Escolar Documentos
Profissional Documentos
Cultura Documentos
2011
7330
3034
2012
7979
2973
1669
425
1635
416
189
236
625
315
1.14
0.45
0.79
2123
178
238
627
295
1.14
0.45
0.79
2080
Less:
COGS
Marketing, Selling, R&D expenses
Marketing Expenses Breakup:
Ads & promotions
R&D
Other expenses
Net Earnings
Wholesale price/can for RTE
Gross Profit Margin/can for RTE
COGS per RTE can
Best case volume of cans in core products (in millions)
2013
8230
2913
2014
2855
2015
2798
1602
408
1570
400
1539
400
170
238
600
303
1.14
0.45
0.79
2038
162
237.49
572.85
312.09
1.14
0.45
0.79
1997
155
244.80
537.79
321.45
1.14
0.45
0.79
1957
2011
7330
3034
2012
7979
2973
1669
425
1635
416
189
236
625
315
1.14
0.45
0.79
2123
178
238
627
295
1.14
0.45
0.79
2080
Less
COGS
Marketing, Selling, R&D expenses
Marketing Expenses Breakup:
Ads & promotions
R&D
other expenses
Net Earnings
Wholesale price/can for RTE
Gross Profit Margin/can for RTE
COGS per RTE can
volume of cans in core products (in millions)
2013
8230
2913
1602
408
170
238
600
303
1.14
0.45
0.79
2038
188
238
571
297
1.14
0.40
0.81
2038
less:
COGS
Marketing,selling,R&D expenses
Marketing Expenses Breakup:
Ads & promotions
R&D
other expenses
Net Earnings
Desired earnings
Wholesale price/can for RTE
Gross Profit Margin/can for RTE
COGS per RTE can
volume of cans in core products (in millions)
178
238
627
295
295
1.14
0.45
0.79
2455
170
238
600
303
304
1.14
0.50
0.76
2507
169
237
600
278
313
1.14
0.55
0.74
2513
168
238
600
253
322
1.14
0.55
0.74
2435
22
22.53333
best case scenario expenses do not rise even after acquiring company
less:
COGS
Marketing,selling,R&D expenses
Marketing Expenses Breakup:
Ads & promotions
R&D
other expenses
Net Earnings
Desired earnings
Wholesale price/can for RTE
Gross Profit Margin/can for RTE
COGS per RTE can
volume of cans in core products (in millions)
178
238
627
295
295
1.14
0.45
0.79
2455
188
243
635
273
304
1.24
0.45
0.86
2178
188
237
635
276
313
1.24
0.45
0.86
2144
188
238
635
278
322
1.24
0.45
0.86
2110
increment in net sa
less:
COGS
1669 1635 1717
Marketing,selling,R&D expenses
425 416 447
Broken Out of mkting & selling exp
Ads & promotions
189 189 209
R&D
236 238 238
other expenses
625 627 649
Net Earnings
315 295 309
Desired earnings
295 304
Wholesale price/can for RTE
1.14 1.14 1.08
Gross Profit Margin/can for RTE
0.45 0.45 0.45
COGS per RTE can
0.79 0.79 0.75
volume of cans in core products (in millions) 2123 2080 1800
1803 1893
446 447
209
237
681
347
313
1.08
0.45
0.75
2000
209
238
716
386
322
1.08
0.45
0.75
2534
increment in COGS at
as
increment in other ex
Scenario Number
Worst Case Net Earnings
0
Status Quo (desired earnings after 2013)
1
Tipha S
2
Claire M
3
Chong A
4
Pugh B
2011
315
315
315
315
315
2012
295
295
295
295
295
2013
303
297
303
273
309
since core products of scenario 4 are mature products, we need new disrupting flavors in market. In
growth is costly. Therefore we should softly push in house developed products along with core prod
scenario 4. Free samples with purchases of core products may help while taking care of limited shelf
go with scenario 4 core products along with softly promoting scenario 3 products to have strong produ
for future
2014
312
278
276
347
2015
321
253
278
386