Final Entrepreneur Thesis

UNIVERSITY OF CALOOCAN CITY
Gen. San Miguel St., Sangandaan, Caloocan City
Chapter I
Introduction
A delicacy is a usually rare or expensive food item that is considered highly
desirable, sophisticated or peculiarly distinctive, within a given culture.
(https://en.wikipedia.org/wiki/Delicacy) meaning delicacies are the foods maybe seen only
in a particular place thats why its quite expensive and rare.

In the Philippines, we have a lot of delicacies that comes from different cities and
regions. Nevertheless, some of our delicacies are not that expensive you can buy it
cheaper but the taste is worth of buying for. In addition, one of the reasons why
foreigners come to the Philippines because of our specialty foods like balut that is only
seen in our country.
We are famous in delicacies in terms of native delicacies this is what you called
kakanin. Kakanin is made from the glutinous rice, coconut milk, and sugar. It is popular
to Filipinos and it is usually present on special occasions such as weddings, birthdays,
anniversaries, fiesta and holidays like Christmas and New Year. Theres a lot of kind of
kakanin; like sapin-sapin, biko, suman, puto, putobungbong, bibingka and so on.

In every region, there are different unique delicacies and foods that are originated and
made by the specific place. These foods have been bequeathed by our ancestors and
passed to different generations and until now this foods are known to our country.

Chapter II
Summary of the Project Study
II.i
Name of the Firm

Propose Name: Pinoy Delight
We have decided to name our firm as Pinoy Delight because our business
offers the different Pinoy delicacies.
II.ii
Location of the propose business
Propose Location: Robinsons Novaliches

Quirino Highway, Quezon City.
Ground floor, (New Building)

II.iii
Brief Summary of the Firm

There are 7,107 islands in the Philippine with a lot of tourist destinations with
different specialties like food also called as delicacies. The only way to buy that
product is to go to that certain place. We have decided to put up a business that will
provides all the specialty of every cities and provinces within the Philippines.
The name of our firm is Pinoy Delight which is located at Robinsons Novaliches,
Second Floor, Main Mall. Our firm will sell and provide some authentic delicacies that
you can only avail in the different places places in the Philippines. We will import our
products from the specific places or maybe we will hire a chef that knows how to cook
the different kinds of specialties of the Philippines. Also our products sell in affordable
price and we will fulfill the craving of the customers by giving them the best foods of the
Philippines that will suits their taste buds and tummy in a hassle free-way.
And as a part of tourism industry, our firm will not only satisfy our customers in terms of
foods but also we will provide a information about the origin and how the products are
made so that the customers will have the knowledge about it.

CHAPTER III
Proponents, Management and Personnel
III.i Proponents
Our busines is classified as Partnership. The people behind the Pinoy Delights are as
follows:
Ana Clarizsa M. Espea- Graduated at University of Caloocan City with a degree

of Bachelor of Science in Tourism. With three years working experienc e in Sofitel
Luxury Hotel as a Receptionist and two years working experience at Costa
Cruise Line as a Front Desk Clerk and now taking up her Masters Degree.
Erica Eunice C. Honorica- Graduated at University of Caloocan City with a

degree of Bachelor of Science in Tourism. Owner of Proud Honorica Catering
Services one of the leading Catering services here in Calo0can City.
Trina Mae C. Pelayo- Graduated at University of Caloocan City with a degree of

Bachelor of Science in Tourism. She worked at Philippine Airline as a Flight
Stewardess for three years and now taking up her Masteral Degree in De
Lasalle University.
Rudilyn B. Ramos- Graduated at University of Caloocan City with a degree of

Bachelor of Science in Tourism. Owner of Paris Souvenir Shop, have a five
years working experience on City of Dreams Hyatt Hotel as Casino Dealer.

Catherine Y. Riguer- Graduated at University of Caloocan City with a degree of

Bachelor of Science in Tourism. She worked at Solaire Hotel and Casino as a
Concierge for two years and worked at Disney Cruises as Front Desk Clerk for
three years.
III.ii Management

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III.iii Gantt Chart

Beginning of the plan until the execution. We have decided to put up the business in the
month Febuary and with 2 months of preparation our business will open in the month of
April.
FEBRUARY

In this month, we will start planning about the whole operation of the business.
Coordinating with the factory partners from differents places where we will get our
supplies and settle the business requirements.
First Week
Brainstorming and Planning (Business product, place, price,

promotion)
Second Week and
Settle up the business requirements such as baranggay
Third Week
clearance, business permit, licence, police clearance etc.
Fourth Week
Dealing and negotiating with the suppliers. Finalize the location of

the business.
MARCH
Setting up of the area of the operation. Starting to create the website accounts and
pages online. Preparation of employees. Promoting the business through our marketing
strategies.
1st Week
Setting up of the area of the operation. Starting to create the
website accounts and pages online.

2nd Week
Hiring of employees.
3rd Week
Orientation of employees. Over all preparation.
th
4 Week
Promotion (online, flyers, posters, give aways, etc.)
April
Start of the operation. The grand opening of the firm.
st
1 Week
GRAND OPENING
CHAPTER IV
Market Feasibility
IV.i Market Description

Our potential market are those people who love to patronize authentic goods and
unique products that only Philippines can offer.
IV.ii Demand Survey

Sample Survey
Name:
Address:
Age:

Gender:
Male
Female
1. Have you been to some tourist destination here in the Philippines?
Yes
No
Specify where: ____________________________________________________
2. Did you notice any delicacies offer in that certain tourist destination?
Yes
No
Specify where and what delicacies: ____________________________________
3. What are some delicacies here the Philippines that you know?
Specify: __________________________________________________________
4. What delicacies here in the Philippines that you really like?
Specify: __________________________________________________________
5. How often you buy that delicacies?
Always
Sometimes
Never
6. Would you like to have a delicacies store in the malls nearby your area?
Yes
No

Age
2.2
28-40 y/o
18-25 y/o
3.4
50 above
8.2
4.2
Gender
Male
6.8
9.2
Female
8 y/o below

Question no.1
Yes
5.4
No
10.6
TOP 10 Tourist Destination

(Based on the survey)
1. Pampanga
2. Baguio
3. Quezon
4.Bulacan
5.Ilocos
6.Pangasinan
7.Laguna
8. Cebu
9. Bicol

10. Davao
Question no.2
1.2
Yes
No
10.8
(Based on the survey)

1. Pampanga: Tocino, Longganisa, Skinless
2. Baguio: Strawberry jam
3. Quezon: PansitHabhab, Lambanog
4. Bulacan: Chicharon, Espasol
5. Ilocos: Chichacorn, Bagnet, Empanada
6. Pangasinan: Bangus, Bagoong, Agamang
7, Laguna: Buko pie, Macapuno
8. Cebu: Dried mangoes

9. Bicol: Pili nuts

10. Davao: Durian goods
Question Number 3
Buko pie
5% 3%
8%
Espasol and Macapuno

and Pastillas
22%
Peanut Brittle, Bocayo and

Panucha
Pili Nut
10%
Dried Manggoes
20%
13%
19%
Strawberry Jam
Chicharon
Polvoron

Question Number 4
Buko Pie
10%
Chicharon
28%
Dried Manggoes
17%
Pili Nut
Peanut Brittle, Espasol,
Macapuno and Pastillas
20%
25%
Question no.5
3.4
Always
Sometimes
15.2
9.2
Never

Question no.6
1.2
Yes
No
18.2
IV.iii Competitors
Sweety Sweets Candy Shop
Robinsons Novaliches, Ground Floor (Old building)
Pasalubong Snack Stall
Robinsons Novaliches, Ground Floor (Old building)

IV.iv SWOT Analysis

Strength
Accesible to the target market
Affordability of the product
Weaknesses
The firm is not well-known in the

market
Opportunities
Threats
Promote the delicacies of the
Stock shortage
Philippines
Stock spoilage

CHAPTER V
Propose Business
V.i Name of the firm

Pinoy Delight
V.ii Location
Propose Location: Robinsons Novaliches

Quirino Highway, Quezon City.

Ground floor, (New Building)
V.iii Logo
V.iv Vision, Mission and Objectives

Vision: To become one of the famous delicacies shop in the Metro.

Mission: To satisfy our customers in terms of foods but also provide an information
about the origin and how the products are made.
Objectives: Provide the best delicacies of the Philippines that will suit to their tastebuds
in an affordable and hasle free way.
V.v Lay-out of the propose business
Floor plan
Uniforms

V.vi Marketing Strategies

Print advertising, online advertising, mail-out, giveaway, media release, event, website,
blog/social media, public relations, branding and artwork, or publications and catalogues

CHAPTER VI
Financial Projections

Final Entrepreneur Thesis

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UNIVERSITY OF CALOOCAN CITY

Gen. San Miguel St., Sangandaan, Caloocan City

in a particular place thats why its quite expensive and rare.

UNIVERSITY OF CALOOCAN CITY

UNIVERSITY OF CALOOCAN CITY

Name of the Firm

Location of the propose business

Propose Location: Robinsons Novaliches

UNIVERSITY OF CALOOCAN CITY

Brief Summary of the Firm

UNIVERSITY OF CALOOCAN CITY

Ana Clarizsa M. Espea- Graduated at University of Caloocan City with a degree

Erica Eunice C. Honorica- Graduated at University of Caloocan City with a

Trina Mae C. Pelayo- Graduated at University of Caloocan City with a degree of

Rudilyn B. Ramos- Graduated at University of Caloocan City with a degree of

UNIVERSITY OF CALOOCAN CITY

Catherine Y. Riguer- Graduated at University of Caloocan City with a degree of

UNIVERSITY OF CALOOCAN CITY

III.iii Gantt Chart

UNIVERSITY OF CALOOCAN CITY

Brainstorming and Planning (Business product, place, price,

Second Week and

Settle up the business requirements such as baranggay

clearance, business permit, licence, police clearance etc.

Dealing and negotiating with the suppliers. Finalize the location of

UNIVERSITY OF CALOOCAN CITY

IV.i Market Description

IV.ii Demand Survey

UNIVERSITY OF CALOOCAN CITY

UNIVERSITY OF CALOOCAN CITY

UNIVERSITY OF CALOOCAN CITY

TOP 10 Tourist Destination

UNIVERSITY OF CALOOCAN CITY

(Based on the survey)

UNIVERSITY OF CALOOCAN CITY

9. Bicol: Pili nuts

Espasol and Macapuno

Peanut Brittle, Bocayo and

UNIVERSITY OF CALOOCAN CITY

UNIVERSITY OF CALOOCAN CITY

Sweety Sweets Candy Shop

Robinsons Novaliches, Ground Floor (Old building)

Pasalubong Snack Stall

Robinsons Novaliches, Ground Floor (Old building)

UNIVERSITY OF CALOOCAN CITY

IV.iv SWOT Analysis

Accesible to the target market

Affordability of the product

The firm is not well-known in the

Promote the delicacies of the

UNIVERSITY OF CALOOCAN CITY

V.i Name of the firm

Propose Location: Robinsons Novaliches

UNIVERSITY OF CALOOCAN CITY

Quirino Highway, Quezon City.

V.iv Vision, Mission and Objectives

UNIVERSITY OF CALOOCAN CITY

V.v Lay-out of the propose business

UNIVERSITY OF CALOOCAN CITY

V.vi Marketing Strategies

UNIVERSITY OF CALOOCAN CITY

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