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By the latter part of the war there was a widely held conviction among
troops in the Near East that their contribution as a successful army had
been overlooked and neglected by comparison with the high profile
Western Front and the fast-growing Anzac legend that was being
fuelled by the popular press in both Britain and Australasia. There were
12 Australian publications produced in Egypt and Palestine. The most
sophisticated were the Cacolet, journal of the Camel Field Ambulance,
and the Kia Ora Coo-ee. The latter sold 13,000 per month. Kia Ora
is Maori for hello and good health, and Coo-ee is a bush call. The
launch of Kia Ora Coo-ee in March 1918 reflected the troops desire to
communicate the prevailing optimism and their success to the folks
back home.
Conditions in Egypt and Palestine were more conducive to the
production of journals than Gallipoli. Kent has emphasised that Kia Ora
Coo-ee had various advantages: it was a magazine for all Antipodeans
in these countries, and was not limited to a particular regiment or unit
(Kent, 1999, pp. 57, 66). Furthermore, the official status of the journal
ensured that regular editions were produced from a permanent base
in Cairo, drawing on a pool of former professional journalists, with
access to good printing facilities. The journal also benefitted from the
creative skills of noted artists such as Otho Hewett and G. W. Lambert
for covers, and Private David Barker of the 5th Field Ambulance for
cartoons and comic strips based on ideas sent in by troops. As with
other official and semi-official journals, Kia Ora Coo-ee had a system of
subscription (deduction from mens pay packets) and mail order for
sending abroad.
Humour
Humour provided a caricature of situations by showing and not simply
telling. Implied criticism and visual exaggeration provided just the
right balance for the active servicemans desire to ensure that people
elsewhere understood the reality of his hardship while maintaining the
spirit of cheerfulness and bonhomie that kept him going. Humorous
correction served as a vent for grievances, but as officers often turned
a blind eye to criticism of them in publications, the authors were less
vulnerable to punishment. Sometimes the blind eye was not optional
if complaints were anonymous. However, trench publications could
offer a sounding-board in the uncertainties of front-line or near
front-line existence (Seal, 1990, p. 30) and alert officers to potential
discontents. Humour held the potential to undermine the power of
officers and to reassert the masculine independence of the rank-andfile soldier, [and] to maintain the digger identity (Wise, 2007, p.
241). As a communications vehicle, the comic-strip format proved
ideal for snapshot stories revealing absurdities through the interaction
of dialogue, captions, and drawings.
In the Australian case, scholars have seen the soldiers publishing
effort as evidence of a distinctive digger sub-culture, characterised
among other ways by its language, its projection of an image of casual
attitudes to authority, its matter-of-fact laconic humour (Seal, 1990, p.
30). Certainly, print culture reflected oral traditions, and newspapers
responded to their readerships by providing forums in which a variety
of digger expressions could be articulated and broadcast further
than by word of mouth (Seal, p. 30). This represented an attempt
to crystallize aspects of talk and belief (or disbelief) into a slightly
more formal mode (Seal, p. 32), based on an obsession with gossip
and rumours (or furphies), around which informal communication
networks at Gallipoli were based. Examples of these will be analysed
later in this paper.
Two-panel contrasts
The Ideal and The Real (Anzac Book, AWM: MSS1316/ ART00021.003)
The two-panel cartoon can be construed as a precursor to the comicstrip format: binaries can indicate change over a period of time that
involves an element of contrast in presentation. Themes embrace
before and after, or at first then later as a narrative. This style
of presentation is ideal for depicting a quick snapshot of change,
immediately recognisable because of the brief nature of the summary.
Multi-panel comic narratives in Australian First World War...
Xmas Day in Gallipoli. The top panel is what we hope for and the
bottom what well probably getrejected for publication in The Anzac
Book (AWM: RCO02954).
11
Food and drink, so essential for physical and mental well-being, was
a regular topic. Both British and French armies operated similar ration
scales, but in practice most complaints arose from supply problems
that rendered ration scales meaningless; thus, bully beef and hard
biscuits became the target of much humour, also reflected in the fact
that in 1917 the War Cabinet received reports that food was one of the
main causes of troop discontent (NAUK: War Cabinet Minute 231, 12
September, 1917, CAB 23/4).
Soldiers believed that the folks back home had the wrong image of
life at the Front, and one motivation for publication was to correct
this. As the second of these two panels suggests, another motivation
was boredom. Not always Hun-Hunting by P. Huthnance shows
What some folks at home imagine their boy to be doing, namely
using his bayonet to rapidly chase a German soldier as shells explode
everywhere in the background. What he probably is doing is reclining
with his pipe, reading a paper, using his kit as an easy chair, inside a
hut (NLA: Aussie, 1918).
13
Sling, the Salisbury Plain camp where reinforcements were trained and
casualties rehabilitated (Chronicles of the N.Z.E.F. CUL: WRB 12, reel 3).
15
Panels 3 and 4 are satirical fantasy. The captions read why not get
some miners and - do the thing properly. The officers speech bubble
indicates that an (impossible) 50 feet down would be a safe place. Both
the original dugout and the imagined one are for the officers, who are
identifiable by their boots and the detail of their uniforms. An officer
is being lowered down the shaft by a private who labours at winding
a windlass.
The cosiest spot on the peninsula by Gunner Blomfield, 1st Battery, New
Zealand Field Artillery was rejected for The Anzac Book (AWM: RC09028
MSS 1316).
Australian Journal of Communication Vol 39 (3) 2012
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Twenty Four Hours Leave Captions in this narrative are derivative of the
oral tradition of Billjim and digger yarns (NLA: Kia-Ora Coo-ee, 1918).
Multi-panel comic narratives in Australian First World War...
17
The first panel (no.1) sets the style of oral narrative as a man starts to
tell a story: Me and Billo put it on the O.C. for leave to go and see a
sick cobber. The men are seen by the military police before they spot
the police, and the soldiers end up in the local jail of Kasr-el-Nil (a
river district of Cairo). They receive seven days confined to barracks
(C.B.)worth itas they could avoid fighting! This strip by David
Barker reveals much, in text and drawings, about the difference in
identity between officers and troops. The abbreviations used for
hierarchy quite naturally assume reader knowledge of ranks (O.C. =
officer commanding; A.P.M. = Assistant Provost Marshallmilitary
police). Similarly, a feather in the hat indicates the Australian flagship
Light Horse Brigade. Despite differences in ranks, there is a note of
shared experience between ranks, indicated by the fact that the officer
administering the punishment is sitting on the by now iconic Fray
Bentos (bully beef) box.
By the summer of 1915 in Gallipoli, 80% of the men had suffered
from dysentery. On the Western Front, soldiers stated that the medical
corps were never seen within 500 yards of the firing line, and referred
to Royal Army Medical Corps as the rob-all-my-comrades brigands
(Fuller, 1990, p. 61). Yet the medics themselves saw things differently,
and articulated this in a somewhat disturbing comic strip with a by-line
drawn by Doc about a character called Pills. Each of the eight panels
is given a time of the day, starting with 9 am, when the corporal is
told (as he is taking a medicine bottle from the shelf) that he is wanted
right away. Righto he answers cooperatively. After a fifteen-minute
walk he meets his first patient, who has cut his finger on a bully beef
tin. By 9.35 am, he is pouring medicines, when he is told that a chap
wants him. He arrives to see a group of officers playing cards, and one
tells him I want to see the dentist tomorrow. A dialogue balloon of
question and exclamation marks indicates that he is unpleased and
swearing to himself in frustration. By 10 am, he is administering a
syringe to another patient when a man runs in to tell him: Shake it up,
Doc! Youre wanted at once. The medical orderly sends the contents of
the syringe flying everywhere while he swears again. By the final panel,
at 10.15 am, he has turned neurotically insane, and is seen running
towards his next destination, brandishing an axe, and foaming at the
mouth, with a saw and two bottles under his arm (NLA: Aussie, 1918).
A similar fast-changing reaction is recorded in a a Ne Fait Rien story,
dated 18 September 1918, about the authors response to news of
returning home. C.H. Gould starts off by wishing that he had never
signed up, but when he receives his letter about leaving the Western
Front to go home, he excitedly shakes hands in a farewell with his
superior, telling him : ooray! Best bon war Ive ever seen.
Australian Journal of Communication Vol 39 (3) 2012
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Conclusions
19
Acknowledgements
We would like to thank the AHRC for their generous funding and
encouragement, and Macquarie University and Wolfson College
Cambridge for their continuing support. Also, we would like to thank
Nicholas Schmidt of the Australian War Memorial for his advice and
photography.
Notes
1. Of the many memoirs and histories, see Blunden (1928), and the
works of Lyn MacDonald that draw on accounts of survivors. For
historiography of Gallipoli, see Macleod (2004).
2. The only other event in modern history that prompted a similar selfpublishing explosion was the French Revolution, when the number
of publications mushroomed to 2000 from only one official journal
during the Ancien Regime (Chapman, 2005, pp. 1522; 2008, pp.
1312).
Australian Journal of Communication Vol 39 (3) 2012
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3. For a general survey, see Ryan (1979), although he does not mention
examples of trench publications.
4. For a detailed assessment of Beans Gallipoli Diary, see Fewster
(1983). Bean was also involved in The Rising Sun, and this paper was
later incorporated into The Aussie.
5. According to Broadbent (2009, pp. 1601) The hyperbole about
courage and dash that surrounds the Anzac Legend is Ashmead
Bartletts. The more human features of the imagethe mateship,
the robust vigour, and the ability to endure and put a cheerful face
on adversitycan be traced to Bean. See also Fewster (1982).
6. Bean later published some of his rejections for The Anzac Book in
The Rising Sun (Seal, 2005, pp. 5161). Rejected contributions have
been published subsequently in a recent edition of The Anzac Book
(2010).
7. Wise notes that a single panel cartoon produced by the British
soldier-cartoonist Bruce Bairnsfather was reproduced to depict an
Australian soldier at Gallipoli by changing the uniform and the
backdropeverything else remained the same (Wise, 2007, pp.
2378).
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