the period in September 2014. This study
aims to determine how the implementation of quality control using statistical tools
useful in an attempt to control the level of disability products in the company, knowing
the type of disability dominant and provide solutions to the problems faced by the
company. The method used is descriptive method. Analysis of the quality control is
done by using statistical tools such as Pareto diagrams, maps u control, causal
diagram and the tree diagram. Pareto diagram analysis results showed that most
major types of defects are defects cloth (31.53%), broken (28.40%) and disability
accessories (20.98%), but the most dominant type of defect is a defect of fabric.
Based on the analysis of the control u map shows that there are still samples outside
the control limits are sampled on day 22 and 28. From the analysis of causal diagram
can be known causes of disability products derived from working methods,
human/labor, materials/raw materials and machinery. Clearly visible raw materials
become the main factor causing the fabric defect that can
be submitted proposals and solutions by using a tree diagram by creating good
relationships with suppliers, receiving raw materials from suppliers more carefully, the
fabric is not rolled, not heat storage warehouse, work in accordance with the
procedures and strict supervision.
Key words: quality control, statistical tools, Tree diagram.
Page 53 of 198
QUALITY CONTROL OF PRODUCT : STATISTICAL PROCESS CONTROL

Solehatin Ika Putri1, Chandra Budhi Septyandi2, Dwi Phayana Rohandani3
Magister Management, School of Postgraduate
Email : solehatin.ikaputri@student.upi.edu
ABSTRACT
The problems faced by PT. Wahana Java Semesta Intermedia are still the emergence
of defective products in every production and it escaped from quality control checked
thus it reaches the consumer. This study aimed to analyze the application of products
quality control system applied in PT. Wahana Java Semesta Intermedia, Radar Banten
Newspaper products whether it is well within the control or not and looking for the
factors that causing to the damage products. Data collection and information obtained
from interviews and documentation on the number of products and production defects
for three months in PT. Wahana Java Semesta Intermedia. The methods used to
analyze products quality control by using statistical process control and fishbone
diagram to determine the cause of defects products. Results showed that products
quality control in PT. Wahana Java Semesta Intermedia is still controlled by the largest
type of defects that is blurred ink with defects percentage 59.79% and with 1.26%
percentage of defects from amount of checked production. Factors causing defects
products are human, machine, work methods, environment and raw materials, in this
case human is the primary cause of defects products.
Key words: Quality Control, SPC, Fishbone Diagram
Page 54 of 198
BLOGSPOT-BASED LEARNING MODEL TO IMPROVE ECONOMIC SELF

DIRECTED LEARNING
Zul Afdal, Disman, Munir

Indonesia University of Education
Email : afdholtea@upi.edu
ABSTRACT
Difficulties students studying economic science subjects (macro / micro) of the results
of the preliminary study occurred because too habitually media approach used
lecturer in delivering the material to the students. Existing theoretical learning is not
sufficiently representative to explain the concepts of economic science that needs to
be understood well, so the possibility is not available (inaccessible) by which the
effect is less raises student learning experience. This has implications for the
understanding of personal self error of each student. This research is closely related
to efforts to improve the quality of learning independently, with the help based
elearning blogspot as a source of learning and media economics (macro / micro)
effective, innovative and productive. The purpose of this study to reveal the
comparative increase in self directed learning in the subject of economics (macro /
micro) for student teachers SMA / SMK / MA are using blogspot based elearning with
media modules or handout. The method used is research and development or
Research and Development (R & D) which broadly covers two stages, namely:
manufacture, and testing. The study population is students of Economics Education
UIR. Sample validation test sample taken total student class of 2014. Class in two
different classes, namely: class A as the control class, and class B as a class
experiment. Shaped data collection tools: tests, rubrics, and questionnaires. Data
were analyzed with descriptive analysis, percentage, and N-gain test. Blogspot
produce research-based elearning economics (macro / micro) with special
characteristics Accessible or affordable by the eyes and the logic of the students,
according to the characteristics of the course of Economics (macro / micro), which is
associated with everyday human activities. blogspot based elearning is proven to
increase Self Directed Learning. The study also found that the use of elearning is
Accessible and effectively increase the Self Directed Learning of student learning and
absorption in the material economics (macro / micro).
Key words : Elearning, Blogspot, Economics, Macro / Micro, Self Directed Learning
Page 55 of 198
MATERIAL REQUIREMENTS PLANNING (MRP) METHODS TO SOLVE

INVENTORY PROBLEM AT START-UP BUSINESS
Widianingsih1
Entrepreneurship Program, SBM ITB, Bandung, Indonesia
Email : Widianingsih@sbm-itb.ac.id
Desy Anisya Farmaciawaty 2
School of Business and Management, ITB, Bandung, Indonesia
Email : Desy.anisya@sbm-itb.ac.id
ABSTRACT
Currently in Indonesia, start-up business is growing fastly due to goverment policy that
promote the rise of the new entrepreneurs. KISSE (Cookies Sehat) is among many
start-up business in Indonesia, which is in Bandung, that focus in culinary particularly
in healthy cookies. As a start-up business, they are still facing some problems and
challenges to grow their business, such as inventory system and production
scheduling problem. Therefore, we conduct the reseach to develop the solution to the
inventory problems faced by KISSE Company. The objective of this research is to
implement material requirement planning (MRP) in KISSE Company in order to solved
their inventory problems and production scheduling. Material requirement planning is a
methods that are used to control inventory and production planning especially to
schedule and decide how much raw material is needed in producing goods. To do this
research, we collect primary data by observing the production division at KISSE
Company. From those data, then we forecast the dependent demand, create the bill of
material, and develop the master production scheduling. The result of this research is
the formulation of MRP system for start-up business that would make their inventory
system and production scheduling more effective and ymateral and components, plan
manufacturing and purchasing activities.
Key words : Material Requirements Planning (MRP); Start-up business; inventory
problem; production scheduling.
Page 56 of 198
QUO VADIS PRODUCT DEVELOPMENT STRATEGY OF INDONESIA

MANUFACTURING COMPANIES?
Evo Sampetua Hariandja

Business School, Department of Management, University of Pelita Harapan
Email : evo.hariandja@uph.edu
ABSTRACT
Globalization weights have started to majorly affect the act of product development
over an extensive variety of business. Another worldview has risen whereby
organizations are using gifted building groups scattered far and wide to create items in
a shared way. Manufacturing companies in Indonesia are confronting the same test
and worldwide organizations that is profoundly aggressive and to maintain their
prosperity by new product. The goal of this study was investigating the acts of new
product development in manufacturing companies by including methodology, process,
association, the execution assessment of new product development itself. This study
led through overview utilizing the poll that have utilized beforehand with changes
balanced with qualities of Indonesia manufacturing companies and interview with
executive level in product planning, product engineering, product development,
marketing planning and research and development. All out manufacturing companies
have taken an interest in this study are 585 companies comprising 63% domestic
investment, 20% foreign direct investment, and 17% were spread joint venture and
state-owned companies. The results of this study are 60% of companies concurred
with that new product development very overwhelmed by bearing of top management
level (top-down) and 40% concurred with principal. From 585 companies, 30% to
create new markets and diversification of product, 20% directed new product
development to satisfying purchasers interest, 18% to build the quality of product. The
spending budget for R&D from sales, 65% companies designated around 0-9%, 20%
around 10-14%, and 15% around 15-20%. The strategy of product development of
manufacturing companies in Indonesia were new items and mostly derivative
products.
Key words : Indonesia, manufacturing, new product development, R&D, strategy
Page 57 of 198
SERVICE INNOVATION CAPABILITY AND INNOVATION PERFORMANCE IN

DISTRIBUTION STORE AND CLOTHING INDUSTRY: A CONCEPTUAL
FRAMEWORK
Business School, Department of Management, University of Pelita Harapan
ABSTRACT
Distribution store and clothing industry in Indonesia has demonstrated critical
development and addition more noteworthy consideration in todays business
surroundings especially in creative industries. The development of creative industry
gives contribution for Indonesia economic. That thing happen because the creativity of
the youth society and their courageous in experimenting with innovative ideas. The
research aims to study the phenomenon of synergy between service innovation
capability and innovation performance in the context of Indonesian distribution store
and clothing industry. The aftereffects of this study can be utilized to further support
the creative business. The study seeks to develop a model that link two main
variables: service innovation capability and innovation performance. This link has been
given little attention by prior research particularly in the creative industry. The
proposed model is discussed in the paper.
Key words : creative industry, distribution store/clothing, organizational competencies,
service innovation capability, innovation performance
Page 58 of 198
PRODUCTIVITY ANALYSIS ON LOCAL GOVERNMENT-OWNED DRINKING

WATER COMPANIES (PDAMs) IN INDONESIA AND ITS MARKET CHALLENGE
Anang Mufftiadi
Business Administration Study Program
Faculty of Social Science and Politics, Padjadjaran University
Bandung, Indonesia
Email : anang.muftiadi@unpad.ac.id
ABSTRACT
Although Local Government-owned Drinking Water Companies (PDAMs)
characteristic in Indonesia is close to monopolist, but overall performances are
relatively unsatisfactory. In 2014, of 359 PDAMs in Indonesia, only 51% classified as
'healthy', 29% classified as 'less healthy' and 20% are 'sick'. The situation appears to
be less favorable, because the real potential market is very huge. By 2015, from 71%
of households access to safe drinking water, only 17.6% that became the customer of
PDAMs through the pipeline system. Although the factors causing the performance
are vary, the focus of this research is on aspect of productivity. Productivity is the
basis to enhanced customer service and realization of the potential market.
This study uses a Cobb Douglas Model, which is the functional relationship between
output (production quantities) with input (amount of human resources and assets). The
data used is as much as 358 PDAMs in Indonesia obtained from the Ministry of Public
Works and Public Housing.
The result showed that there is highly significant inluence of the number of human
resources and assets on the production quantity, with coefficient of determination of
0.75. Elasticity of production of assets (alpha) = 0.277 and elasticity of human
resources (beta) = 0.91. Furthermore (alpha + beta) = 1.19, which showed that the
PDAMs production function is characterized by increasing returns to scale, that is, if
there are additional input 1%, then the output will increase by more than 1%. Refer to
this model, as many as 186 (52%) classified as productive and 172 (48%) classified
as unproductive. The productive PDAMs, basically have better market opportunities
exploitation. In order to exploite market opportunities, in view of production side, the
productive PDAMs can potentially attract investors. Nevertheless, other non-technical
issues still need to be considered, such as water prices, water losses, etc. In general,
PDAMs in Indonesia do not have reliable level of productivity to increase its market
coverage, because of their low scale of production.
Key words: Productivity, Cobb-Douglass, Increasing Return to Scale
Page 59 of 198
THE INFLUENCE OF BUDGET PARTICIPATION ON THE PERFORMANCE OF

LOCAL GOVERNMENT OFFICIAL WITH BUDGET EMPHASIS, BUDGET GOAL
CLARITY, CULTURAL ORGANIZATION AND DECENTRALIZATION SYSTEM AS
MODERATING VARIABLES
(A STUDY ON LOCAL GOVERNMENT OF KARAWANG REGENCY)
Nesti Hapsari 1, Dian Hakip Nurdiansyah 2
Faculty Economic and Busineess, Singaperbangsa University
Karawang Indonesia
1
Email :nestihapsarimsi@yahoo.co.id
2
Email dian.hakipnurdiansyah@staff.unsika.ac.id
ABSTRACT
One of performance-based budgeting element that expected to optimizeperformance
of local government is budget participation. This research purpose is to know the
influence of budget participation towards performance of local government. This
research also include some organizational contingency variable such as: budget
emphasis, budget goal clarity, organizational culture and decentralization system as
moderating factors that can strengthen or weaken the bond between budget
participation and performance of local government. Sample of this research are 47
SKPD in Karawang District, with structural functionary who participate on forming
budget, as the respondent. This research uses primary data derived from
questionnaires. Then, data was processed and analyzed using SPSS 17 for
windowsprogram. The results show that budget participation has a significant positive
effect toward performance of local government. Moreover, organizational culture and
decentralization system has a significant positive effect as moderating variable of
budget participation and performance of local government. Whereas budget emphasis
and budget goal claritycant moderate the bond between budget participation and
performance of local government.
Key words: Influence, budget, emphasis business, karawang
Page 60 of 198
VALUE CHAIN ANALYSIS IN SMALL BUSINESS CONTEXT

Mega Iskanti Putri1, Budi Harsanto2
Faculty of Economics and Business, Universitas Padjadjaran
Bandung, Indonesia
1
2
Email : mega_iskanti@yahoo.com
Email : budi.harsanto@unpad.ac.id
ABSTRACT
Value chain analysis is a tool to understand the activities that create value to
companys product. Value chain analysis help companies in identifying the position of
the company and analyze the activities in the value chain as well as eliminate
activities that do not create added value to the product or service. The purpose of this
paper is to identify the activities in the value chain and to explore the problems in
small business context. This is a case study research. It uses an interview and
observation for data collection. As a case study we elaborate a small firm in Bandung,
Indonesia engaged in moslem fashion industry. The result show that there are still
many problems in the value chain in this company, ranging from primary activities to
support activities. This paper is unique since its combine strategic and operations
perspectives. Also there is still rare value chain analysis study in the context of small
business, especially in emerging economies as Indonesia.
Key words: value chain analysis, small business, operations management.
Page 61 of 198
RISK MANAGEMENT DESIGN FOR PRIVATE, SMALL, AND MEDIUM SCALE

MUSICAL CONCERTS
Business School Management Department, Universitas Pelita Harapan
ABSTRACT
Risks are likely to become the factors that are lacking of attention in times of
organizing events. According to the practical experiences and observations by the
author in the field of private, small and medium musical shows and concerts, poor
project planning coordination among the committee and lack of attention to possible
risks are the factors that lead to bad impacts to the whole performance of the concert.
The author sees that risk management framework enables the committee to gain the
helicopter view of the overall planning in the event, from the initial to the post
execution stage of a concert. The framework used in this study is risk management
system based on AS/NZS 4360:2004 which provides comprehensive steps in
determining and analyzing the possible risks in conducting a project. In this study,
probability and severity of each possible risks using Delphi method to the experts of
whom have the experience in the respective field of more than ten years. This risk
management design is applied in the Light up Our Childrens Future Charity Concert
in Bandung on May 9th 2013. Upon the implementation in this concert, the committees
were able to reach the success rate of 73%, higher level of success compared to the
previous homogeneous concerts which only resulted in the success rate of 54%.
Key words : music concert; risk management; AS/NZS 4360:2004; project
management
Page 62 of 198
OVERALL EQUIPMENT EFFECTIVENESS IMPROVEMENT WITH TOTAL

PRODUCTIVE MAINTENANCE METHOD: CASE STUDY FROM AN INDONESIAN
PHARMACEUTICAL COMPANY
Claudia Febianny Susilo, Aditya Andika
Department of Industrial Engineering, Faculty of Engineering, Bina Nusantara
University, Jakarta Indonesia
Email : claudia.febianny@gmail.com
ABSTRACT
Company X is an Indonesian pharmaceutical company. This paper focuses on the
production process of one of Company Xs product, namely product Y. At the
production process, there is a process that is considered not optimal and requires
improvement. The process is the packaging processes of Product Y. The optimization
of the packaging process is done by analyzing and proposing the enhancement of
Overall Equipment Effectiveness (OEE) value of packaging machine based on Total
Productive Maintenance (TPM) method. Based on the analysis of OEE values in the
packaging process of Product Y, the most common losses are at availability process
which often occurs are adjustment loss and breakdown loss. Besides having a low
value of availability processes, production process of Product Y frequently did not
reach
the
theoretical targets and there is a lot damage of the packaging material. Therefore,
Failure Mode and Effect Analysis (FMEA) will be discussed as a method to analyze
the reject that happens in the packaging processes. In addition, this paper will also
discuss about Fishbone Diagram to analyze the causes of the frequent occurrence of
the stop line on the production process. Discussions about TPM will be prioritized on
several main pillars associated with the aim of improving OEE.
Key words : Overall Equipment Effectiveness, Total Productive Maintenance, Failure
Mode and Effect Analysis, pharmaceutical, packaging
Page 63 of 198
ANALYSIS FACTORS AFFECTING STUDENTS SATISFACTION TO ACADEMIC

SERVICES BASED ON SERVQUAL
Girang Razati1, Sumiyati2, Masharyono3
Business Management Education, FPEB Universitas Pendidikan Indonesia
Bandung, Indonesia
1
Email : girangrazati@upi.edu
2
Email : sumiyati@upi.edu
Email masharyono@upi.edu
ABSTRACT
Colleges be required to continue to improve in the satisfaction of students in the
service provided .If not able to conduct strategic step because less endeared, not
provide added value for the improvement of individual personal, unsatisfactory
treatment , then the product services offered will not deportment. The purpose of this
peneilitian namely to know the factors that affect student satisfaction .Methods used in
penilitian this with explanatory survey. The population in research as much as people
with 605 level of error of 5 % obtained samples from 201 people. Data analysis using
analysis factor with the help of software spss 16 for windows .The result showed that
the factors that affect customer satisfaction that is tangible , empathy , assurance ,
responiveness and realiability
Key words : Customer Satisfaction and Servqual
Page 64 of 198
THE DIFFERENTIATION OF UNIQUE EDUCATION SERVICES TO THE SUPERIOR

CUSTOMER VALUE
(STUDY OF EDUCATION MODEL OF ISLAMIC BOARDING-BASED JUNIOR HIGH
SCHOOLS IN INDRAMAYU REGENCY)
Muhamad Adi Sujai
Department Of Islamic Banking
Sekolah Tinggi Agama Islam Sayid Sabiq Indramayu
Indramayu, Indonesia
Email : bung.jai@gmail.com
ABSTRACT
Education is a product in the form of educational services. The Presentation of those
services includes physical aspects such as facilities and non-physical aspects such as
the various forms of educational activities packaged in a single unit curriculum. Using
differentiation, the product has a differentiator value from the other similar products.
This research aims to analyze the influence of a unique educational service
differentiation to the superior customer value for Islamic boarding-based junior high
schools in Indramayu. This research method uses a survey of 100 respondents which
are the students parents/guardians. The result of this research is an educational
service differentiation has a positive and significant effect to the superior customer
value. For that presumably it should be best that Islamic boarding-based junior high
schools constantly create the educational services differentiation so they are different
and have a characteristic that is not belonged by other educational institutions.
Key words : differentiation; unique educational services; Islamic boarding-based
junior high schools
Page 65 of 198
PROPOSED MODEL FOR SOCIAL CAPITAL RELATIONSHIP WITH ONLINE

PURCHASE DECISION IN SOCIAL NETWORK
Adhi Prasetio; Vanessa Gaffar

Universitas Telkom
ABSTRACT
This study aims to propose a model for online consumer behavior within social
networking site. Previous studies have tried to offer models to explain social network
users behavior regarding to purchase decision and eWOM. But so far none has tried
to relate what could triggered eWOM and their relationship with purchase decision in a
social network site.
The research method used in this study is qualitative descriptive analysis technique
through the study of literature. Study choosen based on its relevancy with eWOM,
online purchase intention, and online purchase decision.
The result of this study propose a more comprehensive model for online purchase
decision within a social networking site that include social capital, eWOM, online
purchase intention and online purchase decision.
Key Words : Social networking site, online purchase decision, online purchase
intention, eWOM, social capital
Page 66 of 198
IDENTIFYING CRITICAL SUCCESS FACTORS AFFECT CONSUMERS

PURCHASING BEHAVIOR OF POLISHED GEMSTONES IN INDONESIA
Elimawaty Rombe1, Zakiyah Zahara2
Department of Management, Faculty of Economics, University of Tadulako
Palu, Indonesia
1
Email : rombeelimawaty@gmail.com
Email : Zakiyah.zahara@gmail.com
ABSTRACT
The purpose of this study is to identify the critical factors impact the consumers
decision on purchasing polished gemstones in Indonesia. Data for this study were
collected from 162 respondents with varies background whitin the city of Palu in
Indonesia. There were 27 indicators tested in this study. Based on the exploratory
factor analysis (EFA), there are 19 indicators support the finding of critical success
factors affect consumers purchasing behavior of polished gemstones in Indonesia.
The indicators are segregated in the main six factors. This research has limitation in
the number of respondents involved in this study. In addition, the consumers behavior
in other regions of Indonesia may have different behavior so that the further study
should be tested in different regions to support the findings. This paper provide data
for developing the constructs in consumers behavior of luxury products. Therefore, the
future research might test and analyse the factors with other constructs with the aim to
a new insight in consumer behavior of luxury products.
Key words : critical success factors, consumers behavior, gemstones
Page 67 of 198
RETAILING MIX STRATEGY OF HYPERMARKET IN BANDUNG CITY

Ria Arifianti
Teaching Staff in Business Administration Study Program
Universitas Padjadjaran, Bandung)
E-mail: r.arifianti@unpad.ac.id
ABSTRACT
There have been significant developments in modern retail, particularly in Bandung,
which have led to increased competition among retailers. These retailers are often part
of a much larger company. Retail mix strategies of the minimarket retailers in Bandung
are studied to understand their competitive practices.
This study is a descriptive research. Data is collected from literature reviews and field
studies, where the latter involves observation and interviews with representatives of
the retailers and consumers.
It is revealed that the retail mix strategies have worked well. The element is a
consumer preferred variation of the goods supplied by the shop in question.
Key words : retail mix strategies, minimarket
Page 68 of 198
PURCHASE DECISION PROCESS OF DOMAIN .ID

Mudji Sabar
Faculty of Economics and Business
Mercu Buana University, Jakarta, Indonesia
mudji_sabar@yahoo.com
ABSTRACT
This research is aimed to examine the influence of Price and Service Quality towards
Brand Image and its impact on the Purchase Decision Process Domain .id. The data
are derived from the statistical data of the users of ccTLD (country code Top Level
Domain) mainly during the year 2014-2015. The Structural Equation Modeling is
chosen and employed as the data analytical methods in this research. The population
of this research is the users of Domain .id in September 2015, which were 17,802
users. This research applies convenience-sampling technique and the sample size is
385 respondents. This research uncovers that Price and Service Quality
simultaneously have significant influences on Brand Image of Domain .id. Price has
been proven to have bigger contribution compared to the contribution of Service
Quality on the value of Brand Image. Furthermore, it shows that Price, Service
Quality, and Brand Image simultaneously influence Purchase Decision Process. In this
case, Service Quality contributes the most on the value of Purchase Decision Process
of Domain .id.
Key words : price, service quality, brand image, and purchase decision process.
Page 69 of 198
LIFESTYLE INFLUENCES ON PURCHASE DECISIONS BECOME MEMBERS

(SURVEY TO MEMBER OF GOLDS GYM FITNESS CENTER IN BRAGA CITY
WALK BANDUNG)
Aggi Panigoro1, Andry Fernandus W2, Muhamad Mustofa3
Master of Management, Universitas Pendidikan Indonesia
Bandung, Indonesia
1
Email : aggipanigoro1703@student.upi.edu
2
Email :andry38@student.upi.edu
3
Email :muhamad.mustofa@student.upi.edu
ABSTRACT
Seeing from the consumers decisions to choose one membership becoming
members of a particular fitness center is based on facility, level of comfort and
functionality in the fitness center. That is why the number of members deactivates until
moving to the members of other fitness center. As an effort to improve purchasing
decisions members, Golds Gym Braga City Walk Bandung continuously makes efforts
and relational marketing strategies. Through relational marketing strategies, lifestyle is
applied in which the dimensions consist of activity, interest, opinion and demographic
of the members. This is a way that will increase the purchase decisions become
members and it can improve the condition of the Golds Gym.
The study is aimed to reveal the lifestyle overview, purchase decisions become
members and the extent of the lifestyle influence on purchase decisions become
members. The study is descriptive and verification research. The sampling technique
used was random sampling, the population of the study is members who exercise at
Golds Gym Braga City Walk, numbering 3000 members.
By using the sample formula, there is total sample of 100 respondents obtained. The
analysis technique used was correlation coefficient of pearson product moment, and
simple linear regression analysis. The results of the questionnaire data processing
show that lifestyle and the decisions to become members are at a very high category.
The result of the simple regression calculation is equation = 13,843 + 0.517 X
obtained by the R-square of 44.00% in which the lifestyle influence on the decisions to
become members is at 44.00% while the remaining 56.00% are influenced by other
factors that were not inspected by the researchers. The suggestions for further study
are expected to conduct a study of the wider Golds Gym Braga City Walk Bandung
such as considering other factors that influence the decisions to become members.
Key words: Lifestyle, Purchase Decisions Become Members
Page 70 of 198
THE INFLUENCE OF TELEVISION ADVERTISEMENT ON PURCHASE DECISION

FACIAL WASH FOR MEN PRODUCT
Ira Valentina Silalahi1, Harini Fajar Ningrum2, Rasna Ulfah3
Magister Manajemen, Sekolah Pascasarjana
Email : iravalentinasilalahi@student.upi.edu
ABSTRACT
Consumer interest of facial wash for men product is so high, it is because almost
every toiletries company produce segmented product, especially product for men. So,
it makes many toiletries company work harder, persist with more powerful, and keep
continuing do the innovation. Therefore, it takes some effort for toiletries company
which produce men product (in this case facial wash for men) to make the right
marketing strategy. One of marketing strategy that can be applied is to centralize
communication pattern in attracting consumer attention and affect consumers to
choose and buy their product through various electronic media, one of them is
television advertisement.
This research aims to 1) Obtain findings about consumer responses on television
advertisement of facial wash for men product, 2) Obtain findings about consumer
purchasing decision on facial wash for men product, and 3) Obtain findings about
influence of the television advertisement facial wash for men product on purchase
decision.
The objects of this research are male consumers who use facial wash for men at
Yogya Toserba Raya Cihampelas Walk Bandung. The independent variable in this
research is television advertisement (X) and dependent variable is purchasing
decision (Y). This research used descriptive verificative and the method is explanatory
survey with purposive sampling technique with 100 respondents. Data analysis
technique thats used is simple linear regression with SPSS 23.0 computer software.
The result from this research states that advertisement on television media has an
influence about 53,30 % corresponds to the purchasing decision.
That means either on the partial or simultaneous have a significant influence from
performance of the television advertisement in purchasing decision. In this research,
there are some findings, as follow: 1) Performance of the television advertisement
such as mission, message, and media are executed very well, 2) The purchasing
decision for facial wash for men is also executed well by the male consumer at Yogya
Toserba Raya Cihampelas Bandung, and 3) Performance of the Television
advertisement has a strong influence in accordance to purchasing decision, and the
selecting product dimension has a high influence compare to other dimensions. Based
on the result, the research recommends that television advertisement increases
consumers purchasing decision. The company which produce facial wash for men
needs to improve their promotional strategy by using television advertisement with
more innovative and creative, this is the main key to attract consumers in order to
increase purchase.
Key words : Television Advertisement, Purchase Decision.
Page 71 of 198
THE INCREASE OF DECISON TO VISIT TO GURILAPS DESTINATION THROUGH

SOCIAL MEDIA MARKETING MODEL
Arief Budiman1, Ayu Krishna Yuliawati2, Mokh. Adib Sultan3
Management Study Program, Universitas Pendidikan Indonesia
ABSTRACT
In Indonesia, activities to preserve the environment have been a common practice in
the tourism industry. With its potential, West Java has initiated the development of
tourism as a core business of development. West Java is endowed with a variety of
potential tourism, 350 tourist attractions. Attractions and cultural art in Bandung
Regency are rich in diversity, as reflected in the acronym "gurilaps" (gu = gunung
(mountain), ri = rimba (jungle), l = laut (sea), a = air (water), p = pantai (beach), s =
seni budaya (art and culture)), and making this tourism industry become one of the
core business out of the six (6) core businesses of West Java. The use of social media
as a marketing medium through the Internet is considered to have a great potential to
increase and raise the value of a product or a tourist destination in the eyes of tourists,
because the traveler community has been established in which customers are having
great connection. The main objective of this research is to analyze the increase in
domestic tourists' decision to visit Gurilaps destinations in Bandung Regency through
social media marketing, particularly among the college student nature lovers. The
research method used survey method and simple regression analysis. The use of
social media affect the formation of decision to visit which indicates a perfect positive
corellation. Meanwhile, the effect of the use of social media which consists of High
Quality Content, Easy Navigation, Lurk, Contact Strategy Participate, Updated
Information indicators on the increase of visit is low. This can be improved by more
listening and involvement with the conversations that occur on social media, so that
the consumers are more appreciated and this will create some positive online word of
mouth.
Key words : social media marketing, Decision to visit, Destination
Page 72 of 198
ANALYSIS OF COMPETITOR INTELLIGENCE AS PRODUCT STRATEGY

BUSINESS DEVELOPMENT FOR PRODUCT X LIPI
Syukri Yusuf Nasution
Jl. Raya Jakarta Bogor KM 47, Cibinong, Bogor
E-mail: syukri.pusinov.lipi@gmail.com
ABSTRACT
Competitor Intelligence is a form of intelligence business where collection of the data
and information is Analysed and transformed for use in strategic planning and problem
solving. Competitor Intelligence is one of the strategies that used as business
development products. Competitor Intelligence conducted by collecting data on similar
products to determine the strengths and weakness of each product. The analysis
conducted by determining 7 criteria success factors which then conducted an in-depth
analysis to generate new added value. From the results of the Competitor Intelligence
showed that there are two criteria for success factors that must be added to product X
LIPI in order to improve product competitiveness in the market.
Key words : Competitor Intelligence, business strategy development, success factors,
added value, competitiveness
Page 73 of 198
CELEBGRAM AND ITS EFFECTS ON ONLINE PURCHASE DECISION

Heny Hendrayati, Vanessa Gaffar, Dea Sintia Dwiyanty
Faculty of Economics and Business Education, UPI
Bandung
Email : henyhendrayati@upi.edu
ABSTRACT
The development of social media Instagram that so high in Indonesia, making Walk
in Summer should be more creative and innovative in marketing the product like used
Celebgram (Celebrity Endorser on Instagram). This research aims to find a picture on
Instagram celebrity endorser as promotional media company and purchasing
decisions as well as the influence of celebrity endorser on Instagram to the purchasing
decision. This research uses descriptive and verification methods. The results of this
study indicate that the use of celebrity endorser on Instagram as a promotional
medium Walk in Summer positive influence on purchasing decisions, and the results
of the correlation calculations show a positive correlation with a lower classification.
Key words : Celebrity Endorser on Instagram, Purchase Decision
Page 74 of 198
CUSTOMER EXPERIENCE MANAGEMENT IN HOTEL INDUSTRY: PRINCIPLES,

THEORY AND PRACTICE
Bachruddin Saleh Luturlean
School of Postgraduate Studies
Universitas Pendidikan Indonesia, Bandung, Indonesia
Bachruddin_saleh@yahoo.com
Grisna Anggadwita
School of Economic and Business
Telkom University
Bandung, Indonesia
grisnamailbox@yahoo.co.id
ABSTRACT
Hospitality is a service industry that is engaged in providing of accommodation and
lodging. The management approach focused on customer experience management
can enhance the positive image of the hotel and the customer intensity. Customer
experience management based on the strategic perspective is how a company
manages and maintains of customers, resolve issues that occur, and evaluate the
level of customer dissatisfaction. Business-based customer experience can create the
sustainable business growth. Meanwhile, many studies have been carried out by
providing the important steps and key challenges the success of customer experience
management, whereas this study aims to emphasize the principle, theoretical
conceptualization, and practice in the hotel industry in implementing customer
experience management. By organizing and synthesizing the flow of previous studies,
this study provides a comprehensive framework to future studies with dimensions of
customer experience management.
Key words : Hotel Industry; Theoretical Conceptualization; Customer Experience
Management.
Page 75 of 198
COMPARATIVE ANALYSIS OF FACEBOOK AND INSTAGRAM AS

WEB PROMOTION TOOLS
V.Gaffar, H.Hendrayati,
M.H.Ifandha
Education
Email : vanessa@upi.edu
ABSTRACT
Online industry is increasingly promising in line with the rapid development of
technology in Indonesia. Brodo is one of the footwear brands in Indonesia using online
media Facebook and Instagram as its web promotion tools. Both of the social media
used have a high number of followers. The purpose of this study is to determine the
followers perceptions on the use of social media Facebook and Instagram of Brodo,
with the indicators of quality, reach, frequency, accessibility, usability, and immediacy.
It also analyzes whether there is a difference between social media Facebook and
Instagram of Brodo. This study is an exploratory survey and the subject of this study is
followers of Facebook and Instagram of Brodo who have already bought the product.
Sample used is 400 respondents (200 each for Facebook and Instagram). The
analysis technique used is Mann-Whitney U-test using SPSS software. The results of
the study show that Facebook as well as Instagram of Brado is perceived in a high
category by the followers. Quality indicator has the highest score both for Facebook as
well as Instagram. Using Mann-Whitney U-Test, there are significant differences
between Facebook and Instagram of Brodo. Facebook is rated more superior than
Instagram. The company needs to make a different strategy for these two social media
since each of them has its own characteristics.
Key words: Web Promotion, Social Media, Facebook, Instagram
Page 76 of 198
Variation Of Products And Switching Barrier On Customer Loyalty
Ratih Hurriyati1, Yuke Luviana2, Sulastri3

Email : ratih@upi,edu
ABSTRACT
Competition in the automotive industry, especially motorcycles currently quite high.
Yamaha is one of the brand motorcycle products manufacturer who sales decreased
significantly in the past few years. Varian products offered by Yamaha have not been
able to maximize the potential of creating products that are more creative and
innovative in order to influence consumers to continue using its products, and provide
the best service in order to inhibit the migration of consumers who resulted in a
decline in customer loyalty. This study aimed (1) to describe the level of product
variety in building customer loyalty, (2) to describe the level of switching barrier in
building customer loyalty, (3) to determine how much influence the variety of products
and switching barriers on customer loyalty. The object of this research is the customer
on an automatic motorcycle, Yamaha motorcycle users in Bandung city. The
independent variable for this study is the variety of products and switching barrier,
while customer loyalty is the dependent variable. This type of research is descriptive
verification, and the method used is an explanatory survey with cluster random
sampling, with a sample of 270 respondents. Data analysis technique used is multiple
linear analysis tools SPSS 20.0 software. The results produce a picture of the variety
of products and switching barrier lies in the medium category. That means the variety
of products and switching barrier executed quite well by PT Yamaha Indonesia Motor
Manufacturing as the company that manufactures automatic motorcycles. Product
variations and switching barrier have an influence on the category of moderate to
customer loyalty. From the results of research on hypothesis testing showed that the
variety of products and switching barrier has a positive effect on customer loyalty.
Key words : Variation Of Products, Switching Barrier, Customer Loyalty
Page 77 of 198
CREATING STUDENTS LOYALTY MODEL IN PRIVATE HIGHER EDUCATION

(STUDIES IN PRIVATE UNIVERSITY IN BANDUNG)
Muji Gunarto1, Lili Adi Wibowo2 , Ratih Hurriyati3

Student of Doctor in Management, Universitas Pendidikan Indonesia-Bandung.
1
Lecturer of Management Program Study, FEB, Univeritas Bina Darma-Palembang.
Email: mgunarto@binadarma.ac.id
1
2,3
Lecturer of Management Program Study, Universitas Pendidikan IndonesiaBandung.

2
Email: liliadiwibowo@upi.edu,
3
Email: ratih@upi.edu
ABSTRACT
Choosing a college is not as easy as Choosing a product because the decision must
consider the value of the future. However, there are some similarities in selecting
universities, especially private universities. Customer loyalty in the world of education
is closely related to the loyalty of the students. Student loyalty is very important for the
sustainability of a university. Students who have a high loyalty is one of the assets for
universities Because they would give a positive recommendation and encourage
friends, relatives or other people to study at universities. In addition, there is a
possibility that they will continue Reviews their education at the same College. Several
studies about the loyalty of the students had been done by some Researchers before,
but the loyalty models can not be implemented in general. The purposes of this study
are to Observe the factors that create loyalty models in student and the loyalty of
students at private colleges, so that the marketing managers of private universities are
Able to improve and maintain the students effectively.The research is conducted on 5
private roomates colleges are selected randomly from the 27 private universities in
Bandung. The number of respondents are 250 respondents.The sampling technique is
conducted by quota sampling on each of the private universities. The Data are
Analyzed by using structural equation modeling (SEM) and a data processing using
AMOS program. Descriptively seen that the confidence of students in Private Higher
Education (PHE) relatively high, but loyalty, satisfaction and image of the PHE is very
low. Results of model building loyalty of students, of the three models offered model
(2) is the best model that can be used to explain the loyalty of students at PHE. By
Obtaining the models of this study, it is expected that private colleges can implement
an effective marketing strategy in order to maintain and increase of the number of their
students.
Key words : Student Loyalty, Trust, Higher Education Image, Student Satisfaction
Page 78 of 198
CREATING VALUE CREATION TO INCREASE MARKETING PERFORMANCE

Reminta Lumban Batu
Master Student of Business Management
Email : remi.lumbanbatu@gmail.com
Eeng Ahman, Lili Adi Wibowo
Lecture of Business Management Master Study Program
Email : liliadiwibowo@upi.edu
ABSTRACT
Sustainability of SMEs is essential for supporting business growth and is able to
contribute to the growth of the economy. Creating value creation in accordance with
the cultural values applied in Purwakarta SMEs to improve marketing performance.
More and more SMEs have value creation in its operational activities will increasingly
affect marketing performance of SMEs.
Objective: To analyze the data and information of creating value creation and
marketing performance of SMEs Purwakarta.
Methodology: This study is descriptive verification method and cross sectional method
for collecting primary data in the form of questionnaire then verified by a research
model with Partial Least Square (PLS).
Findings: Creating Value Creation has a positive effect capable of affecting the
performance of marketing.
Key words: value creation, marketing performance
Page 79 of 198
BRAND ELEMENT AND MARKETING MIX OF EDUCATIONAL SERVICES EFFECT

TOWARD BRAND VALUE OF HIGHER EDUCATION INSTITUTION
Puspo Dewi Dirgantari1, Agus Rahayu2, Disman3, Ratih Hurriyati4
Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Email : dewiez_thea@yahoo.co.id
ABSTRACT
Universities in Indonesia are dominantly located in the province of West Java and
Banten. However, the number of students in West Java has decreased. Moreover, as
competition among universities is getting tighter, ranking universities in West Java has
decreased in the world and/or Asia. These shows that brand value of higher education
in West Java is still not optimal. The assessment process itself enrich the organization
with a much more comprehensive understanding about their customers, markets and
channels they operate, the competitive environment, and operational capabilities. This
study uses the science of marketing management approach. The method used in this
research is descriptive survey and explanatory survey. The data used are primary data
and secondary data collected through questionnaires and documentation media.
Structural Equation Modelling was used to measure the impact of brand element and
marketing mix of educational services to the brand value of higher education
institutions. This study is part of my dissertation.
Key words : Brand Element; Marketing Mix of Education Services; Brand Value
Page 80 of 198
THE EFFECT OF PERCEIVED VALUE TOWARDS BEHAVIORAL INTENTIONS
Lili Adi Wibowo1, Fuji Nur Fitriani2

Email : liliadiwibowo@gmail.com
ABSTRACT
Behavioral intentions become a major problem in tourism industry. A Museum will be
more difficult to maintain the tourist behavioral intentions. Museum Konperensi Asia
Afrika and Museum Geologi is the one of museum who face this condition. Museum
Konperensi Asia Afrika and Museum Geologi always trying to enhance their tourist
behavioral intentions by creating positive perceived value. In this research, the
independent variable (X) is Perceived Value that consist of emotional, social,
quality/performance and price/value for money. And the dependent variable (Y) is
Behavioral Intentions. This type of research is descriptive verification and the method
used was survey with proportionate stratified random sampling technique and
systematic sampling technique, the obtained minimal sample size of 90 respondents,
including 25 Museum Konperensi Asia Afrikas visitor and 65 Museum Geologis
visitor. The data analysis technique and hypothesis testing used multiple regression.
As the result, perceived value consist of emotional, social, quality/performance and
price/value for money influence to behavioral intentions. The most influental factor on
behavioral intentions is quality/performance, which Museum Konperensi Asia Afrika
and Museum Geologi succes make the visitor willing to reccommend museum as a
destination to others.
Key words : Perceive value, behavioral intention
Page 81 of 198
INSTAGRAM CONTENT FOR START-UP CULINARY COMPANY AFFECT

CUSTOMER PURCHASE INTENTION
Oktaviani Br Sagala1, Evy Rachmawati2

School of Business and Management
Bandung Institute of Technology
Bandung, Indonesia
1
Email : Oktaviani.br@sbm-itb.ac.id
2
Email : Evy.rachmawati@sbm-itb.ac.id
ABSTRACT
Instagram is one of most popular social media platform used around the world. As one
of marketing communication channel, Instagram becomes important to companies
because its existence to communicate companys product to customers, in order to
attract the customers. In culinary industry, especially on cookies products found many
companies used Instagram to communicate its products. Kisse Cookies Sehat as a
start-up culinary company focused in healthy cookies product also planned to
maximize its performance by communicating its product in online, which is use
Instagram. To optimize the Instagram marketing, the company must be able to create
contents and drive the customer to share the companys content through their social
networks. The objective of this research is to determine the suitable content of
Instagram for start-up companies that will affect the customers purchase intention. The
methods used in this research are collecting data from questionnaire that distributed in
two campuses in Bandung, which is Institute of Technology Bandung and Padjajaran
University, and factor analysis. And, the result of this research is finding the suitable
content of Instagram that based on customers preferences.
Key words : Social media content; Instagram; Purchase Intention; Start-up strategy
Implementation
Page 82 of 198
STUDENT INTENTION: THE RELEVANCE OF THE IMAGE OF UNIVERSITIES,

TRUST AND WORD OF MOUTH AS MODERATING VARIABLES
Nugraha Saefudin
Widyatama University
Bandung, Indonesia
ABSTRACT
Public demand on formal education has increased, especially on universities. This
has caused universities as strategic sectors that are expected to create a quality
human resource. The completion amongst universities tends to increase year to year.
This condition demands universities to improve the quality of its education and
institution to be excellent in the tight competition. Therefore, this study aims to find out
the effect of the trust and the image of universities on student intention using word-ofmouth (wom) as moderating variables. The population of this study is prospective
students in Bandung. This study uses deductive quantitative and survey methods.
The analytical tool that is used is structural equation modeling (SEM) based on
component or a variance that is known as partial least square (PLS) with 135
prospective students in Bandung as respondents . The result of the study shows the
positive and significant effect of trust and the image of institutions on students
intention. WOM is proved to give a positive and significant effect as a variable that
strengthens the relations between the image of universities and student intention and
also strenghtens the relations between Trust and student intention. This empirical
evidence explains that trust and the image of universities are other important factors
that can build student intention because students rely on word-of mouth (WOM) which
has a persuasive role in influencing students decision.
Key words : Image; Trust; Intention; and WOM
Page 83 of 198
BRAND ATTITUDE OF SMARTPHONE USER: THE ROLE OF BRAND

KNOWLEDGE AND SELF-CONGRUENCE
Ali Mohamad Rezza

Sekolah Pasca Sarjana
Email : alimohamad.rezza@student.upi.edu
ABSTRACT
This study examines the brand attitudes of smartphone user. In particular, it
examines how users brand knowledge and their self-image congruence can affect
their brand attitudes towards smartphone products. Previous research indicates that
brand knowledge and self-congruence can facilitate positive behavior and attitude
towards products. This research used cross-sectional survey explanatory method and
using structural equation modelling approach to test the hypothesis. A quistionnaire
was sent to 200 smartphone users in Bandung. Result indicate that selfcongruence
was a good predictor of users brand attitude and brand knowledge did not affect users
brand attitude towards smartphone product.
Key words : brand attitude;brand knowledge; self-image congruence; smartphone
Page 84 of 198
YOUNG CONSUMERS PERCEPTION ON E-SERVICE QUALITY OF ONLINE

SHOP: AN EVIDENCE FROM BANDUNG
Nina Septina
Economic Faculty
Catholic University of Parahyangan
Bandung, Indonesia
ABSTRACT
Nowadays business runs not only by offline platform but also online. The online
business growth facilitate by the rapid development of technology, especially internet.
To enhance online consumer satisfaction, online businesses need to know the
perceptions of consumers about the quality of its services as one of the basic
considerations in decision making for their marketing policy. The limitation of this study
was not discussed all platform of online business yet. This study applies mixed
method to measure the perceptions of online consumers. Focus group discussion
(FGD) conducted to learn the dimensions of e-service quality of young consumer in
Bandung. Data collection was done through administered questionnaire which
developed based on FGD findings and related literature. E-service quality on this
study consists of four dimensions which are reliability, tangibles, security and customer
service. The results of this study found that respondents mostly satisfied on several
dimensions of e-service quality and appreciate online shop as a partial substitute of
offline shop. Moreover, male respondents less access than female but spends more.
Key words : perception, e-service quality, e-commerce, marketplace
Page 85 of 198
DETERMINANTS OF CUSTOMER TRUST AND ITS IMPLICATION ON CUSTOMER

COMMITMENT : THE EMPIRICAL STUDY AT SHARIA BANK IN BANDUNG
Nandan Limakrisna1
Faculty of Economic
Universitas Persada Indonesia YAI, Jakarta, Indonesia.
Email : amarta.nandan@gmail.com
Deden Komar Priatna2, Winna Roswina3
Post Graduated Program
Universitas Winaya Mukti, Bandung, Indonesia
2
Email : dedenkomar@yahoo.com
3
Email : winnaroswina71@gmail.com
ABSTRACT
The real conditions a Sharia Banking in Bandung, shows that there is a very loyal
customer which contributes more than 50 percent of the Moslem. The conditions
reinforce the notion that the quality of service and internal controls have an influence
in determining customer trust and in turn has implications for customer commitment of
Sharia Banking in Bandung. The purpose of this research is to know and analyze the
effect of profit sharing and customer relationships to customer trust, and its
implication on customer commitment. The methods in this research use a quantitative
approach to the design of explanatory and cross-sectional time horizon, using primary
and secondary data, while the sampling is done by a proportional random sampling
method which results in the sample of 210 respondents. The research model using
Structural Equation Model (SEM). This finding of the results is Profit sharing and
customer relationships proven to have a significant influence on customer trust, and
customer trust shown to have a significant influence on customer commitment. The
customer relationship is becoming customer consideration for trust and commit to
Sharia Bank.
Key words: profit sharing; customer relationships; customer trust; customer
commitment.
Page 86 of 198
EFFECT OF BRAND ORIENTATION ON ENTREPRENEUSHIP CREATIVITY

(STUDIES IN THE CREATIVE INDUSTRIES SHOE IN BANDUNG)
Dadan Abdul Aziz Mubarok
College of Economic Indonesia Membangun (STIE INABA)
Bandung, Indonesia
Email : dadan.aziz.mubarok@gmail.com
ABSTRACT
Brand orientation abstraction becomes a factor that must be considered by SMEs in
implementing the brand. In addition entrepreneurial creativity to be able to encourage
SMEs ability to manage its resources so as to create and pursue opportunities that are
not recognized by competitors. Brand orientation and entrepreneurial creativity
expected to be used as a model in the implementation of the brand in SMEs to create
and build a strong brand and highly competitive. This study aims to determine how the
brand influences the orientation towards entrepreneurship creativity in the application
of the brand in a creative industry center Cibaduyut shoes in Bandung. Research
design approaches with explanatory and quantitative. The study population is a shoe
SME centers in Bandung with a sample of 100 SMEs that already have their own
brand. The sampling method with purposive sampling and analysis of data using
multiple linear regression. The results showed that the brand orientation effect on
entrepreneurship creativity in the application of the shoe brand in the creative
industries in the city of Bandung.
Key words: brand orientation, entrepreneurship creativity, SMEs
Page 87 of 198
MEASURING HABLUMMINALLAH BEHAVIOR IN THE THIRD-ORDER

CONFIRMATORY FACTOR ANALYSIS OF MUSLIM CONSUMERS RELIGIOUS
BEHAVIOR MODEL
Muniaty Aisyah
State Islamic University (UIN) Syarif Hidayatullah Jakarta - Indonesia
Email : muniaty.aisyah@uinjkt.ac.id
ABSTRACT
This research is intended to measure the consumers hablumminallah behavior within
the third-order confirmatory factor (CFA) model of Muslim Consumers Religious
Behavior (MCRB) framework. The concept of hablumminallah behavior is precisely
about Muslim religious behavior which formed from cognition, affection and conation
behavior in Faith and Worship aspects of a Muslim in his or her relationship with God.
Different with many other previous researches about Muslim religiosity that mostly still
apply a one to one measurement of Christian or wertern terminologies, this research
applies an Islamic concept of measurement that derived from the holy Al Qur\'an and
Hadith. To measure the proposed model, 390 data sets were generated through a
survey which were analyzed by using the structural equation modeling with Amos 22.0
software. The finding shows that Indonesian Muslim consumers have high levels of
hablumminallah behavior and when a third-order CFA model was performed on
MCRBs constructs, it proved to be valid and reached a goodness-of-fit model. This
study was the continuity of previous researches which implemented the first-order CFA
model of hablumminallah behavior and the second-order CFA model of MCRB
framework. Because religious behavior is viewed as an important factor that affect
consumers purchase pattern in so many ways, by analyzing the level of MCRB
allowing marketers to plan a suitable marketing strategy. Since the Indonesian Muslim
consumers have high levels of hablumminallah behavior, it is strongly recommended
for marketers to assure the halalness (lawfulness) of their products accordingly to the
Islamic law. This research is limited to only measuring the consumers hablumminallah
behavior, while both consumers hablumminannas behavior and the third-order CFA
model of MCRB framework measurements will be analyzed later in another further
researches.
Key words : Muslim, religious, consumer behavior, third-order cfa model,
hablumminallah
Page 88 of 198
FACTORS AFFECTING CUSTOMERS BUYING INTENTION

IN FASHION ONLINE SHOP WEBSITE
Daffi Ranandi1, Mustika Sufiati Purwanegara2
Institut Teknologi Bandung
Indonesia
ABSTRACT
With the growing number of global internet users, the number of Fashion E-Commerce
business also grows. Previous research had shown that in an online shop business,
consumer tends to follow a Low-Involvement Hierarchy of effect. Thus, increasing
buying intention from the first impression has become especially important for a
fashion online shop business.
Through Focused Group Discussion, Interview, Netnography, and Quantitative
Analysis, researcher determined nine factors that correlate significantly with
customers buying intention level and the strength of each factor. These factors are
Product Quality, Product Photo, Product Authenticity, Service Experience, Delivery
Experience, Testimonial Trust, Design, Functionality, and Filter Material. Between
these 9 factors, Product Quality is concluded to be the strongest factor affecting
customer buying intention. Further analysis shows that Product Quality score highly
influenced by Product Photo score.
Key words: Customer buying intention, website, online shop
Page 89 of 198
THE INTERACTION BETWEEN DYNAMIC MARKETING CAPABILITY AND

SERVICE INNOVATION CAPABILITY AND THE MEDIATING EFFECT OF
MARKETING COMMUNICATION ON PERFORMANCE: A HOTEL INDUSTRY
PERSPECTIVE
ABSTRACT
This study examines the interaction between dynamic marketing capability, service
innovation capability on performance in the context of hotel industry. The conceptual
framework used in this research has been drawn from marketing and innovation
theory. Specifically, relationships related to dynamic marketing capability, service
innovation capability, marketing communication, and performance have been
identified. This research develops a framework about interaction both capabilities and
its performance in an organization and link four main variables: service innovation
capability, dynamic marketing capability, marketing communication, and performance.
This link has been given little attention by prior research particularly in the hospitality
industry. The proposed model is discussed in the paper.
Key words : dynamic marketing capability, service innovation capability, interaction,

performance, hotel industry
Page 90 of 198
THE IMPACT OF STORE IMAGE ON PURCHASING DECISIONS

Tjahjono Djatmiko
Student Of Doktor Ilmu Manajemen, Universitas Pendidikan Indonesia
Email : tjah08no@gmail.com
Bimo
Student of Telkom University Bandung, Indonesia
Email : bimo@gmail.com
ABSTRACT
The competition in the retail market becomes increase. There are several differences
for the consumer in taking decision for purchasing in supermarket and in mini market.
Those differences can be very important for the management of the market.
Consumer Purchasing decision in an outlet is done after passing several steps such
as analyzing the real needs and wants and also by comparing among several
alternatives. The aim of this study is to investigate how the impact of the attributes of
an outlet to the consumer purchasing decision especially in mini market. The
descriptive quantitative research methods were implemented by involving the store
image variables as the independent variables and the purchasing decision as the
dependent variable.
The results shown that there are four main factors (price, physical facilities, promotion
and merchandise) that most influencing the consumer purchasing decision. By
knowing the results, we may conclude that the outlet has to take special attention to
those factors
Referring to the condition in which the variable of store image resulting coefficient of
determination (R square) of 39,3 %, the researcher suggest to the further research to
add the other factors in such a way that those factors are expected will increase the
value of R square.
Key words: Alfamart, Purchasing Decision, Store Image
Page 91 of 198
SERVICE EXCELLENCE IN THE HOTEL INDUSTRY THROUGH DYNAMIC

MARKETING CAPABILITY
ABSTRACT
This study aims at creating a framework describing how the dynamic marketing can
influence service excellence. In this study market sensing, market learning, market
targeting or positioning are classified as dynamic marketing capabilities (DMC). The
findings of the study on five hotels, ranging from 4-star to 5-star hotels and operating
in big cities such as Bandung, Jakarta, Lombok, Yogyakarta and Bali suggest that
dynamic marketing capability play their roles in achieving service excellence.
Key words : dynamic marketing capability, service excellence, hotel industry
Page 92 of 198
ANALYSIS OF WEBSITE QUALITY, BRAND AWARENESS ON TRUST AND ITS

IMPACT ON CUSTOMER LOYALTY
W.Sastika1, B. Suryawardani2, F.H. Hanifa3
Faculty of Applied Science
Telkom University, Bandung
Email : wiedyasastika@tass.telkomuniversity.ac.id
ABSTRACT
Website is one of the media campaign that plays an important role in the business
world. Many large and small businesses have been using the website as a promotional
media in marketing their products or service. The rise of online sales have an impact on
the growing importance of the company's website as one of the factors of competitive
advantage. Website created with an attractive appearance and easy to use, so it will
create brand awareness in the minds of consumers, and if consumers have been aware
of the site, so it will create a trust on consumers to buy goods in online shop. Consumer
trust will have an impact on customer loyalty, so that the customer is likely to make
repeat purchases. The purpose of this study was to investigate the Effect of Website
Quality, Brand Awareness on Trust and its Impact on Consumer Loyalty in Online Shop
in Bandung. Data analysis techniques used in the study is Partial Least Squares (PLS),
which is one type of Structural Equation Modeling (SEM) by using software SmartPLS
3.0. The results of this study are the contribution of Website Quality (X1) and Brand
Awareness (X2) simultaneously influence and directly affect on Trust (Y) was 50.6%.
The remaining of 49.4% influenced by other factors which are not included in the
research model. Meanwhile, the contribution of Website Quality (X1) and Brand
Awareness (X2) and Trust (Y) effect simultaneously influence and that directly affect on
Customer Loyalty (Z) was 83.1%. The remaining 16.9% is influenced by other factors
that are not included in this research model.
Key words : Website Quality, Brand Awareness, Consumer Trust, Consumer Loyalty,
Partial Least Square
Page 93 of 198
FEASIBILITY ANALYSIS OF BREEDING BUSINESS OF SHEEP GARUT ON ALBAROKAH LIVESTOCK GROUP RAWAMERTA DISTRICT KARAWANG REGENCY
Ina ratnasari1, Dian hakip nurdiansyah 2
Economics and Business Faculty, Singaperbangsa University
1
2
Email : dianhakip110@gmail.com
Email : dian.hakipnurdiansyah@staff.unsika.ac.id
ABSTRACT
Karawang Regency as one of the existing agricultural areas in West Java province
has the extensive farmland that allows opening the business of sheep livestock. The
availability of sufficient land for providing feed makes the Karawang area feasibley as
a choice area for breeding sheep or goats. This research aims to examine the
feasibility of garut sheep breeding business at Al-Barokah livestock group which is in
the Regency of Karawang. Feasibility study performed on financial aspects and views
of non-financial that will yield a conclusion whether the breeding business of sheep
garut is feasibley or not to be implemented. As for the results of this research resulted
in the conclusion that of non-financial aspects that comprise the market aspect,
marketing aspect, technical aspects and operation aspects, management and
environmental aspects, the breeding business of sheep garut breeding is feasible to
be carried out. Based on the financial aspects, factors taken into consideration are
investment value, revenue analysis, payback period, net present value, index
profitability, and internal rate of return. Garut sheep breeding investment value for 60
broodstocks amount of Rp. 316.665.000. Revenue analysis annual average is Rp
380.900.000 with total average cost per year of Rp. 77.267.960. The payback period
value = 1 year 10 months 3 days. The net present value for economical age of positive
project is Rp. 406.513.831. Profitability index value > 1 is 2.20. Then the value of IRR
is greater than the value of the interest rate (53.6% > 14%). Thus, based on the
breeding business of sheep garut is feasibley to be implemented. The conclusion of
Al-Barokah livestock group is feasible to do the breeding business of sheep garut
because based on the financial and non-financial aspects, the business is feasible to
be implemented.
Key words: Business Feasibility Study; Breeding Sheep; Financial Management
Page 94 of 198
THE EFFECT SOCIAL ENVIRONMENT OF THE SWITCHING INTENTION ON

SOCIAL MEDIA FACEBOOK FOR BUSINESS
Safira Rahmalia, Bambang Widjajanta, Girang Razati
1
Email : safira_rahmalia@yahoo.co.id
2
Email : bambangwidjajanta@upi.edu
2
ABSTRACT
Considering the widespread use of social networking sites (SNSs) and sudden shift of
member HIPMI (Himpunan Pengusa Muda Indonesia) usage from Facebook to
another social media, this paper examine social environment factor that affect user
intention to switch social networking sites and knowing about the influence of social
environment on switching intention of Facebook users in member HIPMI University in
Bandung.We propose and test a reseacrch model with 120 responses from member of
HIPMI University in Bandung- Indonesia. Collected via an online survey. The reseach
model suggest that social enviroment consist of family infuance, information
resources, non-comercial resources and social class have a significant effect on
individuals switching intention. Finally, we made a discussion in this finding as well as
limitation and future study.
Key words: Social Enviroment, Switchimg Intention, Social Media
Page 95 of 198
THE EFFECT OF BRAND EXPERIENCE ON CUSTOMER SATISFACTION AND

THE IMPACT TOWARD REPURCHASE INTENTION
A. H. Ekaputri1, Agus Rahayu2, Lili Adi Wibowo3
1
Email :hasianekaputry1110@gmail.com
2
Email :agus_rhy07@yahoo.co.id
3
Email :liliadiwibowo@upi.edu
ABSTRAK
The growth of beauty industry makes business competition become dynamic and
competitive. Clinic Skin Care existing have to attempt to maintain customer
repurchase intention. Repurchase intention is very important for the business
continuance in each company. The aspect that can create repurchase intention is
customer satisfaction, a right strategy to achieve customer satisfaction is to make an
brand experience for the customer. This research aims at determine the effect of
brand experience to customer satisfaction and the impact toward repurchase intention
to Clinic Skin Care customers in Bandung. Type of research used is verified
descriptive. The method conducted is explanatory survey with simple random
sampling. The numbers of the respondent are 375 participants. The data analysis
technique conducted in this research is path analysis with SPSS 23.0 computer
software. Based on the whole result test, score obtained through the path analysis is
more than score in the table. It means there is a significant effect of brand experience
to customer satisfaction and the impact toward repurchase intention
Key words: brand experience, customer satisfaction, Repurchase intention
Page 96 of 198
SERVICE QUALITY AND REPUTATION TOWARD CUSTOMER TRUST IN LIFE

INSURANCE CORPORATION
Lisnawati1, Girang Razati2, Henny Mulyani3
1
Email : lisnawati@upi.edu
2
3
Email : hennymulyani@outlook.com
ABSTRACT
The low of consumer trust is the topics which discussed by various parties; this
condition is also happened on insurance sector. Companies should pay attention to
this aspect because trust plays an important role in the engagement of long-term
relationship between company and consumers in insurance services. The increasing
number of complain, customer loss, and under standard company, persistence
indicated that Zurich Gold Lion has a problem with customer trust. This study aims to
identify and measure the impact of service quality and reputation to customer trust.
This research applies descriptive verification method and research data is collected
from 150 respondents of Zurich Gold Lion customer by multiple regression analysis
techniques. It is discovered that service quality and reputation positively affected
customer trust. In addition, a factor in building a good service quality is the quality of
interaction between service provider and customer, while the workplace environment
is a factor in creating perceptions of the customer to the company's. reputation.
Key words : Service Quality, Reputation, Consumer Trust, Insurance
Page 97 of 198
REBRANDING AND PURCHASE INTENTION ON KING THAI TEA

Heny Hendrayati1, Ratih Hurriyati2, Cipto Putra Daud3
Faculty of Economics and Business Education, UPI
Bandung, Indonesia
Email : henyhendrayati@upi.edu
ABSTRACT
The rapid development of the food and beverage industry SMEs sector creates great
opportunities for entrepreneurs. One of them Thai Tea is emerging discussed being
targeted businesses to get involved that led to keen competition. The purpose of the
research is to describe the rebranding conducted by King Thai Tea and buying interest
as well as the influence of rebranding conducted by King Thai Tea on buying interest.
This study used a descriptive and verification methods. Samples taken were 170
respondents. The sampling technique used is probability sampling. Data analysis
technique used is the Pearson product moment correlation coefficient and simple
linear regression analysis. Hypothesis testing using t to view the partial effect. The
results of this study indicate that the rebranding and buying interest in the high
category on the continuum line. The results of the correlation calculations, rebranding
variables have a significant influence on buying interest.
Key words: Rebranding, Buying Interest, AIDA
Page 98 of 198
ANALYSIS OF SERVICE QUALITY TO CUSTOMER SATISFACTION IN MUSIC

RECORDING STUDIO
ABSTRACT
Music recording studios are the primary backbone of the music industry which has
been evolving rapidly through times in civilizations. Most professional artists have
highly customized standards in producing their artworks in the studio such as the
quality of the sound engineer to prepare equipment, acoustic, recording tools, sound
engineering, digital music producing, and the type of tone and sound produced.
Meanwhile, other groups of customers which are non-professionals tend to compare
the quality of the studios one to another, such as the responsiveness of the studio
staff, the equipment, or the ability of the staff to maintain good relationship to its
customers. This research is aimed to analyze the aspects of service quality that can
affect customers satisfaction in the field of music recording studios. The research
shows that two out of five service quality factors which are tangibles and reliability
have positive and significant relationship to customers satisfaction.
Key words : Music Recording Studio; Service Quality; Customer Satisfaction
Page 99 of 198
FACTORS AFFECTING ONLINE SHOPPING PREFERANCE ON SOCIAL MEDIA

OR WEBSTORE THAT INFLUENCE PURCHASE DECISION OF START-UP
COMPANY
Atika Sari Pohan1, Evy Rachmawati Ch2
Bandung Institut of Technology, Indonesia
1
Email :Atika.sari@sbm-itb.ac.id
2
Email : evy.rachmawati@sbm-itb.ac.id
ABSTRACT
Currently, online shopping is favored by people because they do not have to come to
directly to the store but just look at a collection of photos provided by using a mobile
phone that is connected to the internet network. Media that bridges online shopping is
through social media or website.
This study to find out what factors are driving consumers to shop online decides
whether through social media or website. The method to be used is quantitative and
qualitative (mix method). Data will be obtained by interviewing 100 respondents via
the enclosed questionnaire. In addition, the interview will also be made to obtain
qualitative data that can help in the analysis process. In this case, will be dominant
factors becomes the most important variable for consumers in deciding its purchase
decision that can be the basis to formulate appropriate strategis to increasing
customers confidence in shopping online through social media or website
Key words: social media, websites, online shopping, purchase decision.
Page 100 of 198
PUBLIC PERCEPTION AND PREFERENCE ANALYSIS ON HIGHER EDUCATION

REPUTATION RATING AGENCY
Muji Gunarto1
Student of Doctor in Management, Universitas Pendidikan Indonesia-Bandung.
Lecturer of Management Program Study, FEB, Univeritas Bina Darma-Palembang.
Email: mgunarto@binadarma.ac.id
Dimas Yudistira Nugraha2, Vanessa Gaffar3
ABSTRACT
Consumers will consider various attributes or factors when they make a purchase or
deciding on a college choice. The Minister of Research, Technology and Higher
Education of the Republic of Indonesia has classified and rank national universities.
Previously, some agencies have classified and rank universities both nationally and
globally. The results of classification or ranking are different from each other because
they use different methods and different sizes.The purpose of this study is to analyze
public perception of the reputation of the institution that has to rank colleges and
community preferences on college choice. Method survey conducted on three groups
of people, they consists of some students, teachers / lecturers and the general
public.The sampling technique used isaccidental sampling. The number of
respondents in this research is 123 respondents. The analysis technique used is
descriptive analysis and conjoint analysis. The results show that many people do not
recognize the results of the classification and ranking universities from an independent
agencies, the majority of respondents only recognize BAN-PT as an institution that
performs the classification of colleges. However, the results of ranking colleges taken
seriously by the leaders and managers of higher education as a basic policy to
achieve the best college. In addition, the public preference towards higher education
shows a high score with various aspects of consideration, and universities should be
able to give a good experience to their students.Almost all aspects of preferences
offered highly rated, except for the aspect of prestige. The highest preference in
choosing a college is a reputable college and study program that conformity with their
interests.
Key words : Consumer Perceptions, Preferences, Rating Agency for Higher
Education.
Page 101 of 198
BEHAVIORAL INTENTION OF INSTAGRAM AS PART OF TECHNOLOGY

ACCEPTANCE
Mokh Adib Sultan
Management Study Program, Faculty of Economic and Business Education,
Bandung, Indonesia
Email : diebzoeltan@gmail.com
ABSTRACT
This study aimed to test the effect of performance expectancy, effort expectancy and
social influence towards Instagrams behavioral intention. The study used descriptive
and verifiable approach by online survey and causal design methods. The data were
collected based on a 100 Instagram followers of @infobdgcom as the respondents.
The study used validity testing, reliability testing, classical assumption testing, and
multiple linear regression analysis. The results showed that partially there was a
significant positive effect between Performance Expectancy towards Behavioral
Intention, and Social Influence towards Behavioral Intention. Yet, Effort Expectancy
had no significant positive effect towards Behavioral Intention on Instagram. In
addition, Performance Expectancy, Effort Expectancy, and Social Influence had
simultaneously influenced Behavioral Intention.
Key words : Performance Expectancy, Effort Expectancy, Social Influence,
Page 102 of 198
CONTRACT EMPLOYEE ARE BETTER? INFLUENCE OF ORGANIZATIONAL

CLIMATE AND JOB SATISFACTION TOWARDS ORGANIZATIONAL CITIZENSHIP
BEHAVIOUR
Suci Fika Widyana

Marketing Management Politeknik Pos Indonesia
Student of Management Science Doctoral Program
Bandung
fika.bharata@gmail.com
ABSTRACT
In order to adapt and stay in facing the changes, an organization needs a struggle and
multi-task employee. It means that the employees are the one who give performance
more than prospect in a organization. This kind of behavior doesnt show in one
Islamic Foundation in Bandung. It can be seen from the high level of turnover and the
lower overtime frequency showed by the employee. The aims of this study are to find
out and analyze the influence of the organizational climate and job satisfaction
towards the organizational citizen behavior in an Islamic foundation in Bandung. The
methodology of this study used descriptive and survey method. The sample was taken
by using restricted technique sample of Multiple Stage Sample by using Slovin
formula. The sample was 167 employees out of 287 employees. The technique
analysis used was double linear regression while the instrument used was
questionnaire.
According to the result of study, it can de concluded that the employees perception
towards the climate conduciveness between contract and permanent employee is
conducive. Meanwhile in terms of job satisfaction, only some of the permanent
employee had very satisfied job satisfaction meanwhile the rest of permanent
employee and some of the contract employee had satisfied job satisfaction. On the
other hand, in terms of the organizational citizenship behavior, the contract employees
showed very strong behavior meanwhile the permanent employees only showed
strong behavior. This study found that the organizational climate conduciveness has
positive impact towards the organizational citizenship behavior. To add, the job
satisfaction has a positive affection and significant towards organizational citizenship
behavior.
Keywords: Organizational climate, Job satisfaction, Organizational Citizenship
Behavior
Page 103 of 198
THE EFFECT OF PRINCIPAL LEADERSHIP AND SCHOOL CLIMATE ON

PRODUCTIVITY OF VOCATIONAL HIGH SCHOOL OF BUSINESS AND
MANAGEMENT EXPERTISE IN BANDUNG CITY
Ade Sobandi
Bandung, Indonesia
ade@upi.edu
ABSTRACT
This article analyzes the lack of productivity of Vocational High School (VHS) of
Business and Management Expertise in Bandung City. This shortage is due to the
lack of involvement of VHS graduates in the world of business and industry, that
impact on the rate of unemployment in Indonesia, which is a major phenomenon of
productivity of VHS. The aim of this article is to analyze the effect of principal
leadership and school climate on Productivity of Vocational High School of Business
and Management Expertise in Bandung City. The method of research is explanatory
survey using questionnaire as data collecting technique. The respondents are 1,236
teachers from 40 vocational schools. The data were analyzed using multivariate
regression. The founding of this research is that: (1) the principal leadership has a
positive and significant influence on productivity of VHS of Business and Management
Expertise in Bandung City, (2) the school climate has a positive and significant
influence on productivity of VHS of Business and Management Expertise in Bandung
City, and (3) the principal leadership and school climate have a positive and significant
influence on productivity of VHS of Business and Management Expertise in Bandung
City. To enhance the productivity of VHS, it is recommended that the principal to
optimize the supporting elements in school environment, i.e. the school climate.
Keywords: Principal leadership; School Climate; Productivity; Vocational High School
Page 104 of 198
THE INNOVATION LEADERSHIP THROUGH MAPPING WITH HUMAN

RESOURCES INFORMATION SYSTEM TOWARDS SUSTAINABILITY
DEVELOPMENT GOALS
Dian Ambarwati; Gidiono Tirtoadisurja

Management
STIE IEU
Surabaya, Indonesia
dian.ambarwati@ieu.ac.id 1 gidiono@ieu.ac.id 2
ABSTRACT
Leadership is art to influence other people to reach goals together through directing,
motivate, supervising, ordering and guiding. Successfully leadership depend on how
many people to lead through empowering employee to maximize ability potential. For
to know ability potential employee done mapping human resources management.
Mapping human resources management is knowing potential employee so leader will
be develop based on potential in order to increase their quality. Mapping is very
important to continuous analysis and then development human resources
management can use HRIS (human resources information system). Development
human resources management part of sustainability development goals (SDGs). In
the SDGs combines all aspect to reach goals.
This research use qualitative analysis. Collective data from literature review, internet
and interview.
Result from this research is find innovation in the leadership through mapping in order
to development employee in the organization with human resources information
system towards sustainability development goals.
Conclusion from the research is importance innovation in the leadership through
mapping, because human resource very important to be develop. The high quality
human resources a country showing quality country.
Keywords: Innovation, leadership, Mapping, HRIS and SDGs (key words)
Page 105 of 198
CAUSALITY ANALYSIS IN BEHAVIORAL PERSPECTIVE OF STRATEGIC HUMAN

RESOURCE MANAGEMENT: THEORETICAL MODEL
Audia Junita1
Harapan School of Economic Science
audia.junita@yahoo.com
1
ABSTRACT
This paper is a holistic study of how value is created in organization, from
behavioral perspective of strategic human resource management. Alignment between
organizational strategy, human resource system and employee role behavior
contribute significantly to organizational performance. However, theoretical and
empirical studies exist previously, analyzed causal relationships between variables in
behavioral perspective of strategic human resource management in linear manner.
The main objective of this paper is to synthesize theoretical and empirical studies
related to causal relationships between variables in behavioral perspective of strategic
human resource management. The results of literature review indicate that there are
interdependence relationship between variables in behavioral perspective of strategic
human resource management. That interdependence relationships are illustrated in
integrative theoretical model in behavioral perspective of strategic human resource
management, which become a major contribution of this paper. Suggested theoretical
model can be used to improve understanding of how organizational performance is
achieved by optimizing strengthness of organization's internal resources. Further
empirical studies are needed to understand interdependence relationships between
variables by relying on empirical data.
Keywords: Theoritical Model, Behavioral Perspective of Strategic Human Resource

Management
Page 106 of 198
THE ROLES OF LECTURERS IN EDUCATION SERVICE:

IN BETWEEN PERCEPTION AND BEHAVIORS
Meta Arief, Umar Faruk, Leny Yulianti

metaarief@gmail.com
ABSTRACT
Accounting is a field of study that teaches the process of making financial information
system. The process requires orderliness, honesty, and accuracy. These requirements
are positive attitudes that can help one avoid making mistakes, including financial
ones. Departing from the thinking, the research aims to find a profile of lecturers of the
Study Program of Accounting Education in understanding their field of study and
implementing the philosophical values of accounting in their daily lives. Therefore, the
research will simultaneously obtain a description of the quality of the teaching and
learning in terms of affective development in Accounting Education Study Program in
institutions of teacher training (LPTK) that were formerly institutes of teacher training
and education (IKIP).
Through a descriptive survey method and Likert-scaled questionnaire distributed to
lecturers in the Study Program of Accounting Education in Indonesia University of
Education, State University of Yogyakarta, and State University of Malang, the
research has found that the lecturers have significantly high perceptions of the
philosophical values of accounting in cultivating the habit of discipline, orderliness, and
honesty. However, their implementation of the values in real life is only categorized as
fairly good, while the implementation in teaching and learning process is categorized
as good.
Keywords: Effectiveness, Values, Accounting, Quality, Teaching and Learning
Page 107 of 198
THE ROLE OF TALENT MANAGEMENT AS DISTINCTIVE CAPABILITIES FOR

ORGANIZATION:
AN EMPIRICAL STUDY OF FURNITURE RATTAN COMPANY IN INDONESIA
Annisa Ciptagustia
Management Department, FPEB
annisacipta@upi.edu
Kusnendi
Economic Education, FPEB
kusnendi@upi.edu
ABSTRACT
Talent management is a significant issue for organization in the competitive

landscape. The key of talent management is the process result in human resource
function to find, develop and maintenance the best employees. The processes call it
distinctive capabilities with valuable, rare, imperfectly imitable, and non-substitutable
(VIRN) characteristics. This research aims to analyze the influence of talent
management as distinctive capabilities, especially Furniture Rattan Company in
Indonesia. The data was analyzed by simple regression analysis. In this research,
furniture rattan company member ASMINDO Cirebon were chosen as the analysis unit
and 70 companys samples selected using proportional random sampling. Typical high
and low distinctive capabilities the rattan furniture industry members ASMINDO
Cirebon is positively influenced by the talent management by 56.7%.
Keywords: component; formatting; style; styling; insert (key words)
Page 108 of 198
THE CHALLENGES OF HUMAN CAPITAL PERFORMANCE IN DEVELOPING

BAITUL MAAL WAT TAMWIL IN INDONESIA : USING THE ANALYTICAL
NETWORK PROCESS (ANP)
Aas Nurasyiah, Suci Aprilliani Utami, Firmansyah

Departement of Islamic Economics and Finance
Bandung, Indonesia
asnur.fna@upi.edu
ABSTRACT
The Problem in the development of Baitul Maal Wat Tamwil, i.e. the Islamic
microfinance institution in Indonesia is divided into four aspects, namely: human
resources, a technical, legal / structural and market aspects / communal. The issues
with respect to the aspect of human resources, was due to the lack of BMT
practitioners who understand the principles of good business management and
shariah at once. Therefore, BMT as an Islamic Microfinance Institution is considered
to be less competitive compared to other Islamic financial institutions or operating
system which is not in line with shariah compliance. It is caused by the lack numbers
of educated and professional managers. The paper was written to reveal the profile of
human capital owned BMT and some of the factors that are considered to be a
challenge in building employee performance of BMT. Human capital is defined as the
knowledge, skills and experience of workers which can be contributed to the
organization of the company / institution. Basic theory used is the General Theory of
Human Capital and Human Capital in Islamic Perspectives. In Islamic Human Capital
Development Theory, it urges the improvement of education, skills and human being
in Islamic theory which is more comprehensively in this regard, as it covers every
aspect of development of a human being. Empirical study of this research used
Analytical Network Process. The involved experts in the process are practitioners,
academics, and regulators in the development of Baitul Maal Wat Tamwil. The results
of this study estimate that human capital consisting of compensation, religious
motivations (religiousity), education and skills, became the important parts of the
development of Baitul Maal Wat Tamwil.
Keywords Human Capital, Performance, Baitul Maal Wat Tamwil and Analytical
Network Process
Page 109 of 198
Page 110 of 198
INDONESIA HUMAN CAPITAL COMPETITIVENESS IN THE ASEAN ECONOMIC

COMMUNITY (AEC) ERA
Acep Durahman, S.Pd

HR. Concentration of Magister Management Program
Bandung, Indonesia
Email : acepdurahman@gmail.com
ABSTRACT
ASEAN Economic Community (AEC) is the Free Trade Area among ASEAN Members
States (AMSs). Goods and services had been freed entrance a country after the
establisment of MEA by December 2015 [1]. The implementation of MEA had the
negative and positive impact on AMS especially Indonesia [2]. The AEC agreement
contain five aspect that its distribution cant be limited are goods distribution,
services distribution, capital market, the investment, and skilled and trained workers.
The Goverment of Indonesia has regulate foreign labor in ministry regulation
(Permen) Number 16 2005 to protect local labor. The Province Minimum Wage (UMP)
Issue will be corelated to MEA implication on Indonesia industrial climate. The AEC
forces the Indonesia human capital to become more skillful and fully trained, otherwise
the competition will be dominated by most proper country.
KeywordsAEC,ASEAN, Human Capital Competitiveness, Labor
Page 111 of 198
GAINING COMPETITIVE ADVANTAGE

THROUGH TALENT MANAGEMENT
Rofi Rofaida
Management Study Program
Bandung, Indonesia
Email: rrofaida@yahoo.com
ABSTRACT
Human resources with talent that can not be imitated by competitors ia a source of
competitive advantage for an organization. Human resources allow organization
pursuing a strategy of differentiation that allows the resulting product has a unique
which is different from the competitors. Organization has to acquire, maintain, and
develop the talent through what is referred to as talent management. The objective of
talent management is to increase individual performance by improving the
competence with the development on integrated system to acquire, develop, maintain,
and optimize the talents of organization. Talent is the distinctive capabilities of the
organization. This article is an analysis of the concepts, and result of research related
to talent management and how talent management will determine the competitive
advantage of organization.
Keywords : competitive advantage, talent management, distinctive capabilities
Page 112 of 198
ACCOUNTABILITY IN ELEMENTARY SCHOOL

Yahya Sudarya
yahya.sudarya@yahoo.com
Elis Mediawati
elis.mediawati@upi.edu
ABSTRACT
Compulsory Nine-Year Basic Education and the provision of greater access to
community groups that have been less able to reach educational services, such as the
poor, people living in remote areas, or people with disabilities. One reason for the low
participation in education, especially on the poor is the high cost of education both
direct and indirect costs. BOS learners through basic education level will be freed from
the burden of school operational costs.
Finance and financing is one of the resources that directly support the effectiveness
and efficiency of education management. It requires the school's ability to plan,
implement, and evaluate and be accountable for the management of funds are
transparent to the public and the government.
The research was conducted using qualitative descriptive methods, and implemented
in an elementary school in Bandung. Research results show that primary school
accountability is low.
Keywords: BOS funds, Accountability, Elementary School
Page 113 of 198
THE EFFECT OF PERCEIVED ORGANIZATIONAL SUPPORT FOR INNOVATION

ON INNOVATIVE WORK BEHAVIOR WITH LEADER-MEMBER EXCHANGE
MEDIATION ON THE LECTURER OF CIVIL AND PLANNING FACULTY INSTITUTE
SEPULUH NOPEMBER
Anis Eliyana, Diah Yovita Suryarini, Ria Mardiana Yusuf, Dwijo Sumarno
Universitas Airlangga, Universitas Wijaya Kusuma, Universitas Hasanuddin,
Universitas Airlangga
ABSTRACT
The purpose of this study aimed to find out the effect of Perceived Organizational
Support (POS) for innovation on innovative work behavior. LMX role as a mediator in
the effect of POS for innovation on innovative work behavior was also investigated.
The data analysis in this study used Partial Least Square (PLS). The samples of this
study were 31 lecturers from Faculty of Civil and Planning Engineering Institute
Teknologi Sepuluh Nopember. Particularly, the samples were taken from Architecture,
Interior and Product Design Department.
The result showed POS for innovation has significant positive effect on innovative
work behavior and LMX. Whereas LMX has positive influence on innovative work
behavior but not significant and the influence of POS for innovation on innovative work
behavior was not mediated by LMX.
Innovative work behavior is influenced by Perceived Organizational Support. The
relationship quality between the department head and the lecturers mediate the effect
of Perceived organizational Support to Innovation Work Behavior.
Keywords: Innovative Work Behavior, POS for innovation, LMX
Page 114 of 198
THE IMPLEMENTATION OF CAREER TRACK

IN THE INDONESIA STATE-OWNED VENTURE
Suharto
STIE IEU
Surabaya, Indonesia
hartodua580129@gmail.com
Yohanes Wibowo
STIE IEU
Surabaya, Indonesia
ABSTRACT
Background: In a business, there are two side of stake holders that are important and
must be fulfilled what their expectations. They are employees and owners. The owner
expects a good return, so, they expect the effective and efficient of a company and the
finally will find a good return. Meanwhile one of employees expectation particularly in
state-owned venture is career. Several kind of career track combination implemented
in the state-owned venture. We have to determine the career track combination that
able to accommodate both of the requirements.
The objective of this paper is identifying whether the kind of career track combination
model that suitable for be implemented in state-owned venture.
Method: This paper used qualitative approach. Data and information collected by
searching internet, interview with employees, and study literature even text book and
journal.
Result: There are several model of the career track combination that suitable to be
implemented in state-owned venture. The model that be selected depend on the kind
of business what the company works. All of the kind of career track have benefit and
weakness. For reducing the weakness, it must be adjusted in several aspect of this
career track combination.
Key words: career, track, implementation
Page 115 of 198
THE ANTECEDENT FACTOR OF EMPLOYEE ENGAGEMENT FROM A SELFDETERMINATION THEORY PERSPECTIVE
Cattleya Rejito1 Mery Citra Sondari 2

Graduate of Management and Business
Indonesia
cattleyarejito@gmail.com 1 mery.sondari@unpad.ac.id 2
ABSTRACT
Many studies have explained both motivation and employee engagement,

however, very few studies explained the relationship of employee engagement
towards motivation using perspectives from self-determination theory. The aim of the
research is to explain the motivation that seen from perspective of self-determination
theory by linked it to the employee engagement. This research use 69 samples who
are employees in a company who served installation for telecommunication
equipment. Using Partial Least Square, result from this research show the influence of
self-determination theory towards employee engagement is very high.
Key words : employee engagement, self-determination theory, extrinsic motivation,

intrinsic motivation
Page 116 of 198
THE EFFECT OF FAMILY ENVIRONMENT AND SCHOOL ENVIRONMENT ON

ECONOMIC LITERACY (SURVEY ON THIRD GRADE STUDENT IN SENIOR HIGH
SCHOOL NO 1 LUBUK BESAR, CENTRAL BANGKA REGENCY, BANGKA
BELITUNG ARCHIPELAGO PROVINCE
Muhammad Haris Munandar (a*), Agus Rahayu(b), Suwatno (b)

ABSTRACT
Thus study aims to investigate effects of family environment, school environment,

economic activity both individually and simultaneously on economic literacy of third
grade student in Senior High School No.1 Lubuk Besar. This research use explanatory
survey method with the sampling technique was the purpossive random sampling with
a total of78 respondents. The data was collected through questionnaire, and
documentation with descriptive statistical approach. This was quantitative study and
the data analysis technique was path analysis which show the direct correlation and
indirect correlation among the variables. The findings of this research show that these
results are suit with learning theory contructivism which is each person has his own
capability to construct his own knowledge by continously interaction with his
environment. It is needed condusive family and school environment to raise economic
literacy up and also there should be the involvement of the student in all kind of
economic activity such as consumption, production and distribution.
Keywords: Family environment, school environment, economic literacy
Page 117 of 198
AN ANALYSIS OF RECRUITMENT AND JOB TRAINING METHOD

EFFECTIVENESS TO EMPLOYEE ENGAGEMENT IN BANDUNG CULINARY
START-UP
Keke Genio
Bandung, Indonesia
keke.genio@sbm-itb.ac.id
Bambang Rudito
Bandung, Indonesia
brudito@sbm-itb.ac.id
ABSTRACT
Employee engagement is one of the ways to improve the startup performance in
creating revenue growth. Nonetheless, it seems difficult to be thought out since the
fact tends to show the high number of employee turnover in culinary startup especially
in Bandung. Therefore, its important to build the employee engagement before they
are an employee to avoid the employee turnover trend continuously happen which
then impact to the startup growth stagnancy. The emotional attachment and
commitment among the employee and the company will be determined since the very
first interaction with startup representative. Therefore, effective recruitment and job
training method should be developed to enhance the employee engagement through
the company first impression. The study will be conducted based on qualitative
method in collecting and abstracting data. The general orientation and job-specific
orientation as the employee initial basic knowledge would be the variables in
predicting the employee engagement existence and developing the related effective
method in human resource practice.
Key words : Recruitment; General Orientation, Job Specific Orientation; Employee

Engagement
Page 118 of 198
INFLUENCE SITUATIONAL LEADERSHIP AND WORK ENVIRONMENT TO

EMPLOYEES PERFORMANCE IN SERVICES AND BUSINESS DEVELOPMENT
HOLDING OFFICE RRI BANDUNG WEST JAVA
B. Lena Nuryanti S1 (lena.nuryanti@upi.edu),
Rani Rahmawati2 (rani.rahmawati@student.upi.edu)
ABSTRACT
Background this research is the low performance. This is marked with the revelation
assessment result employees performance, especially human resources sector. This
phenomenon should soon be dealt with because employees is one of the factors
that can determine the success a company. Situational leadership and work
environment made a ways to improve performance.
This study aims to (1) find out the description of situational leadeship , (2) find out the
description of work environment, (3) find out the description of employees
performance, (4) find out the effect of situational leadership on employees
performance, (5) find out the effect of work environment on employees performance,
(6) find out the influence of situational leadeship and work environment on employees
performance in Services and Business Development sector (LPU) RRI Bandung and
7) The relationship between situational leadeship with work environment. The object of
this research is an employees of Services and Business Development sector (LPU)
RRI Bandung. Thistype of research is descriptive and verification. The method used in
this research is the explonatory survey method and the amount of proportionate
stratifies saturated sampling as many 26 people. Technical analysis of the data used in
this research in multiple linear regression with SPSS 21.0 for windows. The result of
this research aresituational leadership in good category, work environment in goodt
category, employees performance in good category, employees performance is
positively influenced by the situational leadeship, employees performance is positively
influenced by the work environment, employees performance is positively influenced
by the situational leadership and work environment, and there is a positive relationship
or correlation between the situational leadership and work environment. Based on the
result of this research, it is recommended as the basic for other researchabout training
program and career development with different indicators and objects.
Key words: Situational Leadership, Work Environment, Employees Performance
Page 119 of 198
FACTORS THAT INFLUENCE ENTREPRENEUR INTENTION TOWARDS STARTUP GROWTH
Febrian Ulfa Ayu Romadhani

Indonesia
Febrian.ulfa@gmail.com
ABSTRACT
It said that a country need at least 5% of entrepreneur from total population. Currently
Indonesia has less than 2% entrepreneurs. Previous research states that
entrepreneurial education in Universities is one of the influencing factors to nurture
entrepreneur in a country. Aim of this research is to identify which factors are
influencing entrepreneurship intention among students in SBM ITB. The two factors
that are identified earlier are self-efficacy and risk taking. Some observation suggest
two other factors: background of parents and gender. This research will analyze 80
students of entrepreneurship program in SBM ITB using both quantitative and
qualitative approach. This study is expected to be inputs for entrepreneurship
program, university, and policy makers so that can stimulate and encourage
entrepreneurship spirit.
Keywords: entrepreneurial intention, self-efficacy, risk taking, background of parents,

gender
Page 120 of 198
THE CHARACTERISTICS OF IDEAL HUMAN IN ISLAMIC PERSPECTIVE

Dudung Abdurrahman, Atih Rohaeti Dariah, Aminuddin Irfani
Bandung Islamic University
abahdar@gmail.com
ABSTRACT
This paper attempts to discuss the ideal characteristics of man based on the Islamic
perspective. In order to fulfill this attempt, three stages of studies were conducted by
engaging semantic analysis, focus group discussion and survey. Semantic analysis
was done by examining the Al-Quran. Analysis found that verses regarding man can
be divided into two distinct elements: biological and psychological. These elements
were then finalized through focus group discussion and survey. Based on the studies,
five ideal characteristics of man were discovered based on eleven terms. First,
cautious as an attribute of Al-Muttaqiin and Al-Muttaquun. Second, devout as an
attribute of Mukminun, Mukminan, Mukminuuna and Mukminiina. Third, patient as an
attribute of Shobiruuna and Al Shobiriina. Fourth, kind as an attribute of
Ibaadurrahmaan. Fifth, think as an attribute of Ulul Albaab and Ulil Albaab. This
paper concludes that these attributes are the ideal characteristics of man from the
Islamic perspective.
Keywords: Man, ideal characteristics, Islamic perspective
Page 121 of 198
HUMAN RESOURCE PLANNING AND USE OF TECHNOLOGY TO COMPANY

EFFICIENCY AND EMPLOYMENT CREATION
CASE STUDY: PT. GO-JEK INDONESIA
Muhammad Calvin Capnary

Postgraduate Program of Science in Management
Universitas Indonesia
Depok, Indonesia
calvincapnary@gmail.com
ABSTRACT
Times certainly followed by the development of technology. The economic and
business sectors too, did not escape the influence of technology. In a business, the
role of technology was already entered in the various sectors, including human
resource. The role of technology is used not only to meet the needs of fast-paced in
the organization, but also to achieve the objectives of the organization in terms of
efficiency. This process is the role of human resources planning in the organization.
This study is an attempt to determine the relationship between the use of technology
by the human resource planning in the organization for the purpose of efficiency in the
organization and creation of new jobs. A qualitative approach was considered the most
appropriate approach to the study objectives. Researchers used a qualitative
approach to the design of case studies with the respondents with a position as a
human resource planner in the PT. Go-Jek Indonesia. The study found that the use of
technology has an impact on the efficiency and the creation of new employment in the
e-commerce companys in Indonesia (PT. Go-Jek Indonesia).
Keywords: Human Resource Planning, Technology, Efficiency, Employment Creation
Page 122 of 198
POLITICAL MANAGEMENT OF COMMUNITY ORGANIZATION TOWARD

COSMOPOLITAN DEMOCRACY
M Yahya Arwiyah
Lecturer & Reseacher
Faculty of Communication and Business Telkom University
Bandung, West Java, Indonesia
Yahyaarwiyah@telkomuniversity.ac.id; yahya_arwiyah@yahoo.com
AMA Suyanto
Lecturer & Researcher
Faculty of Management Telkom University
Bandung, West Java, Indonesia
ama@telkomuniversity.ac.id
Runik Machfiroh
Lecturer and Researcher
Department of Visual Communication Design, School of Creative Industries, Telkom
UniversityBandung, West Java, Indonesia
runikmachfiroh@telkomuniversity.ac.id, runik87@gmail.com
ABSTRACT
The politic situation can determine various life aspects of nation and state. But, politic
situation in Indonesia today is dynamic and unpredictable whereas the challenge
faced currently is cosmopolitan democracy. One regret to the managed is in politic
domain is to participate in implementation of democracy.
This study aim to analyze role of community organization in political reorientation to
face cosmopolitan democracy.
This study use qualitative approach with descriptive method. This study was
conducted in Bandung District. Data was collected by interviewing the staff and
organization members, organization member documents, and observation which is
done in their offices and its surrounding. Analysis technique uses interactive model
namely data reduction, data category, synthesis and conclusion.
The result of study shows that the role of community organization in political
reorientation in facing cosmopolitan democracy are: First, the improvement of should
be done toward political system through clear regulation/rule and well implemented to
avoid political activity which prioritize group interest rather than community interest.
Second, the politic education for community in order to grow their awareness in using
political right and duty is take planed. Third, the proportion of women who hold
position in legislature in bringing women aspiration be increased. The conclusion of
this study is the role of community organization in political reorientation in facing
cosmopolitan democracy should be based on democracy aspect through regulation,
politic education and therole of women political participation. The recommendation of
this study is that there should be managed on and cooperation of all parties in facing
cosmopolitan democracy.
Keywords: Cosmopolitan Democracy, Community Organization, Politic, Reorientation
Page 123 of 198
MODEL OF EFFECTIVE SCHOOL MANAGEMENT AT VOCATIONAL HIGH

SCHOOL IN WEST JAVA
Yayat Supriyatna1, Nugraha2, M Arief Ramdhany3

ABSTRACT
This study aims to find the best model in the feasibility process and goal
achievement model of effective school management in high vocational schools in
West Java. In particular, this research can provide benefits to policy makers at the
provincial and district/city, also the University as a reference in making education
policy, particularly related to the development of effective school management model
in vocational schools in West Java. Development of effective school management
model is expected to answer a variety of systemic problems facing the quality of
education. Development of effective school management model is instrumental in
developing the theory and practice because of his position as the basic concept is to
organize a series of rules that are used to describe the education system as a whole.
As a start, this research activity begins with the identification and development stage
of the blueprint model of effective school management at the vocational school. This
stage identifies the determining factors of effective schools and effective school
management.
The second stage is the implementation of effective school
management model, and at the third phase the model of effective school management
will be improved. The method is Research and Development. Data processing
techniques that are used quantitatively and qualitatively. Results of the progress of the
first phase indicate that the Principal Leadership, Culture School, and teacher
performance have a significant influence on Effective School, while the Community
Participation and School Financing have no significant effect, even for Schools
Financing is negative.
Keywords: School Management Model, Effective School, Vocational High School
Page 124 of 198
THE INFLUENCE OF COMPENSATIONS AND SOCIAL ASSURANCE ON JOB

PERFORMANCE: STUDY ON CONTRACT EMPLOYEES PALM COMPANY
Rahmi Widyanti1, Basuki2

1)
Faculty of Economic
University of Islam Kalimantan (Uniska)
Banjarmasin - Indonesia
rahmiwidyanti@yahoo.com
2)
Dept. of Management
School of Management Indonesia (STIMI)
Banjarmasin - Indonesia
Basuki.stimi.bjm@gmail.com
ABSTRACT
Compensation is any form of payment to employee for work they provide their
employer, including social assurance. The purpose of this study to examine and
analyze the influence of compensations and social assurance to its impact on
improving job performance of employees. The research was conducted by using a
quantitative approach that forms the causal relationship between variables. This is one
palm company in Kapuas District. The number of samples used in this study
amounted to 51 contract employees with census sampling technique. The data
analysis technique are used in this study are grouped into two, namely descriptive
statistics analysis techniques and inferential statistical analysis techniques by using
SPSS for Windows.
This study found that compensation and the social assurance are high, both can give
an increase in job performance of contract employees in Kapuas District.
This study could accommodate all the hypothesized both of compensations and social
assurance by companies able to deliver significant improvements to the job
performance.
Keywords: Kapuas Indonesia, compensations, social assurance and job performance
Page 125 of 198
PATTERN OF PUBLIC POLICY IN THE PERSPECTIVE OF IMPLEMENTATION OF

REGIONAL COMPULSORY GOVERNMENT AFFAIRS
(STUDY AREA OF CIAMIS REGENCY)
Muhamad Nur Afandi
The study program Regional Development Management, Department of Public
Administration
School of administration, National Institue of public adminiatration
Bandung, West Java, Indonesia.
m.n.afandi@gmail.com
ABSTRACT
Local Government Law(Law 23/2014) has mandated some government affairs
to the provincial and local government. Government affairs here mean the power of
provincial and local government used to protect, serve, empower and improve the life
of people who are in the territory. It consists of absolute, concurrent and general
affairs. The concurrent government affair consists of compulsory and optional local
government affairs. Compulsory local government affairs is related to basic services
and non basic services. There are six areas relating to the local compulsory service for
basic services, and eighteen matters which are not related to the basic services.
Ciamis local government as one of the regencies in West Java provincial government
certainly has an obligation to implement the orders of this law in terms of this
compulsory local service.
Regency compulsory services relate with both basic and non-basic services. It
becomes the basis of this research topic, namely is to know the degree to which the
Government District of Ciamis can carry out the compulsory affairs and to what degree
of coherence between the compulsory and Local Mid-term Development Plan
(RPJMD) of Ciamis Regency has. The aim of the research is to find out the good
elements of forming the local compulsory government affairs and the pattern of
correlation between those elements. The local government affairs will focus on the
basic services. And how the creation of a system of public policy (technological
measures) relating to the Mandatory Regional Affairs in the Government of Ciamis
District. The scope of this study is that the public policy pattern will be viewed from the
perspective of the compulsory local government affairs implementation based on the
implementation of Ciamis Local Government RPJMD for the period 2009-2014.
This research methodology uses a qualitative approach, in which the
corelation of forming elements in the compulsory affairs is assessed using correlation
approach (corelation pattern) to determine the structure of the implementation of local
compulsory government affairs. It uses study of primary and secondary documents
plus interviews with respondents.
The research results show that the Ciamis Local Government has
implemented a whole compulsory of 26 (twenty six) local government affairs. The
institutional aspect of implementing this compulsory affairs is distributed into 29
(twenty nine) working units (SKPD), where the strategic plans of each SKPD in the
implementation of governmental affairs of Ciamis has accommodated well in the MidTerm Development Plan (RPJMD). It shows on the results of the correlation between
elements within RPJMD associated with elements of each of the Strategic Plan (Plan)
SKPD. Checking how the implementation of the Strategic Plan SKPDs in Ciamis
regency done by reviewing Government Agencies Performance Accountability Report
Page 126 of 198
(LAKIP). LAKIP is a form of accountability for the achievement of strategic targets

every year. Based on the structure of Ciamis Local Governments performance, the
next step is taking technology action so that progress of priority agenda can be
achieved for the next time period. It aims to increase Ciamis local revenue through the
optimization of local government compulsory affairs.
Keywords: public policy, implementation, compulsory local government affairs.
Page 127 of 198
JOB PERFORMANCE AFFECTED SKILL VARIETY, TASK IDENTITY, TASK

SIGNIFICANCE, OTONOMY AND FEEDBACK?
Syamsul Hadi Senen

Business Management Education
FPEB Universitas Pendidikan Indonesia
Bandung, Indonesia
syamsulhadisenen@upi.edu
Sumiyati
Bandung, Indonesia
sumiyati@upi.edu
Masharyono
Bandung, Indonesia
masharyono@upi.edu
ABSTRACT
Dynamic factor in organization non profit oriented and profit or the human resources
have a high performance in which will determine forward the an organization. One of
them nonprofit organization that college in which the performance of employees is low.
If not improved it would impact on reaching its objectives organization .The purpose of
this research to know how big the influence of skill variety, task identity, task
significance, otonomy and feedback on performance employees. Methods used the
explanatory survey by the subject of study honorary employees Universitas
Pendidikan Indonesia 296 people with 69 the sample. Data collection was carried out
by using a questionnaire. Analysis techniques data using path analisys with the help of
SPSS 16 for windows. Research results show that is the variety of skill job
perforamance. While task identity, task significance , otonomy and feedback on job
performance.
Key words : skill variety, task identity, task significance, otonomy, feedback and job
performance
Page 128 of 198
BUREAUCRACY, LEADERSHIP AND PEOPLE CHARACTERISTICS

(A REVIEW OF COMMUNICATION PUBLIC OFFICIAL AFTER POLITICAL
REFORMATION)
Eko Harry Susanto, Suzy Azeharie & Wulan Purnama Sari
Faculty of Communication
Tarumanagara University
Jakarta, Indonesia
ekos@fikom.untar.ac.id; suzya@fikom.untar.ac.id dan wulanp@fikom.untar.ac.id
ABSTRACT
In the developing countries, bureaucracy can be described as the culture of feudalism
in the ruling government. On the other side, the true meaning of bureaucracy is the
ideal model to achieve the objectives in the government or state power. The
bureaucracy indeed is directly related to the expansion of the division of labor in all
lines of works. There are hierarchy, clear procedural rules and others ideal criteria,
which functioned as the foundation to manage an organization. In order for a
government to move the bureaucracy, the government needs a leadership pattern
from public officials thats holding to the ideal meaning of bureaucracy as its ground
base, which also focuses to measurable activities. But in fact, public officials tends to
placing themselves as an elite group that always have privilege and the right of being
served. However, the problems arise because people nowadays still thinks and
positioning public officials as superior entities in social, economy and politic aspects.
As the result, social distance now exists and has a potential to alienate people from its
leader. Even though when Indonesia enter the era of politic reformation, it is proper for
public officials to run the government institution within the framework of
democratization that give the same opportunity for its entire people.
Keywords : bureaucracy, leadership, communication patterns, peoples characteristic.
Page 129 of 198
PHYSICAL WORK ENVIRONMENT EFFECT ON EMPLOYEE PRODUCTIVITY OF

TEXTILE INDUSTRY
Sumiyati
sumiyati@upi.edu
Masharyono
masharyono@upi.edu
Toyib
toyib@student.upi.edu
ABSTRACT
The purpose - to determine the influence of the physical work environment on
employee productivity.
Design/methodology/approach - the research conducted at intervals of less than
one year, then the design study is a cross-sectional method. This study used a
descriptive approach and verification with explanatory survey method. A total of 145
respondents were selected as the sample using probability sampling. Research
questionnaire used as a research instrument to collect data from respondents, as well
as the data analysis technique used is a simple linear regression.
Findings - physical work environment influence on employee productivity.
Originality - the difference is found in the object and research methods, population
and sample, the study period, measuring tools and research results, as well as the
source of the theory of foreign journals and foreign books.
Keywords: Physical Work Environment, Employee Productivity
Page 130 of 198
Page 131 of 198
PROFESSIONAL EDUCATOR WORK ATTITUDE VS WORK LIFE BENEFITS
Ifada Rahmayanti
Business Administration
Polytechnic LP3I Bandung
Bandung, Indonesia
e-mail : ifadha.rahmayanti@gmail.com
ABSTRACT
Nowadays is very difficult to balance between work and personal life. Many works to
be completed quickly, the time was not adequate for it. Hope the family on the good
life on the results of work performed during this affect whether or not with their work
attitude in the workplace depends on each individual's.
Based on theory and previous research, has produced research of each of the work
attitude and work life benefits better known as work-life balance. Work-life benefits as
part of the Human Resources Management science and Work-attitude that is part of
organizational behavior science will be the basis in an effort to uncover the facts of
phenomena that occur in the field..
Researcher argues this research by literature review and observation of professional
educators in West Java. By comparing constructs possessed by the researchers in the
results above theories, and some earlier research that will be a strong foundation in
the conclusion reached at the end of the study.
Furthermore, the results of this research can be used by professional educators in
considering the attitude towards their next work.
Methodology this research using SEM based on the data characteristic.
Keywords: Work-life benefits, job satisfaction, Work Attitude, Behaviour at work.
Page 132 of 198
MANAGEMENT STUDENTS ATTITUDES TOWARD BUSINESS ETHICS AND

SOCIAL RESPONSIBILITY
Dyah Purwanti
dyahpurwanti@gmail.com
Pusdiklat KNPK-Badan Diklat Keuangan, Kementerian Keuangan RI
Edy Purwanto
Edypur12@yahoo.com
Pusdiklat Bea dan Cukai-Badan Diklat Keuangan, Kementerian Keuangan RI
ABSTRACT
The Perceived Role of Ethics and Social Responsibility (PRESOR) instrument was
developed in the United States by Singhapakdi et al (1996) as a reliable and valid
scale to measure the perceived role of ethics and social responsibility in achieving
organizational effectiveness. This study was carried out to confirm the factorial
structure of the instrument and to asses its reliability and validity for use in Indonesia.
The focus of this paper is the potential leader for-profit organizations as well as
leaders of non-profit organizations, such as students of economic faculties of several
universities in Jakarta. This study specifically test the behavior of business students /
faculty of economics (prospective manager) towards business ethics. Despite the
possibility that not all business students now will be reaching the position of leader of
economic and social organization, they would certainly influence the ethical climate in
the future in which they work. This study has shown that the business philosophy of
idealism, relativism significant positive effect on the importance of business ethics for
responsible social, as well as the attitude irrelevance and objectivism negatively affect
PRESOR subordination of ethics and social responsibility.
Keywords : PRESOR, ATBEQ, EPQ, business ethics, social responsibility
Page 133 of 198
INTENSIFICATION OF MADRASA CULTURE AND COMMUNITY PARTICIPATION:

EFFORTS TO MANAGE THE DEVELOPMENTAL CHANGE
M. Arief Ramdhany
Faculty of Economics and Business Education
Universitas Pendidikan Indonesia (UPI)
Bandung, Indonesia
ramdhany@upi.edu
Akhmad Buhaiti
Team of Madrasa Development
Ministry of Religion, Tasikmalaya Regency
Tasikmalaya, Indonesia
haiti_albantani@yahoo.com
ABSTRACT
Unexpected changes sometimes cause unanticipated problems. Educational
institutions must be able to respond to and manage a variety of changes, particularly
in its main component: learning. Islamic education, as one of the subsystems within
the national education systems, has a strategic role in achieving the goals of national
education. The magnitude of the contribution of Islamic education to national
education has been supported by Madrasas as educational institutions. Efforts to
manage the better developmental changes at Madrasa need the intensification of
Madrasa culture and community participation. The main objective of this study is to
confirm and test the model based on the given theories using the Confirmatory Factor
Analysis (CFA). Data were collected using a questionnaire from 229 respondents
from 73 Public and Private Madrasah Aliyah in Tasiklmalaya Regency, with
headmasters, school committees, and teachers as data sources. The results showed
that Madrasa culture and community participation have a close relationship and
mutual influence. All indicators of Madrasa culture and community participation are
able to explain the model. To intensify Madrasa culture, it is necessary to preserve the
Islamic philosophical values and the tradition of value internalization. Madrasas also
need to emphasize the mutual-cooperation in fostering greater community
participation, especially the madrasas that are outside the pesantren environment.
KeywordsMadrasa Culture; Community Participation; Change Management;
Developmental Change
SOCIAL CAPITAL ANALYZE ON AGRIBUSINESS MICROFINANCE INSTITUTION

PERFORMANCE IN SUKABUMI CITY
Page 134 of 198
Amalia Nur Milla

Agribusiness Departement
Agriculture Faculty, Muhammadiyah University of Sukabumi
E-mail : amalia.nurmilla@gmail.com
ABSTRACT
The purposes of this research to look at the social capital and Agribusiness
Microfinance Institution Performance (LKMA) that owned by Gapoktan beneficiary
Rural Agribusiness Development Program (PUAP) in Sukabumi City. The kind of this
research is survey research with the qualitative method. The primary data used key
informan by interviewed and secondary data get from institution and literature as the
relevans in this research. Data processing was done descriptively to describe the
social capital and LKMA performance. The result of this research showed social
capital problems, as fellowed: 1) Gapoktan member adherence to the agreement (the
norms/rules), especially for a refund, 2) Less of a sense of responsibility
(confidence/trust), 3) Less of communication and cooperation (networking). Based on
the social capital analyze, there are three categories of LKMA performance, there are
LKMA well performing, worse and problematic performing. Strengthen of social capital
to improve LKMA performance to solve their problems.
Keywords: Social capital, LKMA performance, rural agribusiness development
program
ENVIRONMENTAL INFLUENCES PHYSICAL AND DISCIPLINE WORK AGAINST

PRODUCTIVITY EMPLOYEES PRODUCTION LINE
Toyib
Page 135 of 198

toyib@student.upi.edu
Sumiyati
sumiyati@upi.edu
Masharyono
masharyono@upi.edu
ABSTRACT
The purpose - to determine the influence of the physical work environment on

employee productivity.
Design/methodology/approach - the research conducted at intervals of less than one
year, then the design study is a cross-sectional method. This study used a descriptive
approach and verification with explanatory survey method. A total of 145 respondents
were selected as the sample using probability sampling. Research questionnaire used
as a research instrument to collect data from respondents, as well as the data analysis
technique used is a simple linear regression.
Findings - physical work environment influence on employee productivity.
Originality - the difference is found in the object and research methods, population and
sample, the study period, measuring tools and research results, as well as the source
of the theory of foreign journals and foreign books.
Keywords: Physical Work Environment, Employee Productivity
Page 136 of 198
THE INFLUENCE OF ORGANIZATIONAL CHANGE (BANK MERGER) ON

EMPLOYEES ATTITUDE RESPONSE
Achmad Supriyanto
Universitas Negeri Malang (UM)
Malang-Indonesia
aspriess@gmail.com
ABSTRACT
This research aims to examine the influence of organizational change (bank
merger) on employees attitude response. The research design is expost facto. The
population involved in the research comprises bank employees working before and
after the bank was merged. The population consists of 100 people and the sampling is
done in census. Data was taken from respondents through questionnaires and
analyzed using PLS 1.8. The findings of the research show that bank merger affects
employees attitude response positively and significantly. If bank merger is judged
positively by bank employees, bank merger is able to establish a positive influence for
employees response.
Keywords organizational change, merger, attitude response
Orientation; Employee Engagement
Page 137 of 198
THE INFLUENCE OF SOCIAL WORK ENVIRONMENT AND THE QUALITY OF

WORK LIFE ON EMPLOYEE PRODUCTIVITY DIVISION FIRM PRODUCTION
MANUFACTURING
Kevin Fajar Pratama, Sumiyati, Ridwan Purnama, Masharyono
Prodi Pendidikan Manajemen Bisnis FPEB
Univerisitas Pendidikan Indonesia
ABSTRACT
One of the problems in research of human resources is the lace employee productivity
in some industries, the employees productivity has big affect of the achievement of
the company target. Every industry faced the same problems that the level of
education, human resources are not competent to make and complete the production
process, the lack of availability of raw materials as well as the unstable economic
system.
This research was intended to know the effect of social work environment and quality
of work life on PT. Joongang Food employee productivity. This research applied
descriptive and verification method concluded in cross sectional method. The statistic
analysis that was used in this study was doubled linear regression at 5% significance
level. Based on findings, showing simultaneous social work environment (X1) and
quality of work life (X2) has a significant influence on employee productivity with a
coefficient determination (r2) of 0.678 (67,8%). Partially even both these variables
showed a significant influence on employee productivity that is equal to 51,6% and
51,8%.
Keywords: social work environment, quality of work life, employee productivity.
THE STRATEGY TO IMPROVE THE PROFESSION COMPETENCE THROUGH

Page 138 of 198
KNOWLEDGE MANAGEMENT TO ACHIEVE CORPORATE PERFORMANCE

(THE IMPLEMENTATION OF THE BALANCED SCORE CARD CONCEPT TO ONE
OF THE CONSTRUCTION CONSULTING SERVICES CORPORATE IN INDONESIA)
Yoke Prima Hendrawan, ST. MM. IAI.
Post Graduate Pamulang University
Yokeprima@gmail.com
Dr. Ir. Umi Rusilowati, MM.
Umi_rusilowati@yahoo.com
Dr. Hadi Supratikta, MM
supratikta@gmail.com
ABSTRACT
Construction consultancy services in running its business is highly dependent
on the competence of professional excellence and ease of getting access to the
knowledge of professionalism to achieve the corporate performance. For that research
using qualitative descriptive method to know about how to improve the competence of
the profession, how to form a competency-based knowledge management profession
optimal, and how to monitor the effective achievement of the corporate performance,
with a case study on one of The Construction Consulting Services Corporate in
Indonesia.
The findings and the recommendation is to revise aspects of growth strategy
by increasing the quantity and quality of professional experts with primary expert
certificate, aspects of differentiation strategy by creating management information
systems knowledge-based professional competence and aspects of the low cost
strategy by implementing the concept of the Balanced Score Card combined with Du
Pont analysis that can describe the overall performance of the organization.
Keywords: professional competence, knowledge management,

performance, Balanced score card and analysis du pont.
enterprise
Page 139 of 198
INFLUENCE OF COMPETITIVE ADVANTAGE STRATEGY FOR BUSINESS

SUCCESS (CASE STUDY OF KARTIKA SARI BANDUNG)
Anny Nurbasari
Faculty of Economics Maranatha Cristian University
Bandung, Indonesia,
e-mail annurbas_61@yahoo.co.id
Nisa Hanum Harani
Politeknik Pos Indonesia
Bandung, Indonesia
e-mail nisaharani@gmail.com
ABSTRACT
Tourism as a global socio-economic system will be more competitive in the near
future. This condition needs to be observed and anticipated by tourism players in order
to face the competition by creating diversifications and competitiveness of its products
at the world level. The condition is increasingly more complex and challenging,
considering that tourism is multi-dimensional activities that involve the substantial
actions of other related sectors, such as trade, industry, transportation,
telecommunication, investment, financial services, visitors, residents with adequately
supporting infrastructure. One of the multiplier effects that arises with the progress of a
potential region, particularly in the tourism sector, is the development of industrial
specialties / souvenirs of the area. This is due to the-the fact that many tourists who
visit a particular tourist attraction are enthusiastic in purchasing special foods or
souvenirs from there. The purpose of this study was to examine the effect of
competitive advantage in terms of low cost and differentiation to business success, as
well as test variable combination of competitive advantages (low cost and
differentiation of products) to business success Kartika Sari. Analysis to test the
hypothesis, the which uses Multiple Linear Regression Analysis. The results showed
that the application of the differentiation strategy has a significant impact on the
success of Kartika sari. But the application of competitive advantage strategies Low
Cost no effect on business success, as well as the application of competitive
advantage strategy combination of Low Cost and differentiation has no effect on
business success or performance of the Company. The decision makers of
companies, especially in the culinary industry in the application of the competitive
advantage of generic strategies need to focus on the strategy of differentiation in order
to compete sustainably in the creative industries generally.
Keywords: business success, competitive advantage, differentiation, low cost
Page 140 of 198
EMPOWERMENT OF CREATIVE SMALL AND MEDIUM ENTERPRISES (SMES)

THROUGH THE MICRO FINANCIAL STRUCTURE STRENGTHENING
Chairul Furqon, Suryana, Budhi Pamungkas

Bandung, Indonesia
uqon2000@yahoo.com, c_furqon@upi,edu
ABSTRACT
Creative industry occupies a strategic position in the development of industry in
Indonesia today. But in its development of creative industries based on local raw
materials, including West Java encounter obstacles, especially with regard to the
financial structure. Therefore, this study aimed to gain an overview of the financial
structure, and identify factors driving and inhibiting in the development of creative
SMEs financial structure based on local raw materials in West Java. The results
shows that there are still a lot of potential that could be developed include the potential
market is very large, so it is necessary to strengthen the financial structure of micro.
So it is expected to improve the competitiveness of SMEs both at home and abroad.
There are several constraints faced by developing the strengthening of the financial
structure of micro channeled through cooperatives, is generally associated with
knowledge about microfinance inadequate. The driving factors in developing
microfinance structures associated with the market potential and SMEs are growing in
line with the creativity of SMEs especially in the West Java -based local materials
through financing undertaken by the cooperative. The overall result shows that the
strengthening of the financial structure of micro SMEs based creative local raw
materials in West Java can improve competitiveness both domestically and abroad.
Keywords microfinance, local raw materials based creative SMEs
Page 141 of 198
DIGITAL CITIZENSHIP STUDENTS FROM DIGITAL COMMERCE ASPECT
Rini Triastuti1
Dasim Budimansyah2
Sapriya3
Civic Education
Bandung, Jawa Barat, Indonesia
ABSTRACT
The rapid development of information and communication technology has affected
every aspect of human life. One area that is touched by the development of these
technologies is the field of trade. Prior to the development of technology buying and
selling goods or services are real, but currently buying and selling goods or services
can be done electronically. It appeared that along with the development of information
and communication technology, the world of commerce is also growing that adapts the
technological development. This article is intended to describe the student's behavior
related to the sale or buy goods electronically. Students today are digital citizens. Their
daily life always intersects with digital technology. It is also apparent in the purchase of
goods that been done by on-line. This study uses a sample of 280 students from five
vocational high schools (Sekolah Menengah Kejuruan /SMK) in Surakarta, Central
Java, namely SMK 4 Surakarta, SMK 5, SMK 6, SMK Kristen Surakarta and SMK
Jaya Wisata Surakarta. Data was collected through interviews and questionnaires.
The results showed that the majority of students ever makes purchases online.
Keywordsstudents; digital commerce
Page 142 of 198
EFFECT ADVERSITY INTELLEGENCE TO READINESS INSTRUMENT OF

ENTREPRENEURSHIP
Kurjono
kurjono@upi.edu
ABSTRACT
This research begins with the problem of low readiness instrument learners to
entrepreneurial. The aim of research to examine the effects of correlation Adversity
Intelligence with Readiness instrument of entrepreneurship. Data obtained through
questionnaires. Respondents in this research is student of accounting education UPI.
The data analysis use Pearson Product Moment Correlation. The results of the study
indicate that there is a positive and significant correlation between Adversity
Intelligence and entrepreneurial intention. The analysis showed that the contribution of
variable Adversity Intelligence to Enterprise intention 11.45% while the remaining
88.55% is explained by other factors. Based on the research results suggested that in
the variable of Adversity Intelligence, indicator Capabilities origin and ownership
mainly rely on ourselves to improve the situation facing should be improved. Likewise
variable of readiness instrument entrepreneurship, indicator especially access to
capital should be increased
Keywords: Adversity Intellgence, instrument readiness, entrepreneurship
Page 143 of 198
ANALYZING PREFERENCES OF HONDA BEAT MOTORCYCLE CONSUMERS IN

KELURAHAN PADASUKA, BANDUNG
Hadi Alamdhien (a), Hamdan Ardiansyah (b), Bagus MDES (c)
omneverdie41@gmail.com
ABSTRACT
The problem of this research is there are so many people who use Honda Beat
motorcycle in last one year. It is because the behavior of consumers who have high
preference towards Honda Beat motorcycle compared to the other motorcycles.
Preferences can be seen from the consumers budget to buy a motorcycle and Honda
Beats
product
attributes.
Subjects of this study are Honda Beat motorcycle users in Kelurahan Padasuka
Bandung with 100 Honda Beat users as the samples. The method used in this
research is an explanatory survey using questionnaire as data collection tool. Simple
linear regression is used for the data analysis technique by applying Eviews 6
program.
The research result shows that a budget variable has negative correlation and
insignificant on preferences. This is because consumers have been helped by credit
system so high and low budget does not affect the consumer to have a Honda Beat
motorcycle. However, a product attributes variable have positive correlation and
significant on preferences. This means that the higher quality of Honda Beat attributes
affect the higher consumers preferences on goods and services. In addition, Honda
Beat motorcycle users are satisfied with the features, quality, reliability and service
provided compared to the other motorcycles attributes. Hence, product attributes will
influence consumer preferences level to Honda Beat motorcycle.
Keywords:
Page 144 of 198
RESOURCE-BASED VIEW AS A COMPETITIVE ADVANTAGE OF

THE COMPANY: AN EMPIRICAL REVIEW
Heru Basuki Purwanto

Management Science Study of Graduate School Program
Email: herbas76@student.upi.edu
ABSTRACT
Strategy is the fit between the firms external situation and its internal resources
capabilities. Significant changes in the business environment will require
organizational changes, different resources and capabilities in order to realign the firm
with its environment. The Resource Based View (RBV) approach helps us to
understand how firms achieve and sustain their competitiveness through resource
building as well as leveraging the existing resources. This study aims to determine the
firms bundle of resources that influence growth. From the resource based view
perspective, the firms competitive advantage comes from its superior resources.
According to the RBV, only the Value, Rareness, Imitability and Organization
(VRIO), resources are sources of the sustainable competitive advantage. Unique
resources and capabilities ensure profits, expand business opportunities and improve
the performance of the firm. Resources can be classified into three parts: tangible
resources, intangible resources and human resources. A firm is said to have a
sustained competitive advantage when it outperforms more cost efficiently or more
distinctively than its competitors.
In order to achieve its superior performance, what kind of strategic choices could
be implemented the best?
Keywords: RBV, VRIO
Page 145 of 198
THE INFLUENCE OF INTEREST INCOME OF TYPE OF CREDIT ON TOTAL

INCOME FROM CREDIT INTEREST
Sri Suartini (1)
Faculty Economic and Business
SingaperbangsaUniversity
Karawang
Suartini.sri2016@yahoo.com
Dian Hakip Nurdiansyah (2)
Faculty Economic and Business
SingaperbangsaUniversity
Karawang
Dian.hakipnurdianysah@staff.uniska.ac.id
ABSTRACT
Banks are important sector and influential in the business world. Many people and
organizations take advantage of banking services to save or borrow funds. The main
activities that the bank is to receive deposits from the public in the form of demand
deposits and savings deposits and provide credit to those who need funds.
Judging from the other side of that is from the point of view of banking or
financial institution that provides financial resources in the form of the loan, the loan
will have a very special position, especially in countries that are developing because of
the volume of demand for funds far greater than supply of funds in the community. The
next result can be seen that the interest income from loans would constitute the
dominant component compared with incomes of banking services more. And vice
versa will differ if we look at the balance sheet and profit and loss statement on the
banks of developed countries have interest income component has a balanced
position with the income from the services of other banks.
Based on the above description, the author interested in doing research on
issues of interest income of banks that were examined aspects of the credit activities
set forth in the thesis entitled "Influence Type of Interst Income Credit Against Total
Interest Income From Credit Interst" As for the results of research and discussion can
be
concluded
as
follows:
First Consumer credit no affected to interest income. This can be seen on the t count
value of consumer credit for 0.310 while t table ( 0.05, 20-2 = 2.101) was 0.310
<2.101, thus Ho received and Ha rejected. Second Working capital loans no affected
to interest income. This can be seen on t values calculated for working capital loans
for 0.389, while the t table <2.101, ( 0.05, 20-2 = 2.101) was 0.389 thus Ho was
rejected
and
Ha
accepted.
Third Investment credit no affected to interest income. This can be seen on t values
calculated working capital loans for 0.310, while the t table ( 0.05, 20-2 = 2.101) was
1.468 thus Ho was rejected and Ha accepted . Fourth Variable consumer credit,
working capital loans and investment loans together - the same effect on interest
income and the three variables can be used to predict the increasing interest income.
This can be seen on the F value calculated for the predicator is 5.149 while the F table
0.05 , numerator = 2, denumerator = 17) was 2.94, thus Ho was rejected and Ha
accepted. Influence consumer credits, working capital loans and investment credit to
interest income for the remaining 35.60 for 64.40 influenced by other factors not
examined in this study. It can also be seen in the value of R Square (index
determination) is 0.356
Keywords: Loans, credit finance, bank
Page 146 of 198
EN ROUTE FOR NOBILITY AND SUPERIORITY: PRESERVING INDIGENOUS

CULTURAL INHERITANCES AND SUSTAINING COMPETITIVE WORLD MUSIC

Busines School Management Departement
Harriman.saragih@uph.edu
ABSTRACT
Indonesia is known for its extremely rich cultural heritages from Sabang to
Merauke, not exceptionally its musical inheritances including its distinctive music
instruments, notes patterns, and harmony. However, the present pop-culture that has
been greatly affected by the Westerns has eroded the homegrown cultural music
which still essentially needs to be preserved. World music can act as a medium in
accomplishing this noble duty, while it can also craft distinctive value proposition for
music artists to advance sustained superiority in the market. But the main question
remains, can these both traits be realized consecutively in pursuit of nobility and
superiority?
Keywords world music; cultural; preservation; indonesia
Page 147 of 198
FOSTERING AND ADVANCING INCLUSION AND DIVERSITY AS CORPORATES

KEY STRATEGIES TO SUSTAIN IN GLOBAL COMPETITIVENESS
Priyo Yantyo; Syahrizal Maulana
Cibinong, Indonesia
priyo.yantyo@lipi.go.id
ABSTRACT
Diversity can be defined across 6 clear demographic strands: gender, age, race &
ethnicity, sexual orientation, religion & beliefs, and disability. Finding new and better
solutions, innovating, requires thinking differently. Transforming an idea into a new
process, product or service to generate a competitive advantage, which depends as
much on collective difference as on aggregate ability. Companies need a steady
stream of products, services, marketing strategies, and sales plans that exceed their
existing and prospective customers expectations. One of the corporates key
strategies was to plug into diversity in all its forms, to energize creativity and make
innovation a more natural and organic process. Todays global competition impact the
need for productivity, innovation, and creativity that leverages diversity in entire
businesss ecosystem, through: (i) re-evaluating product line based on consumers and
businesses which becoming more diverse, educated, and demanding, (ii) hiring
employee, expertise and partners from diverse background and different specialist
fields, and (iii) finding way to directly engage the customers as community to gain
powerful insight into their demands. They must do this more quickly and better than
their competitors. This research aims to assess insights and perspectives regarding
the future of diversity and some of the new best practices that will allow diversity to
play a more strategic role in cultivating sustainable business growth.
Keywords inclusion; diversity; innovation; sustainable; competitiveness
Page 148 of 198
ADVERSITY QUOTIENT EFFECT OF ACHIEVEMENT AND ITS IMPACT ON

STUDENT ENTREPRENEURSHIP INTENTIONS
Rizqita Qiyaski Buhari, Eded Tarmedi, Hari Mulyadi
ABSTRACT
The increasing number of unemployed in Vocational High School graduates into
employment issues in Indonesia. Entrepreneurship education is carried out as a
solution that aims to develop students to have an entrepreneurial spirit and
entrepreneurial intentions. Adversity Quotient (AQ) at student expected to assist in
obtaining high achievement and success for entrepreneurial activities. This study aims
to obtain findings regarding how much the influence of Adversity Quotient on learning
achievement as well as their impact on entrepreneurial intentions in SMK grade XI
student in Bandung. This type of research is descriptive and verificative, and the
method used is explanatory survey and random sampling with a sample of 214
respondents. Data analysis technique used is a simple linear regression with
computer software tools SPSS 20.0 for Windows. Results obtained in the study stated
that there is positive but not significant between the Adversity Quotient of learning
achievement and influence given to the intention of entrepreneurship learning
achievement. Adversity Quotient overall effect on learning achievement impact on
entrepreneurial intentions are not significant.
Keywords: Adversity Quotient, academic achievement, entrepreneurial intentions
Page 149 of 198
DISCOVERY LEARNING MODEL DEVELOPMENT TO GROW

ENTREPRENEURIAL MINDSET ON COLLEGE STUDENTS IN BUSINESS
MANAGEMENT EDUCATION AT UNIVERSITY OF EDUCATION INDONESIA
Dr. B Lena Nuryanti, M.Pd

Drs. Rd. Dian H. Utama, M.Si
Drs. Girang Razati, M.Si
Drs. H. Eded Tarmedi, MA
ABSTRACT
Entrepreneurship Learning in college should produce graduates to prepared
for entrepreneurship. The background of this study is the lack of entrepreneurship
mindset. This study seeks to develop a Learning model entrepreneurship using
discovery learning. Discovery learning Model defined as a learning process without
lesson presesnted directly, but it is expected to organize their own. according to
Jerome Bruner "Discovery learning can be defined as the learning that takes place
when the student is not presented with the subject matter in the final form, but rather is
required to organize it him self" (Lefancois in Emetembun, 1986: 103).
The purpose of this study is to describe 1) Discovery Learning Model on
Student Education Business Management 2014 Universitas Pendidikan Indonesia, 2)
Entrepreneurial mindset in students Education Business Management 2014
Universitas Pendidikan Indonesia, 3) The amount of influence discovery learning
model on the entrepreneurial mindset student of Business Management Education
2014 University of Indonesia.
The sampled in this study were 70 students of Business Management
Education 2014 Education University of Indonesia. Data analysis techniques used in
this study is simple linear regression with SPSS 21.0 for Windows.
The findings in this study are as follows: 1) Discovery Learning Model on
Student Education Business Management 2014 University of Indonesia in the
category of very high, 2) Entrepreneurial mindset in students Education Business
Management 2014 University of Indonesia in the high category 3) Entrepreneurial
mindset positively influenced by the discovery learning model with determination
coefficient of 18.8%. Based on these results is recommended to provide another
research concern discovery learning model with different indicators and different
objects.
Keywords: Discovery Learning, Entrepreneurial Mindset
Page 150 of 198
POP MUSIC RIVALRY IN INDONESIA: PAST, PRESENT AND FUTURE TRENDS

harriman.saragih@uph.edu
ABSTRACT
Popular music in Indonesia have shown significant evolution and transformations
from the 90s up until the present day. We studied the 1990s renaissance which
devised idiosyncratic and typical styles compared to the 2000s and ultimately the
2010s. As the 21st century enables the society to stream music from countless parts
of the world, indeed Indonesian music artists do not only compete with the domestic
musicians, but also with the musical groups from overseas countries. This study will
provide preliminary analysis, insights and facts regarding the trends of popular music
from the three eras, to be the basis for predicting the future trends in 2020s. In the
end, this study is expected to contribute insights for academicians, business
practitioners and musicians to forecast the future trend, to be able to endure
unremittingly in the vastly dynamics popular music market in Indonesia.
Keywords pop music; trend; indonesia; rivalry; forecast
Page 151 of 198
DETERMINANTS OF ONLINE COMMERCE PLATFORM

ANALYZED WITH WEBSITE QUALITY THEORY (CASE STUDY: LAZADA
INDONESIA)
Mahir Pradana
Faculty of Communication and Business
Telkom University
Bandung, Indonesia
mahirpradana@telkomuniversity.ac.id
ABSTRACT
In facing the globalization, every business takes advantage in the use of internet to
maximize their online platforms. For most online commerce websites in Indonesia, the
need to increase their performance comes in form of maximizing online platforms. This
study was focused on the measure of one website that dedicates themselves in
becoming a marketplace for handcrafted local products. The paper uses Website
Quality Theory (WebQual) and the data is desc. The research was done by spreading
questionnaires to 100 respondents in Bandung to determine what are the factors
determining website quality of Lazada Indonesia. The result shows that websites good
reputation, detailed information, safe transaction, relevant information, believeable
information and information easy to understand are the most determining factors of
Lazada website that are perceived by the customers.
Keywords E-Commerce; Website Quality; Information Technology; Online business
Page 152 of 198
THE EFFECTIVENESS OF ENTERPRENEURSHIP LEARNING IN DEVELOPING

STUDENTS ENTREPRENEURIAL INTENTIONS
(SURVEY TO SMK STUDENTS IN TASIKMALAYA)
Kakang Harudin, Nanang Fattah, Eeng Ahman

kangharudin@gmail.com
ABSTRACT
The main problem of this study is the effectiveness lowness of enterpreneurship
learning that effects the intention lowness of student enterpreneurship. The purpose of
the study is to describe and to test the variables empirically that influence the students
learning effectiveness and enterpreneurship intention. The study applied the survey
method. The samples were 357 students from class XI SMK using sampling random
proportionate. The data analysis was structural equation modeling that consist of
confirmatory analysis and path analysis. Based on the data analysis, the study result
are: 1) the students psychology factor, teacher competence, learning process,
enterpreneurship knowledge, industry apprentice, enterpreneurship attitude, norms
perception, self efficacy, and enterpreneurship intention unidimensionally appropriate
and consistent, can be described by the concepted indicators, 2) variable description
shows us that the students psychology factor is categorized positive, teacher
competence is categorized high, the learning process is categorized moderate, the
enterpreneurship knowledge is categorized moderate, the industry apprentice is
categorized positive, the enterpreneurship attitude is categorized high, the norms
perception is categorized neutral, the self efficacy is categorized moderate and
enterpreneurship intention is categorized moderate; 3) the high and low of
enterpreneurship knowledge is influence positively by students psychology factor,
teacer competence, and learning process; 4) the high and low of the industry
apprentice result is influenced positively by students psychology factor, teacher
competence, learning process, and enterpreneurship knowledge; 5) the
enterpreneurship knowledge has a positive influence towards the attitude of
enterpreneurship, norms perception, and self efficacy; 6) the industry apprentice has
positive influence towards the attitude of enterpreneurship, norms perception, and self
efficacy; 7) the high and low of enterpreneurship intention is influenced positively by
enterpreneurship knowledge, industry apprentice, the attitude towards the
enterpreneurship, norms perception, and self efficacy; 8) it is seen from the total that
the enterpreneurship knowledge and industry apprentice are the embodiment of
enterpreneurshop learning effectivity that has low influence towards enterpreneurship
intention, and the strongest relative influence towards the enterpreneurship intention
are self efficacy, enterpreneurship knowledge, industry apprentice, the attitude of
enterpreneurship and norms perception.
Keywords: psychology factor, competence, learning, knowledge, apprentice, attitude,
perception, self efficacy, enterpreneurship intention.
Page 153 of 198
THE INSTITUTIONAL STRATEGY IN INCREASING

THE PUBLICATION PERFORMANCE
AS A VALUE OF HIGHER EDUCATION
(STUDY AT UNIVERSITAS WIDYATAMA, BANDUNG)
Eriana Astuty*a), Alfi Nura*b), Muji Gunarto*c)
*Student of Management Science Doctoral Program, UPI
a
Faculty of Business and Management, Universitas Widyatama, Bandung
b
Faculty of Economics and Business, Universitas Negeri Medan, Medan
c
Faculty of Economics and Business, Universitas Bina Darma, Palembang
eriana.astuty@gmail.com
ABSTRACT
Higher Education as a knowledge enterprise now is viewed as an asset of growth
driver of a nation's competitiveness through highly competitive youth who successfully
printed. Further to this achievement is expected to lead the ability in develope the
national economy. Good colleges will have a good value in the eyes of its
stakeholders. One indicator of the value of a college achievement is the number of
scientific publications both nationally and internationally. Currently, total publications in
Indonesia is still very far behind Malaysia and Singapore, and only slightly above the
Philippines. This phenomenon contradicts with the fact about total publication in
Widyatama University. At the last 18 years, The number of faculty publications at
Widyatama University has been increased. This circumstance causing increasing of
Widyatama Universitys Webometric Rating. For this reason, the authors are
interested to conduct further research in order to obtain the empirical evidence so that
it could give the vision on the practical implications for several other universities in
increasing the institutions value. This research method is passed qualitatively by
direct observation and direct interviews with some key informants. The technique of
data analysis using SWOT analysis. This study shown that Widyatama University is
very serious with the faculty publications. There are many policy and institutional
strategies imposed on their educators staff to improve the performance of publications
including 7 lecturers performance parameters applied to lecturers who had entered
that achievements observed in the first 2 years as a determinant in the appointment
status as a permanent lecturer. Empirically, two main factors are emphasized in
improving the performance of lecturers publication at the Widyatama University are
favorable government and abundant resources which are continuously used as drivers
of the emergence of interest, action, and led to the outcomes. Finally, to maintain and
even improve the performance of Widyatamas University publication under
consideration the result of SWOT analysis that shown the position of institution in the
first quadrant of IE matrix (4,0 ; 3,7), the suitable strategy to adopt in this institution for
the future is grow and build.
KeywordsFavorable Government, Abundant Resources, Value Creation, Higher
Education Performance
Page 154 of 198
COMMERCIALIZATION TYPE DETERMINATION STRATEGY OF RESEARCH

RESULTS IN ORDER TO TECHNOLOGY TRANSFER: STUDY CASE IN LIPI
Susirani Kusumaputri (Author)

Indonesian Institute of Science
Bogor, West Java, Indonesia
susirani.kusumaputri@yahoo.com
Yovita Isnasari (Author)
Indonesian Institute of Science
Bogor, West Java, Indonesia
yovita.isnasari@gmail.com
ABSTRACT
Technology transfer is a downstream form of research and development result.
Research result can be transferred in many kinds of commercialization type, including
technology licensing and established a new company based on technology (start-up
company). The success of technology transfer is determined by the selection of
research result and commercialization types. Centre of Innovation as a division which
has duties and function as the Technology Transfer Office (TTO) has already
conducted these two types. This paper aims to analyze the various form of existing
research result in LIPI and appropriate commercialization type. The method used in
this paper is a qualitative descriptive, through information searching related to the
topics from written source and interviews. In this paper, we found that research result
could be licensed which is the result is a process and require further processing to
apply it. Whereas research result to be transferred to the new company is the result in
product form and can be implemented directly.
Keywordstransfer technology, commercialization, technology transfer office,
license, start-up company
Page 155 of 198
MITIGATION ON PRODUCT LAUNCH FAILURE; CASE STUDY : BRAND X

NUTMEG JUICE PRODUCT
Adityo Wicaksono, Firman Tri Ajie, Tommy Hendrix

Cibinong, Bogor Regency, West Java, Indonesia
adityo.pusinov@gmail.com
ABSTRACT
Brand X Nutmeg Juice is one of unique product that has been produced by home
industry in Bogor area. This product commonly was started for local market only with
very small market size, and turn bigger through incubator system also being scale up
to enhance market requirement. Now, this product is going to be rebranded,
repackaged and launched to the market during incubation stage at Center for
Innovation. Mitigation steps are being taken by the entrepreneur and incubator
managers to minimize the risk of failure in the product launch. This first product launch
is very important, cause it will determine the survival of this New Technology Based
Firm (NTBF). This study is using mix method, a combination between quantitative and
qualitative method. Data has been analyzed using techno economic calculation,
SWOT and 5 force analysis. In-depth interviews have been engaged to the business
owner and incubator managers, secondary data was collected to see the external
factors in order to conduct business analysis and concept risk mitigation strategies.
Mitigation step experiences from other companies are being used as alternative
solutions in minimizing the risk. The result of this study is mitigation steps that has
been taken or will be conduct before the brand x nutmeg juice product is being
launched. Moreover, Further research is needed to measure the success rate of the
mitigation steps that have been taken by the NTBF and Incubator. This study was
remark to produce knowledge practice on developing image product for competitive in
markets.
Keywords: Mitigation, Risk, Product Launch, Failure, Business.
Page 156 of 198
ENTREPRENEURIAL ORIENTATION MODEL IN CLUSTER DEVELOPMENT OF

AGRIBUSINESS POTATOES IN THE PROVINCE OF ACEH
Lukman Hakim*
Faculty of Agriculture
Syiah Kuala University
Banda Aceh, Indonesia
lukman.hakim.sp.mp@gmail.com
Tomy Perdana
Padjadjaran University
Bandung, Indonesia
tomyp1973@yahoo.com
Maman Haeruman K
Bandung, Indonesia
maman.haeruman@yahoo.com
Yosini Deliana
Bandung, Indonesia
yosini22@yahoo.com
AbstractThis research aimed to design a model of entrepreneurship in the cluster
development of agribusiness potatoes in an effort to increase revenue and bargaining
position of farmers in Aceh Province. The method applied to achieve these objectives
is the methodology of system dynamics. Potatoes production centers in Aceh
Province, namely Central Aceh and Bener Meriah District, were chosen to be the
working area of the study. Identification of the need for cluster model done through
literature and interviews with experts from stakeholders, namely practitioners and
policy makers involved in the procedure of input supply, production, and marketing of
potatoes output. Data collected consisted of primary and secondary data. The primary
data obtained through observation, discussion and in-depth interviews with
respondents, while secondary data obtained through the study of literature from
various sources of literature, books, scientific journals, and a variety of publications
related to this research. Formulation of model made by software Veneta Simulation
(Vensim DSS), followed by simulation. The result of this research showed that the
higher the market opportunities and farmer returns, the higher the motivation of new
entrepreneurs in investing, and after adding a number of farmers competent
scenarios, showed an increase in production of potatoes farmers.
Keywordssystem dynamics; entrepreneurial orientation; agribusiness cluster;
potato cultivation
Page 157 of 198
A CASE STUDY TO CREATE INDONESIAN INTERNATIONAL

ENTERPRENEURSHIP BY SPECIAL ON THE JOB TRAINING IN EUROPHEAN
Jamhadi
Management
STIE IEU
Surabaya, Indonesia
jamhadi@ieu.ac.id
Haryo Santosa and Iwan Tjahjo
Management
STIE IEU
Surabaya, Indonesia
haryo.santosa@ieu.ac.id
ABSTRACT
In usual to create an entrepreneurship start with micro/small enterprice. In STIE
IEU Surabaya student are familiarized with global culture and discuss everyday on big
enterprises or multinational corporation. The course for export always by ending
teleconference or trading with other countryin Japan, Europhean, Middle East, Cina,
USA. In summer course student go to Europhean to do special on the job training. The
program include how to run a business, Europhean banking, supply chain
management, harbor management and comparative study on diamond business and
other corporation . after ending program the student are familiarized with global
trading and competent to make business in big scale or multi national corporation.
Keywords ; familiarized, international entrepreneurship
Page 158 of 198
OPTIMIZATION OF CASH WAQF IN DEVELOPING

INDONESIA CREATIVE INDUSTRY :
AN EFFORT TO CREATE SHARIA-CREATIVEPRENEURS
Neni Sri Wulandari, Rida Rosida, Aneu Cakhyaneu, Nunung Alindawati
Departement of Islamic Economics and Finance
Bandung, Indonesia
neni.wulandari@upi.edu
Abstract This study discusses the potential management of Cash Waqf (Waqf AlNuqud) in Indonesia in order to empower the community and its economic
development for the welfare of Muslims in the country. Cash waqf potential in
Indonesia is very large if it is well managed. Especially if the funds are handed over to
professional managers and invested into the real sector which could be used for
economic activities which suit with the framework of the interests of the ummah. In
Addition, it also offers an opportunity to help the creative industry business group in
increasing revenue of the results obtained. The creative industries need to be
developed due to its significant economic contribution to the Indonesian economy in
creating a positive business climate, strengthening the image and identity of the
Indonesian nation. The industry also becomes the center of innovation creation and
the creativity shaper. Indonesia's creative industry development quantitatively had a
positive impact on national economic development, which contributed approximately
7.05% of the GDP or equivalent to IDR 641.8 trillion. Employment in the sector has
reached 11,799,568 people or 10.65% of the total national workforce in 2014.
However, management and intensive attention are urgently needed in realizing its
promising potentials. Therefore, it is necessary for the professional management such
as BMT - as an institution - in mobilizing and channeling cash waqf fund as a financing
instrument for the creative industries.
Keywords Waqf, Indonesia Creative Industry, Sharia-creativepreneur, Cash Waqf,
BMT.
Page 159 of 198
ANALYSIS EFFICIENCY PRODUCTION AND STRATEGIES OF SMALL-MEDIUN

SCALE ENTERPRISES : EVIDENCE FROM A SURVEY OF ENTERPRISES IN
MEDAN CITY
Dede Ruslan
Economic Faculty, State University of Medan
North Sumatera, Indonesia
dras_ruslan@yahoo.com
AbstractThis research was aimed to analyze the factors that affect the level of
production and efficient use of production factors on small and medium scale
enterprises (SMEs), and than to identify the internal and ecternal factor for
encountering free trade China-Asean and to find some strategic model alternative that
can be applied by small and medium scale enterprises (SMEs) to develop their
business. To achieve the objectives of this study, we estimate the frontier production
model to obtain technical efficiency scores simultaneously with technical inefficiency
determinants model. In this study, we adopt the translog production model in obtaining
the technical efficiency scores and the linear technical inefficiency model to determine
factors affecting the firms inefficiency level and to find some strategic model used
SWOT analysis. This study use survey and interview questionnaire technique which
contain a series of questions for SMEs. The sample respondents in this study use 50
SMEs. Results showed that most variables, have signs as expected and most
significant. The average level of technical efficiency (TE) for SMEs are 0.7832.
Several economic factors that significantly affect technical inefficiency includes are
quantity of labor, value of fixed asset, and for TE are the ratio of research and
development expenditures to total expenditures of enterprises; ratio of information and
communication technology and telecommunication expenditure; ratio of training
expenses, but ratio of employees with education levels not significant. For straregies
with SWOT analysis approach, the result indicated that SME's which have big
potential to develop is ST strategy, namely using some strength to overcome some
threats. According to this strategy, SME's should carry out product diversification by
using technology, improve quality of product, and cooperate with suppliers to get
supply raw material
Keywords: Technical efficiency, small and medium enterprises, frontier production
model, SWOT analysis, Straregies.
Page 160 of 198
INTEGRATED COMMUNITY PROGRAM TO STRENGTHEN SUBSEA CABLE

SECURITY AND ENVIRONMENTAL SUSTAINABILITY IN THE OFFSHORE OIL
AND GAS INDUSTRY

harriman.saragih@uph.edu
Abstract Offshore oil and gas industry operates daily with the maritime facilities
supported by subsea cable. Disruptions or damages to the subsea cable can
inevitably stop the production processes. In the recent years, the Company is facing
multiple challenges in its relatively large operations area of 8.000 m2, including
subsea cable thievery which have occurred for more than three times in a single year.
New approach in implementing CSR to reinforce security system through community
empowerment is then formulated, which is different with the previous method. Threemonths observable result shows significant improvement to the Company and local
community.
Keywords community development; subsea cable; submarine cable; security;
energy; sustainability
Page 161 of 198
THE INFLUENCE OF EXTERNAL ENVIRONTMENTAL FORCES AND STRATEGIC

ORIENTATION ON VALUE CREATION AND THE IMPLICATION ON BUSINESS
PERFORMANCE
(A survey on Courier Services Companies in Indonesia)
Hana Suryana
ABSTRACT
The growth of business performance of courier service industry in Indonesia in
the last 5 years is likely to stagnate. The percentage of target achievement of sales
performance is still difficult to achieve and profit growth is relatively small. This study
aims to explore the data and information on External Environmental Forces and
Strategic Orientation on Value Creation and their implication on Business Performance
of courier service industry in Indonesia. The nature of this research is verification. The
unit of analysis is the courier service industry, and a sample of 72 courier companies
from various regions in Indonesia which the branch office in Jakarta. Time horizon is
cross-sectional, where the research is done at a certain time. The analysis is done by
using the model verification Partial Least Square (PLS). The findings reveal that
strategic orientation has a significant influence on value creation, while External
Environmental Forces do not have a significant influence on value creation. Strategic
orientation has a greater influence rather than External Environmental Forces in
influencing business performance. Value creation has a greatest influence on business
performance.
Keywords : External Environmental Forces, Strategic Orientation, Value Creation,
Business Performance.
Page 162 of 198
THE ROLE OF CRAFT AND ENTREPRENEURIAL SUBJECTS IN FOSTER

CREATIVITY, INTEREST AND FOSTER THE ENTREPRENEURIAL SPIRIT
Arie Septiningrum, Ridna Ardiana

Post Graduated
Bandung, Indonesia
arieseptiningrum@yahoo.co.id
ABSTRACT
The purpose of writing this article is to examine how the role given craft and
entrepreneurial subjects in growing interest and foster the spirit of entrepreneurship for
high school students. Various discussions of some of the viewpoints expressed by
previous researchers reanalyzed in order to strengthen the link between them. The
approach taken to assess the exposure of this article is descriptive after reviewing
scientific articles from several studies. Based on previous research it will be able to
form a conceptual model of the connection related concept. The findings can be
concluded after reviewing the analysis of the role of craft lessons and entrepreneurial
presence in growing interest and foster the spirit of entrepreneurship for high school
student. This study seeks to design a conceptual framework that is integrated on the
role of economic subjects in foster creativity, interest and nurture the soul of
entrepreneurship. Therefore, the conceptual framework that is built should be
reviewed, strengthened and continued with other empirical studies.
Keywords:
Entrepreneurship,
craft
and
entrepreneurship, entrepreneurial spirit, creativity.
Entrepreneurship,
interest
in
Page 163 of 198
CSR STRATEGY IN INDUSTRIAL CITY TO ACHIEVED COMPETITIVE

ADVANTAGE
S. Sarjana
Doctoral Program in Business Management
srisarjana@gmail.com
N. Khayati
SMAN 1 Cikarang Utara
nurkayati.pch@gmail.com
ABSTRACT
CSR strategy will become more manufactures policy to effective control and
coordinate their capabilities and resources that are valuable and uniqueness with
commitment to conduct its business in an economically, socially and environmentally.
Strategic organizational through resources and capabilities may determine the type of
CSR strategy deployed in manufacturing. These valuable and unique aspects of CSR
strategy may be attributed to the moral and ethics of CSR activity. This study
empirically investigates whether there is an effect of CSR strategy to achieve
competitive advantage at industrial city. The authors conducted a survey to test the
hypotheses and design a SEM to analyze them. The result showed that the CSR
strategies are effective in influencing competitive advantage. Furthermore, this
research is expected to provide for management in manufacture have valuable
suggestions for management practices to increase
implemented of CSR strategy and achieved the manufacturing goals especially to win
of competitive advantage in business.
Keywords: Competitive Advantage, CSR Strategy, Resources, Capability
Page 164 of 198
DEVELOPING TRADITIONAL MARKET STANDARD:

A SOCIO-ECONOMICS-ENVIRONMENT APPROACH
Budi Supriatono Purnomo 1)
Alfira Sofia
Denny Andriana
R. Nelly Nur Apandi
ABSTRACT
The role of traditional markets is degraded due to their dirty and uncomfortable
conditions and also the proliferation of modern markets. On the other side, traditional
markets are the economical infrastructure where some of the societies paw for a
living. Hence the local government is authorized to protect and empower traditional
markets in their territory. The objectives of this research are to (1) explore existing
standard and regulation, and (2) propose the socio-economic-environment approach
in developing minimum standard for traditional market to increase competitiveness.
This research uses qualitative method with explorative and descriptive approach. Data
is obtained through documentation review and observation. Documents collected are
from associated institutions, government regulation, and previous studies. Observation
is conducted in 12 traditional markets managed by each local government at West
Java Province which consider three aspects; social, economics, and environment.
There are 38 indicators for social aspect, 10 indicators for economics aspect, and 25
indicators for environment aspect. Data analysis process utilized documentary
analysis and content analysis. The result of the study shows that most traditional
market at West Java Province have only fulfilled less than 50% indicators for each
aspect observed. Further study is required to be conducted to test validity and
reliability of all indicators.
Keywords: Traditional Market, Socio-Economics-Environment, Documentary Analysis
Page 165 of 198
ENTREPRENEURSHIP INTENTION TO TRIGGER ENTREPRENEURSHIP

ORIENTATION (SURVEY ON BUSINESS MANAGEMENT EDUCATION COLLEGE
STUDENTS AT EDUCATION UNIVERSITY OF INDONESIA)
Drs. Rd. Dian H. Utama, M.Si

Dr. B Lena Nuryanti S., M.Pd.
Dra. Hj. Neni Sutarni, M.Pd
ABSTRACT
The background of this study is the lack of entrepreneurial orientation. It is
characterized by low interest and lack of student orientation in entrepreneurship. The
phenomenon must be addressed for the students as agents of change plays an
important role in the progress of the nation, especially in the growth of the economy.
Entrepreneurship Intention used as a way to improve the entrepreneurial orientation.
Business Management Education is one of the courses of the Faculty
Education of Economics and Business at the Universitas Pendidikan Indonesia.
Objectives of this study is to describe 1) intension of entrepreneurship in students
Education Business Management Universitas Pendidikan Indonesia, 2) Orientation
entrepreneurship in students Education Business Management Universitas
Pendidikan Indonesia, 3) The amount of influence intention entrepreneurship on
entrepreneurship orientation in students Education Business Management Universitas
Pendidikan Indonesia.
The object of this research is the students of Business Management
Education 2014 University of Indonesia. The independent variable (X) in this study is
the intention of entrepreneurship and the dependent variable (Y) that is
entrepreneurial orientation. This type of research is descriptive and verification. The
method used in this research is explanatory survey method with the technique of
saturated sample with a sample size of 70 people. Data analysis techniques used in
this study is a simple linear regression with SPSS 21.0 for Windows.
The findings in this study are as follows: 1) Intention entrepreneurship in
students Education Business Management 2014 University of Indonesia in the
category of very high, 2) Orientation entrepreneurship in students Education Business
Management 2014 Universitas Pendidikan Indonesia tall, 3) Orientation
entrepreneurship was positively affected by intention berwirausha with a coefficient of
determination of 27.3%. Based on these results is recommended as a basis for other
studies regarding the intention entrepreneurship with indicators and different objects.
Keywords : Intention of Entrepreneurship, Entrepreneurship Orientation
Page 166 of 198
STRATEGY MODEL OF RAISING COMPETITIVENESS OFFICE MANAGEMENT

COMPETENCE
Uep Tatang Sontani

(ueptatangsontani@upi.edu)
Adman
(adman@upi.edu)
ABSTRACT
This research aims to collate strategy model of raising competitiveness office
management competence which can be developed in Office Management Education
Study Program and to anticipate labor market need of office management
competence. The goals of this research are for mapping qualification of office
management competence in order to support labor market need. The other goal is to
validate the strategy of Raising Competitiveness Office Management Competence
framework, then refined into a model that can be implemented. Another stage is
socialization stage and implementation strategy of office management competence.
The method used in this research is Research and Development (R&D) and
exploratory survey. The respondents are the institutes which used alumnus of Office
Management Study Program, Education Department, Industry Department, and
Business expertise and management in Bandung. The data collected by interviewing,
documentation case studying, and distributing questionnaires.
The result shows that the competitiveness of alumnus Office Management
Study Program Indonesia University of Education which is measured by variable of
employee performance in company is in low category based on eight indicators; 1)
quality of working 2) quantity of working 3) knowledge about working 4) creativity 5)
cooperation 6) awareness 7) initiative 8) self quality. However, the competitiveness of
non alumnus Indonesia University of Education which is measured by the same
measurement placed in high category.
Keywords: strategy, competitiveness, competence, office management
Page 167 of 198
ENTREUPREUNEURSHIP STRATEGY OF SELLER AND RESTAURANT OWNER
Thriwaty Arsal
Lecturer at Department of Sociology and Anthropology
Faculty of Social Science
Semarang State University
thriwatyarsal@gmail.com
ABSTRACT
The existence of restaurant is important to recognize because this a kind of
business which contributes in helping to solve the employment problem directly and
indirectly, that kind of business is very important to help in developing the economy of
the community. The result of the research shows that the restaurant apply
management for the distribution of the works based on the working days and holidays,
the arrangement of the working hours adjusted with the opening and closing time,
dividing the role on who will as the waiter/waitress and the cashier, the back cook and
the rest do the management for the salary together that is already adjusted with the
minimum standards for the employees and the owner. In order to keep the quality of
the goods and the sellers do it in several ways, which are maintaining the quality of
the food, hiring professional cook, and maintaining the taste. Meanwhile, in order to
determine the price, the sellers adjust the price to the other restaurants, calculating
the production costs and selling income, making an agreement with the other
restaurant owners and discussing the problem together. To develop the relationship
with the customers, the sellers do several things, such as prioritizing the services,
maintaining cleanliness, and giving stimulants to the customers.
Keywords: Entreupreuneurship, Management , Restaurant, Strategy, Owner
Page 168 of 198
SHARIA MICRO FINANCING FOR WOMEN POVERTY REDUCTION : AN

EMPIRICAL STUDY OF RURAL AREAS OF KUNINGAN WEST JAVA
INDONESIA
Dr. Ayus Ahmad Yusuf, M.Si. Rina Masruroh, ME.Sy. Neni Nurhayati, M.Si.Ak.
Universitas Kuningan
ABSTRACT
Sharia Microfinancing for Women Poverty Reduction: An Empirical Study of Rural
Areas of Kuningan West Java Indonesia. Sharia microfinance, has achieved an
everlasting fame in all over the world by producing considerable evidence of proverty
eradication. It provide financial services to those people, who have low income,
minimal assets and dont have collateral to borrow a credit from commercial banks.
The aim of the sharia microfinance is to remove proverty by empowering poor and the
unbanked with a little amount of credit especially for the women.
Present study is conducted ti find out of impact of sharia micro financing by Bait al
Maal wa Tamwil (BMT) in rural areas of Kuningan West Java Indonesia. A sample of
78 borrowers was randomly selected. Sample unit was the borrower who had
completely repaid all the loan installments one week before from the day of survey.
Survey technique was used and face to face interviews were conducted to collect the
relevant information. Descriptive statistics was used and analyze the characteristics of
the borrowers while for econometric analysis, Multiple Linear Regression Model
(MLRM) was used to know the impact of micro financing.
The study not only reveals the impact of sharia microfinancing but also gives some
suggestion implication for the betterment of sharia micro financing schemes.
Keywords:
Page 169 of 198
THE CONSUMER PERSPECTIVES ON SERVICE QUALITY AND PERFORMANCE

OF ROAD INFRASTRUCTURE ASSETS
Katharina Priyatiningsih
Student of Management Science Doctorate Program School Of Post Graduate
b
Asset Management Study Program

Politeknik Negeri Bandung
Indonesia
E-mail : katrinapry@gmail.com,katrinapry@student.upi.edu
Ratih Hurriyati
Lecturer of Business and Economic Education Faculty
Business and Management Master Program
and Management Science Doctorate Program
School Of Post Graduate
E-mail : ratih@upi.edu
ABSTRACT
Road infrastructure assets have an important role, in the economic, social, political,
and security in achieving the prosperity of society. The damaged roads become one of
the obstacles to development and an indication of the cause of deficiencies in the
quality service and performance of infrastructure assets. This study aims to determine
the consumers perspective (road users) as stakeholders in assessing the quality of
services through SevPerf and to determine the assets performance through physical
performance,
functional,
and
utilities.
The assessment is based on the consumers perspective on the service and road
performance. This research can be a consideration for asset managers in developing
infrastructure, especially roads, so that managers can determine the quality of care
received and assessed by the consumer through the assets performance.
Respondents in this research are road users. The respondents consisted of driver
freight, forwarding company (people or goods), and conducted by the descriptive
method. The results showed that refer to ServPerf, the quality of technical services
had a value that is stronger than the functional service quality. However, in the
performance of assets, strong ratings sequentially occur in utility, physically, and
functionality. The findings from this study can be used in the subsequent studies,
among which the functional dimension to the quality of service and the performance of
the asset, as well as some of the indicators related to each other between the two
variables in the management of road infrastructure assets.The consumer perspective
as road users, has a technical assessment that the road infrastructure assets as an
outcome more dominant to provide quality service, whereas for asset performance,
utility considered more powerful. This describes how intensive in the use of road
infrastructure assets in meeting the objectives of service delivery.
Keywords : service quality, asset's performance, road infrastructure assets
Page 170 of 198
THE ROLE OF THE ENTREPRENEUR INNOVATION IN THE ECONOMIC

DEVELOPMENT OF A COUNTRY
Ari Riswanto
The Graduate School Master Program in Economic Education Universitas
Pendidikan Indonesia
Lecturer STKIP PGRI Sukabumi - Indonesia
ayahmazan@gmail.com
ABSTRACT
Entrepreneurs have a very important role in the economic development of a
country. Development of new business through productive business activities
gradually to stimulate increased output and expand the number of transactions of
goods and services in an area. In other words, the role of the entrepreneur is the
driving wheels of the economy. So the taller the number of entrepreneurs in a country,
the taller the level of economic development of the country.
Problems in the forefront of economical development in developing countries
unresolved is the high unemployment and low growth and economical development of
the country. The existence of an entrepreneur can be one of the solutions to solve the
problems of economic development. Increasing the number of productive business
developed by entrepreneurs means lead to increasing demand for labor. Indirectly,
businesses are able to absorb energy and reduce unemployment. The participation of
entrepreneurs in economic development itself includes more than just increasing the
number of output and income per capita.
Innovation entrepreneur on the economic development of a country is greatly
important. An understanding of the evolution of the product is still highly poor. It is a
process to be followed where innovation is developed and commercialized by
entrepreneur's activity, which then stimulate economic growth.
Keywords: Entrepreneurs, Innovation Entrepreneurs, Economic Development
Page 171 of 198
ANALYSIS OF POULTRY FEED EFFECIENCY: LOCAL EFFORTS TO REDUCE

RELIANCE ON IMPORTED FISH MEAL IN INDONESIA
Hilda Monoarfa
Chalil
Sri Sarjuni
Edhi Taqwa
Universitas Tadulako
Palu, Indonesia
hildaborman@yahoo.co.id
ABSTRACT
The times demanding people to consume nutritious foods. This triggers the more you
consume chicken meat, because it was thought that the meat or animal protein had a
high nutritional. Chicken as one of the cattle into meat demand by the public, this is
because the meat tastes better and cheaper than the price of beef. This is what makes
the demand for chicken meat increased. Increasing demand for chicken meat created
a need to increase production, especially related to the efficiency of the factors of
production. This study aims at the implementation of a model and strategy to increase
value-added and income-based Fishermen Catch Fish Meal to reach potential Forage
Poultry market in an effort to reduce dependence on imports of Fish meal here at
home. It has produced in the form of animal feed products made from regional raw
poultry. Implementation will be directed at the poultry farm of chicken / chicken intense
systems with a comparative study of costs and growth in the use of localized feed and
commercial feed. The methods used are: (1) Demonstration group of poultry broilers /
village intensive system to test the effectiveness and efficiency of feed utilization of
locally based and (2) Analysis of Costs, Revenues and R / C. The results showed that
the use of locally-based animal feed 40% more efficient when applied on poultry
farming, be it on the farm chicken or chicken pieces.
Keywords:
Page 172 of 198
THE DIMENSIONS OF ENTREPRENEURIAL ORIENTATION AND ITS IMPACT ON

BUSINESS PERFORMANCE OF RESTAURANT INDUSTRY
HARTELINA
Faculty of Economics - University of Palangkaraya
Central Kalimantan - Indonesia
Email: Hartelina.totoh@gmail.com
Abstract Entrepreneurship has been increasing attention, both in academics
and business practitioners. Entrepreneurship is believed to be one solution, so that a
business can survive due to increased competition. As a consequence, a business
entity must have a strong entrepreneurial orientation. Restaurant is a dynamic
industry. Expectations and consumer tastes change very quickly. The level of
competition was very tight. This study aimed to examine the effect of the dimensions
of entrepreneurial orientation on business performance at the restaurant industry. This
study is a quantitative approach. Data were collected by questionnaire. By using
purposive sampling method, we have selected 112 restaurants, as a sample.
Respondent is head of the company. Data were analyzed using multiple
regression. The results showed that the dimensions of entrepreneurial orientation,
consisting of autonomy, innovativeness, proactiveness, competitive aggressiveness
and risk taking, have a positif and significant effect on marketing performance,
operating performance and profitability, which are the dimension of business
performance. This result proves that the entrepreneurial orientation, an important
aspect in a business unit.
Keywords
:Entrepreneurial Orientation,
Performance, Profitability
Marketing
Performance,
Operating
Page 173 of 198
ECOPRENEURSHIP IMPLEMENTATION FOR ENVIRONMENT AND

ECONOMIC SUSTAINABILITY:
A CASE STUDY OF SMALL BUSINESS IN BANDUNG, INDONESIA
Sony Sasongko1
School of Postgraduate Studies
Bandung, Indonesia
sony.sasongko@gmail.com
Grisna Anggadwita2
School of Economic and Business
Telkom University
Bandung, Indonesia
grisnamailbox@yahoo.co.id
Abstract Ecopreneurship is an entrepreneurial activity based environment to
meet their business objectives that impact on economic sustainability. Small Business
is one of the sectors that have the potential to develop ecopreneurship business
concepts. This paper focuses on how to exploit the potential of innovative
entrepreneurs based environment so as to encourage more startups to tackle
environmental problems. This paper also discusses the role of entrepreneurship
education in promoting ecopreneurs behavior and presented an outline of possibilities
that can be integrated into entrepreneurship education at college level. This study
aims to explore the concept of ecopreneurship in small business in Bandung,
Indonesia. Qualitative method is taken as the research method by conducting in-depth
interviews with ecopreneurs in Small Business in Bandung, Indonesia. By organizing
and flow synthesis of previous research studies, this study provides a comprehensive
framework for future studies to ecopreneurship dimension, so it can be used to
evaluate the state of environmental innovations Ecopreneurship in Indonesia.
Keywords Economic Sustainability; Ecopreneurship; Entrepreneurship Education;
Environment Entrepreneurs; Innovative Entrepreneurs.
Page 174 of 198
THE CORPORATE STRATEGY-BASED ON CONSUMERS

IN A GLOBAL COMPETITION
Judi Achmadi
Student of Management Science Doctorate Program
PT. Sigma Cipta Caraka (Telkomsigma)
Indonesia
Judiachmadi67@gmail.com
Katharina Priyatiningsih
Student of Management Science Doctorate Program
Asset Management Study Program
Politeknik Negeri Bandung
Indonesia
katrinapry@yahoo.com
Abstract Advance in the rapidly growing Information technology makes the
telecommunication services players need to always adjust the right company's
strategy at high speed. It was heavily influenced by the customers of information
technology in various countries in meeting their information needs. This study aims to
determine the extent of the corporate strategy to enter the international market based
on consumers to win the global competition.
The orientation of the company in the company's strategy to lead the international
market and win the global competition. Indonesian telecommunications services
company, as a research unit, has a horizontal growth with the expansion of the
products to the international market. The market growth of four from ten countries are
the company's corporate strategy achievement which been built with a focus on
telecommunications customer service. Using descriptive method involving company
managers as survey respondents, we are getting real results from the company's
strategy to enter the international market and win in the global competition through
acquisitions and marketing strategies. This acquisition is targeted on neighboring
countries that have close similarity with Indonesian culture, or countries with strong
cultural ties, while the marketing strategy focuses on the development of new
capabilities and services to existing customers.
The second variable of the strategy of customer-drivencompany, namely the
acquisition and marketing strategies could further strengthen the implementation of
the five core concepts in international business, liabilities from abroad, the company
the advantage of being specific,country-specific advantages (CSAs), global integration
and local responsiveness.
Page 175 of 198
Keywords: corporate strategy, acquisition, marketing strategy, global competition
Page 176 of 198
BUSINESS ANALYSIS ON SWEET CONDENSED TEMPEH AS A FUNCTIONAL

FOOD
Firman Tri Ajiea, Adityo Wicaksonoa, Muhammad Angwarb
a
Center for Innovation, Indonesian Institute of Sciences
b
Research Unit for Natural Product Technology
Jalan Raya Jakarta Bogor KM 47, Cibinong, Kabupaten Bogor
Email: firmantriajie@gmail.com.
ABSTRACT
In recent years, a growing interest in foods of plant origin, especially plant protein
foods, has become evident. A large number of low- technology, Oriental soybean
foods have appeared all over the world. The most popular one is tofu. Tempeh,
another soybean protein food, this is a popular Indonesian soybean food made from
yellow soybean by fermentation with a mold, Rhizopus sp. The fermentation eliminates
the beany flavor of raw soybeans and gives the product a flavor which is bland but
attractive. The preparation of this food is very simple and the fermentation is very
rapid. Furthermore, this food is more digestible and more nutritious than plain cooked
soybeans. Along with the development of the times, people's lifestyles are changing
fast, as well as consumption patterns, Indonesian Institute of Sciences (LIPI) develop
products derived from tempeh, as tempeh known as product that is easily damaged.
Sweet Condensed tempeh is a product-based research tempeh which has the
advantages of a raw material compared to similar products such as green beans,
whole soy beans or other, because tempeh has through the fermentation and
produces protein which contained shorter amino acid and thus easier to digest. This
study will give a clear perspective, regarding the development of new research-based
tempeh products. This study is using mix method, a combination between quantitative
and qualitative method. The techno economic analysis showed that economically
feasible for this product. The qualitative analysis using Porters Five Forces which
provides a convenient framework for exploring the economic factors that affect the
profits and prices of an industry, indicated that Sweet Condensed tempeh has the
opportunity as a new product that can survive in the market. The result shown that
cash flow analysis of the projected sweet condensed has demonstrated that the
operation of the plant would be financially feasible.
Keywords: Tempeh, Sweet Condensed Tempeh, New Product Development, Porters
Five Forces.
Page 177 of 198
CITIZENSHIP AND GOOD GOVERNANCE IN INDONESIA: PUBLIC

PARTICIPATION IN MEDIUM-TERM LOCAL DEVELOPMENT PLAN
Rusnaini
Universitas Sebelas Maret
Surakarta, Indonesia
rusnaini@staff.uns.ac.id
ABSTRACT
The research on public participation in the medium-term local development plan is an
attempt focusing on citizenship knowledge and skill. The method employed in this
research was qualitative one supported by library study and supporting documents
with data triangulation corresponding to the problem discussed. The analysis on
prospect change was conducted through exploring the local government elites
practice and attitude currently in improving the public participation. The analysis was
equipped with qualitative research on the experience and aspiration of local
government and apparatus related to the public participation either positive or
negative. Data on the public participation level reported here is an initial observation of
public participation in supporting municipal governments policies to lead to higher
transparency in government governance. Finally, this study completed the citizenship
studies in relation to public participation tending to be descriptive and non-critical so
far.
Keywords Citizenship; Public Participation; Local Medium-term Development Plan,
Good Governance
Page 178 of 198
BUILDING ENTREPRENEURSHIP ON PERFORMING ARTS INDUSTRY THROUGH

THE MODEL OF INCUBATION
Juju Masunah
Department of Dance Education
Bandung, Indonesia
jmasunah@upi.edu
Rita Milyartini
Department of Music Education
Universitas Pendidikan Indonesia,
Bandung, Indonesia
ritamilyartini@upi.edu
Abstract - The purpose of this article is to explore the model of incubation for
performing arts communities to build entrepreneurship on the creative industry sector.
The exploration of the model of incubation search a strategy in building the capacity
for increasing the quality of performing arts production, having access to the
performing arts market, and building networking with stakeholders. We used the
project based research method to diagnose, to create the model of incubation, to do
its implementation, and to evaluate the model. Participants of this research involved
15 people who have performing arts background, five experts in the field of dance,
music, performing arts, and entrepreneurship; as well as the researchers. The project
was implemented on May 20-21, 2016 in Bandung. A strategy of the model of
incubation is the discussion, collaboration, and presentation of the community works.
The experts discussed their knowledge and experiences regarding building the
business plan, the contemporary performing arts production, and access to national
and international markets for performing arts and industry of music. The collaboration
related to work together within participants to present their concept or/and their
production. Fifteen participants come up with eight presentations of business plan and
the three experts who have dance, music, and performing arts background criticize
them in term of the concepts and their production. According to the experts, the
problem of their concept and production is still in the safety zone, they need to think
out of the box to open their minds, to do more in-depth research, and to have the
references to increase the qualities of their works. Festivals and performances are the
forms of their market. This model of incubation benefit the communities to change their
world view in terms of performing arts industry. However, this project need to be
followed up with producing the community business plan in creating production and its
distribution in the festivals.
Keywords: the model of incubation; performing arts industry; entrepreneurship;

festival
Page 179 of 198
A MODEL OF CORPORATE UNIVERSITY FOR AN INTERNATIONAL BUSINESS

SCHOOL IN INDONESIA
Indra Santosa
Management
STIE IEU
Surabaya, Indonesia
Indra.santosa@ieu.ac.id
Jamhadi and Syahril Majidi
Management
STIE IEU
Surabaya, Indonesia
jamhadi@ieu.ac.id
In general, only big company have corporate university but in STIE IEU Surabaya
had developed a model corporate university in different way. In this program, student
learning for improving or developing their corporation. The business program are not
seminar or workshop. The program are riel business that call business matching. STIE
IEU Surabaya invite businessman from other country and the student and Indonesian
businessman directly have meeting and to make deal or business. Key success
factors of the program is because the lecturer of IEU Surabaya also as Chairman or
member of Chamber of Commerce. STIE IEU Surabaya also as a member of
Singapore Chamber of Commerce and close relation with United Kingdom Chamber
of Commers. In ending of curriculum the student of S1 and S2 make thesis with the
topic connected with their own business.
Keywords; corporate university, business matching
Page 180 of 198
HOW BUSINESS PROCESS MANAGEMENTS IMPACTS DECISION MAKING

PROCESS OF FASHION START UP BUSINESS IN BANDUNG
Nia Alprilia
Bandung Institute of Technology, ITB
Bandung, Indonesia
nia.alprilia@sbm-itb.ac.id
Manahan Siallagan
Bandung Institute of Technology, ITB
Bandung, Indonesia
manahan@sbm-itb.ac.id
AbstractThis research aims to identify Decision making process of start up

business and understand its relationship with core of their business process
management. Business process management that provide in the start up business
usually is the core of system that start up business to run their business systematically
with what that start up wants. The business process management is vital asset and
analyzing the correlation of the business process management with the impacts of
decision making process. Existing literature, both theoretical and empirical, is
understanding to identify the state of knowledge associated with this question to
fashion start up in Bandung City. The empirical research was co-ordinate via a survey
using interview of fashions start up in Bandung City. The results of the survey provides
source of data in relation to a variety of practices associated with business process
and decision making process in start up business especially in Bandung city. This
research gives new empirical evidence about the value of business process that
impact the decision making process from fashion start up in Bandung City context
Keywords Decision Making, business process, fashion start up, Bandung
Page 181 of 198
IMPACT OF EXCHANGE RATE CHANGE ON IMPORT PRICE IN INDONESIA

Sri Isnowati
Stikubank University
Semarang Indonesia
isnowati@gmail.com
Mulyo Budi Setiawan
Stikubank University
Semarang Indonesia
mulyobudisetiawan@gmail.com
ABSTRACT
The aim of this research was to examine the interdependence between import
price, exchange rate and national income. The data analysis method used was
structural vector autoregresive (svar). The data used in this research was quarterly
data from 1997.3 through 2013.4. The analysis was conducted on the impulse
response function (IFRS) and forecast error variance decompositions (FEDVs) to
determine the effect of exchange rate to import price and national income. The results
show that exchange rate shock has positive effect on import price and has negative
effect on national income. Furthermore, FEDVs analysis show that the variations of
import price were largely determined by the import price, and the exchange rate
variations were largely determined by the exchange rate itself. Meanwhile, the
variations in national income were largely determined by the exchange rate variable.
Keywords: import price, exchange rate, national income, SVAR.
Page 182 of 198
MUSIC FOR THE GENERATION-Z, QUO VADIS?

Abstract Back in the 1990s, kids aged one to five years old did have
experienced the merry, cheerful, graspable music which were extensively created by
music composers and producers. The lyrics and melody were very much suitable to be
heard and sang by kids in the period of ages. The song themes ranging from going to
sleep, having meals, and gratitude to parents. At that time plentiful types of albums
brought by various artists could be found in local TV stations, movie, CD and cassette
in the respective era. In 2000s to 2010s, these types of music appear to be vanishing.
Generation Z had been inoculated to sing incongruous music to their age, compared
to its predecessors. This study is expected to give preliminary insights of where musicfor-Indonesian-children have been going which also denote future research agenda.
Keywords world music; cultural; preservation; indonesia
Page 183 of 198
TECHNOLOGY TRANSFER OF CREATIVE INDUSTRIES IN RIAU
Zoel Hutabarat
Pelita Harapan University
zoel.hutabarat@uph.edu
Abstract - Technology transfer activities are usually carried out by a large
manufacturing company, but now the trend is starting to shift to the micro, small, and
medium enterprises (SMEs), especially those in the creative field. Currently, there are
no rules or national standard rules that could serve as guidelines for all the science
and technology R & D institutions and / or colleges for the orderly administration in the
transfer of technology from the producer to the user.
The fact is happening today is the implementation of the transfer of technology in
Indonesia is still very low, both nationally and internationally. Rachmat Gobel said that
so far the government has not sufficiently comprehensive policy to strengthen the
depth of industry structure that will sustain the future development of national industry,
including technology transfer and R & D (Andrian, 2008).
Conditions that occur in Riau related to technology is the limitation experienced by the
industry players; as one example is the clothing business. Production technology in
Pekanbaru has not been able to support the development of this business. Employers
choose to do production in Bandung, because according to them the quality of
products derived from Bandung better, cheaper, and more sophisticated technology.
Keywords - technology transfer, knowledge transfer, creative industries, market.
Page 184 of 198
ANALYSIS OF FACTORS INFLUENCING THE STUDENT'S INTERESTS TO

PARTICIPATE ENTREPRENEURIAL STUDENT PROGRAM UPI PERIOD 2013-2015
Gugun Ruslandi
Hari Mulyadi
Eded Tarmedi
ABSTRACT
Insufficient numbers of interest in entrepreneurial student programUPI period 20132015 into a thing that cannot be ignored in the field of entrepreneurship. The main
solution that must to do is investigating the factors that make students under
interested towardsentrepreneurial student program. This research aims to1) find the
factorsare influencing thestudents interests to participate the entrepreneurial student
programin indonesia university of education, 2) find how substantial influence
offactorstowardsstudents interests to participate the entrepreneurial student programin
indonesia university of education. The type of the research is descriptive verification,
and the method used are explanatory survey with simple random sampling technique
with a sample of 86 respondents. Analysistechnique of the data used are KaiserMeyer-Olkin Measure of Sampling Adequacy and simple linear regression analysis
with software tools SPSS 22.0. Based on the results of the overall researchindicated
that 1) The perception of the factors that influencing the interest consisting of
Achievement Motivation, Attitude of Entrepreneurial, Perception of Entrepreneurship,
Family Environment, Education and Training at the high category, 2) Factors of
Education and Training is the most dominant variable or has the highest rating in
influencing students' interest in participating the Student Entrepreneurial Program,
while variable of Attitude of Entrepreneurial has the lowest rating, 3) Factors
influencing theStudent's Interestshave influences with moderate correlation level of
54.31%, while for the influence of other variables not researchedapproximately
amounted to 45.69%. This is indicating that if the higher the factors perception that
influencing the interests therefore more higher the interest of students to participate
the Student Entrepreneurial Program.
Keywords: Achievement Motivation, Attitude of Entrepreneurial, Perception of

Entrepreneurship, Family Environment, Education and Interests
Page 185 of 198
GEOTOURISM RESOURCES AS PART OF SUSTAINABLE DEVELOPMENT IN

INDONESIAS GEOPARK
Ayu Krishna Yuliawati
Management Study Program
Bandung, Indonesia
ayukrishna@upi.edu
Mohamad Sapari Dwi Hadian

Environmental Geology Faculty of Geology
Jatinangor, Indonesia
sapari@unpad.ac.id
Krishna Nur Pribadi
Institute Teknologi dan Sains Bandung
Bekasi, Indonesia
krishnapribadi@itsb.ac.id
ABSTRACT
Indonesia is known as rich in natural resources due to its location in the ring of fire and
meeting of three continental plates. Several world heritage site for nature recognized
by UNESCO are located in Indonesia, which has four sites: Komodo National Park
(date of inscription: 1991), Lorentz National Park (1999), Rainforest Heritage Tropical
Sumatra (2004, on the List of World Heritage in Danger since 2011), and the Ujung
Kulon National Park (1991). There are two international geopark, which are These
national park and geopark contains Indonesia's geotourism resources explored in this
study through the perception of tourists. Competition for geotourism destination to
attract tourists is high, since other neighboring countries also have offered geotourism
also. Therefore, understanding what tourists perceive about geotourism is vital.
Currently only few studies have been conducted on the topic of geotourism in
Indonesia. The main objective of this study is to explore the Geotourism Resources in
geoparks, and how it is linked to Sustainable Development. Research method is
qualitative, collecting secondary data and primary data through questionnaire and
interview. The results found that respondents have a perceive geotourism resources in
Indonesia to be rich and diversified, but lack in conservation, interpretation, resources
management and needs further development based on the sustainability principle.
Recommendation is suggested to the geopark's stakeholder such as geopark
management, government, community, and academics for more coordination and
collaboration in Indonesia to ensure geotourism resources play a role in sustainable
development.
Keywords: Geotourism, resources;sustainable development, geopark
Page 186 of 198
THE EFFECT OF ENTREPRENEURSHIP ORIENTATION AND E-WORD OF MOUTH

TO SMES PERFORMANCE
Rochiyati Murniningsih
Management Departement
Muhammadiyah University of Magelang
Magelang, Indonesia
rochiyati.murni@ummgl.ac.id
Diesyana Ajeng Pramesti
Management Departement
Muhammadiyah University of Magelang
Magelang, Indonesia
diesyana@gmail.com
ABSTRACT
This research aimed is to prove and analyze the direct and undirect relationship
between entrepreneurship orientation and e-word of mouth to smes performance.
This study was to develop a model of the basic theoretical and empirical research
model to bridge the gap of research on the relationship of entrepreneurial orientation
and performance of smes through a concept of relational capabilities solutif
mutualism. The unit of analysis in this study is the owner , manager or owner and
manager of batik SMEs in Rembang , Sragen , Sukoharjo , Pekalongan , Surakarta,
Klaten and Regency Banyumas. Sampling using purposive sampling , with
respondents as many as 290 people . The analysis tool uses Structural Equation
Model ( SEM ). The test results show that 4 hypothesis positif significant, that are (1)
the effect of enterpreneurship orientation to mutualism solusive relation capability, (2)
the effect of e-word of mouth to mutualism solusive relation capability, (3) the effect of
mutualism solusive relation capability to companys performance, and (4) the effect of
enterpreneurship orientation to companys performance and 1 hyphotesis positif but
not significant, that is the effect of e-word of mouth to companys performance. The
result prove that mutualism solusive relation capability is the mediating variable.
Keyword : Entrepreneurship orientation, e-word of mouth, mutualism solusive relation

capability, smes performance
Page 187 of 198
OPTIMIZE OF QARDHU HASAN ISLAMIC BANKING FOR REDUCING POVERTY IN

BANDUNG CITY
Amir Machmud
Faculty of Business and Economic Education
Bandung, Indonesia
amir@upi.edu
Eeng Ahman
Bandung Indonesia
eengahman@upi.edu
Navik Istikomah
Bandung, Indonesia
Navik.istikomah@upi.edu
ABSTRACT
This study aims to analyze the efficiency and effectiveness of social functioning
Islamic Bank ( product qardhu hasan ) in empowering the poor in Indonesia. (Case
Study in Bandung - West Java ) . The methode is using descriptive analytics. As for
the population of this study is the recipient poor qardhu hasan Islamic Bank in
Bandung - West Java . Data was collected through interviews and questioner . The
data has been collected analyzed using qualitative and quantitative analysis .
Qualitative analysis using a scoring system for each indicator in the questionnaire ,
while the quantitative analysis using different test average and Spearman rank
correlation . Based on the research results as follows : first, the level of effectiveness
of management qardhu hasan managed by LAZ with by Islamic banks in the city is
more effective than directly managed by Islamic banks . Second , Qardhu hasan
Islamic banks have been able to bring change to the household income , saving
awareness and change the paradigm of thinking in particular with regard to discipline
in paying the installments as well as the awareness of saving, and the third
Qualitatively qardhu hasan Islamic banks have been able to eradicate poverty in the
city but in statistitik showed no significant effect.
Keywords Poverty , Qardhu Hasan , Efficiency , Effectiveness , Empowerment
Page 188 of 198
STUDENT ENTREPRENEURSHIP EDUCATION EFFORT THROUGH KOPSIS

(STUDENT COOPERATIVE) IN BANDUNG
Yana Rohmana
Program Studi Pendidikan Ekonomi
Bandung, Indonesia
rohmanayana@upi.edu
Neti Budiwati
Program Studi Pendidikan Ekonomi
Bandung, Indonesia
watility@yahoo.com
ABSTRACT
This study was conducted to analyze factors related to internal and external
development model of entrepreneurship education students through cooperative
school (Kopsis) through SWOT analysis method. This research is a descriptive study
subjects of the study are the administrators and coaches Kopsis in SMA / SMK in
Bandung. Collecting data with survey / observation, interviews, and documentation.
The results of research related to entrepreneurship education efforts through Kopsis in
Bandung to the conclusion that: (i) entrepreneurship education for high school /
vocational school is very important, and the process of its development can be done in
stages; (Ii) Among the most effective means in the process of entrepreneurship
education in schools is to empower students Cooperative institutions Students /
Kopsis, therefore Kopsis school management must be properly managed; and (iii) are
at least four important concepts to consider in the promotion and development of
entrepreneurship students at school Ten indicators of the strength and ten indicators
of the opportunities that exist to help administrators and coaches Kopsis to be
implemented for the development and success of cooperatives. The elements of
existing weaknesses that gets serious attention both by the board and adviser Kopsis
as well as by the members, and can anticipate the threats that exist in order to live
and grow and be able to realize the expected success.
Keywords education, entrepreneurship, students, students cooperative
Page 189 of 198
THE INFLUENCE OF COMPANY RESOURCES AND ABSORPTIVE CAPABILITY

ON VALUE CREATION AND THE IMPLICATION ON BUSINESS PERFORMANCE
IN THE COURIER SERVICE INDUSTRY IN INDONESIA
Hana Suryana
ABSTRACT
The growth of business performance of courier service industry in Indonesia in the last
5 years are likely to stagnate. The percentage of target achievement of sales
performance is still difficult to achieve and profit growth is relatively small. This study
aims to explore the data and information on Company Resources and Absorptive
Capability on Value Creation and the implication to Business Performance of courier
service industry in Indonesia. The nature of this research are descriptive and
verificative. The unit of analysis is the courier service industry, and a sample of 50
courier companies from various regions in Indonesia. Time horizon is cross-sectional,
where the research is done at a certain time. Primary data were collected by
questionaires and interviews with customers and stakeholders. The analysis is done
by using the model verification Partial Least Square (PLS). The findings reveal that
Absorptive Capability (ACAP) and Company Resources) simultaneously influence on
Value Creation and Business Performance. Meanwhile partially, Absorptive Capability
(ACAP) has a greater influence than Company Resources on Value Creation.
Absorptive Capability (ACAP) has a significance influence on Business Performance,
on the contrary Company Resources do not have significance influence on Business
Performance. Value Creation has a greater influence on Business Performance.
Keywords: Absorptive Capability, Business Performance, Company Resources, Value
Creation
Page 190 of 198
BUILDING CAPABILITY AND CAPACITY IN THE PRERARATION OF

ESTABLISHING POST LOGISTICS BY SPINNING OFF LOGISTIC BUSINESS UNIT
(CASE STUDY AT PT POS INDONESIA)
Hana Suryana
Doctoral Program, Management Science
hanasuryana.upi12@gmail.com
Lili Adi Wibowo
boswie@yahoo.com
ABSTRACT
Logistics is a vital human activity. Almost every aspect of human life is influenced by
the logistics process, either directly or indirectly. This study is designed to assess the
capacity and capability to know the profile of PT Pos in managing the logistics
business. To provide business profile of PT Pos particularly capability and capacity to
manage the business, the application of SWOT analysis is used to identify
opportunities and threats in the firm's managing logistics business. Object in this study
is the logistics business unit of PT Pos that will spin off into postal logistics. Based on
the results of the study showed that business processes are key success factor that
have the highest weight on the other hand other variable have various weight. In
addition it is necessary to know more in-depth assessment of the capabilities of each
of these factors as well as the industry needs to be supported there are: the location of
the company, facilities, infrastructure and human resources.
Keywords: Capability, Capacity, Spin-off, SWOT Analysis
Page 191 of 198
ENTREPRENEURSHIP PROCESS AND BUSINESS INCUBATOR IN

PANGALENGAN, WEST JAVA - INDONESIA
Zoel Hutabarat
Pelita Harapan University
zoel.hutabarat@uph.edu
ABSTRACT
Entrepreneurship and innovation are known as engines for growth in business
especially in small and medium enterprise in Indonesia. Especially today, the
Indonesian business world increasingly characterized by the presence of the creative
industry is loaded with the use of technology. Growth of young entrepreneurs in
Indonesia is very massive and growing increasingly diverse industry based on the
hobby of businesses. The growth of creative industries supported by entrepreneurship
and innovation contribute significantly to economic growth in Indonesia. On the basis
of this group of youths who are members of the Indonesian Center for Sustainability
Development to try to develop a business incubator in the area Pangalengan which in
2009 experienced the earthquake. Economic growth and people's lives disrupted by
this disaster. In cooperation with the private sector, the group seeks to build
entrepreneurial spirit to emerge from the downturn caused by natural disasters. This
research tries to evaluate an effective entrepreneurship education programs in
Pangalengan district in West Java province in Indonesia. The creation started with a
social mapping, which reveals the characteristics and value orientation of
Pangalengan people. The results of that social mapping are utilized to design a center
of entrepreneurship, which will cover the whole activities of new venture creation, such
as business ideas generation, training, funding, and incubation of the business.
Keywords: entrepreneurship, innovation, incubator, creative industries.
Page 192 of 198
UNIVERSITYS PRESS MANAGEMENT

TO INCREASE THE QUALITY OF EDUCATION IN UNIVERSITY
Kundharu Saddhono
Sebelas Maret University
kundharu.uns@gmail.com
Budhi Setiawan
Sebelas Maret University
ABSTRACT
What underlies the establishment of universitys press is the spirit of encouraging
the implementation of tri dharma perguruan tinggi (the three basic pillars of higher
education), particularly within the realm of publication. Publishing books is expected to
foster the implementation of the first tri dharma perguruan tinggi, that is teaching and
learning. Firstly, lecturers in certain university are hope to send down their manuscript
to the universitys press. Secondly, it is expected that the result of the research carried
out by lecturers and students can be widespread to people general. This publication
will also encourage the implementation the second dharma, which is, researching.
Thirdly, those manuscript can be transformed into applied knowledge books to teach
practical skills. This is in line with the third Dharma. University press as one of
supporters of the implementation of tri dharma needs to be aware of its responsibility
to publish the universitys intellectual assets to people. The published books are hope
to contribute the international development of knowledge, thus needing professional
publishing management. This article aims at reviewing the contributions of Sebelas
Maret University in books publications through the Handbook Program.
Keywordsuniversitys press, tri dharma, publication, education, quality, and
books
Page 193 of 198
ROLE ISLAM FOR DEVELOPMENT IN INDONESIA
Muhammad Sholahuddin
Faculty of Economics & Business
Universitas Muhammadiyah Surakarta
Surakarta, Central Java, Indonesia
e-mail: muhammad.sholahuddin@ums.ac.id
ABSTRACT
This paper critisizes Weber's thesis. His thesis has been used to understand the
relationship between behavior and economic development and spiritual awareness
among the social-economic structure and doctrine believed. This paper also
compares development planning in Indonesia which proposed by various parties, e.g.
political parties, mass organizations, NGOs, and other community components. The
concept of Islamic economics can be viewed as an alternative solution to deal with the
weakness of the idea of Western ideas of liberal globalization and modernization. So
that, this paper also discusses role of moslem in Indonesia for development. To
analysis three aims, the author uses literature study. It can be found that In testing the
validity of Weber's thesis, Alatas ensure that the Weber thesis suggests a causal
relationship-one symptoms cause other symptoms-not just looking for a mutual affinity.
Discussion on the best model of development in Indonesia is still in progress among
the scholars, scientist, political party and mass organizations. There are three school
of thought in term of development concept. First, the concept of development that is
based on classical and neoclassical economists. Second, the concept of development
based on fully Islamic system. Third, both with adjustable compromising situations and
conditions in Indonesia.
Keywords Weber's thesis, Islamic Economics, Development
Page 194 of 198
MANAGEMENT STRATEGY IN POKEKEA MEGALITH TOURISM AT

BEHOA VALLEY
Tabitha R. Matana1)
Gitit I.P. Wacana2)
Universitas Sintuwu Maroso Poso
ABSTRACT
This study aims to explore and identify the potential for tourism in the Valley
Be'hoa for tourism development in the district of Poso as a source of foreign
exchange. The method used is qualitative SWOT analysis tool. The results of the
study can be summarized as follows: 1) Valley Be'hoa has unique tourism potential,
both from the aspect of nature, local culture, and cultural heritage sites Pokekea
megalith region, Be'hoa valley tourism potential should be developed with the four
strategies that can be a reference in planning the development of tourism.
Recommendations can be given to the development of tourism are: 1) To have
high competitiveness of tourism products must have an icon Be'hoa valley travel as a
superior product "era megalith culture village" .2) Improve and enhance the quality of
accessibility to the attractions. 3) Establish a fixed agenda for the feast of arts and
culture in the valley Be'hoa, integrated with travel agenda "Lore Brothers". 4)
Intertwined interconnection between stakeholders, both public and private. 5) Develop
an integrated package with a cross-regional travel.
Keyword: Interconnection, megalith Pokekea, Cross-regional.
Page 195 of 198
THE EFFECT OF CAMPUS ENVIRONMENT TOWARDS STUDENTS

ENTREPRENEURSHIP ATTITUDE AND BEHAVIOR
Neiny Ratmaningsih
Department of Social Science Education
neinyupi@yahoo.com
ABSTRACT
The majority of education world bring forth a "worker generation", whom became
workers and labourers in several Asian countries. Similar conditions worsen with the
immigration of young experts and intellectuals to make a living in another hemisphere.
This is due to the proper appreciation of the scientific capabilities and expertise.
Contribution to advance the nation's children are not in accordance with
professionalism. New problems started to emerge, which is a desynchronized
relationship between nationalism and professionalism. This study aims to: (1) obtain
descriptive of the campus environment, entrepreneurship attitudes and behavior of
student, (2) determine how much influence the campus have towards students
entrepreneurship attitudes and behavior. This study uses a quantitative approach with
structural methods or Structural Equation Modeling (SEM). Data were collected by
questionnaire, attitude scales and literature. The population in this study were students
of the Faculty of Education of Social Sciences with a sample of 250 people. The
results showed that: 1) Campus environment has a positive effect on students
entrepreneurship attitude and behavior. This finding is consistent with the initial
hypothesis which states that the campus environment has a significant positive effect
on the students entrepreneurship attitude and behavior. Campus environment within
the micro scope more than the macro scope 2) The conceptual model of cultivating
students entrepreneurship attitudes and behavior in College implement learning and
teaching strategies of Social Studies Education with entrepreneuship concept. The
conclusion is that the campus environment significantly influence entrepreneurial
attitudes and behavior tendencies, so that it needs a model of planting
entrepreneuship attitudes and behavior through learning and teaching social studies
education.
Keywords Campus Environtment, Enterpreneurship Attitudes and Behavior
Page 196 of 198
IDENTIFICATION OF THE MAJOR AGRICULTURAL POTENTIAL AND

COMMODITY POTENTIAL OF MAJOR FOOD PLANT AND ITS GROWTH IN OKU
REGENCY
1
Munajat and 2 Fifian Permata Sari
The Lecturer of Agribusiness Study Programe, Agriculture Faculty of Baturaja
University
Adress: Jln. Ratu Penghulu No. 02301 Karang Sari Baturaja
Munajat.ub@gmail.com. Phone number. 087796966234
2
The Lecturer of Agribusiness Study Programe, Agriculture Faculty of Baturaja
University
Adress: Jln. Ratu Penghulu No. 02301 Karang Sari Baturaja
Fifianpermatasari@gmail.com. Phone.number 081958364048
1
ABSTRACT
This research aims to analyse and identify` the major of agricultural potencial sector
and agricultural sub sector, identified the commodity potency of the major food plant
sub sector, and to analyse the growth of food plant sub sector in OKU District. The
result shown that the potency of agricultural sector in OKU District start on 2001 to
2011 were the major sector. Agricultural sub sector that analysed with Location
Quotient Analysis on agricultural sector in OKU District on 2001 to 2011, were estate
and livestock, meanwhile food plant sub sector, forestry and fishery were not the major
sector. The major food plant sub sector in OKU District from 12 sub district in OKU
were : Lengkiti sub district (paddy fields, corn, and sweet potato), Sosoh Buay Rayap
sub district (paddy fields, corn, peanut and cassava), Pengandonan sub district (paddy
fields, and corn), Semidang Aji sub district (paddy fields and corn), Ulu Ogan sub
district (paddy fields, soy bean, peanut, green bean, cassava and sweet potato),
Muara Jaya sub district (paddy fields), Peninjauan sub district (paddy fields, soy
bean, green bean and cassava), Sinar Peninjauan sub district (paddy fields, peanut,
cassava and sweet potato), Lubuk Raja sub district (corn, peanut, and sweet potato),
Lubuk Batang sub district (paddy fields), East Baturaja sub district (peanut, green
bean and cassava) and West Baturaja sub district (paddy fields, corn, peanut, green
bean, cassava and a little bit of sweet potato. The growth of food plant sub sector was
analysed by shift share analyzing from 2009 to 2012 in OKU district had a faster
growth actually.
Keywords: Potencial identified, major sub sector, food plant sub sector and major
commodity.
Page 197 of 198
ENTREPRENEUR SKILLS ON BUSINESS PERFORMANCE OF SMALL

AND MEDIUM ENTERPRISE
N.P.Putra, R.Hurriyati, G.Razati
novianperdanap@gmail.com
ABSTRACT
The low business performance of SMEs in Indonesia caused by weak managerial and
technological, low market share, the shortage of capital, the narrow range of the
market, can not be ignored,
because SMEs have a complementary role in
improving the economy and help the Government to reduce the unemployment rate
in Indonesia. One of the solutions to increase business performance in SMEs is
improving their entrepreneur skill. The purpose of research is to know the description
of the entrepreneurial skill in SMEs on Narogong, Bekasi, and know the description
of the business performance level of the SMEs in
Narogong, Bekasi, and
also entrepreneur skills influence on business performance at SME in Narogong,
Bekasi. This type of research is descriptive and vericative, with explanatory survey on
30 owner of the SMEs. Analytical techniques using simple regression analysis. From
the result there is a strong significant influence of entrepreneurship skills against the
business performance. To improving the business performance, the owners of SMEs
should increase the entrepreneur skill in running their business to get satisfactory
result.
Keywords : Business Performance, Entrepreneur Skill, Entrepreneuship, SMEs
Page 198 of 198

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THE DETECTION OF CORRUPTION AND THE ROLE OF ACCOUNTANT IN

ACHIEVING GOOD PUBLIC GOVERNANCE

Rozmita Dewi Yuniarti

Key words: Detection, Corruption, Accountant and Good Public Governance.

THE EFFECT OF CORPORATE TAX GOVERNANCE, AUDIT QUALITY AND TAX

Nelly Nur Apandi,Sidharta Utama,Hilda Rosieta

THE EFFECT OF EMPLOYEE COMPETENCE TO THE RELIABILITY OF

R. Ait Novatiani1, R.Roosaleh Laksono2

DEVELOPING STUDENTS FINANCIAL LITERACY AND FINANCIAL BEHAVIOUR

Azizah Fauziyah, Siti Aty Ruhayati

Key words: Emotional Quotient, Financial Literacy, Financial Behaviour

THE ANALYSIS OF DIFFERENCES IN PERSONAL CHARACTERISTICS OF

EXECUTIVES CHARACTERS, GENDER AND TAX AVOIDANCE:

RATE OF PROFIT VERSUS RATE OF INTEREST : THEORETICAL

THE IMPACT OF TOURISTS NUMBER VISIT ON THE REGIONAL OWN

THE INFLUENCE OF FINANCIAL PERFORMANCE ON STOCK PRICE IN

THE RELATIONSHIP BETWEEN LOCAL OWN REVENUES AND GENERAL FUND

PERFORMANCE EVALUATION OF INDONESIAN BANKS AND FOREIGN BANKS

BUDGET IMPLEMENTATION IN HIGHER EDUCATION

REAL ACTIVITIES MANIPULATION (RAM) AND ACCRUAL-BASED EARNING

FINANCIAL AND NON FINANCIAL FACTORS INFLUENCE ON THE

Key words : IFRS, financial, non financial

INTERNAL CONTROL APPLICATION SYSTEM FOR SALARY PAYMENT

THE EFFECT OF OPERATING CASH FLOW TO THE PROFIT GROWTH

THE OPPORTUNITIES AND CHALLENGES OF ISLAMIC ACCOUNTING

ANALYSIS OF EFFICIENCY TECHNIQUE LEVEL OF RURAL BANK BY USING

Wini Welani, Nugraha, Heraeni Tanuatmodjo

Key words : Efficiency technique level, data envelopment analysis, DEA

INTERNAL CONTROL AND QUALITY OF FINANCIAL

STOCK VALUATION OF PT. PERUSAHAAN GAS NEGARA (PERSERO) TBK IN

ISLAMIC MONETARY POLICY AND ITS IMPACT TO THE GROWTH OF ISLAMIC

COGNITIVE BIAS AND RISK PREFERENCES ANALYSIS OF PONZI SCHEME

Maya Sari, Nugraha

EFFECT OF DIVIDEND POLICIES, MANAGERIAL OWNERSHIP, BOARD SIZE

Suparno (a*); Jaelani (b*); Djoko Pitojo (c*)

Key words : Dividend policies, managerial ownership, board size, profitability

THE EFFECT OF CAPITAL STRUCTURE AND WORKING CAPITAL ON

Ratu Dintha IZFS, Ahim Surachim

Key words : capital structure, working capital, profitability

SHARIA COMPLIANCE ON MURABAHA FINANCING

THE INFLUENCE OF MATHEMATICAL THINKING SKILL

REDESIGN, REORIENTATION AND RENEWAL OF INDONESIA ECONOMY

Moch Noviadi Nugroho, M.Pd

Re-establish the tradition of economic education as an educational requirement of

CREATIVE THINKING SKILLS WITHIN ACCOUNTING IN COLLEGE CURRICULUM

THE IMPACT OF DELEGATED AUTHORITY AND ORGANIZATIONAL

Ernawaty Usman1, Nurhayati Haris2, Sugianto3

Key words : Participative budgeting, delegation

EFFECT OF RETURN ON ASSETS AND RETURN ON EQUITY TO THE STOCK

SMART BUSINESS STRATEGY:

EXECUTIVES CHARACTERS, GENDER AND TAX AVOIDANCE:

VALUATION OF UPSTREAM OIL AND GAS PROJECTS USING DISCOUNTED

Key words : discontinued cash flow

ANALYSIS OF RISK OF THE CUSTOMER FOR DEPOSIT PRODUCTS IN ISLAMIC

Faris Azka1, Badria Muntashofi2

Key words: risk, value at risk, Islamic banking, conventional banking

SRI RICE ORGANIC FARMERS DILEMMA :

THE INFLUENCE OF GREEN MARKETING TO PERCEIVED VALUE ON

INVESTIGATION OF THE IMPLEMENTATION OF GREEN MANUFACTURING ON

MARKETING ARTIFICIAL REEF AS RECREATIONAL SCUBA DIVING

THE EFFECT OF ENVIRONMENTAL CORPORATE SOCIAL RESPONSIBILITY

STRATEGY OF PRODUCT DEVELOPMENT AND PROCESS OF CREATIVE

CUSTOMERS PERCEPTION AND EXPECTATION FOR REVERSE LOGISTICS

Suparno (a); Jaelani (b); Djoko Pitojo (c*)