Idea Generation

Other people see things and say Why? . But I dream things

that never were and say Why not?

George Bernard Shaw

Get the
idea
right

Evaluate the
idea

Build a
team

Develop
a
business
model
and plan

Create
an
entity

Test the
market

Reach
for
growth

To Think
To simplify
To Differentiate

To Imagine
To see

Books
Rich Dad, Poor Dad Robert Kiyosaki
Stay Hungy, Stay Foolish / Connect the dots / I have a dream Rashmi Bansal
Lean Startup Eric Ries
High Performance Entrepreneur Subroto Bagchi
The Road Test John Mullins
Art of the Start Guy Kawasaki
Entrepedia Nandini Vaidyanathan
Entrepreneurship Hisrich Text Book
Websites
www.nenonline.org
www.ted.com
http://www.yourstory.in
www.stvp.stanford.edu
www.tie.org
TV Shows
CNBC Young turks
ND TV Starting up

TOI Flying start (Daily)

Idea Generation

Eureka
Moment

Get the Idea Right

An idea is identifying a need or a problem people

have and providing them a better alternative than
the current/existing solution, in terms of time,
money, quality, efficiency or performance.

Sleepless
nights

Idea Generation exercise

More the Merrier

Radical Innovation
Revolutionary

High attention
and high decay
innovations

Reset industries
and categories and
dramatically alter
paradigms

Modifications
Improve existing
product or service
by questioning and
creating ways to
address changing
needs

Evolutionary
Continuous
innovations, create
robukst brands

Incremental
Innovation

Long term

Short term

Fads

Niche Ventures
Propagators
Hustle Ventures

Revolutionary
Ventures

Idea Generation exercise

Beat the Clock

97%

3%

Truly new, novel and innovative ideas 3 %

Cheaper, better, faster, more user-friendly
Extension- addition to features
Specialization - niche creation

97%

Current
TrendsCustomers

pain points

Past work experience

Hobbies and interests

Strengths and abilities

Friends and family

Distribution channels

Travel

Books and magazines

Research organizations

The web

 Focus Groups
Brainstorming
No Criticism

Freewheeling
Large Quantity Of Ideas

Combinations/Improvements Encouraged

Brain steering
Crowd Sourcing
Problem Inventory Analysis

Shotgun Shyam

Quickly Identifies New/Promising Opps. But Rarely

Follows Through

Simplicity Simon

Thinks Everything Is A Lot Simpler Than Is, Feels

Can Create Business Easily

Prima Donna Priti

So In Love With Own Idea Feels Everyone Out to

Steal It And Take Advantage Of Him

Ram The Rookie

Well-Grounded In Theory But Lack Real-World

Business Experience

Meticulous Mithun

Used To Having Things Under Control, Cant Handle

Catastrophe, Ambiguity

Underdog Umesh

Not Comfortable Actually Transforming Invention

Into Tangible Business Success

Hidden Agenda Nevil

Inventor Irvin

Does Not Have Right Motives/Objectives For

Developing Expediting New Enterprise
More Inventor Than Entrepreneur. More Concerned
With Invention Itself.

SO WHAT IS
YOUR GREAT
BUSINESS IDEA?