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DEBUT
THE INAUGURAL
HALL OF FEMME
SPONSORED BY
Members of MM&Ms inaugural Hall of Femme include (opposite page, left to right) Patricia
Trautwein, Cochlear Americas; Didi Discar, Carling Communications; Lisa Garrone,
DePirro/Garrone Advertising; Maureen Regan, MRB Partners; Liliana Gil Valletta, XL Alliance;
and Christine Coyne, BTG; (this page, left to right) Lori Grant, Klick Health; Gwen
Washington, Tris Pharma; Michelle Keefe, Publicis Touchpoint Solutions; Shabnam
Kazmi, Otsuka America Pharmaceutical; Christine Armstrong, Giant Creative Strategy; and
Teresa Bitetti, B
ristol-Myers Squibb. Honorees not pictured: Millicent Badillo, Grey; Kristen
Gengaro, TBWA\WorldHealth; Jo Ann Saitta, Omnicom Health Group; and Judy Sewards, Pfizer.
Kazmi
(above)
and Towers
(above,
right)
drove home
the dual
messages
of self-
advocacy
and mutual
support
LORI GRANT
KLICK.COM
Bitetti (above, left), Dobry (top right), and Regan made mentoring young women
the centerpiece of their panel discussion. Along with opening up about their perceptions of working with millennials, they freely discussed their frustrations about
balancing work and life expectations among other long-term career challenges
ome progress has been made to bring women into the C-suite,
but the industry still has a way to go before it truly achieves
gender parity, a trio of panelists reported at the inaugural
MM&M Hall of Femme induction event.
The Journey of Female Leadership: Mentoring Future Femmes
featured three prominent women executives who discussed career
challenges they faced and how they overcame them as well as how a
new generation of women should expect more from their organizations.
Weve made progress, but were far from where we want to be,
said Darlene Dobry, managing partner at Ogilvy CommonHealth
Worldwide, in leading off the discussion.
Teresa Bitetti, SVP and head of oncology at Bristol-Myers Squibb,
added to that, noting, The dialogue has become more overt. When
there is recognition that there is a problem, it helps move things in
the right direction. We have a way to go, but Im optimistic.
The panelists also shared strategies about engaging with millennials. Millennials live to work, not work to live, they said.
Maureen Regan, cofounder of MRB Partners, described the millennial generation as a breath of fresh air. But she also noted that
they put themselves first a lot of the time. If we want to retain them,
we have to deal with that sense of I come before the organization.
Theyre more assertive about what they want in terms of advancement, Bitetti explained. Sometimes they want to advance faster
than is going to work out for them. When Im mentoring someone
in that [age] group and say, You need to be networking, the next
day theyre out there. The more we understand that, the more it will
help our overall marketing expertise.
Dobry, too, pointed out that companies need to keep millennials
motivated so they continue to advance and do great things. They
want to move very quickly. I throw a huge project at them, but they
take it on and embrace it. They want that. They hunger for it.
The panelists also fielded questions about overcoming career
challenges. A big part of it is sitting down and planning out your
life and what you want to be, Regan said. We all have plans for our
business, so few of us have personal plans and execute on those plans.
Unless you know where youre going, youre not going to get there.
Dobry added that one of her biggest challenges was achieving an
acceptable worklife balance. Im a type-A personality. I want to
be the best at everything, she said. You have to make sure youre
not punishing yourself constantly for trying to balance work and
life. You have to know [how] to choose your priorities and stay true
to them. Its about ensuring you do the best you can at work and
home, and that you dont punish yourself.
Even being yourself can be a challenge, Bitetti said, noting that
her vivacious and colorful personality was something she felt she
had to hold in check at times at the office.
I have a very different personality than most people at BristolMyers Squibb. I think Im very funny, she said, laughing. Im a
people person and [I like to] energize people, and its part of what has
made me very effective in driving a large organization. What I find I
need to do is balance that so people dont leave with the perception
that Teresa is nice, but she cant make hard decisions. You need to
be careful that youre not cocky, but at the same time you have to
drive attention to the outcomes [youre achieving]. That can be a
tough line to walk. Kevin McCaffrey
Armstrong, Vu, and Trautwein (above, left to right). We ask the male execs, What do you
think? but we ask the females to prove it, said Trautwein as part of their discussion
FULL PG
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breaking
through
Introducing the inaugural class of honorees
THE HEALTHCARE ADVERTISING AND MARKETING SECTORS
CHRISTINE
ARMSTRONG
EVP, experience design
Giant Creative Strategy
TERESA BITETTI
SVP and head,
U.S. oncology
Bristol-Myers Squibb
Teresa Bitetti leads
strategy and commercial
operations for the U.S.
oncology organization.
Previously she was
president and GM of
Bristol-Myers Squibb
Canada, where she was
responsible for commercial operations across the
entire portfolio. Teresa joined BMS in 1996 and has held
positions of increasing responsibility in finance, strategic planning, and marketing while successfully leading
teams across therapeutic areas and functions, including
virology and neuroscience. Prior to BMS, Teresa was part
of the Capital Markets Group at Mobil Oil, where she
was responsible for the investment of Mobils worldwide
pension assets. She holds a BA in classical civilization and
an M.B.A. in finance.
DRIVEN BY
EXCELLENCE
UNDER THE LEADERSHIP OF DIDI DISCAR,
HALL OF FEMME INDUCTEE AND FOUNDER/PRINCIPAL
OF CARLING COMMUNICATIONS, WE CONTINUE TO
SURPASS CLIENT EXPECTATIONS. WITH OUR UNIQUELY
TAILORED SERVICES AND PURSUIT OF INNOVATION
AND EXCELLENCE, THE CLIENTS AND BRANDS WE
SERVE IN THE PHARMACEUTICAL, MEDICAL DEVICE,
AND DIAGNOSTIC INDUSTRIES ARE DESTINED
TO REACH THEIR FULLEST POTENTIAL.
IT CA N BE DONE.
W W W . C A R L I N G C O M . C O M
H E L LO @ C A R L I N G C O M . C O M
MM&M
Hall of File
Femme
2016Carling
x mmm-online.com
CARL2566 2016 Hall of Femme eBook Ad Page
Trim: 3.5"x9.675
Format: PDF/x-1a
Communications 8-5-2016x 10
MILLICENT BADILLO
Partner, global health
and wellness director
Grey
With more than 35 years
of experience, Millicent
Badillo is an expert
brand builder who has
deep OTC, DTC, and
HCP knowledge.
She approaches
healthcare marketing
as she does every other
category, digging deep
to find insights that drive results. While particular messages may vary per customer group, she believes DTC
and HCP communications must work together, and she
pushes internal and client teams to find synergies so they
look and feel like one brand.
Badillo currently manages the Eli Lilly healthcare
portfolio at Grey. The relationship started when creating
the iconic Cialis tubs more than a decade ago; she now
oversees more than 10 pieces of Lillys business.
CHRISTINE COYNE
VP of specialty
pharmaceuticals
BTG
Presence. Excellence. Intelligence.
Drive. Dedication.
These are some of the
characteristics that
colleagues who have
had the pleasure of
working with Christine
Coyne use to describe
her abilities. Coyne has
more than 20 years of experience in the pharmaceutical
industry, which include 18 years at Wyeth across a broad
portfolio. She held senior roles at Endo Pharmaceuticals
and Auxilium, where she was responsible for commercial
management of Voltaren Gel and market strategies for
the orthopedic and dermatology portfolios, respectively.
Coyne joined BTG as the VP of specialty pharmaceuticals responsible for four lifesaving antidotes representing
more than $200 million in net sales.
DIDI DISCAR
Principal
Carling
Communications
Didi Discar, principal
of Carling Communications, has created a
company molded in her
image. The agencys
credo: It Can Be Done.
No matter the goal,
Discar and her staff
do what it takes to
make it happen.
Carling, the largest privately held pharmaceutical
advertising agency in Southern California, has more than
60 employees and specializes in multiple therapeutic
areas, including dermatology, aesthetics, ophthalmology,
pain management, and cardiovascular medicine.
Before starting Carling, Discar began her career with
Wyeth-Ayerst (now Pfizer). She had marketing oversight
for the launches of Alphagan P and Restasis. Discar has
helped strategize and execute nearly 50 brands.
KRISTEN GENGARO
Managing partner
TBWA\WorldHealth
As a managing partner
at TBWA\WorldHealth,
Kristen Gengaro holds
responsibility for pro
viding strategic leadership to internal teams,
clients, and the external marketplace.
Prior to her tenure in
healthcare marketing,
Gengaro worked as a
research scientist with a focus on endocrinology.
Gengaro has a great deal of brand launch experience,
which most recently includes Sovaldi and Harvoni for
hepatitis C. She had a double major at Yale University,
where she earned a B.S. in biology and a B.A. in the history of science and history of medicine.
When not at the office, Gengaro is proud of her work
in Rwanda with Komera, a nonprofit dedicated to
empowering self-confident women through education,
community, and sports.
LISA GARRONE
CEO
DePirro/Garrone
Advertising
LORI GRANT
President
Klick Health
MRB
PARTNERS
SHABNAM KAZMI
VP patient access and
adherence
Otsuka America
Pharmaceutical
Shabnam Kazmi joined
Otsuka in 2009 and has
held a number of leadership positions there,
focusing on the companys entry into oncology,
a copromotion alliance,
and the acquisition of
Astex Pharmaceuticals.
Before joining Otsuka, Kazmi was VP, licensing, at
Sanofi U.S. and earlier worked at Bristol-Myers Squibb
in global and U.S. marketing and lifecycle management.
Kazmi has received numerous awards and has held
leadership roles on the boards of a number of organizations. She received an A.B. degree in biochemistry
and economics at Smith College and an M.B.A. from
Harvard Business School.
MAUREEN REGAN
Healthcare
entrepreneur, brand
builder, and mentor
MRB Partners
As a serial entrepreneur,
Maureen Regan recently founded her second
company, MRB Partners, with her partners
from Regan Campbell
Ward (RCW). MRB is
working on a new model
for healthcare communications. The startup will launch its first product in 2016.
Founded in 1997 with Regan at the helm, RCW became
one of the fastest-growing and most profitable agencies in
industry history. An industry pioneer, Regan became the
first woman to run a major healthcare agency LM&P
and was the first advertising executive voted HBA
Woman of the Year.
MICHELLE KEEFE
President and CEO
Publicis Touchpoint
Solutions
Michelle Keefe oversees
Publicis Touchpoint
Solutions centers of
excellence, which include promotional and
clinical message delivery,
field and contact center
channels, and support
solutions. Prior to
becoming CEO, Keefe
was COO and responsible for all aspects of Touchpoints
commercial business. Previously she was VP of business
development for The Visiting Nurse Service of New York,
the largest not-for-profit homecare provider in the U.S.
She also spent more than 20 years at Pfizer, most
recently serving as regional president, Midwest. Keefe is
a member of the HBA metro chapter advisory board and
serves as a mentor in the HBA group mentoring program.
JO ANN SAITTA
Chief digital officer
Omnicom Health Group
Jo Ann Saitta has more
than 20 years of expe
rience in driving sustainable competitive
advantage through
transformational technologies. Her experience
includes Fortune 100 and
midsize public firms in
the biopharmaceutical,
technology, and financial
industries. She contributes to life science and marketing
publications and speaks publicly on digital transformation
in healthcare.
Through Saittas leadership, the Omnicom Health Group
launched iVenturesHealth, a division that applies technology
to solve healthcare communication challenges, in 2015.
As chief digital officer, Saitta is leading the advance
ment of Omnicoms proprietary marketing software and
data intelligence solutions as well as the expansion of
digital technology consulting services.
JUDY SEWARDS
Partner, global health and
wellness director
Pfizer
Judy Sewards leads
a team charged with
accelerating the adoption of robust digital
and data solutions and
compliant policies across
Pfizer. Her other senior
positions have included
team leader for the U.S.
Celebrex and Flector
Patch businesses, head of the primary care U.S. marketing innovation incubator, and consumer lead for the
iconic Viagra brand.
Prior to Pfizer, Sewards led client insights, brand strategy, and advertising for the Merrill Lynch Global Wealth
Management brand. In addition to that, she offers diverse
experience ranging from tech startup to brand planning
and management consulting. Sewards received her B.A.
from Smith College, where she also served as a member
of the board of trustees.
PATRICIA TRAUTWEIN
VP, marketing
Cochlear Americas
Patricia Trautweins
25 years in the hearing
healthcare industry
include roles in research
and clinical studies,
product management,
education and training,
and sales and marketing.
At Cochlear Americas
she is responsible for
marketing strategy, communications and PR, and product management.
Since joining Cochlear, Trautwein has championed
marketings role as an accountable business function
aligning closely with sales and research and development.
Her team builds programs for B2B and B2C marketing
strategies. Most recently she leads the program responsible for creating and delivering the integrated marketing
plan for the companys DTC growth initiative globally.
GWEN WASHINGTON
VP of marketing
Tris Pharma
As the VP of marketing
at Tris Pharma and as
Tris Pharmas first
commercial hire, Gwen
Washington was instru
mental in building its
commercial infrastructure including the
marketing function and
preparing the company
for its first branded product launch Dyanavel XR.
Prior to joining Tris Pharma, Washington was the
senior marketing director for the ADHD franchise at
Shire. She has been in the pharmaceutical industry for
more than 25 years. She graduated from the University
of Delaware with a B.A. in English and journalism and is
the proud mother of Jazmine, a high school student and
budding artist, and Justin, soon to be a middle school
student and future soccer pro.
SHONTESSA JORDAN
LAUREN BECKER
LINDSAY LAM
account director
Healthcare Regional Marketing
BRITTANY BLAIR
KRISTIN MENGEL
director, digital
WPP (Team Pfizer)
HEATHER BOWERMAN
CANDICE PARK
founder
Serona
LIISA CALIENDO
EMERY ROGERS
account director
TBWA\WorldHealth
MARIA COLICCHIO
AUDREY SCHNELKER
JORDAN DEATHERAGE
COLLEEN SILK
director
global marketing, Insmed
RENA DENONCOURT
NATASHA SINGH
MARISSA DICINDIO
SAMANTHA STILLMAN
digital manager
MediMedia Managed Markets
art supervisor
CDM New York
CATHERINE GEORGE
SIERRA TOWERS
director of marketing
Boehringer Ingelheim