Submitted on:

18th April, 2014.

IQRA UNIVERSITY ISLAMABAD CAMPUS MEDIA CLUB

-

This report is to act as a preliminary proposition report for initiation of a Media Club
within Iqra University Islamabad Campus (IUIC).

Abstract
The current day and age makes people from all walks of life, especially the youth,
indulge in media based activities as a regular recreation fixture. Education
institutes, especially Universities, across the globe recognize this factor and the
weight of it; subsequently a popular architecture within institutes termed as a
Media Club/Society exists to act as an appropriate platform that allows students to
make use, develop and express themselves with these media outlets.
The existence of media societies not only helps channelize and exhibit better media
work on part of the students that may help the students be more enthusiastically
spirited towards academic activities but also adds a good flavor of exuberance to
the university environment as a whole.
Several universities that run media based clubs have also manufactured ways in
which students that are in the Media Club not only improve their academic skill by
being a part of the club but also contribute massively towards building the
universitys brand image. This document conceptualizes the ambition and
application for a possible initiation of a Media Club in IUIC.

The fundamental concept of a Media Society at IUIC

- Purpose:

A Media Society within a university is typically an outlet for students to help them
absorb, learn, articulate and create anything on media based platforms. Universities
that maintain functional Media Clubs/Societies primarily aim at
a- Helping the students realize the importance and appropriate use of
prominent media based platforms for academic, professional & extracurricular purposes.
b- Bringing about an aura of a lively academic environment with an air of
vibrant professionalism within the university.
c- Organizing, coordinating, assembling and assessing media based work done
by students of the university, helping them form teams (if they may require)
and aiding them crystallize their ideas.
d- Providing the students help and guidance/coaching to refine their work to a
very fine degree of professional level.
e- Directing media output by the media society towards relevant industrial
sectors for industrial use, to help appropriately channelize the work of the
students and also to impart reflection of quality from the university. This
where students can be helped so that they can peruse their commercially
viable ideas and the universitys brand image can improve via appropriate
exposure of the work.
Media societies act as breathing grounds of creative influx for students from almost
all kind of education departments and backgrounds. In Pakistan, Universities that

have maintained Media Clubs for their students had subsequently seen their
students experience a fine blend of a better overall campus environment along with
good tone of development towards serious academic inclination.
- Mission Statement: To act as a window for students at the university that
allows them to conduct or indulge in activities that align with core aspects of
media fields and gain excellence in media fields, with particular focus towards
photography, videography and journalism within Media.
- Values: To go about with everything in a very humble yet very aggressively
hardworking manner with the quality of work dictated by the passion for the
work and with utmost respect for human dignity.
- Vision: To become the most prominent media society in South Asia and help
IUIC become the best brand among education institutes within the country
from the work of core focus of the Media Club.

Functional Aspects

Media relates to a wide variety of fields, however, the scope of IUICs Media Club in
light of the limitations and possibilities that our facilities present, shall be focused
primarily on the following areas:

Photography:
This refers to all the events and everyday happenings related to IUIC as well
as topic, theme or subject oriented photography. It may also follow for
practice or aim at construct for commercial or competition use.

Videography:
This refers to translation of the events and everyday happenings related to
IUIC in a comprehensive video form. This section can also follow limitations of
topic/theme or aim towards construct for commercial or competition use.

In-house Journalism (online):

This refers to a complete follow up on all of the happenings, be it end-of-term
projects, early morning sunrise at the campus, the university football
tournament, food of the cafeteria or anything interesting in the basketball
court or the parking area, anything that is new and can be translated into a
interesting and mannered written expression is the area of focus and would
be uploaded to a designated social media page and an independent web
page, both to be promoted appropriately by the Media or Social Media team.

Mechanism of the Media Society

ACTIVITIES:
The society, in addition towards focusing on gathering, refining and producing
media work among the three identified fields, would also be aiming to indulge in the

activities that align and relate to with its core ambition, some of these activities
include:

Arranging movie-screenings in light of suggested education based

documentaries or films that relate to the Media Clubs aims or aid in
development of better understanding of a particular subject.
Arranging monthly or weekly training sessions, workshops and/or interactive
sessions with professionals from the industry that relate to the Media Clubs
line of work.
Arranging in-house competitions that focus on promoting the key focus areas
of the Media Club.
Working towards formation of alliance with organizations outside the
University for Setup of work routine with industrial entities in light of the core
areas of focus of the club.

INVOLVEMENT AND RELEVENCE TO ACADEMIA:

Involvement from all sectors of the university to some capacity is a natural need for
any phenomenon within the campus to succeed. A basic structure with regards to
the involvement from three of the most important entities within IUIC is as below:

Students:
About 15-25% of the seniors (final year students), 55-45% sophomores
(second and third year students and 30% freshmen (first year students) with
a mixture of duties such that each set is handed tasks and duties in light of
their level of expertise, work rate, past experience, inclination and overall
quality of work.

Teaching Faculty:
Appropriate mentorship for furnishing and refinement of work is the key here.
Involvement from all departments would add the best of colors to the
ambitions of the society.

Departments:
The Media Club has such work orientation that it requires involvement from
all five departments at IUIC and falls in a manner in which relates to their
respective education disciplines. However, any student, regardless of her/his
department can opt to go in any direction of work that the club aims at.

The Computer Science & Electronics Engeneering department can

conveniently add to the fields of photography as well as
videography with a view of animation work and specialized graphic
design in perspective.

The Social Sciences department can conveniently add to the fields

of photography, videography and journalism with a perspective
towards writing reviews, shooting for NGOs & development and
working on the lines of pure journalism.

The Fashion and Design department can conveniently add to the

fields of photography, journalism and videography with contribution
towards all the work produced by the club with a perspective of arts
and aesthetics in view for better articulation.

The Management Sciences department can conveniently add to the

fields of photography and videography with a view of advertisement
and product/service promotion perspective. Proficient content and
review writing can also help in journalism requirements.