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Abstract:
The act of piracy is looked upon as the downside to the music industry. Committing
piracy is illegal, however, many musicians, especially emerging artists, and
consumers have questioned this, when programs like P2P have been proven to help
artists in their career. It has been proven in this article, through research and studies
of multiple surveys, that the majority of musicians believed P2P programs have
enhanced their careers. Some musicians also believe that with the right tactic, P2P
systems can be even more supportive to the industry.
History tells us that breaking into the music industry is challenging for any individual.
Over the past 10 years, emerging musicians have had technology to help them with
this task. Musicians wanting large audiences would put up samples of their music,
encouraging people to buy it. However, people had found loopholes and were able
to permanently download the music. Many people believe this is a criminal act, and
are trying to put a stop to music piracy.
It has been proven that there are various benefits concerning the file sharing and
P2P1 system. Especially for emerging artists, it allows for their music to reach a large
audience, quickly, and for musicians who are already signed, it can increase their fan
base.
Music piracy can come in many forms: “Individuals who illegally upload or download
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Peer
to
Peer
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Louise
Gill
music online, online companies who build businesses based on theft and encourage
users to break the law, or criminals manufacturing mass numbers of counterfeit CDs
for sale on street corners, in flea markets or at retail stores.”
(file:///Users/Louise/Documents/2010/info%20tech/RIAA%20‐
%20Piracy:%20Online%20and%20On%20The%20Street%20‐
%20April%2028,%202010.webarchive)
File sharing is a form of theft, and it is widely believed that this has hindered the
music industry, making it harder for musicians to get signed and putting them out of
work. “Record labels routinely drop artists who sell less than 200,000 copies of a
CD”(Coyle, J., Gould, S., Gupta, P., & Gupta, R. (2009)). However, if file sharing was
somehow prevented, and CD sales increased, record companies would demand an
even higher profit from sales.
P2P users are usually concerned for emerging artists, and will consciously support
the success of their career. As listeners become more familiar with an artists’
music, they are able to make informed decisions about future purchases.
Multiple surveys have been conducted all over the world, proving that music
piracy is not always as unsuccessful as it appears. In 2005 in the United
Kingdom, conducted a survey that 600 UK music fans participated in. The
survey,
reported
in
the
Guardian
Online,
(July
27,
2005)
proves:
“Those
who
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Louise
Gill
illegally share tracks over the Internet also spend four and a half times as
much on digital music as those who do not (Yolevski, K., (2004)).
In March and April of 2004, a survey was conducted where 2755 musicians and
songwriters participated:
60% of people surveyed say they don’t think the 2RIAA’s suits against online
music swappers will benefit musicians and songwriters. Those who earn the
majority of their income from music are more inclined than ’starving
musicians’ to back the RIAA, but even those very committed musicians don’t
believe the RIAA campaign will help them.
42% of those who earn most of their income from their music do not think
the RIAA legal efforts will help them.
83% said that they have provided free samples of their work online, and
significant numbers said free downloading has helped them sell CDs and
increase the crowds at concerts. (http://www.p2pnet.net/story/1349)
This evidence has proven that many artists support file sharing as a form of
marketing. It is especially effective for emerging artists reaching a wider audience.
Musicians and consumers have been impacted by P2P programs, which have been
spread worldwide.
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Recording
Industry
Association
of
America
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Louise
Gill
Research out of Japan by a Keio University Economics Professor concluded
that "Winny", the most popular P2P application in Japan, has had no effect
on CD sales in Japan. In fact, the study found that P2P allows consumers to
discover new music and so promotes music sales (Yolevski, K., 2004, sect. 8,
para. 6).
Artists and consumers feel that the recording industries tactics for preventing file
sharing are too extreme and misguided. Rather than fighting against P2P programs, a
solution can be met by working alongside each other, benefitting artists, consumers
and recording companies. Artists have offered several solutions; the following is one
put forward by Moby from System of Down:
File‐sharing services like fans instead of criminals. "How can a 14‐year‐old
who has an allowance of $5 a week feel bad about downloading music
wrote. "The record companies should approach that 14‐year‐old and say:
`Hey, it's great that you love music. Instead of downloading music for free,
why don't you try this very inexpensive service that will enable you to listen
to a lot of music and also have access to unreleased tracks and ticket
discounts and free merchandise?'" (Strauss, M., 2003, para. 7).
It has been proven that preventing P2P programs is almost impossible. Robbie
Williams states, “There is nothing anyone can do about it” (Farrell, N, 2003, para. 5).
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Louise
Gill
Ultimately, music piracy in a P2P format benefits emerging musicians, acting as a
promotional tool and by reaching a larger fan base. P2P programs help consumers
make educated decisions about buying music and therefore making them more likely
to make a purchase. Surveys have proven that musicians are contempt to put free
samples of their music online, helping to enlarge crowds at performances, and sell
more music and merchandise. If record companies were to try and work with P2P
programs,
rather
than
against,
a
solution
to
the
issue
could
be
found.
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Louise
Gill
Reference
List
(2004).
International
Index
to
Music
Periodicals:
File
sharing
splits
musicians.
Retrieved
from
file:///Users/Louise/Documents/2010/info%20tech/Full%20Text%20‐
%20International%20Index%20to%20Music%20Periodicals.webarchive
(2004).
Peer
to
Peer
networks.
Retrieved
from
http://www.p2pnet.net/story/1349
Coyle,
J.,
Gould,
S.,
Gupta,
P.,
&
Gupta,
R.
(2009).
“To
buy
or
to
pirate”:
the
matrix
of
music
consumers’
acquisition‐mode
decision‐making.
Journal
of
Business
Research,
62,
1031‐1034.
Farrell,
N,
(2003).
Robbie
Williams
Backs
Pirates.
Retrieved
April
26,
2010,
http://www.computeractive.co.uk/News/1138117
RIAA:
Piracy
online
and
on
the
street.
Retrieved
April
20,
2010,
from
file:///Users/Louise/Documents/2010/info%20tech/RIAA%20‐
%20Piracy:%20Online%20and%20On%20The%20Street%20‐
%20April%2028,%202010.webarchive
Strauss,
M.,
(2003).
The
New
York
Times:
File‐sharing
battle
leaves
musicians
caught
in
the
middle.
Retrieved
April
26,
2010,
from
http://www.nytimes.com/2003/09/14/technology/14MUSI.html?ex=13788720
00&en=2832300e467debbe&ei=5007&partner=USERLAND
Yolevski,
K.,
(2004)
Canadian
Internet
Policy
and
Public
Interest
Clinic:
File
sharing
Retrieved
April
22,
2010
from
http://www.cippic.ca/index.php?page=file‐sharing/#faq_how‐widespread