Aman Bhardwaj

House No. C-48, Tulsi Apartment Sector 14, Rohini, New Delhi -85, India
Mobile (91) 9873344450 bhardwajaman80@gmail.com

Marketing & Sales Management Profile

Strategic Partnerships/Alliances Integrated Sales & Marketing
Plans/Strategies Product Launches/Development Client Needs
Fulfilment/Servicing Innovative Solution/Concept Selling High Impact
Presentations Budget Preparation & Management Team Building &
Leadership
A PGDBM in Marketing & International Business and a result oriented innovative
marketing professional with over 8 years of progressive experience in sales/marketing
and leadership positions, with a successful record of developing marketing/sales
campaigns, strategies, and solutions. Well versed in Marketing and Sales Life cycle;
skilled negotiator and strategist. Excellent trainer and mentor. Adept in building
relationships with high level personnel and close large sales in heavily competitive
environments.

Professional Experience
The
Times
2005 July Present

of

India,

New

Delhi

Deputy Manager Marketing Times Response

Lead business development and marketing initiatives for the advertising sales department
to expand customer base and maximise revenues year on year.
Build strategic business alliances with clients like Nestle, Dabur, Ranbaxy, China Airlines,
GSK, Korean Airlines, Ramada Plaza, British Council, Yatra.com, Cadd Center, Career
Launcher and others.
Also, build and maintain high level client servicing relationships with advertising agencies
like Group M, Madison, Promodome, Crayons, Montage, Bubna, Trail Blazer, Graphisads
etc.
Manage the process of launching new products/Concepts in the market Times Auto Mart,
Education in Zones Local Connects, Domestic Education Exhibitions, Hyper Local Pull
Out My Times, Wedding Solution, Commercial & Industrial, National & International
Food Festival in Delhi
Ideating Activation projects to give a 360 degree solution to the client including print,
online, ground activation, radio and TV Anchored and implemented Study Overseas
Seminars across Times Group Media Platforms.
Identify emerging market trends and introduce innovative marketing strategies like online
support to print and creation of special sections of advertising. Synchronizing Times
Group online properties like myeducation times.com & magicbricks.com with Print.
Achieve Sales Targets set by Top Management through developing and servicing clients
and maintaining detailed knowledge of market and competitors.
Regular data analysis to strategize on maximising volume and value market shares.

Key Projects:

Lead advertising revenue maximization for Education Industry clients across Times
Group publications. Contributing 10 Cr/Annum.
Led Business National Project (Revenue Contribution: 1 Cr/Annum) at the national
level right from strategy development to implementation.

Led B2B and drafted a white paper and recommended an action plan, which was rolled out in
July 2006 resulting in 30% business growth.

Led revenue maximization through synergizing print with BTL & RIS activities TOI
Print, Educations Times, Navbharat Times, Delhi Times, Radio Mirchi, Media net,.
Property worth 6 Cr.
Organized first national and international Food Festival in Delhi.
Implemented innovative high impact advertising solutions for mega product/service
launches like New flight launch by China Airlines, New Course Launch by British Council
& high Technologies, Study Abroad Seminars

Infomedia India Ltd (Overdrive Automobile Magazine), New Delhi - 2004 - 2005
Executive - Media Sales

Designing and executing a comprehensive sales strategy to attain turnover and

volume growth.

Consolidation and generation of new business through interaction with clients and
advertising agencies.

Target setting and planning team/individual sales activities.

Execution of promotional events and other marketing activities (Local fairs, Bus expo,
Auto Expo, F1 Screenings).

Monitoring and track performance vis--vis competition plus routine MIS updation.

Educational Experience
Post Graduate Diploma in Business Administration (PGDBM) Marketing - 2008
IMT, Ghaziabad
Bachelor in Commerce - 2001
Delhi University

Hobbies & Interests: Swimming, Travelling, General Interest in Financial

Markets
DOB: April 20, 1980