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OBJECTIVE
REVERSE LOGISTICS
REPUTATION-BASED STRATEGY
EFFICIENCY-BASED STRATEGY
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As shown in Figure 1, reverse logistics are responsible for moving product backwards, from primary
consumers to retailers and all the way back to suppliers and manufacturers. These products are
recovered through reuse, recycle, remanufacturing activities depending on the type and quality of the
returns. The recovered products are then re-deliver to the secondary consumer in forward logistics
to the wholesaler and reseller.
Source: Langley and Capgemini (2006); (2007); (2008); (2009); (2010); (2012); (2013); (2014); (2015)
Figure 6. Demand for Forward and Reverse Logistics in the Year 2015
Product recovery
Product labelling
Return Center
Transportation Management
Repair services
METHOD
Figure 7. The Method of the Strategic
REVSV Model Development
Problem
Identification
3PLs Reports
Problem
Objective
Data Research
-Secondary
Data
Initial Model
Pulau Pinang
& Selangor
Data Research
-Primary Data
(Interview-5)
Variable
Confirmation
Institutional
Theory
Model
Confirmation
Final Model
THE MODEL
Figure 8. Proposed Strategic REVSV Model for Management Guide in Offering Reverse
Logistics Services by Third Party Logistics (3PLs) Provider
Internal Communications
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Process Improvement
5)
Innovation-Centred Strategy
UPS Solutions
Returns will always be a part of business,
but be sure youre not limiting them to being
a cost of business. A good reverse logistics
process can bring great value to your
bottom line. Better manage and re-integrate
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See the opportunities in your returns Reverse logistics should be more than an
afterthought. A proper returns management
strategy can help you maximize value,
reduce spend, and efficiently coordinate
your reverse supply chain. Turn your
reverse logistics strategy into a competitive
advantage with better visibility, a
streamlined process, and quality execution
when you need it.
References
2016 Third Party Logistics Study. http://
www.3plstudy.com/downloads/downloadthe-2016-3rd-party-logistics-study/
Cullen, J., Tsamenyi, M., Bernon, M. and
Gorst, J. (2013). Reverse logistics in the
UK retail sector: A case study of the role
of management accounting in driving
organisational change. Management
Accounting Research, 24(3), 212227.
Reverse Logistics Association. http://rla.
org/
Shaharudin, M. R., Zailani, S., & Ismail,
M. (2015). Third-party logistics strategic
orientation towards the reverse logistics
service offerings. International Journal of
Management Practice, 8(4), 356374.
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