1 How often do you use shampoo?

ABCDE-

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2 How often you change your shampoo brand?

ABCDE-

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3 How many shampoo brand(s) that you are using now?

ABCD-

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4 I have compared different brands/types of shampoo before I make purchase decision

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5 I usually pay attention to shampoo advertisements

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6 I usually spend some time and effort deciding which brand to buy
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2)
7 I intend to buy shampoo brand with heavy advertising in TVC
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8 I intend to buy shampoo brand with heavy advertising in newspaper

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9 I intend to buy shampoo brand with heavy advertising in magazines

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10 I intend to buy shampoo brand with heavy advertising on internet

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11 The celebrity endorser of the brand will affect my purchase decision

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12 My purchase decision will be affected by sales promotion (e.g. premium, bonus pack, etc.) at

purchase point
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13 I favor to buy those shampoo brand(s) with product sampling

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14 I will try shampoo brand(s) that is recommended by friends

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15 Product Function - Gain Nourishment

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16 Product Function - Retain Moisturizing

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17 Product Function - Good for Anti hair fall

AB-

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18 Low Price
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19 Reputable Brand
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20 Effective Ingredients - Natural Ingredients

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