Explorar E-books
Categorias
Explorar Audiolivros
Categorias
Explorar Revistas
Categorias
Explorar Documentos
Categorias
Pgina 2 de 5
Grupo II
1. Diga o que entende por merchandising (2 valor)
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
___________________________________________________________________________
2.
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
5. Existem dois tipos de zonas numa loja que so definidos atravs da anlise de fluxos
efectuados. Diga e explique quais so esses dois tipos (1 valor)
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
6. Diga quais as vantagens e a desvantagens da exposio vertical (1,5 valores)
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
Pgina 4 de 5
Pgina 5 de 5