Business management teacher support material

SL/HL paper 2, section C, sample C

Assessment criteriaMarks awardedMarks available
Criterion A
Criterion B
Criterion C
Criterion D
Criterion E
Total

14

20

Examiner comments
Criterion A
The candidate shows a good understanding of globalization (de ned in introduction) and of many relevant business
management theories (e.g. rewards, recruitment, leadership styles, organizational structure). However, a weakness in
this response is that the concept of change is not explicitly treated at all.

this response is that the concept of change is not explicitly treated at all.
Teaching tip: For this question, the candidate has largely omitted the concept of change. The candidate may have done
so not purposefully but because the concept of change was expressed in a verb rather than a noun. Candidates must be
taught how to identify the six core concepts in the question, including when they do not appear as nouns.

Criterion B
The candidate applies the concept of globalization and related HR issues well to the chosen organization (Unilever),
providing plenty of examples. However, many of these examples are explained as possible scenarios, and more evidence
of actual HR practices in Unilever would strengthen the answer. Given that the candidate also covers much material that
is strictly not relevant (e.g. ethics, economies of scale, communication problems), the explanation of key content is quite
cursory. Whilst these other elements would not lose marks, they take time and do not necessarily add value to the nal
piece.

Criterion C
The candidate makes some relevant arguments (e.g. that globalization brings with it the possibility of employing staff in
one location but may mean redundancies elsewhere). However, other claims are either irrelevant (e.g. how is hiring more
locals a change brought about by globalization?) or the justi cations remain rather limited (e.g. why would the fact that
a company has many employees make them feel undervalued?)

Criterion D
The structure has all of the required elements with an introduction that de nes one of the concepts, paragraphs and a
conclusion. Paragraphing could be stronger: fewer paragraphs organized around stronger, clearer topic sentences. The

conclusion. Paragraphing could be stronger: fewer paragraphs organized around stronger, clearer topic sentences. The
conclusion is a repetition of the preceding material, nevertheless it is clearly structured. Some aspects of the answer are
less than clearly organized (e.g. which points are based on current Unilever HR practice and which points are intended as
advisable HR strategies?)

Criterion E
The candidate duly addresses both Unilever employees and managers perspectives throughout the answer. However, for
an even higher mark, the considerations should be more rooted in evidence or presentation of a logic instead of
speculating how various stakeholders might feel or act.

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