Table 1: Hero MotoCorp - business segmen

Sales volume contribution (FY16)

Sales volume contribution (FY18E)
Product / service offering

Geographic presence
Market position

Industry growth expectations

Sales growth (FY14-FY16 . 2-yr CAGR)
Sales forecast (FY16-FY18 . 2-yr CAGR)
Demand drivers

Key competitors
Key monitorables / risks

86.50%
84.50%
Key brands
Economy segment (100 cc) - HF Dawn and HF
Deluxe
Executive segment (>100 to <150 cc) . Splendor,
Passion , Glamour
Premium segment (150 cc and above) . Achiever,
CBZ, Hunk, Ignitor, Karizma
Domestic and exports (Africa, Asia and Latin America)
Largest player with 44% market share in the
motorcycle segment in FY16
Strong position in the economy segment: 48%
share in FY16
Market leader in the executive segment: 72% share
in FY16
Weaker position in the premium segment: 6% share
in FY16
Gaining foothold in exports: 8% share in FY16
5% y-o-y in FY17
6-8% CAGR over FY16-20E

Better income and penetration in rural areas

Higher urban consumption
Softer interest rates, lower infation and cost of
ownership
Export demand to be driven by:
Lower penetration
Poor public infrastructure facilities
Improving per capita incomes
Honda, Bajaj Auto, TVS Motors, Yamaha Motors among others

Product Segment

13.50%
15.50%
Pleasure, Maestro, Maes

Third largest player, wi

FY16

16-18% y-o-y in FY17

14-16% CAGR over FY16
4.90%
13.40%

Continued shift in prefe

Convenience in utility

New launches

Prolonged slowdown in
Failure to ramp up prese

2012-2013

2013-2014

2014-2015

2015-2016

Table 1: Hero MotoCorp - business segments

Sales volume contribution (FY16)
Sales volume contribution (FY18E)
Product / service offering

Geographic presence
Market position

Industry growth expectations

Sales growth (FY14-FY16 . 2-yr CAGR)
Sales forecast (FY16-FY18 . 2-yr CAGR)
Demand drivers

Key competitors
Key monitorables / risks

MotorCycle
86.50%
84.50%
Key brands
Economy segment (100 cc) - HF Dawn and HF
Deluxe
Executive segment (>100 to <150 cc) . Splendor,
Passion , Glamour
Premium segment (150 cc and above) . Achiever,
CBZ, Hunk, Ignitor, Karizma
Domestic and exports (Africa, Asia and Latin America)
Largest player with 44% market share in the
motorcycle segment in FY16
Strong position in the economy segment: 48%
share in FY16
Market leader in the executive segment: 72% share
in FY16
Weaker position in the premium segment: 6% share
in FY16
Gaining foothold in exports: 8% share in FY16
5% y-o-y in FY17
6-8% CAGR over FY16-20E

Better income and penetration in rural areas

Higher urban consumption
Softer interest rates, lower infation and cost of
ownership
Export demand to be driven by:
Lower penetration
Poor public infrastructure facilities
Improving per capita incomes
Honda, Bajaj Auto, TVS Motors, Yamaha Motors among others

Scooter
13.50%
15.50%
Pleasure, Maestro, Maestro Edge and Duet

Third largest player, with 17% market share as of

FY16

16-18% y-o-y in FY17

14-16% CAGR over FY16-20E
4.90%
13.40%

Prolonged slowdown in consumer spending

Failure to ramp up presence in export markets

Continued s
Convenience
New launch

Product Segment
Mrket Total Unit
Overall Sales Unit
Market Share Two Wheeler
Motorcycle Market Share
Motorcycle
Scooter
Scooter Market Share
Motorcycle Share
Scooters Share
Product Range
Segment
Economy Segment (<100 cc)
Deluxe Segment (>100 to <150 cc)
Premium Segment(>150C)
Scooter
New Launches
Market Position

2012-2013

2013-2014
6075583.00 6245960.00
42.87%
41.30%
51.80%
5300000.00 5400000.00
5500000.00
745960.00

88.1%
11.9%
Product Range
Model
HF Dawn and HF Deluxe
Splendor,Passion , Glamour
Achiever,CBZ, Hunk, Ignitor, Karizma
Pleasure, Maestro, Maestro Edge and Duet

2014-2015

2015-2016

6631826.00 6632322.00
40.18%
38.95%
52.80%
52.40%
567000.00 5600000.00
830000.00

900000.00

87.48%

86.50%

13.00%

13.50%

Segment
Economy
Deluxe
Premium
Export
Scooters
Export

2012-20132013-2014

2014-20152015-2016

015-2016

Year
2012-2013 2013-2014 2014-2015
41.30%
40.18%
Overall two wheeler market share 42.87%
Motorcycle Market share
53.20%
51.80%
52.80%
Scooter market share
19.0%
19.0%
18.0%

2015-2016
38.95%
52.40%
17.0%

Year
Hero Overall
Motorcycle
Percentage
Scooter
Percentage

2012-2013 2013-2014 2014-2015

6.07
6.24
6.63
5.5
5.5
5.79
90.6%
88.1%
87.3%
0.57
0.74
0.84
9.4%
11.9%
12.7%
6075583.00 6245960.00 6631826.00

2015-2016
6.63
5.74
86.6%
0.89
13.4%
6632322.00

Year
Entry Segment
Premium Segment
Deluxe Segment
Scooter

2012-2013 2013-2014 2014-2015 2015-2016

53.0%
56.8%
54.9%
51.1%
16.0%
11.5%
7.9%
5.8%
63.4%
61.0%
66.5%
69.7%
19.0%
19.0%
18.0%
17.0%