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INTRODUCTION
Innovation simply means new idea, device, or method" (Innovation, n.d.). However,
innovation is often also viewed as the application of better solutions that meet new requirements,
unarticulated needs, or existing market needs (Maranville, 2010). Not all new can be considered
innovative. Real innovation changes the course of industries, or even society (Sinek, 2009).
Despite the given definition, it is difficult to say what food business or delicacy can be
considered as innovative. In order to understand innovation in food business or what is called
food business of the new generation, examples must be given.
DISCUSSION
Even in the food business, innovations are usually seen that its changing the landscape
of the food industry.
soaked in a soy & sesame oil marinade and served atop seaweed-seasoned rice?
Waste-based cooking 70
billion pounds of food go to
waste each year. Earlier this
year, it was impossible to
ignore
the
wasted, a
buzz
about
community of
work
to
cook
up
something delicious out of unused or un-coveted food. The positive flip side of those stats is
that trash cookingusing the food that would often be considered waste, scraps, or rejectsis
hot right now. The National Restaurant Association ranked food waste reduction and
management in the top ten of its Tableservice Menu Trends for the year. And well-known chefs
like Dan Barber and Roy Choi are making reducing food wastefor reasons as varied as saving
the environment to saving moneypart of their culinary missions, or even their business plans.
Savory yogurt Savory versions are starting to pop
up all over the place. Blue Hill, for example, produces
and packages yogurt flavors like beet and butternut
squash, and at the Chobani store in New York City,
youve got five savory yogurt creations to choose
from.
According to
Black
raspberries Black
Raspberries
Better sports drinks For a long time, people have been worried about the calories, sugar, and
artificial flavors lurking in sodas, but sports drinks curiously got a pass, in spite of the fact that
theyre really not much better.
Baobab Fruit from the baobab tree eight
of the nine species are native to Madagascar
and mainland Africa, so you can just get ahead
of the economic backlash that accompanied
quinoas sudden rise in demand is rich in vitamin C. Touted as the superfood in 2015, it is
used in cheesecakes, such as the one on the left. Hyslop (2015) said that though its virtues have
been preached for many years by health food fiends, baobab has only recently made its way into
the mainstream. Companies like Waitrose now sell an apple and guava juice with baobab extract,
while Marks & Spencer (M&S) has just launched a raspberry and redcurrant juice "booster"
loaded with the fruit. At the Eden Project in Cornwall, there is even an annual baobab festival, in
partnership with the non-profit association Phytotrade Africa. Phytotrade, which supports rural
harvesters and producers across southern Africa, won approval from the EU in 2008 for the food
to be imported (previously, non-western fruits and vegetables were hard to bring in). It now
oversees the export of about 20 tonnes of baobab a year, with the growing industry crucial in
bringing money to local people, who harvest and process the fruit.
Water tapped from any/every kind of tree/fruit Coconut water kicked things off, then
maple water and birch water came onto the scene. Whats next? Pine water? Peach tree water?
Another list provided by Whole Foods Market (Whole Foods Market experts forecast
top 10 food trends for 2016, 2015) stated that the following will play a role in movement of
food businesses:
Uncommon meat and seafoodLesser-known meat and seafood options are making
their way from restaurant menus and local obscurity into mainstream American kitchens.
Wine in a canAs American wine drinkers become an increasingly young, diverse and
playful bunch, winemakers are taking note. Cue the aluminum can a portable, easyto-chill option thats well suited for single servings and active, outdoor lifestyles.
Culture Craze: Fermented foods and probiotics Whether shoppers are seeking gut
health or go-for-it flavor, fermented foods and probiotics are growing like good bacteria
and theyre not just for hippies anymore. Fiery picks like kimchi and gochujang will
continue to gain steam, while innovative options like chiogga beet kraut and non-dairy
tonics will add variety.
Graze Craze: Grass-fed 2.0 With new grass-fed products from milk, eggs, yogurt,
butter and cheese options to packaged meat snacks and even protein powders sprouting
up across the store, grass-fed has proven its no longer a niche category for health
fanatics or Paleo devotees.
Dried and true: dehydrated foodsUnlike the kale chip craze of years past, 2016s
dehydrated trend takes it to new heights from dehydrated broccoli, Brussels sprout and
parsnip chips to sophisticated salmon, bison and chicken jerkies with grown-up flavor
combinations.
Alternative and wheat-free floursPeople are going nuts for gluten-free flours made
from legumes, ancient grains, teff, amaranth and, well, nuts. Chickpea flour is a quick
riser, while other legume-based flours are showing up in bean-based pastas and other
packaged goods.
Old World flavor adventures Old World flavors with a twist continue to see
significant gains, especially Far East flavors from Korea, Japan and Southeast Asia, as
well as Middle Eastern ingredients.
Another source, FoodBev Media (2015), mentioned the prediction of The Innovation
Group, J. Walter Thompson Intelligence, regarding to some key trends impacting the food and
beverage industry of the future. They listed it down as the following:
a survey that claimed the way in which we ordered food was directly influencing the
cuisines we opted to eat.
Cannabis
in
beverages
Nearly three quarters
of
consumers
and
boomer
Every year the National Restaurant Association comes out with the top menu trends for
the coming year. According to their summary (Top 20 Food Trends for 2016 | Barr Mansion &
Artisan Ballroom, 2015) surveying over 1,600 professional chefs, the following belong to the
top 20 food trends of this year:
Innovation in general is supposed to change the way of life of people (Sinek, 2009).
Time and again, food business is gearing towards a more creative, if not healthy, way of eating.
Not only that, just like one of the moves of a group chefs, there is also a move in the food
business that deals with corporate social responsibility.
entrepreneurs are not only innovative and customer-service oriented, but also socially
responsible.
REFERENCES
Duron, A. (2015). The Next Kale? The Foods Youre Going to Be Hearing About Constantly in
2016. Retrieved September 14, 2016, from https://www.thrillist.com/health/nation/newsuperfoods-that-will-be-popular-in-2016
Health and Healing Fact Sheets. (n.d.). Retrieved September 16, 2016, from
http://berryhealth.fst.oregonstate.edu/health_healing/fact_sheets/black_raspberry_facts.ht
m
Hyslop, L. (2015, January 7). Baobab: The 'superfood' of 2015? Retrieved September 16, 2016,
from http://www.telegraph.co.uk/foodanddrink/11328252/Baobab-the-superfood-of-
2015.html
Innovation. (n.d.). Retrieved September 16, 2016, from http://www.merriamwebster.com/dictionary/innovation
L. (2015, October 24). The Halal Guys Manila Philippines Now Open! SM Megamall by
HourPhilippines.com. Retrieved September 14, 2016, from
https://www.youtube.com/watch?v=EQ4xS8j_9sU
Maranville, S. (2010, July 30). Journal of Education for Business. Retrieved September 16, 2016,
from http://www.tandfonline.com/doi/abs/10.1080/08832323.1992.10117582
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from https://www.youtube.com/watch?v=cUTTbHSakmQ
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14, 2016, from https://www.youtube.com/watch?v=lWOXxnM89kg
Renee, J. (2015, January 04). Algae as a Food Source for Humans. Retrieved September 16,
2016, from http://www.livestrong.com/article/458681-algae-as-a-food-source-forhumans/
Research predicts the food and drink trends of the future. (2015, September 08). Retrieved
September 14, 2016, from http://www.foodbev.com/news/research-predicts-the-foodand-drink-trends-of-the-future/
Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. New York:
Portfolio.
T. (2015, December 11). Top Ten Food Trends for 2016. Retrieved September 14, 2016, from
https://www.youtube.com/watch?v=PcJlZX9Q8YE
Top 20 Food Trends for 2016 | Barr Mansion & Artisan Ballroom. (2016). Retrieved September
16, 2016, from http://barrmansion.com/planning-tips/top-20-food-trends-for-2016/
Whole Foods Market experts forecast top 10 food trends for 2016. (2015, December 21).
Retrieved September 16, 2016, from http://media.wholefoodsmarket.com/news/wholefoods-market-experts-forecast-top-10-food-trends-for-2016