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Prep resources

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https://www.preplounge.com
http://www.acethecase.com/
http://www.consultingcase101.com/
http://www.bcg.com/Interactives/ICL/
http://www.icmrindia.org/free%20resources/casestudies/freesample.htm

ACE the CASE


1. Understand and Summarize the case question
2. Determine and clarify the case question objective
a. What is the business of the Entity in the case.
3. Funneled Thinking (Mutually Exclusive and Collectively Exhaustive)
Lot of Ideas
Narrow Down to few
ideas
Solut
ion

4.
5.
6.
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8.

Pull together existing information, ask for and gather more information
Analyze the information
Group Similar Issues together and layout a structure
Perform calculations or design solution for the issues.
Formulate and present answers.

Frameworks
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BCG Matrix
Porters 5 forces
SWOT Analysis
Revenue and Cost Modelling framework
Business Life Cycle Analysis
Key Issues Grouping
Problem Decomposition
PESTLE

Types of Case Studies

Type of Business Case


Falling Profits Case

Concepts
Analytical ability,

Frameworks
Market assessment, BCG

New product introduction

Entering a new market

Entering a new
geographic market

Where to locate a new


facility

drilldown from a highlevel statement,


understanding of financial
instruments,
communication, industry
knowledge
Analytical ability,
understanding of brand
management, supply
chain, communication,
industry knowledge
Analytical ability,
understanding of brand
management, supply
chain, communication,
industry knowledge
Analytical ability,
understanding of global
market dynamics,
geographic currency
issues, supply chain
dynamics,
communication, industry
knowledge
,,

Mergers & acquisitions


case

Competitive response
case

Changes in
government/regulatory
environment

Product Launch Strategy

1. When the Product


Launch should will
depend on the max
profit that can be
generated as well
as the strategic
factors.

matrix, product mix


assessment

Four Ps, market analysis,


competitor analysis,
product portfolio
assessment, Porters 5
forces
Market assessment,
product portfolio analysis

Market assessment,
supply chain analysis,
competitor analysis

Market assessment,
supply chain analysis,
competitor analysis
Market assessment,
supply chain analysis,
competitor analysis,
structural analysis
Market assessment,
supply chain analysis,
competitor analysis,
structural analysis
Market assessment,
supply chain analysis,
competitor analysis,
structural analysis,
regulatory analysis

2.

Product Launch Strategy


Factors to consider
1. Financial
2. Strategic
Financial Factors will depend on the Revenue Cost.
Key Risks
If the product launch is delayed, then the competitors will gain advantage and we
will lose first mover advantage.
If we are too early, then the defect rate will be higher and quality will be
compromised. The replacement cost will be higher. Brand Image will be tarnished.
Other Factors
1. Ownership of the company: - If the investors are aggressive, then the Product
Launches are faster.
2. Positioning: - If company is behind the market curve, the product launches
will have to be faster.
3. Existing Product Launches:- How can be a new product fit into existing
product launch plan ?

Profitability
1. MetricStream Case Study
Convergence
Convergence = Revenue Cost
Goal: - Increase the Revenue and Decrease the Cost
Revenue Factors
1.
2.
3.
4.

No of Products sold (A)


Price per Product (B)
Time Spent in providing the Services [C]
Price of Service [D]

Revenue = A*B + C*D


Major Driver C
How to decrease the Time spent in providing the Services
1. Less Customization
2. People
3. Product

4. Process
5. Technology
Cost Driver
1. Fixed Cost
2. Variable Cost

Basic Frameworks
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2.
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Cost Benefit Analysis


Internal vs. external market factors
Fixed vs. variable costs
Opportunity cost
Porters Five Forces
PESTLE

Internal

Internal Vs External Factors

External
Customer

Market

Customer

Cost

Competitor

Risk
(PESTLE)

People
Product
Process
Technology

4 Ps and 4 Cs

4 Ps

4 Cs
Price
Product
Position/Plac
e
Promotion

Important Questions

Competitor

Capabilitie
s