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February 2010
Lately I’ve been reading Impulsivity: The behavioral and Neurological Science of Dis-
counting, by Madden & Bickel. It is a text that focuses entirely on one, perhaps eso-
teric, subject of delay and probability discounting. For those of you new to the topic,
delay discounting is the phenomenon by which the subjec-
tive value of a reward is degraded as delivery is delayed.
There have been quite a few studies (hence the authors’
decision to compile a book on the topic I guess) that have
shown that discounting is a robust finding in both the basic
and applied literatures. The most common method of meas-
“Please email
uring discounting is to use a titrating method by which indi- us at
viduals are asked to choose between reinforcers that are georgiaaba@
available now or after some delay. If they choose the de-
layed outcome then its amount is decreased and the choice gmail.com with
your questions
Inside Story Headline
same process has been used at to measure subjective value at various delays the con-
tributing authors have found that organisms will make consistent choices that adhere
to a hyperbolic curve that can show how significantly delays impact how they value a
reinforcer. In essence, you can measure how susceptible someone is to delays im-
pacting their behavior. This has been used as a way of estimating impulsivity and
studies have shown that populations that are usually considered impulsive (e.g., kids
with ADHD, substance abusers, frequent gamblers, college binge drinkers, etc) all
show a more impulsive profile because they are bigger “delay discounters”.
Volume 4, Number 1 Page 3
Ethical Dilemma
A family comes to you and wants ABA services. They say they believe insur-
ance may pay a portion of their bill. The behavior analyst says that he/she
will do everything in his/her power to help them file insurance, but warned What is the
them that many times insurance policies will not cover our particular type of right choice of
service. The behavior analyst begins the process of an intake appointment
and setting a program up for the child. As part of that process the behavior action for the
analyst calls and tries to get preapproval from the insurance company. The behavior
insurance agent tells the behavior analyst this particular policy will cover half
of the bill up to $120/hour. The behavior analyst charges $60/hour, which is analyst?
well within the limit. The behavior analyst then calls the family to relay the
information, thinking he/she had good news. The family then asks the be-
havior analyst to charge $120/hour to the insurance company so that in
deed the whole bill would be charged. What is the right choice of action for
the behavior analyst?