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Profissional Documentos
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Sam ple
Production
Raw
M aterial
sourcing
and
production
Retail
ordering
process
Shipm ent
to
O berm eyer
w arehouse
Shipm ent
to retail
4. Supply Chain
The value chain for Sport Obermeyer can be summarized as the following:
Textile and
Accessories
Suppliers
Raw
Materials :
Produce ,
dye/print
fabrics
Zipper
(from YKK),
fasterner
and labels
Apperal
Manufacturer
s
Cut and
Sew
Example :
Alpine
Obersport
Production
Planning
Operation
Manageme
nt
Quality
Control
Sport
Obermeyer
Forecasting
sales
Product
design
Ship to
retailers
Retailers
Customers
Market
Feedback
iii)
Labour Cost
The labour cost of Chinese workers (US$ 0.16/hour) was
significantly lower than the labour cost of workers from Hong
Kong (US$ 3.84/ hour).
iv)
Kong.
Quality Control
Quality of products from Hong Kong (1-2% of damaged goods)
was significantly better than that from China (10% of damaged
goods).
5.3.
Competition
7. Conclusion
Obermeyer faced challenges in terms of forecasting, production planning
and competition. Wally should find a quick fix to assess the accuracy of
forecasting report (Suggestion 1 weighted average) , while he devotes
his time to improves the timeliness of information (Suggestion 3- Value
chain integration).
their workers as well as venturing into the fast fashion industry to combat
the fast-rising Columbia Sportswear.