Dawn Whitmer

www.linkedin.com/in/dawnwhitmer
Golden, CO 80401

dlwhitmer@comcast.net

303 526-2357
Vice President / Director Sales
Regional & National Key Accounts

DRIVEN, FLEXIBLE SALES LEADER with consistent track record of producing revenues across multiple
industries. Known as a trusted partner with keen business acumen who strengthens long-term customer
relationships and wins major accounts. Possess strong leadership and management skills to build highperforming teams that meet and exceed quotas, open new desired markets and expand existing territories.
Embrace fresh concepts and ideas while fostering a positive company culture. Highly motivated executive
who has led up to one hundred individuals and overseen budgets of $38 Million. Solid reputation as a sales
team mentor who can provide clear direction while maintaining a big-picture view.
Strong Negotiator | Profitable Relationship Manager | Brand Strategist
P&L | Strategic Planning | Training | Team Development
Distribution Channels | Product Introduction | Market Analysis & Trends
Building Materials | Home Improvement | Hardware
Foodservice | Food Products | Grocery | Club Accounts
Consumer Goods | CPG | Big Box | Consumer/Retail

KEY CONTRIBUTIONS
MIH Sales LLC, Golden, CO.
October 2011 Present
Vice President, Sales & Marketing / Owner
VP+ - Level Sales & Business Development Implementation
Turnkey Product Development / Product Launch Implementation | US / International
Offer extensive knowledge and expertise in getting a product to market in virtually every CPG Channel as well as
all channels of distribution. Typically contracted as VP Sales/Marketing. Services can include developing a
business plan and go-to-market strategy, hiring of sales force and marketing support, building infrastructure,
packaging creation, branding, pricing strategy, fulfillment, trade show coordination and website construction
Products include organic fertilizer, organic insect repellent, building materials/ hardware items such as masking
tape, duct tape, chemical cleaning products, digital tape measure, paint wipes, electrical cord storage, safety flag
device.

Gained national distribution from idea to on the shelf for clients represented Example: $0-$1.2 Million
in revenues first year and $1.2-$5 Million the second year.

Intertape Polymer Group (IPG) Denver, CO

(Corporate Layoff)

August 2010 September 2011

Western Region / National Accounts Manager, Consumer

Territory includes Western US, Western Canada, and Mexico, as well as National Account Responsibility, Home
Depot, Lowes, Menards.

Created two innovative products, bringing in new revenues.

Won line review and set up National Distribution Prime Source on Tapes and Building Products.
Increased sales +25% since date of hire.

Dawn Whitmer, Continued

Page Two

Protecto Wrap Company, Denver, CO

December 1999 August 2009
(Corporate Downsizing Job Eliminated)
Midsized private building materials company with 100 employees and $100 Million in annual sales.
National Sales Manager
Hired to start up and manage new retail division and growing retail/consumer business to represent 15%-20% of
company revenues. Some accounts include Home Depot, Lowes, Menards, Orgill, Ace, Do-It-Best.
Initiatives included: Hiring/managing outside independent rep sales force, and hiring graphic artist to redesign
company logo, create brand awareness in packaging, point of purchase displays and consistent sales materials
across all product lines.

Pioneered/Built a National 2-step distribution program and implemented with several major 2-step
accounts, such as BlueLinx, Lumbermens, and Dixieply.
Crafted a successful sales presentation that brought on a major account (Home Depot); my bid was
competing with a $2.25 Billion competitor.
Turned both the number one and number three accounts in the industry, increasing sales by 50% in
year two and by 150% in year three.
Produced $20 Million in annual revenues, and received Sales Manager of the Year Award.

VICOM Foodservice / VICORP Restaurants, Denver, CO

November 1998 December 1999

Major restaurant corporation with 1,500 employees.

Director of National Sales, Foodservice
Brought on board to create/start up a division, bring on new accounts and hire a broker national sales force.

Pioneered/developed a national program with both local and national distributors and all major
restaurant chain accounts, and implemented and created the frozen products private label programs.
Drove division annual sales from zero to $3.5 Million in one year.
Brought on new accounts, including Bob Evans, J.P., TGI Fridays, Olive Garden, and Market Day in
Chicago. Sold in excess of 893,000 pies to Market Day with profit revenue of $1M.

Tone Brothers Denver, CO

Consumer product manufacturer.

September 1995 October1998

Regional / Zone Manager

Managed and drove sales of all lines within territory, approximately 1,000 SKUs, i.e., Spice Islands Spices,
Durkee Sauces and Gravies, Fleishmans yeast products. Worked closely with 25 product managers at corporate
to achieve maximum sales results. Secured marketing and promotional funds for each territory sales
representative (approximately $350,000 in MDF monies). Hired and managed broker sales representatives, and
developed private label programs. Managed and negotiated all contracts with National Grocery Accounts.

Increased sales of one existing line by 50% in one year.

Won the New Products Campaign Award for increasing sales by 38% from the previous year.
Produced $38 Million in annual sales.

Other positions include: National Sales/Marketing Manager, Pioneer Products, Western Regional Sales, Wilton
Enterprises, Account Executive, Durkee/Van Den Bergh, Sales Manager/ Clairol.

Professional/Educational Profile
B.A. The Ohio State University
Full Athletic Tennis Scholarship at Ohio State University/ Scholar Athlete Award.
MBA Course at USC Foodservice- Retail Consumer Goods Industry
MS Office, MS Word, MS Power Point, MS Excel, Salesforce