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Information
Resources
Guide on
MARKETING MANAGEMENT
2000 - 2005

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Information Resources Guide on Marketing Management

DEFINITION
Marketing management - is the practical application of marketing techniques.
Other related topics:
Marketing
Small business
Customer relations management
Globalization
Export marketing
Marketing channels
Business logistics
Physical distribution of goods
Marketing plan
Product management
Pricing
Distribution
Promotion
Basic References:
A. BOOKS
Aaker, David A. Strategic market management.
A23 2005
Albaum, Gerald and Jesper Strandskov. (2002).
management. 4th ed. HF 1416 I617 2002

(2005).

7th ed.

HF 5415.13

International marketing and export

Anderson, Carol H. and Julian W. Vincze. (2000). Strategic marketing management

: meeting the global marketing challenge. HF 5415.13 A53
Anderson, James C. and James A. Narus. (2004). Business market management :
understanding, creating, and delivering value.
2nd ed.
HF 5415.1263 A53 2004
Anholt, Simon.
69 B7A766

(2003).

Brand new justice : the upside of global branding.

HD

Baker, Gregory A., Orlen Grunewald and William D. Gorman.

(2002).
Introduction to food and agribusiness management. HD 9000.5 B313
Baker, Michael J.
5415B27 2000

(2000).

Marketing strategy and management.

3rd ed.

HF

Best, Roger J. (2004). Market-based management : strategies for growing customer

value and profitability.
3rd ed.
HF 5415.13 B46 2004

Bingham, Frank G., Roger Gomes and Patricia A. Knowles.

marketing.
3rd ed. HF 5415.1263 B56 2005

(2005).

Business

Boyd, Harper W. (2002). Marketing management : a strategic decision-making

approach. 4th ed.
HF 5415.13 B669 2002
Breaking compromises : opportunities for actions in consumer markets from the boston
consulting group. (2000). HF 5415.13 B677
Bruhn, Manfred.
relationships.

(2003). Relationship marketing : management of customer

HF 5415.5 B79

Buttle, Francis. (2004).

HF 5415.5 B885

Customer relationship management: concepts and tools.

Capon, Noel and James M. Hulbert.

century.
HF 5415.13 C265
Cartwright, Roger.

(2002).

(2001).

Marketing management in the 21st

Mastering marketing management.

Cases on marketing management in the Philippine setting.

Chaston, Ian and Terry Mangles
HF 5415.13 C5133

(2002).

HF 5415.13 C75
HF 5415.13 C38

(2002). Small business marketing management.

Chopra, Sunil and Peter Meindl. (2004). Supply chain management : strategy,
planning, and operations. 2nd ed.
HF 5415.13 C53 2004
Clark, Shawn. (2000). Co-marketing solution : strategic marketing through better
branding, improved trade relationships, superior promotions, effective fact based
selling, accurate ROI analysis..,
HF 5415.13 C548
Cranfield School of Management. (2000). Marketing management : a relationship
marketing perspective. HF 5415.13 M3523
Cravens, David W. and Charles W. Lamb.
cases.
7th ed. HF 5415 C6944 2002
Cravens, David W. and Nigel Piercy.
HF5415.135 C72 2003

(2002).

(2003).

Czinkota, Michael R. and Masaaki Kotabe.

ed.
HF 5415.13 C95 2001
Darymple, Douglas J. and Leonard J. Parsons.
and cases. 7th ed. HF 5415.13 D32 2000

Strategic marketing management

Strategic marketing.

(2001).

(2000).

7th ed.

Marketing management.

2nd

Marketing management : text

De Bonis, J. Nicholas, Eric Balinski and Phil Allen.

(2002). Value-based
marketing for bottom-line success : 5 steps to creating customer value. HF 5415.13
D378
DePalma, Donald A.
global marketing.
Dolan, Robert J.
Q45

(2002).
Business without borders : a strategic guide to
HF 5415.13 D42

(2002).

Marketing management : text and cases.

HF 5415.13

Donaldson, Bill and Tom OToole. (2001). Strategic market relationships : from
strategy to implementation. HF 5415.55 D66
Doyle, Peter. (2000). Value-based marketing : marketing strategies for corporate
growth and shareholder value. HF 5415.13 D69
Drummond, Graeme and John Ensor. (2001).
control.
2nd ed. HF 5415.135 D78 2001
Duncan, Tom. (2002).
HF 5415.13 D846
Duncan, Tom.
D84 2005

(2005).

Strategic marketing : planning and

IMC : using advertising and promotion to build brands.

Principles of advertising & IMC.

Emerich, Donald and Kimberlee Round. (2000).

project management.
HF 5415.1265 E47

Forsyth, Patrick.

(2000).

(2001).

HF 5415.13

Exploring web marketing &

Fisk, Raymond P., Stephen J. Grove and Joby John.

marketing. 2nd ed. HD 9980.5 F54 2004
Ford, David and Michael Saren.
49.5 F67

2nd ed.

(2004).

Interactive services

Managing and marketing technology.

Marketing on a tight budget.

HF 5415.13 F67

Fundamentals of business marketing education : a guide for university-level faculty and

policymakers.
(2004). HF 5415.1263 F85
Gillespie, Kate, Jean-Pierre Jeannet and H. David Hennessey. Global marketing : an
interactive approach. HF 1416 G522
Gitman, Larry J. and Carl McDaniel.
70 U5G53 2000

(2000).

Future of business.

Global and international business : strategy and management.

G528

3rd ed.

(2000).

HD

HD 62.4

Global and transnational business : strategy and management.

HD 62.4 G528 2004

(2004).

Global and transnational business : strategy and management.

(2000). HD 62.4 G528

Goldenberg, Jacob and David Mazursky.

HF 5415.15 G598

(2002).

2nd ed.

Creativity in product innovation.

Grimshaw, David J. (2000). Bringing geographical information systems into

business.
2nd ed.
HF 5548.2 G7336 2000
Gronstedt, Anders. (2000). Customer century : lessons from world-class companies
in integrated marketing and communications. HF 5718 G77
Haig, Matt. (2001). B2B e-commerce handbook : how to transform your business-tobusiness global marketing strategy. HF 5548.32 H34
Handbook of services marketing & management.
Helmstetter, Greg and Pamela Metivier.
on the web.
HF 5438.35 H45

(2000).

(2000).

Hennessey, Hubert D. and Jean-Pierre Jeannet.

management : creating value. HF1416 H46

HD 9980.5 H36

Affiliate selling : building revenue

(2003).

Global account

Hutt, Michael D. and Thomas W. Speh. (2004). Business marketing management : a

strategic view of industrial and organizational markets. 8th ed. Mason, Ohio :
Thomson/South-Western.
HF 5415.13 H88 2004
Jain, Subash C.

(2001).

International marketing cases.

Johansson, Johny K. (2003).

global management. 3rd ed.

HF 1416 J35

Global marketing : foreign entry, law marketing and

HF 1416 J63 2003

Johnson, Winslow. (2004). Powerhouse marketing plans : 14 outstanding real-life

plans and what you can learn from them to supercharge your own campaigns. HF
5415.13 J58
Keegan, Warren J.
K39 2002

(2002).

Global marketing management.

7th ed.

HF 1009.5

Keegan, Warren J. and Bodo B. Schlegelmilch. (2001).

Global marketing
management : a European perspective. HF 1416.6 E85 K44
Keegan, Warren J. and Mark C. Green.
1416 K443 2003

(2003).

Global marketing.

3rd ed.

HF

Keegan, Warren J. and Mark S. Green.

1416 K443 2000

(2000).

Global marketing.

2nd ed.

HF

Kerin, Roger A. and Robert A. Peterson (2001) Strategic marketing problems :

cases and comments. 9th ed.
HF 5415 K453 2001
Kerin, Roger A. and Robert A. Peterson (2004) Strategic marketing problems :
cases and comments. 10th ed. HF 5415.135 K453 2004
Kotabe, Masaaki and Kristiaan Helsen
2nd ed.
HF 1416 K68 2001

(2001)

Global marketing management.

Kotler, Philip

(2000)

Marketing management.

10th ed.

HF 5415 K69 2000

Kotler, Philip

(2001)

Framework for marketing management.

Kotler, Philip
2003

(2003)

Marketing management.

11th ed.

HF 5415.13 K636
HF 5415 K69

Kotler, Philip, Dipak C. Jain and Suvit Maesincee (2002) Marketing moves : a new
approach to profits, growth, and renewal.
HF 5415 K6313
Lamb, Charles W. and Joseph H. Hair
L2624 2000

(2000)

Lehman, Donald R. and Russell S. Winer

5th ed.
HF 5415.13 L395 2002
Little, Edward and Ebi Marandi
HF 5415.55 L58

(2003)

Marketing.

(2002)

5th ed.

HD 5415

Analysis for marketing planning.

Relationship marketing management.

Management dilemmas. When marketing becomes a minefield.

M34

(2004)

HF 5415.13

Marketing management : a strategic decision-making approach. (2005) 5th ed. HF

5415.13 M84 2005
Marketing management : an Asian perspective.
M375 2003
Marketing strategy : a decision-focused approach.
W249 2003

(2003)

3rd ed.

(2003)

HF 5415.13

4th ed.

HF 5415.13

Markets of one : creating customer-unique value through mass customization.

TS 155.65 M37

(2000)

McCormack, Kevin and William C.Johnson (2001) Business process orientation :

gaining the e-business competitive advantage. HD 30.2 M39

McDonald, Malcolm
them.
5th ed.

(2002) Marketing plans : how to prepare them, how to use

HF 5415.13 M369183 2002

McMurtry, Jeanette Maw

HF 5415.13 M36

(2003) Big business marketing for small business budgets.

Michiavelli, marketing and management.

(2000)

HD 31 M28133

Monster, Robert W. and Raymond Pettit (2002) Market research in the internet age
: leveraging the internet for market measurement and consumer insights. HF 5415.2
M65
Newell, Frederick (2000) Loyalty.com : customer relationship management in the
new era of internet marketing. HF 5415.1265 N495
Nunes, Paul and Brian Johnson (2004) Mass affluence : seven new rules of
marketing to todays consumer. HF 5415.1 N86
Paley, Norton (2001) Marketing for the nonmarketing executive : an integrated
resource management guide for the 21st century. HF 5415 P2333
Palmer, Adrian
2001

(2001)

Principles of services marketing.

Parasuraman, A. and Charles L. Colby

P327
Parry, Mark E. (2002)
HF 5415.13 P33
Patten, Dave (2001)
5415.13 P38 2001

(2001)

HF 5415.13 P3242

Techno-ready marketing.

HD 45

Strategic marketing management : a means-end approach.

Successful marketing for the small business.

5th ed.

HF

Pelton, Lou E. and David Strutton (2002) Marketing channels : a relationship

management approach. HF 5415.129 P45 2002
Percy, Larry. and John R. Rossiter
5438.5 P476

(2001)

Peter, J. Paul and James H. Doonelly (2004)

and skills.
7th ed. HF 5415.13 P48 2004

Strategic advertising management.

HF

Marketing management : knowledge

Quelch, John A. (2001) Cases in strategic marketing management : business

strategies in Muslim countries. HF 5415.12 I74Q45
Rethinking marketing : sustainable market-ing enterprise in Asia : text and cases.
(2003)
HF 5415.12 A8R47

Roberto, Ned (2002)

Marketers guide to socio-economic classification of
consumers : insights and challenges of target marketing in the Philippines using SEC
Indicators.
HC 455 R633
Schmitt, Bernd H. (2003) Customer experience management : a revolutionary
approach to connecting with your customers. HF 5415.55 S35 2003
Schultz, Don E. and Philip J. Kitchen (2000) Communicating globaly : an
integrated marketing approach.
HF 1416 S35
Services marketing : a managerial approach.
Shaw, Stephen
S35 2004

(2004)

(2003)

HD 9980.5 S47

Airline marketing and management.

5th ed.

HE 9781

Simchi-Levi, David and Philip Kaminsky (2000) Designing and managing the
supply chain : concepts, strategies, and case studies. HF 5415.7 S425
Simchi-Levi, David, Philip Kaminsky and Edith% Simchi-Levi. (2003) Designing
and managing the supply chain : concepts, strategies, and case studies. 2nd ed.
HF 5415.7 S425 2003
Stauble, Vernon R.
5415.13 S868

(2000)

Marketing strategy : a global perspective.

HF

Temporal, Paul (2000)

Branding in Asia : the creation, development, and
management of Asian Brands for the global market. HD 69 B7T45
Temporal, Paul (2001)
Branding in Asia : the creation, development and
management of Asian Brands for the Global Market.
Rev. ed.
HD 69 B7T45
2001
Temporal, Paul and Martin Trott (2001) Romancing the customer : maximizing
brand value through powerful relationship management. HF 5415.55 T46 2001
Terpstra, Vern. and Ravi Sarathy
1009.5 T417 2000
Trout, Jack (2003)
marketing genius.

(2000)

International marketing.

8th ed.

HF

Genies wisdom : a fable of how a CEO learned to be a

HF 5415.13 T73

Tvede, Lars and Peter Ohnemus

HF 5415 T968

(2001)

Marketing strategies for the new economy.

Ukalkar, Sanjay (2000) Strategic procurement management for competitive

advantage. HD 3905 U43

Ultimate CRM handbook : strategies and concepts for building enduring customer
loyalty and profitability. (2002)
HF 5415.5 U48
Viselman, Kenn (2001) Eight giant steps to global domination : a personal guide to
finding your niche, conquering your market and taking your company to the top. HF
5415.13 V58
Waugh, Troy (2004) 101 marketing strategies for accounting, law, consulting, and
professionals
services firms.
HF 5415.135 W38
Weinstein, Lawrence and Madan Annavarjula (2001) Creative problem-solving
cases for marketing and management. HF 5415.135 W44

B. NON-PRINT MATERIAL
Jeannet, Jean-Pierre and H. David Hennessey.
6th ed. VT 221 2004

(2004)

Global marketing strategy.

C. ARTICLES
Sarmiento, Kato P. Taking on the big boss. Entrepreneur Phils 2(21):23+ S 02

D. WEBSITES
http://www.marketingpower.com/live/content1050C345.php
A description of editorial content and pricing information for Marketing Management
magazine... to serve busy executives. Marketing Management focuses on strategic issues
that marketing managers face. Published six times a year, Marketing Management sheds
light on hot topics.
http://www.mma.com/
analytical marketing consultancy that helps clients through fact based analysis and
applications.
http://www.marketingbenchmarking.com/
Marketing Management Benchmarking Association is an association of companies that
conducts benchmarking studies to identify the best practices surrounding marketing
management issues that improve the overall operations of the members.
http://www.mmaglobal.org/
http://en.wikipedia.org/wiki/Marketing_management
Wikipedia Free Encyclopedias article on Marketing management ... Marketing
management is the practical application of marketing techniques. It is ... will achieve
organizational objectives. Marketing management involves: Understanding the economic
...

http://www.greenwich-college.ac.uk/html/marketing_management.htm
... BUSINESS ADMINISTRATION MARKETING MANAGEMENT. Marketing
management has emerged over the last ... The MBA option specialising in Marketing
Management provides an opportunity for graduates ...
http://www.anasmm.com/
Association management and our proven, award-winning marketing department provide
expertise in multi-faceted marketing, advertising and publishing for your company or
non-profit association. ... Since 1984, Anas Marketing & Management has provided
clients with its successful experience in Association Management and Marketing &
Design Services. ...
http://www.primeresource.com/management-consultants.htm
Management consultants with sales management expertise offer sales and marketing
management consulting services at Prime Resource Group. ... sharing his Diagnostic
Selling message with sales and marketing management teams around the world ... years
experience in sales and marketing management and training in the consumer ...
http://www.knowthis.com/management/
Advanced Search. | Home Marketing Management. ... Marketing Planning, Management
and Strategy. Marketing managers face many challenges ...
http://www0.gsb.columbia.edu/execed/open/programs/mm.cfm
Marketing Management: Strategies, Processes and Tools, Other programs on marketing.
...
http://www.apmforum.com/
... marketing in asia :: street intelligence. business, economic, marketing, management &
social trends research & news direct from Asia. ...

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