19

14
th

Year of
Success in
Franchising

PLANNING
SCALABILITY

GROWTH

SUCCESS

THE

FRANCHISE
MASTER CLASS

LEADERSHIP
MANAGEMENT

International
Workshop On Franchising
& Business Growth

16th OCTOBER, 2016 | PRAGATI MAIDAN, NEW DELHI, INDIA

BE THE BRAND.
BE THE BUSINESS.
BE YOU...

About
the conference
In its 14th year, Franchise Knowledge Series 2016 stands as a platform for all businesses that are
associated with the world of franchising, or are
considering doing so. The knowledge series has been
divided into various modules and levels to facilitate
the maximum learning based on the understanding
and experience of the veterans with franchising. These
discussion forums will be chaired by eminent
personalities and subject matter experts from the
respective fields, as well as peers from the industry
who will share their experiences and
ideas on franchising.

As a strategy, franchising has at its core the principle of Building a brand,

which is bigger entity then the brand owner and the Brand partners. It is the
partnership between the franchisor and franchisee that builds a responsive
network that adjusts itself both to the needs of the central vision and the
ground realities of each franchised outlet as it harnesses the spirit of
entrepreneurship inherent in all.
I am pleased to welcome our members and to everybody interested in building
growth to participate in the Franchise Knowledge Series and gain valuable
insight on the important aspects of franchising.

50%

MORE TH

150

AN

INTERNAT
THAT HAV IONAL BRANDS
E EN
THROUGH TERED INDIA
M
FRANCHIS ASTER
ING.

60%
PREFERRED

FRANCHISE BUSINESS
MODEL IS FRANCHISEE
OWNED FRANCHISEE
OPERATED (FOFO).

30%

COMPOU
GROWTH ND ANNUAL
RA
REGISTE TE (CAGR)
INDIAN F RED BY
RAN
INDUSTR CHISE
Y.

37% IN
35% IN NWOEST &
RT
FR

H
ANC
SPREAD HISING BIZ IS
AC
PROMIN ROSS INDIA;
DISTRIB ENTLY IT IS
UT
WEST & ED OVER
NO
REGION RTH
S.

INDIAN
FRANCHISE
FACTFILE

MORE
OF THE IN THAN 50%
TE
BRAND RNATIONAL
MASTER S TAKE UP
F
ROUTE TORANCHISE
ENT
INDIA. ER

USD

THE
FRANCH NUMBERS OF
ISO
GROWIN RS HAVE BEEN
RATE, C G AT A HIGH
NUMBERURRENTLY THE
S ARE A
BOUT.

3500-40

00

3
FRANCH 4 Bn

ISE
IS LIKELY INDUSTRY
TO R
THIS FIGU EACH
RE
BY 2015.

APPROX

90%

THE FR
AN
WHICH CHISE BUSIN
ESS
IS SE
SINGLE TUP OVER
UNIT.

THE NUM
B
ENTREP ER OF WOMEN
INCREAS RENEURS IS
WOMEN ING IN INDIA,
BUYERS FRANCHISE
CO
APPROX NSTITUTE
IMATELY
.

26%

Source: The Franchising World Magazine

GAURAV MARYA,
CHAIRMAN, FRANCHISE INDIA,
BUSINESS ADVISOR, ENTREPRENEUR & AUTHOR

The most important need for a Business in todays time is to have an effective
growth strategy in place, no matter what is the size of your current enterprise.
As Consumers are today building greater brand affinity, The relevance of
franchising and its power to leverage entrepreneurial resources to build growth
in India has never been as strong as it is today. Having participated in the rapid
growth of the franchising industry in India for the last sixteen years, I have
seen how it has never been limited by externalities and has delivered on
ambitious vision and well worked out strategy.

Franchise Knowledge Series 2016

Filled with 10+ educational sessions, interactive roundtables, in-depth summits and game-changing mini-super sessions, Franchise
Knowledge series in its 15th year will give you the latest trends and inside tips in the areas of franchise relations, management and
leadership, marketing financing, multi-unit growth, international growth, franchise development, social media and more! Part of
Franchise India 2016, this is the largest event in Indian franchisingone you cannot afford to miss!

11:15 - 12:15 FRANCHISE YOUR BUSINESS

This session will explore how to create a franchise program that really
works for both the franchisor and the franchisee,
Whether you are considering franchising for the first time or are an
established franchisor, your brand integrity must always remain your
top priority. One of the primary advantages of franchising is that it
provides you with a highly-motivated operator. And in many franchise
systems, franchised units will routinely outperform the franchisor's
company operations on quality scores. But in poorly controlled
systems, franchisees that do not follow the system will cause the brand
to suffer. This seminar will focus on how to use the four vital
understandings about franchise business:
Franchise Feasibility- is franchising the correct expansion strategy
for your company
Tactical Business Planning - the design, development and
implementation of a franchising strategy
The benefits and risks of franchising your business
- Determining the core drivers of your business and setting
standards
- Identifying the roles and responsibilities of the franchisor and
franchisee
- Determining the proper fee structure

12:15 - 13:15 THE FRANCHISOR -FRANCHISEE

RELATIONSHIP: BALANCING BOTH SIDES
OF THE TABLE
The franchisor-franchisee relationship is a delicate balance that when
managed correctly can result in both parties thriving. With access to
capital still difficult to obtain, it is more important than ever for
franchisors to support franchisees on everything from real estate,
construction, food sourcing, labor management and IT to marketing
and advertising. This panel will include discussions from both
franchisors and franchisees on how these parties should work

together in order to create a successful brand.

How to recruit franchisees that believe in your concept and who will be an
asset to the franchise system & how you can establish a strong relationship
with your franchisees based on open communications & trust.
Characteristics of a strong franchisor organisation
Creating a positive relationship with franchisees
Defining Upfront Brand development and advertising requirements
to avoid later conflict
Ensuring the legal documents reflect the business strategy

13:15 - 14:00 Building your Business with Multiunit Operators

This session will focus on best practices to attract and develop your
franchise concept with experienced multi-unit operators. We will
explore effective lead generation and marketing techniques, as well as
how to position your franchise model to appeal to a multi-unit
operator's needs and requirements.

14: 00 - 15: 00 LUNCH

15:00- 15:45 Growing your Business in Metros Vs.
Smaller cities in India
Understand when and how to use:
Single Unit Franchising, Area Development & Multi-Unit Franchising
Company Owned and Franchisee Owned locations in the same
market
Where is the Money? Where is the Brand Power?
Insights on Selecting Franchisees in Big cities vs. Small Cities
The Key pillars of quality control to improve consistency while
harnessing the entrepreneurial spirit of your franchisees.

15: 45 - 16:00 Finding Good talent

Finding good talent is more challenging today than it ever has been.

INDIAN FRANCHISING
AT A GLANCE

Most preferred franchise business model (in %)

FoFo

FoCo

CoFo

CoCo

60% 20%
15% 5%

planning
STRUCTURE YOUR BUSINESS ROLL-OUT

Who should attend?

The number of employment opportunities continues to grow while the
pool of potential employees is stagnant. What programs and strategies
are working to find and recruit the best talent?

16:00-16:30 Demystifying the Power of Social Media

Join us to learn how to harness the true power of Facebook and other
social media to reach your target audience, build brand awareness and
generate real business over time. We will take a hands-on look at how to
set up targeted social media ads as well as the incredible insights that
Social business pages can offer!

16:30 - 17:00 The DNA Of Your Franchise System:

Training
The replication of a franchise concept is accomplished through effective
training programs. These programs not only address franchisees but also
convey standards and procedures to field staff, unit level management
and employees. This presentation provides an overview of training
methods used in franchising ranging from classroom to eLearning and
addresses typical content covered for different audiences.
Operation manuals and training programs - what they should contain,
how they can be used to manage change, and risky issues you should
consider when creating manual and training program content. The use of
web based training and operating manuals in franchise systems

17:00 17:20 Technology 101

The use of technology in the support and expansion of the
franchise system
Technology has become the basis of sustainability in today's fast paced
world. Increasingly, businesses are turning tech-oriented in the way they
are operating their backend, promoting themselves on the social media
and making use of virtual reality to connect with their target customers.
Franchisors make effective use of technology in their audit system and
maintain connectivity with their franchisees at different geographies.

t Entrepreneurs operating 2-10 stores under a brand name

& looking to grow their outlets
t CEOs, COOs, of retail and Consumer Product Groups
t Manufacturers looking to grow their distribution or
Dealership base
t Master franchisees looking at developing a business
expansion blueprint
t Ecommerce companies looking to grow their physical
formats
t Brand Heads, Director of Marketing / Retail / Business
Development from consumer goods business
t National & State Franchise Managers looking for
franchise recruitment & support insights
t Product & Business Development Managers looking for
Business growth strategies
t Students from Retail & Management schools
It is a great competitive platform for all stake holders
across sectors including:
t Food & Beverages including Restaurants, Beverage
Manufacturers, F&V &Grocery, Gourmet & organic food
stores
t Consumer & Business Services like Insurance, Financial
consulting, Real estate, Matrimonial, Cleaning
t Education Business including Early Education, K 12,
Colleges & Universities, Skill training institutes, Education
Technology
t Fashion Retail including Apparel, Jewellery, Footwear,
Accessories, Handbags & Luggage
t Consumer Durables including Electronics, Mobile,
computers, Tablets & Androids
t Home Retail including Furniture & Furnishings, Sanitary
ware, Kitchen & Home ware
t Auto Retail including Dealerships, Second hand car
showrooms, Car wash
t Health, Beauty & Wellness Retail including Salons, Spa,
Fitness centers, Pharmacy & Health Stores, Beauty
Products & Cosmetic Shops
t Specialty Business like Stationary Stores, Books & Music
Stores, Gift Shops, Florists

17:20 17:40 - Retro-Franchising

Small Business Financing

WHY using franchising as a new or replacement method of distribution

for established companies and for companies seeking an innovative reorganization, re-capitalization or tactical change strategy

You're ready to grow your organization but find it challenging to find

small loans. Your plan calls for a loan of under $10 million. What
criteria do you need to address to position your organization favorably
with lenders? This session will address needs, clarify facts and provide
guidance for securing small loans.

17:40 18:00
Financing your growth and planning your exit strategy

growth
GROW YOUR BUSINESS

success
STRUCTURE YOUR BUSINESS ROLL-OUT

How would franchise knowledge series benefit you

The franchise knowledge series would provide actionable insights to all stages of franchise systems including
emerging, growing and mature franchisors.
For emerging franchisors

For growing franchisors

For mature franchisors

t Build a franchise business plan and

t Getting into fast track growth with a

t Exploring new markets in the international

launch a franchise model

t Develop a profile for franchisee candidate

and master the art of franchise sales

t Get acquainted with legal documentation

in franchise system
t Build an integrated franchise marketing

proper franchise recruitment plan

arena

t Benefits & risks of multi-unit franchising

t Understanding the procedure and norms

t Reviewing of Contracts: review ongoing

for external funds available

t Realizing support structure in a growing
system

t Understanding IPOs in franchise systems

t Effecting innovation to keep the franchise

support & fee structure for the franchisor

system fresh

plan to reach out to potential franchisees

t Identify the geographical areas for
expansion

WHAT OUR PAST DELEGATES HAVE TO SAY

Good to have practical solutions. It
was more technical & focused summit
so very useful to get in-depth
knowledge. Overall was satisfactory
on franchising basics.

Speakers were very

competent in their subject
areas & information given by
them was very significant.
HARSHAD R BHAT,

KAUSHIK HARIYA,
AM BD, Gitanjali Group

Manager Logistic,
Hettich International

Summit was very informative & open

house / interactive session were very
important in terms of doubt solving.
Speakers were very specific to their
field & willing to give modest
answers. It focused on all aspects of
franchising.
ANAMIKA ANJARIA,
Director, Pratham, Educare Pvt. Ltd.

The content of workshop was

excellent. Sessions were very
informative & effective. It was
very useful summit.

Workshop was quite balanced

in terms of conceptual
knowledge. Interactive
sessions were very effective
to get details.

The programme was very

fundamental & was very well
presented. Focused on all aspects of
franchisee & franchisors.

VISHAL AGARWAL,

GAURAV SHAH.

HIMANSHU MODY,

CFO, City Kids

General Manager, Samrat Beverages

Sessions are very prcised & relevant where as practical

experiences were helpful. It covered various aspects of
franchising with fair speakers. It was good opportunity
to share the experiences & ideas with & of different
companies from all over India.
JAYASHREE FERNANDIS & KAMAL KHETAN,
Directors, ELIXIR Training Services

CEO, Techno Point Multimedia

Franchising fundamentals with examples & practical

knowledge had put forth the new challenges.
TALMA UPLETAWALA, Proprietor, Persian Darbar
The sessions are much focused & finely been
explained. Practical problems are addressed as well. I
loved the open hand discussions which help to add a
lot to knowledge & interaction with different people
from different background was wonderful experience.
UDIT GAIKWAD, Director, Little Kingdom School, Jabalpur

International
Workshop On Franchising
& Business Growth

16th OCTOBER, 2016 | PRAGATI MAIDAN, NEW DELHI, INDIA

Franchise India Holdings Limited is Asia's leading

integrated franchise and retail solution company since
1999 and has an absolute authority on Franchising,
Licensing, Retailing, Real Estate and Marketing. FIHL has
helped hundreds of investors in selecting the right
opportunity and in turn assisted various organisations in
International and domestic franchise expansion. With its
strategically formed divisions, FIHL has created its own
niche in the industry
www.franchiseindia.com

14

16

Indian Franchise Association is Indias premier, non-political, notfor-profit body representing Indian Franchise Sector. IFAs endeavor
is to promote, promulgate and popularize the concept of
franchising as a mode of doing business across the industry
verticals and to nurture the entrepreneurial skill of every Indian.
We catalyses change by working closely with stakeholders and
policymakers on policy issues, enhancing efficiency,
competitiveness and expanding business opportunities for
franchise sector through a range of specialized services and global
linkages. IFA also provides a platform for Franchise sector
consensus building and networking.
www.franchiseindia.org

2016

14 International Franchise and Retail Show

th

E XHIBITION | CONFERENCE | AWARDS

It is time once again to come together to celebrate &

acknowledge contribution of India's most dynamic
industries. Franchise Awards 2016 are India's Topmost
Honor in Franchising. Now running in it's ninth consecutive
year, the Franchise Awards put standards, ethics and best
practice at the top of their agenda. Nominate Today!

Marking 14 successful years of Business Buying and Selling,

Franchise India 2016 will return Bigger and Diversified,
showcasing every Possible Franchise & Business Opportunity
under one roof to choose from Retail, Consumer Services,
Manufacturing and Licensing Businesses.

CALL TODAY!
REGISTRATION: For more info log on to : www.franchiseindia.org/franchise-knowledge-series/
FOR DELEGATES ENTRIES: HIMANSHU: 08595350505 | Mail at: conf@franchiseindia.net