SOUNDBUZZS MUSIC STARTEGY FOR ASIA PASIFIC

CASE STUDY
Soundbuzz is the Asias largest online and mobile music company, providing downloadable
music and videos, digit rights clearances, and acquisition of licenses from music publishers
and recording companies. It operates in 13 markets under its own brand and in partnership
with digital music player manufacturers, broadband providers, and telecommunications
carriers. Its online music store are distributed via soundbuzz.com, Creative Technology
(bundled with Creatives MP3 players) ad Windows Media Player 10. With its heardquarters
in Singapore, Soundbuzz has more than 750.000 tracks and 500.000 mobile music derivatives
in its database, sourced from about 60 local and independent record labels. Soundbuzz
content is secured using digital rights management technologies and delivered from its back
end infrastructure in Singapore, consisting of web servers, license servers, database servers,
and media servers.
A group of four professionals spanning the music internet, and finance industries founded
Soundbuzz in November 1999. Soon after the launch, in February 2000, Soundbuzz signed a
digital music deal with an Internet portal Lycos Asia to distribute its digital music on Lycos
Asias networks of localized portals in Singapore, Malaysia, China, Hong kong, Taiwan, and
India. By march 2000, Soundbuzz had signed licensing agreement with 13 record labels
across Asia.
In October 2000, Soundbuzz signed the first major record label agreement with EMI Music
Asia. Soon after, Soundbuzz signed a digital music distribution agreement with BMG Asia
Pasific. These deals made Soundbuzz the first and only digital distribution deals with two
global major record labels.
To provide its costumers with multiple billing channels, Soundbuzz formed a partnership
with Trivnet Ltd, a payment technology infrastructure provider, in early 2001. By late
2000,the crash of technology bubble and the increasing use of peer to peer networks took a
toll on music industry, as well as Soundbuzz.
In 2001, the Soundbuzz management decided to abandon the B2C model and instead focus
back on a B2B model that was based on the deal they had closed with Lycos almost a year
earlier. In November 2001, Soundbuzz provided an end to end digital music solution for
Hewlett Packards (HP) digital music service.
In early 2002, Soundbuzz decided to diversify in the wireless and divice area. The company
began developing software that integrated music entertainment as part of and multimedia
messaging, ring tones, and other digital services for mobile devices.
In July 2004, Soundbuzz decided to relaunch the B2C model and announced the rollout of its
Asia Pasific digital music retail strategy with the launch of its digital music service in
Singapore. By August 2005, Soundbuzz had formed partnerships with Creative Technology

and Reigncom, manufacturer of MP3 players to deliver Soundbuzz music store through their
digital music players.
In late 2005, Soundbuzz ventured into the US, In the same year, the company launched a new
product segment music video. On January 6, 2006, Motorola signed an agreement to acquire
Soundbuzz, with the aim to expand its MOTO MUSIC service beyond China , into India,
SouthEast Asia, Australia, and New Zealand.

SOUNDBUZZS MUSIC STARTEGY FOR ASIA PASIFIC

CASE STUDY
Soundbuzz adalah perusahaan musik online dan mobile terbesar di Asia, menyediakan
download music dan video, izin hak digit, dan akuisisi lisensi dari penerbit musik dan
perusahaan rekaman. Beroperasi di 13 pasar di bawah merk sendiri dan dalam kemitraan
dengan produsen musik digital player, penyedia layanan broadband, dan operator
telekomunikasi. Toko musik online nya didistribusikan melalui soundbuzz.com, Creative
Technology (dengan MP3 player Creative ) iklan Windows Media Player 10. Dengan kantor
pusat di Singapura, Soundbuzz memiliki lebih dari 750.000 lagu dan 500.000 derivatif musik
mobile di databasenya, bersumber dari sekitar 60 label rekaman lokal dan independen.
Konten Soundbuzz dijamin menggunakan teknologi manajemen hak digital dan dikirimkan
dari infrastruktur nya di Singapura, yang terdiri dari server web, server lisensi ,server
database, dan server media.
Empat kelompok industri yang mencakup internet musik, dan industri keuangan didirikan
Soundbuzz pada bulan November 1999. Segera setelah peluncuran, pada bulan Februari
2000, Soundbuzz menandatangani kesepakatan musik digital dengan portal Internet Lycos
Asia untuk mendistribusikan musik digital pada jaringan Lycos Asia dari portal lokal di
Singapura, Malaysia, Cina, Hong kong, Taiwan, dan India. Pada Maret 2000, Soundbuzz
telah menandatangani perjanjian lisensi dengan 13 label rekaman di seluruh Asia.

Pada Oktober 2000, Soundbuzz menandatangani perjanjian label rekaman pertama dengan
EMI Music Asia. Segera setelah itu, Soundbuzz menandatangani perjanjian distribusi musik
digital dengan BMG Asia Pasific. Penawaran ini dibuat Soundbuzz pertama dan hanya
penawaran distribusi digital dengan dua label rekaman besar secara global.
Soundbuzz membentuk kemitraan dengan Trivnet Ltd, penyedia infrastruktur teknologi
pembayaran, pada awal tahun 2001. Pada tahun 2001, manajemen Soundbuzz memutuskan
untuk meninggalkan model B2C dan bukan fokus kembali pada model B2B yang didasarkan
pada kesepakatan mereka telah ditutup dengan Lycos hampir setahun sebelumnya. Pada bulan

November 2001, Soundbuzz solusi musik digital untuk layanan musik digital Hewlett
Packard ( HP ).
Pada awal tahun 2002, Soundbuzz memutuskan untuk diversifikasi di daerah nirkabel dan
divice. Perusahaan mulai mengembangkan perangkat lunak yang terintegrasi dengan hiburan
musik sebagai bagian dari dan pesan multimedia, nada dering, dan layanan digital lainnya
untuk perangkat mobile .
Pada bulan Juli 2004, Soundbuzz memutuskan untuk meluncurkan model B2C dan
mengumumkan peluncuran Asia Pasific musik digital strategi ritel dengan peluncuran
layanan musik digital di Singapura. Pada bulan Agustus tahun 2005, Soundbuzz telah
membentuk kemitraan dengan Teknologi Kreatif dan Reigncom, produsen MP3 player untuk
memberikan Soundbuzz toko musik melalui pemutar musik digital mereka .
Pada akhir 2005, Soundbuzz berkembang hingga ke Amerika Serikat, di tahun yang sama,
perusahaan meluncurkan segmen produk video musik baru. Pada tanggal 6 Januari 2006,
Motorola menandatangani perjanjian untuk mengakuisisi Soundbuzz, dengan tujuan untuk
memperluas MOTO MUSIC layanan di luar China, ke India, Asia Tenggara, Australia, dan
Selandia Baru.