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who
had
developed
a Source-Message-Channel-Receiver model
of
communication and, with Muzafer Sherif, developed this as part of their theories of
persuasion and social judgement.
Effectiveness is the capability of producing a desired result. When something is
deemed effective, it means it has an intended or expected outcome, or produces a
deep, vivid impression.
The communication
process is
successfully communicate.
the
steps
Components
we
of
take
in
order
to
the communication