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Case Analysis
HAWAIIAN PUNCH
Executive Summary
a. Synopsis
b. Major aspects of the market plan
Situation Analysis
a. Analysis of the internal environment
i. Distinctive competency and evaluation of its effectiveness. To what
extent does the distinctive competency translate into a sustainable
III.
IV.
V.
VI.
cases the product is represented in multiple (juice and soft drink) aisles
v. Wide array of flavors and packaging
b. Weaknesses
c. Opportunities
d. Threats
e. Summarize the firms competitive position
Problem Definition
a. Prepare a specific problem statement
Strategic Alternatives
a. Craft and list the strategic alternatives that the company should pursue.
Analyze each alternative by considering the pros and cons of each.
Recommendation:
a. What alternative do you recommend and why? What are the positive
ramifications of adopting this strategy? What are the risks? How do you
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VIII.
IX.
annual revenues
cases sold
PAGE 2
2.46
$
$
$
2,200,000.00
0.02
0.04
PAGE 3