Escolar Documentos
Profissional Documentos
Cultura Documentos
160+330+200+310=
31%
7%
9%
17%
36%
18%
39%
31%
Weather Information
40%
35%
160+290+230+310=
16%
350+390+180+90=
Speed Camera
33%
400+360+170+70=
Traffic Information
20%
23%
29%
16%
260+340+220+180=
18%
22%
34%
26%
+312011L 42
38
+32179L 22
+272031L 31
+261825L
Productivity
Educational
(eLearning)
11%
9%
Entertainment
(internet, music, gaming)
22%
31%
17%
38%
20%
31%
Information (news,
stocks and sport)
25%
31%
42%
32%
27%
18%
20%
26%
Already using Very likely to start using Will consider for future usage Not using, nor interested
Vehicle Lifecycle
Management
Second Used
Car report
+362126 18
17
+432811 24
+412411 35
+40196
17%
36%
26%
18%
11%
24%
23%
28%
20%
43%
6%
11%
19%
35%
41%
40%
Already using Very likely to start using Will consider for future usage Not using, nor interested
31% payment
in the car price
Free basic
32% services subject
to in-car
advertising
Single purchase
7% for a predefined
period
3%
Payment with
partner bonus
points
Which of the following is your priority style for Services Usage while driving?
28%
I value personalized
& consistent usage
of connectivity
55%
Use in-vehicle
functions only as
meant for better driver
Use my
smartphone/
tablet with
full access
17%
35%
Large Intermediate/
Upper Class Car
Compact Car
20%
Mini/Small Car
16%
4%
Vans
16%
6%
4%
Indicate whether you are using or interested in using the below technologies:
Operate a smartphone
using controls on the
steering wheel while
driving
In-car feature
enabling the ability
to read and dictate
Emails while driving
Surfing the
Internet via a
monitor in the car
42+51L 30+
9+7+
41+50L 16+
54+30L 52+18L
6%
9%
16%
Streaming music
18%
30%
50%
41% 51%
30%
42%
29%
54%
Use
52%
Not interested in it
Indicate whether you are using or interested in using the below technologies
that support drivers while driving/parking their cars:
72%
79%
75%
High quality
navigation solutions
6%
27%
38%
Car-to-car
communication
Insurance
black box
6%
21%
81%
11% 12%
78%
61%
Use
6%
73%
34% 5%
14% 5%
eCall
67%
57%
50%
77%
Stolen vehicle
recovery tracker
6%
43%
15% 8%
8% 13%
17% 8%
Not interested in it
40%
44%
Lane-keeping
system
48%
Fatigue
warning
device
36%
Autopilot
64%
72%
69%
6+36+38119
Front/rear end
collision alarm
warning
Using a scale of 5 essential down to 1 not at all important, how important is it for your
car to have the same operating system in the dashboard as compared to your devices?
9%
6%
11%
36%
38%
Which of the following services do you think is important for your passengers
(partner, children etc) to have access to in the car?
63%
42%
45%
49%
42%
39%
35%
31%
40%
25%
27%
Car-to-car communication
28%
Lane-keeping system
17%
Autopilot
On a scale from 1 to 10 (10 meaning that in-car technology has the greatest influence
over the car purchase decision and 1 meaning that the cars driving performance has the
greatest impact on the car purchase decision), what score would you assign for your view?
The cars driving
performance has the
greatest impact
5%
7%
12%
8%
13%
12%
13%
16%
8%
6%
1 2 3 4 5 6 7 8 9 10
About Accenture
Accenture is a global management consulting,
technology services and outsourcing company, with
approximately 281,000 people serving clients in
more than 120 countries. Combining unparalleled
experience, comprehensive capabilities across all
industries and business functions, and extensive
research on the worlds most successful companies,
Accenture collaborates with clients to help
them become high-performance businesses and
governments. The company generated net revenues
of US$28.6 billion for the fiscal year ended Aug. 31,
2013. Its home page is www.accenture.com.