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2. What is a fad and how does a fad differ from a trend? (100-150 words)
Give five examples of current fads and five examples of current trends to
illustrate your understanding of the difference.
Trends have a much longer lifespan than fads. In fact, they can continue to be
fashionable for years and even decades. The primary difference between a trendand
a fad is that trends have the potential to be long-term influencers on the market.
A fad is any form of behavior that is intensely followed by a population for a short
period of time. The behavior will rise relatively quickly and fall relatively quickly
once the perception of novelty is gone. A trend, on the other hand, gets stronger
over time and does stick around. Trends have identifiable and explainable rises that
are driven by audience needs. They help solve a problem for people.
Activity 2
1. Explain what measures of central tendency and dispersion figures are.
(280-300 words)
2. To what sort of data can measures of central tendency and dispersion
be applied?
Arithmetic mean
Median
Mode
Range