Process for identifying the start-ups to be

inducted in the start-up

1

Tying up with all the major colleges across the country and conducting
entrepreneurship events on the regular basis to identify and choose the
best ideas and team on the regular basis.
Top down pitches are a way to describe the business that starts with the opportunity
Just as it sounds, the bottom up pitch unfolds in the opposite fashion. The entrepreneur builds
a story around the specific product and how it solves a pain point
the ideas pitched by the students need to be sorted to which it falls in to top down or
bottom up business idea of the and provide them with the starting money required so that
they will give a sketch of the start up they want.
Constantly watching which start-up is getting funding from major angel
investors.
Making City Chapters in Metros and other Major . and conducting
entrepreneurship Events
Craving to be involved in driving positive change, bringing new solutions to life

The desire to generate enhanced investment returns for their investment

3
4

portfolio for retirement and beyond

Map for the kind of support to be provided to theses start-ups in the incubator &
accelerator

Credit Guarantee Fund for Startups

credit guarantee comfort would help flow of Venture Debt from the formal Banking
System. Credit guarantee mechanism through National Credit Guarantee Trust
Company (NCGTC)/ SIDBI is being envisaged with a budgetary Corpus of INR
500 crore per year for the next four years.
Core infrastructure These include plug and play incubation facilities in different sectors
and locations within the state including all Government owned IT Parks, Industrial Parks,
SME Clusters and recognised Host Incubators. Fully Furnished and Ready to use, these
come with Computers with maximum 2GBPS internet connectivity, Electricity, Water,
Security and other office facilities. Common facilities such as testing labs, design studios
etc setup by State Government at Nodal Incubators are to be shared. Together facilities
would thus range across R&D Labs, Office Spaces, Small and Large Conference Rooms,
Small Office Home Offices (SOHO) etc. Additionally, a cloud server in the State Data
Centre would be hosted by the government connecting all incubation enters and
available to startups at low or nominal costs.

Tie up with Major Incubators and Accelerators across country including those
which are in premier institutes such as Innovation and Entrepreneurship (SINE),
IIT Mumbai, Technology Business Incubator, IIT Delhi, Techno park Technology
Business Incubator (T-TBI), Kerala, Centre for Innovation, Incubation and

Entrepreneurship (CIIE), IIM Ahmedabad, NSRCEL, IIM Bangalore. We can allot

different incubation centres based on the region of the start-ups.
Ways in which the business ready start-ups could be utilized by YES
BANK/T-Hub or showcased to relevant stakeholders
After nurturing the start-ups with Incubation centres we can showcase the same
with Capital investors such as, IDG Ventures Helion Venture Partners, , Sequoia
Capital India, Nexus Venture Partners , Accel Partners, Inventus Capital Partners, ,
Fidelity Growth Partners ,Blume Ventures etc.
Collaborations with other technology leaders, incubators etc. to accentuate the
program
Proposed mentors for the Advisory Council of the CoE
We will include Major angel investors in the domain of Finance tech such as,
Ramdeo Agarwal(Motilal Oswal), Rakesh Jhunjhunwala, Akash Bhansali (Enam),
Ram Shriram (all ex-junglee team), Kanwal Rekhi(managing director at Inventus
Capital Partners), Suhas Patil(co-founder of not for profit organization, the TiE
The Ind-US Entrepreneurs in 1992), Rakesh Mathur(CEO Flywheel Software),
Anand Rajaraman, Venky Harinarayan, Ashish Gupta, , Vishal Gondal (Indiagames
founder) etc.

Budgets in each phase and expected

outcomes
Getting real time feedback from the start-ups reviewing and ranking websites60k per year subscription
Establishing City Chapters and conducting entrepreneurship Events - Considering
rent of the building and 2 major events per year- 3 lacs.
Member of the Advisory council- No budget allocation . On profit and equity
sharing basis.
Tying up with Incubation centre No budget allocation. On profit and equity
sharing basis.
The initial process will result in 4 or 5 start-ups into which Yes Bank could invest
to earn profits.
These start-ups will already be getting the seed funding as a part of the
Government regulations.
The 2nd phase of funding will be done by Yes Bank
2. Details of Marketing Strategy:
A. TARGET MARKETS

Primary Target market would be people who have the knowledge of finance
domain.
Such people/start-ups would be:
1. Chartered Accountants
2. Economic Research Students
3. MBA Students
4. Existing start-ups which need mentorship/guidance/other help

Secondary target will be start-ups which are focused on other sectors such as
1.
2.
3.
4.
5.

Agri-Tech
SaaS etc.
Healthcare
E-Commerce
Big Data

B. Creating Awareness
We will create awareness in the market about CoE and the advantages that if
offers for the start-ups.
We will use advertisement in the newspaper, social media, magazines, radio,
partner with educational institutes inviting different start-ups to present their
ideas and from those top 10 will be selected and provided the benefits of CoE.

C. Unique Advantages
The CoE offers following advantages :
1. Will allow start-ups to build on Yes Banks APIs to conduct internal tests to the
startups to commence operations effortlessly
2. Will ensure the project complies with applicable banking laws, rules and
regulations
KYC, AML/PML

3. Will offer its various products, payment gateways and other business enablers
as relevant to assist the on-boarded start-ups to commence operations easily

4. Will offer quick proof of concept option to the on-boarded start-ups to prove
their business and technology models.
5. Will provide investment banking advisory support to start-ups who wish to
raise money and scale their business.

IMPLEMENTATION
BUDGET = 20 Lakhs
1. Advertisement in newspaper in Telangana
2. Radio Advertisement in and around Hyderabad.
3. Partnering with different magazines.
4. Interview with Yes Bank Leaders to be published in Business Newspapers
talking about the CoE.
5. Social Media such as facebook page, twitter etc will be used to our advantage.
6. Sending invites to different colleges/ Institutions inviting participation.
7. Website to be created which contains all the information for start-ups. It will
serve as a one stop place for all the FAQs
8. Toll free number which can connect start-ups for clearing their doubts
9. Webinar/ Hangout session will be organized to connect with the CoE leaders to
clear preliminary doubts.

How YES BANK could use T-Hubs other FINTECH CoE programs for its
start-up strategy
Agri-Tech, Healthcare, e-Commerce, loT
A SWOT Analysis to be done identifying market opportunities and based upon
that, a desired strategy to be framed that has the best case for profitability.
Various strategy tools like Porters Generic Strategies and Ansoff Matrix to be
used.