1.

0 Introduction
Tesco is one of the largest retailers in the world with stores across 12 countries, with
employee headcount of more than 500 thousand and serving more than millions of customers in a
week in store and also online. Whereas the headquarters is in Chestnut, United Kingdom also known
as one of the British multinational retailer. Jack Cohen was the founder of Tesco in 1919 with a
business motto Pile it high and sell it cheap, back then Tesco only started with a group of market
stalls only and eventually it started off with diversified retailing such as books, clothing, furniture,
electronic, Petrol, financial services, software, telecommunication devices, music downloads, internet
services and many more. Tesco has 6784 stores across the world, the 12 major market is the country
they first started in which is UK, then south Korea, Ireland, Turkey, Thailand, Poland, India, Czech
Republic, Slovakia, Malaysia, Hungary and China. Their operations in the UK is one of the largest
within the group over 3300 retail stores and more than 3000 employees.

2.0 Company Facts.

Ever since the launch of the business in 2002, they have opened many stores within The
Peninsular Malaysia in the past 13years. Tesco has their own brand like Tesco Fitness. Tesco everyday
Value, Tesco Loves Baby. Nowadays internet is a main character in our live, we access the internet
constantly, therefore Tesco has figured out a way to help the customers to do buy groceries the
modern way which is online shopping which was started in 2013, they are the first online grocery
operating in Malaysia, it is so convenient and user friendly for those who has no time to do grocery
shopping at the supermarket or Tesco.

Within the peninsular Malaysia with approximately 52 Tesco stores with the combination floor space
of over 4 million square feet. Stores located in the UK 3376 out of 6,351 stores as of April 2012.
However, in many countries it is far more geared towards large format hypermarkets than in the UK,
so that only around a third of Tescos floor space is actually in the UK.

Tesco Malaysia have two types of Store as below:

Hypermarkets
Tesco Hypermarkets provide customers a holistic shopping experience under one roof.
From Fresh produce to Groceries, from household items to apparel, shoppers can find
varies type of products they need in Tesco Hypermarkets.
Tesco Hypermarkets carry over 60,000 lines of products and including nearly 3,000 Tesco
Brands products.
Tesco Extra
Tesco Extra caters to small business called HORECA (Hotels, Restaurants & Caterers).
Families & individual customers by offering a comprehensive selection of products and services.
Tesco Extra different with Tesco Hypermarkets, due to Tesco Extra provided extra services include
bigger pack size, special type of trolleys and checkouts and a dedicated business development team
to support small business owners with their orders.
Both stores are provided daily fresh baked bread, varies type of sushi, to fulfil customers one stop
demand in Tesco Hypermarkets & Tesco Extra. Tesco Malaysia will extend their business hours until
mid-night especially for festival eve to let shopper enjoy their shopping in Tesco.

Website details: https://www.emis.com/php/companyprofile/MY/Tesco_Stores__Malaysia__Sdn_Bhd_en_2381051.html

3.0 Mission or Vision statement

Tesco has already been successful because of its vision and mission which is To
be the most highly valued business by: the customers we serve, the communities in which we operate,
our loyal and committed colleagues and of course, our shareholders. Tescos vision has 5 elements
1. Which is to be recognized around the world

2. Filled with opportunities from a growing business

3. Full of ideas, innovative and modern
4. Winners locally whilst applying or skills globally
5. Inspiring, earning trust and loyalty from customers, our colleagues and communities.

3.1 Mission
For its mission as well, Tesco plans to develop its business into a full rig-maintenance company with
broad-based tubular services and full rig-mechanization products. For example, to achieve this goal,
they aim to create a safe and desirable workplace free of accidents, environmental emissions,
healthcare and security incidents. Moreover, Tesco has also come up with an idea of a Top Drive
Drilling System, which provides portable drilling to oil rigs across the world.

4.0 Products and Services

Strength

Weaknesses

Opportunities

Threats

Strength
Tesco is a powerful retail brand globally, in the top 100 of the worlds most valued
brands, slightly below Ikea and well above eBay (Brand Finance, 2014). It is
known as a company that offers value for money, convenience, a wide range of
products, and locally-sensitive management (Wood and McCarthy, 2014).
Worldwide, Tesco has 6,784 stores, an increase of 433 stores since 2012,
despite the disposal of their US venture, Fresh & Easy (Tesco, 2012, 2014).
Tesco has utilised innovative business methods in its rise, including the creation
of stores like Tesco Metro and Tesco Express, which are small stores in local
neighbourhoods to make shopping more convenient for the customers (Schiraldi,
Smith and Takahashi, 2012). Other strengths in their global operations include
online shopping, joint ventures, such as in China, and local recruitment, including
in senior management positions (Koen, Bertels and Elsum, 2011). Because of
their size and facilities, Tesco can buy in bulk, benefiting from economies of scale
(Blythman, 2012). This permits the company to lower prices to keep prices
attractive and be competitive with UK retailers such as Asda or Sainsburys.

Additionally, by creating loyalty packages such as the Clubcard, they retain

customers, creating long-term relationships (Felgate, Fearne and Di Falco, 2011).