ASSIGNMENT

Drive
Program

SPRING 2016
MBA - SEM 4

Subject code & name

MB0052- Strategic Management and Business Policy
Book ID
B1699
Credit and Max.
4 credits; 60 marks
Marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.
No
1

Questions

What is strategy? Explain the various level of strategy in an organization.

Meaning of strategy
Levels

10
10

What is a mission statement? Differentiate between a mission statement and a

vision statement.

What is SWOT analysis? Explain SWOT analysis in the form of a matrix?

Explanation of the concepts

10

4
6

Mission Statement
Differences
4

Total
Marks
10

4
6

Specify the interrelationship between strategic planning and strategic

management. Which comes first?
Explanation of the concepts

Marks

10

10

Define corporate turnaround? Distinguish between surgical and nonsurgical

turnaround. Explain with some examples?
Corporate turnaround
4
Surgical turnaround
3
nonsurgical turnaround
3
What are the major characteristics of an effective strategy evaluation system?
Analyse these characteristics.
10
Explanation of the concepts

10

10