site

THONGLOR
analysis

for

low-rise

condominium

design

HISTORY IN BRIEF

HISTORY IN BRIEF

: :

..2523

LOCATION & LAND USE

site location and land use

.10-4
1

..2556

ACCESSIBILITY

- ( 6 )
- ( 6 )

- ( 55 , 6 )
- ( 63)
53

BTS

10

ACCESSIBILITY

ACCESSIBILITY

08.00 .

12.00 .

10

10

10

53

10

53

53

53

18.00 .

( - - )

22.00 .

ACCESSIBILITY

SITE
> 55 > 1
2.2 km.
( )

53

SITE
1 > 53 >
9 > 55 >
0.5 km.
( 1 )

10
5

ACCESSIBILITY

BTS

1019

10

1 > 1019 >

53 > BTS

53

SITE
1 > 200 >
55 > >
BTS 3
( 600 )

SITE
BTS > 1 >
> 53 > 1
( 400 )

ACCESSIBILITY

BTS

53
600 .
6

MRT

55
2.66 .
10-20

55
3.83 .
15-20

55
700 .
7

INFRASTRUCTURE

INFRASTRUCTURE

House
Mix-used
Residence
Mall, Shop
Restaurant, Cafe

INFRASTRUCTURE

0.3 Km. / 5-7 Min

0.65 Km. / 5-10 Min

0.73 Km. / 10-15 Min

SITE

500 m.

1 km.

0.22 Km. / 3 Min

0.80 Km. / 10 Min

1.4 Km. / 5-10 Min

Community Mall
Super Market

House
Mix-used
Residence
Mall, Shop
Restaurant, Cafe

INFRASTRUCTURE

TIME CLOSE
DAY

NIGHT

Mall
Restautrant
Bar
Cafe

TIME & SPACE

06.00
05.00
04.00
03.00
02.00
01.00
00.00
23.00
22.00
21.00
20.00
19.00
18.00
17.00
16.00
15.00
14.00
13.00
12.00
11.00
10.00
09.00
08.00
07.00
06.00
05.00
04.00
03.00
02.00
01.00
00.00

RESTAUTRANT

MALL

CAFE

BAR

EXISTING TOPOGRAPHY
&SITE CONDITION

LOCATION
SITE BOUNDARY

53

32

SITE

53

50

SITE

1
35

5
0

20
10

40

59

 53

LOCATION

53

SITE

5
0

20
10

40

 53

LOCATION

53

SITE

5
0

20
10

40

BUILDING LEVEL

0-8m
8 - 12 m
12 - 18 m
18 - 23 m

5
0

20
10

40

SITE EXISTING

32.00

1,756 .
50.00
59.00

13.46
5.84
6.41

8.32
35.00

11.96

9.42
8.00

SENSORY

12.6 m
7.5 m.

SECTION A

12.6 m

SECTION B

ORIENTATION & WIND DIRECTION

53

SITE BOUNDARY

SITE

se

su

53

su

5
0

20
10

40

ris

BUILDING CODE

BUILDING CODE

( 1 )

( 3 )

( 2 )

10-50

120 sq.m.

60 sq.m.

4000
120

2
= 33.33 = 34

51-100

BUILDING CODE

<10 m

60 m

ECONOMIC

MICRO ECONOMIC

..2548

Wedding Studio

MACRO ECONOMIC

()

40

40

20

20

13

13
5

MACRO ECONOMIC

()

2
5

2
1

Little Tokyo

MACRO ECONOMIC

250,000

154,000

148,000

170,000

200,000

225,000
146,500

130,000

211,300
143,000

126,000

194,700
144,000

122,000

200,000

188,900

(/)

100,000

2554

2555

2556

2557

2558

: https://www.thansettakij.com/2016/02/04/29289
http://www.prachachat.net/news_detail.php?newsid=1383888464

COMPETITOR

CONDOMINIUMS IN OUR SCOPE

Circle Rein
Ethernity
Dazzle
Wattana Suite

Bevery 33
Ashton Resident 41
The Crest Sukhomvit 24

Le Cote Sukhumvit 14
Prasanmitr Condominium

The Alcove Sukhoumvit 49

LIV@49
The Crest Sukhumvit 49
VIA49
The Marvel Residence Thonglor 5
Von Napa Sukhumvit 38
Urbita Thonglor

Mode Sukhumvit 61

Zenith Place Sukhumvit 71

Tree Sukhumvit 42

Residence 52 Condominium
TKF Condo

60,000 - 120,000

SPEC

condo low-rise

1.95

BTS 700 m

rate

SEGMENTATION

250,000

ASHTON
RESIDENT 41

200,000

MODE
SUKHUMVIT 61

CIRCLE REIN

160,000

THE CREST 24

/ VIA 49

THE MARVEL
RESIDENCE 49

DAZZLE
QUARZO

WATTANA SUITE

LIV@49

LE COTE 14

BEVERLY 33

THE ADDRESS
SUKHUMVIT 61

120,000

THE ALCOVE
SUKHUMVIT 49

TREE CONDO LUXE 100,000

VON NAPA 49

THE ROOM 40
ZENITH PLACE 42

ZENITH PLACE 71
TREE CONDO 42

RESIDENCE 52
MY CONDO 52
MY CONDO 81

80,000

LUXURY

8
HIGH
CLASS

UPPER
CLASS

MAIN
CLASS

ECONOMY

60,000

TREE CONDO 52

1
3

140,000

THE CREST 49

TREE CONDO

SUPER
LUXURY

180,000

URBITIA

ETERNITY

ULTIMATE

40,000

20,000

TKF CONDO

NANA

ASOK

PHROMPHONG

THONG LO

EKKAMAI

PHRAKHANONG

ON NUT

SUPER
ECONOMY

SEGMENTATION

250,000

ASHTON
RESIDENT 41

200,000

MODE
SUKHUMVIT 61

CIRCLE REIN

160,000

THE CREST 24

/ VIA 49

THE MARVEL
RESIDENCE 49

DAZZLE
QUARZO

WATTANA SUITE

LIV@49

LE COTE 14

BEVERLY 33

THE ADDRESS
SUKHUMVIT 61

120,000

THE ALCOVE
SUKHUMVIT 49

TREE CONDO LUXE 100,000

VON NAPA 49

THE ROOM 40
ZENITH PLACE 42

ZENITH PLACE 71
TREE CONDO 42

RESIDENCE 52
MY CONDO 52
MY CONDO 81

80,000

LUXURY

8
HIGH
CLASS

UPPER
CLASS

MAIN
CLASS

ECONOMY

60,000

TREE CONDO 52

1
3

140,000

THE CREST 49

TREE CONDO

SUPER
LUXURY

180,000

URBITIA

ETERNITY

ULTIMATE

40,000

20,000

TKF CONDO

NANA

ASOK

PHROMPHONG

THONG LO

EKKAMAI

PHRAKHANONG

ON NUT

SUPER
ECONOMY

COMPETITOR COMPARE

Segment
Main class
Main class
Main class
Main class
Main class
Main class
Main class
Upper class
Upper class
Upper class
Upper class
Upper class
Upper class
Upper class
Upper class
High Class
High class
High Class
High class
High class
High Class
High Class

Von Napa 38
Tree Condo
Tree Condo 42
Zenith Place 71
My Condo 81
My Condo 52
Residence 52
Beverly 33
Wattana Suite
Zenith Place 42
Le Cote
The Room 40
Tree Condo Luxe
The Alcove
Quarzo
The Crest 49
Dazzle
The Address 61
Eternity
The Crest 24
Via 49
Liv@49

/..
74000
75000
75000
77000
78443
84746
87400
88000
90155
92000
92500
96000
101000
104600
118600
128000
136000
145000
147600
155000
155000
155000

76
73
73
134
146
147
74
99
56
280
60
128
118
48
93
88
79
99
131
82
183
183

unit/
9
11
12
16
18
18
11
12
7
22
12
19
13
6
13
11
12
13
18
12
12
17

BTS
170
350
350
560
430
560
400
600
900
500
190
570
550
656
430
700
150
600
150
600
500
500

Studio

28.00-35.00
28.00-35.00

1 Bedroom (sq.m.)
35
39.00-40.00
45.00-50.00
45.00-50.01
35.00-51.00
35.00-53.00
34.20-48.86
40.00-50.00
27.60-56.40
30.00-40.00
28.00-53.00
42.00-50.00
41.00-47.00
30.00-56.00
33.50-49.20
36.00-40.00
47.00-62.00
33.60-47.75
46.00-60.93
35.00-49.50
37.00-49.00

2 Bedroom (sq.m.)
51
84
56.00-69.00
56.00-69.01
53.00-58.50
53.00-60.00
59.53-68.12
57.00-67.00
56.40-76.50
50.00-55.00
60.00-63.00
79.00-89.00
52.00-69.00
66.89
57.00-72.00
58.50-71.40
60.00-71.00
65.00-74.00
58.36-65.65
65.86-80.61
64.00-76.00
68.00-79.00

3 Bedroom (sq.m.)

87.44-100.13

112.15

134.67
92.00-94.00

COMPETITOR COMPARE

Segment
Main class
Main class
Main class
High class

Tree Condo
Tree Condo 42
Residence 52
Dazzle

/.. unit/
75000
75000
87400
136000

118
73
74
79

11
12
11
12

BTS

1 Bedroom (Units)

1 Bedroom (sq.m.)

83
43
34
51

350
350
400
150

39.00-40.00
45.00-50.00
34.20-48.86
36.00-40.00

168

PERCENTAGE OF ROOM TYPE

4%
40%

1 Bedroom

56%

2 Bedroom

3 Bedroom

2 Bedroom (Units)

35
30
27
28

120

2 Bedroom (sq.m.)

84
56.00-69.00
59.53-68.12
60.00-71.00

3 Bedroom (Units)

12

12

3 Bedroom (sq.m.)

87.44-100.13

USER CONCLUSION

User

1. 90,000
2. one bedroom 30 ..
3. 4
6.87 30
29,000
90,000 x 30 = 2,700,000

4.0 29,000

2.7 2.7/4.0 x 29,000

= 19,575
"(DTI)" 36%

19,575 x 100/36
= 54,375

>54,375

AVERAGE OF SEGMENT FACILITIES

ULTIMATE

LUXURY

Parking

100
90
80
70
60
50
40
30
20
10
0

Suana

BBQ

Security

Suana

CCTV

Garden

WIFI

Fitness

Swimming Pool

BBQ

Fitness

Garden

Suana

WIFI

Swimming Pool

BBQ

Parking

100

Security

Suana

CCTV

Swimming Pool

Suana

CCTV

BBQ

Security

BBQ

100
90
80
70
60
50
40
30
20
10
0

Garden

Security

Swimming Pool
GYM

20

CCTV

Garden

WIFI

CCTV

WIFI

Fitness

40

Parking

Security

80
60

ECONOMY

Swimming Pool
GYM

High Class

GYM

WIFI

Fitness

100
90
80
70
60
50
40
30
20
10
0

Fitness

Parking

Garden

Luxury

WIFI

MAIN CLASS

BBQ

Ultimate
Swimming Pool

Garden

GYM

Suana

Economy

Parking

CCTV

100
90
80
70
60
50
40
30
20
10
0

Main class

UPPER CLASS

Security

Fitness

Upper class

GYM

Parking

BBQ

CCTV

WIFI

HIGH CLASS
Suana

Security

Garden

GYM

100
90
80
70
60
50
40
30
20
10
0

FACILITIES

Parking

100
90
80
70
60
50
40
30
20
10
0

Fitness

Swimming Pool
GYM

CONDOMINIUM LAYOUT BUBBLE DIAGRAM

LAYOUT
ROOM

WC

ROOM

ROOM

Fitness

Fitness

Entrance

LOBBY

HALL

1st FLOOR

PARKING

STORAGE

STORAGE

STORAGE

Garden

HALL

HALL

TERRACE

2nd - 7th Floor

8th Floor

ROOF

Pool

Pool

Circulation

Public

Corridor

Semi-Public

Elevator

Private

Choice

Service

TYPICAL FLOOR LAYOUT BUBBLE DIAGRAM

HALL

STORAGE

ENTRACE

LIVING
AREA

KITCHEN

ENTRACE

WC

BALCONY

LIVING
AREA

WC

BALCONY

BEDROOM

BEDROOM

Circulation

ENTRACE

KITCHEN

LIVING
AREA

KITCHEN

BALCONY

BEDROOM

Public

Corridor

Semi-Public

Elevator

Private

Choice

Service

WC

LAYOUT

20 - 30 sq.m.

Studio

Two Bedroom

40 - 50 sq.m.
50 - 60 sq.m.
60 - 70 sq.m.
70 - 80 sq.m.
>80 sq.m.

One Bedroom

20 - 30 sq.m.
30 - 40 sq.m.

Three Bedroom

>100 sq.m.

50 - 60 sq.m.

80 - 90 sq.m.
90 - 100 sq.m.

40 - 50 sq.m.

BUBBLE DIAGRAM - ONE BEDROOM

wc

Bathroom

TYPE A
Ultimate
Super Luxury

ENTRANCE

LIVING
ROOM

KITCHEN

BEDROOM

Luxury

Public

High Class

BALCONY

Upper Class

BALCONY

Main Class

Semi-Public
Private
Service

Economy

Circulation

wc

TYPE B

Bathroom

Corridor
Elevator

High Class

Choice

Upper Class

ENTRANCE

KITCHEN

LIVING
ROOM

BEDROOM

Balcony

BALCONY

BALCONY

BUBBLE DIAGRAM - TWO BEDROOM

TYPE A
Luxury

Entrance

Kitchen

TYPE B

Living

Dining

WC

Luxury

Super Luxury

Bedroom

High Class

Upper Class

Master
Bedroom

WC

Main Class

Entrance

Bathroom

KDL

Master
Bedroom

Bathroom

Bedroom

TYPE C

TYPE D

Ultimate

Luxury

WC

Luxury

Entrance

KD

Bedroom

Living

Master
Bedroom

Entrance

KD

Living

Master
Bedroom

Bedroom

WC

Bathroom

BUBBLE DIAGRAM - THREE BEDROOM

WC

Entrance

Kitchen

Public

Living

Dining

Semi-Public
Private
Service
Circulation

Master
Bedroom

Bedroom1

Bathroom

Corridor
Elevator
Choice

Bathroom

Bedroom2

Bathroom

AVERAGE OF ROOM TYPE - ONE BEDROOM

Ultimate

100 %

Super Luxury

100 %

Luxury

100 %

High Class

80 %

20 %

84 %

Upper Class
Main Class

100 %

Economy

100 %

Type A

16 %

Type B

AVERAGE OF ROOM TYPE - TWO BEDROOM

Ultimate

100 %

Super Luxury

100 %

Luxury

27 %

27 %

27 %

High Class

100 %

Upper Class

100 %

Main Class

100 %

Type A

Type B

Type C

Type D

19 %

 53

SITE CONCLUSION

53

SITE

5
0

20
10

40

 53

SITE CONCLUSION

53

SITE

5
0

20
10

40

 53

SITE CONCLUSION

SITE

53

5
0

20
10

40

 53

SITE CONCLUSION

SITE

53

5
0

20
10

40

THONGLOR