RecommendationsSteel Industry has an important role to play in the
developmentOf any economy. The sectors sustained growth, therefore, is one of theImportant prerequisites for attaining the level of GDP growth envisaged in the11th Plan. The sectors growth during the 11th Plan, however, is going to beLargely driven by market forces in a deregulated economic environment.While the industrys future prospects may be determined byMarket forces, the Government will continue to play a proactive roleEspecially in areas where the actual achievements fall short of expectations.At the same time there is also a need to exploit the industrys growth potentialFully. The on-going processes of global relocation and world-wide restructuringhave clearly shown that the focus of the industry will gradually shift to thoseCountries which have raw materials, low cost labour and technical manpower,High potential of technology absorption and a rapidly growing domesticMarket as well as proximity to other growing markets. India has the potentialTo emerge as a global player during the Eleventh Plan period, if the inherentAdvantages like availability of quality iron ore, cheap labour, and technicalManpower and growing domestic demand are leveraged properly. ItsCapability has already been demonstrated in the last decade and a half whenIt improved its position from the 11th place in 1991 to become the 7th largestProducer of steel globally in 2005. As the 11th Plan period is going to beCrucial for not only maintaining but also improving the overall momentum ofGrowth in this sector and this for a conducive policy environment.Few factor to be considered from my opinion to lead with abovementioned steel manufacturing companies are follow:- 1. RELATED TO PRICING :- JSPL should look after his pricing factor. It is seen that pricing is one of the important key factor in field of marketing of product is manufactured. JSPL should have benchmark with government pricing factor because most of customers look for lower pricing during purchasing .This is the reason that customers make enquiry about pricing first of all from all steel manufacturing company, then they compare the price ,when they find that 27 2. 28. after seeing the quotation they discuss about other price to the sells persons which is termed as negotiation .2. RELATED TO KEY CUSTOMERS:According the position in terms of productivity mentioned above JSPL should increase his productivity capacity, which will help sells person to keep on his promises with the customers .It is seen that when demand is high nut productivity is low, his makes bad impact on the company. JSPL should focus on the expansion plan.3. THE SEVEN C S SHOULD BE FOLLOWED. I. Consistent Quality II. Committed Delivery III. Customized Products IV. Competitive Prices V. Complaint Settlement VI. Contemporary Products VII. Culture of Customer Services4. The company should maintain good relationship with dealers.5. The company should provide some more margins to dealers because if it happens then the dealers will be initiated to sell more and motivated.6. There should be more promotional awareness.7. There should be maintaining a gap between dealers in the same region.8. While introducing product JSPL should use more innovative marketing campaigns.