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Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski
They don't compete for profits, but for control of the value chain
Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski
Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski
Business models
Because connectivity costs are paid by the user, OTT players have
great flexibility in their business models.
OTTs can monetise ads, downloads, analytics or acquisitions, and are
thus able to price their services either free (e.g., Viber), close to free
(e.g., Whatsapp), or even less-than-free (in the case of Google sharing
app revenues with network operators).
Who is who?
Apples platform strategy goes back as far as the first iTunes platform,
which integrated external content with an Apple product.
It evolved into the apps developer community and Apps Store, as
Apple miraculously ramped up a developer community of hundreds of
thousands in the space of two years.
Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski
Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski
Android was barely more than an idea when Google merged with it.
Google made it what it is.
Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski
Apple and Google are often compared using a variety of metrics, without a
clear understanding of what those metrics mean.
Let look at four metrics and how we can use them to draw conclusions
about these two companies.
Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski
Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski
Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski
Glass project
Ara project
Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski
One has said: "The smartphone market is a basically two-horse race right
now."
While many people try to equate the iOS/Android with Apple/Google, that
is a misguided comparison as each mobile OS does not define its parent
company's revenue stream.
Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski
Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski
Apple has seen consistently higher usage than Android, despite capturing
less of the fewer overall shares in 2012 and 2013
These numbers assert that Apple has more engaged customers than
Android does and it sees more mobile usage.
The fact of the matter is that Apple has established itself as a trusted brand.
Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski
Some conclusions
Apple and Google, or Google and Apple are two current leaders in
innovations, where mobile technologies and clouds are main work areas.
Currently: More people are engaged with their Apple devices, and more
people are spending money on their Apple devices.
However, the trends are constantly changing, because Internet and Telecom
environments are rapidly changing.
Literature
Strategic Planning for Telecom and Internet Innovations, Prof. Dr. Toni Janevski