Altamonte Springs, FL 32714

786-291-5511.
Hannydrea@gmail.com

H ANNELISE L ERIDA

M A R K E T I N G E V E N T S C U S T O M ER S E R V I C E B U S I N E SS D E V E LO P M E N T
A proactive, driven, and ambitious marketing professional who constantly seeks challenges to
accelerate my career and personal ambitions. Dedicated and target driven with excellent time
management, interpersonal skills, and an expert ability to solve problems. A team player who
thrives under pressure. Varied experience makes me a good fit in any number of organizations
where I can bring immediate and strategic value.

Strategic Market Planning

Event Management
Leadership

CORE COMPETENCIES
Business Development
Sales
Social Media

Client Relations
Customer Service
Training/Developme
nt

E D U C AT I O N
Southern New Hampshire University, Manchester, NH: 2016
International MBA with a concentration in Marketing
University of Central Florida, Orlando, FL: 2013
Bachelor of SciencePsychology, MinorWriting and Rhetoric

FREELANCE WORK
Frost & Sullivan 12th Annual Customer Contact East April 18-20
Executive Chronicles Scribe
Participated in all activities and networked with others.
Wrote notes on each session and round table activity.
Observed and listened to the speakers, while also recording their presentation for the
chronicles.

247 Nurse Tutors NSNA Annual Convention March 30 April 2

Tradeshow Assistant
Assisted Sales Representative generate leads and interest.
Set up booth and replenished the booth with flyers, brochures and other products.
Developed new strategy tactics to increase reach and sign ups.

TrueTreats Pet Expo 2016 March 16-18, 2016

Tradeshow Sales Representative
Introduced products to potential customers and distributors.
Set up booth with banners, flyers and products.
Greeted customers and generated leads.
P R O F E SS I O N A L E X P ER I E N C E

Bloem Living Orlando, FL April 2016 Present

Sales Support and Administration Assistant (temp)
Creating and developing sales presentation using PowerPoint and Excel.
Gathering information through market research for sales quote submission.

Updating the inventory information for different vendors we work with.

Divento Orlando, FL July 2015 October 2015

International Marketing Trainee
Create social media campaigns and promote events for international markets.
Develop new channels to grow the social presence globally.
Track analytics across platforms and strategize tactics to increase reach and impressions of
posts and followers.
Travel Planners International Orlando, FL Apr. 2013 Oct. 2014
Marketing and Business Development Representative
Manage key accounts to ensure top service and continued loyalty.
Individually create innovative marketing strategies to reach targeted audiences and achieve
objectives.
Contribute actively to the organization of company events workshops, webinars, trade
shows.
Praised for my ability to teach at training seminars for all clients.
Developed lasting relationships with contacts at which prove to be an excellent referral
source.
Feeding Children Everywhere Orlando, FL Jan. 2013 Apr. 2013
Community Engagement Intern
Executed comprehensive marketing campaigns including print, TV, and social media
marketing strategies for meal packaging events that successfully served children.
Developed lasting relationships with relevant community groups to ensure continued success
of the initiative.
Actively recruited and managed volunteers in order to fill events and raise the profile of
Feeding Children Everywhere.

A D D I T I O N A L E X P E R I EN C E
H&M, Orlando, FL: Sales Advisor, 2011-2012
Served customers using the five step customer service standard, promoted new products
on the sales floor, and advertised store events and promotions.
GAP, Miami, FL: Sales Associate, 2009
Increased sales by promoting merchandise, assumed responsibility for stock control and
management.
ADDITIONAL CREDENTIALS
TECHNICAL
SKILLS

Proficient in Microsoft Word, Excel, Access, PowerPoint and SPSS. Working

knowledge of Photoshop, Adobe Acrobat, Dreamweaver, Constant Contact,
Sales Force, Social Media platforms, Direct Mail, Mail Chimp, HootSuite,
Illustrator.

LANGUAGES

Fluent in English and Spanish