Dated: 11th August 2016

Quotation No: 082016/11-1767

Attn: Rajiv Garodia

Proposal for Bulk SMS and Related Services

(All prices quoted in this quotation are only valid till 15 calendar days)

About Dove Soft PVT LTD

Dove Soft, founded in the year 2005, headquartered in Mumbai provides
Integrated Cloud Communications Solutions across SMS, Voice and Email.
The strong and intensifying belief in the power of cloud communications,
along with the need for Innovation to provide these services in a uniquely
simple and integrated way, is what the company thrives on every day.
Dove Soft provides a complete range of communication services through
APIs that customers can directly integrate into their applications, SAAS
based applications built by Dove Soft to meet many common business
requirements, and customized solutions tailor made to business-specific
needs.

Dove Soft is a one-stop solution for all your digital communication needs. It
is a cost effective end-to-end bulk SMS & email marketing company with
high service level standards that is unmatched in the industry. Dove Soft
provides both 1-Way & 2-Way SMS communication including SMS Push,
short code and long code services, SMS gateway with APIs, SMS Excel
plugin, SMS contest, voting & polling and Voice SMS services.

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

Among our clients include Leading real estate companies, Auto

manufacturers & dealers, Agro-product distributors, Banks & insurance
companies, Consumer durables, Hospitals, Hotels, Schools, Stock brokers,
Telecom operators, Utilities and Web developers have been using our
services year on year basis.

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

What is bulk SMS?

Bulk SMS is a process of sending a large number of SMS messages to a
large group of people at once. In this age of mobile revolution, it is
extremely important to stay in touch with technology at all times. Bulk SMS
are the fastest way for conveying information within groups to several
members, just within seconds. It is used by media companies, enterprises,
banks and consumer brands for a variety of purposes including
entertainment, enterprise and mobile marketing. Bulk SMS is considered to
be one of the most economical & effective way of marketing as compared
to any other mediums.

Features of bulk SMS

Bulk SMS helps you to go beyond plain SMS texts; you can personalize
them via mail-merge and insert attachments, web links, discount vouchers,
mobile forms or surveys as needed. Send your bulk SMS campaign
instantly or schedule it for a later date and time.
Also, you get detailed delivery reports and click activity for all your
marketing campaigns know exactly who clicked the link at what time, the
recipient device details and location and much more. Measure your ROI,
know your audience and fine-tune future campaigns.

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

Benefits of bulk SMS marketing

1. Bulk SMS marketing is considered to be the most economical way of
marketing
2. Almost 97% of SMS messages are opened by users
3. According to various studies over 28% consumers respond to SMS
messages
4. You have absolute control as regards targeting your customers
5. SMS messages can be sent along with various forms of attachment
6. Campaigns can be scheduled for future date and time
7. Detailed delivery reports and click activity can be received

Types of bulk sms

Promotional
Bulk SMS which is used for marketing is called Promotional SMS. These are
SMSes which are sent with the objective of promoting your product or
service. Promotional bulk SMS is one of the most economical marketing
solutions. You can create awareness about your band, product or any offer
within a second in a single click of a mouse.

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

Transactional
Bulk SMS which are sent to customers to pass on information necessary for
using product or service are called transactional SMS. The purpose behind
such SMS messages is not promotional; however, it is to keep customers
informed. Such messages can be sent to both DND & Non-DND Numbers
both along with a 6 digit sender ID.

How to send bulk SMS

Bulks SMS marketing campaigns can be executed in the following three
ways :

SMS Terminal bulk SMS can be sent through the terminal / admin
panel provided by the bulk SMS provider.

API the other method of sending bulk SMS is of integrating the API
provided by the bulk SMS company

SMPP A dedicated service wherein the messages can be sent through

SMPP gateway. It is a process of integrating your application with the
standard platform of the provider company, by using an SMPP client.

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Why Dove Soft

Digital Communication Services are an opportunity which corporate should
explore in order to maximize their sales. Dove-soft, a bulk sms provider in
Mumbai, India has successfully designed and delivered many bulk SMS
marketing campaigns to its clients as its a great medium to reach out to
clients within seconds at prices that meet the budget. The company
deploys latest technology to streamline the overall process of bulk SMS
marketing.
Dove Soft has implemented MOBICOMM a service delivery platform.
MOBICOMM SMS Software is an enterprise grade platform providing fast,
secure and reliable SMS delivery for A2P SMS traffic. It is a cost effective
solution, with exhaustive features to enable operations and scale business.
Dove Soft is considered to be one of the most trusted brands in Bulk SMS
marketing, is one of the leading bulk sms provider in Mumbai, India. The
company has been working with reputed brands across different industrial
sectors for years, leveraging high level of service excellence.

Reliability
Dove Soft deploys the latest technology to implement the bulk SMS
dissemination process, thereby, ensuring the smoothest delivery of
messages. The company is determined to provide un-interrupted bulk sms
marketing service to its customers.

Countries / networks supported

Dove Soft is a brand not only known in India for its best pricing and
service. However, the company is known for its service across different
countries in the world. The company provides its bulk sms marketing
services across 200+ countries and across 1200+ networks.

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

Customer service
Dove Soft provides 24/7 customer service to its customers. Solving
customer queries is always a top priority for the company. Each query is
resolved in the best possible manner helping customers to execute
successful campaigns.

Pricing for Bulk SMS

Product

Type

SMS Package Per SMS Price INR

Package Price

ST @ 15%

Total Cost

Bulk SMS

Promotional

100000

0.085

8500

Incl taxes

8500

Bulk SMS

Promotional

200000

0.08

17200

2580

19780

Bulk SMS

Promotional

500000

0.08

40000

6000

46000

Bulk SMS

Promotional

1000000

0.078

78000

11700

89700

Product

Type

Package Price

ST @ 15%

Total Cost

Bulk SMS

Transactional

10000

0.110

1100

165

1265

Bulk SMS

Transactional

50000

0.100

5000

750

5750

Bulk SMS

Transactional

100000

0.095

9500

1425

10925

Bulk SMS

Transactional

200000

0.090

18000

2700

20700

Bulk SMS

Transactional

500000

0.085

42500

6375

48875

Bulk SMS

Transactional

1000000

0.080

80000

12000

92000

SMS Package Per SMS Price INR

*Service tax is applicable on all purchases.

You can continue to read and know more about other

marketing services we offer.

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

Bulk Email Service

Bulk email is the practice of sending out electronic mail messages to large
groups of recipients at once. Depending on how, why and to whom it is
sent, bulk email service can be a useful communication tool. Bulk email
marketing can be effectively used for business promotion activities or
simply to keep people informed about various products or services.

Features of bulk email service

1.
2.
3.
4.

Email message personalization

Email messages templates
Easy html message editing
Supports embedded images

Types of Emails
There are different types of emails namely - transactional, notification and
marketing.

Marketing Emails - Stimulate your clients and leads with bulk email
service. They contain informative / incentive messages. The recipient must
agree to receive such emails: opt-in is mandatory.

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

Common examples of marketing emails :

Newsletters
Flash sales
Sales/promotions announcements etc

Notification Emails - Notification email are also known as trigger,

alert or auto-responder. They allow the user to be notified each time a
particular event happens (or has happened). More generally, the
notification email may be used in order to celebrate and/or mark an event.
Common examples of notification emails :
Getting in touch a few days after registration
Congratulations after a status change (first purchase, subscription...)
Birthday email
Shopping Cart Abandonment email etc

Transactional Emails: This is an expected message and its content is

information that the client wishes to check or confirm, and not "discover".
This type of email is not intended to optimize the customer relationship but
to define it and mark it out. It is a point of reference in ones CRM.

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Common examples of transactional emails:

Welcome message / Account opening
Shipment tracking and order status
Order shipment confirmation
Account termination
Payment confirmation etc
Benefits of sending bulk email
Bulk email marketing is highly cost effective

Unlike SMS messages it provides scope to provide information in

detail
Emails can be personalized as per the requirement
Emails can be embedded with images / other attachments
The bulk email marketing campaign can be tracked with various
details

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

Sending bulk emails

Bulk emails can be sent with ease through the control panel access
provided by the bulk email provider. API for integration into the existing
system can also be availed from the bulk email service provider for ease of
email sending.

Pricing for Bulk Emails

Product

Type

SMS Package

Per SMS Price INR

Package Price

ST @ 15%

Total Cost

Bulk SMS

Promotional

10000

0.090

900

135

1035

Bulk SMS

Promotional

50000

0.085

4250

637.5

4887.5

Bulk SMS

Promotional

100000

0.080

8000

1200

9200

Bulk SMS

Promotional

200000

0.079

15800

2370

18170

Bulk SMS

Promotional

500000

0.077

38500

5775

44275

Bulk SMS

Promotional

1000000

0.075

75000

11250

86250

Product

Type

SMS Package

Per SMS Price INR

Package Price

ST @ 15%

Total Cost

Bulk SMS

Transactional

10000

0.090

900

135

1035

Bulk SMS

Transactional

50000

0.085

4250

637.5

4887.5

Bulk SMS

Transactional

100000

0.080

8000

1200

9200

Bulk SMS

Transactional

200000

0.080

15800

2370

18170

Bulk SMS

Transactional

500000

0.080

38500

5775

44275

Bulk SMS

Transactional

1000000

0.079

75000

11250

86250

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

IVR Services
IVR (Interactive Voice Response) is an automated telephony system that
interacts with callers, gathers information and routes calls to the
appropriate recipient. IVR solutions are typically intended to service high
call volumes, reduce cost and improve the customer experience. Examples
of typical IVR applications are telephone banking, credit card services,
customer bookings & more. Companies also use IVR services to extend
their business hours to 24/7 operation. The use of IVR solutions or IVR
services allows callers' queries to be resolved without the need for queuing
and incurring the cost of a live agent. If callers do not find the information
they need or require further assistance, their calls are often transferred to
an agent. IVR solutions or services make for a more efficient system in
which agents have more time to deal with complex interactions. The
agents do not deal with basic inquiries that require yes/no responses or
obtaining customer details.
Dove Soft, a leading IVR solutions provider helps setup your own IVR
platform where you can host your own IVR services. We understand your
needs and offer customized IVR solutions addressing your requirements
and problems. We also custom develop IVR software solutions which will
empower your business to reach new horizons and engage your customers.

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

Who Can Use IVR solutions?

IVR solutions can be practically implemented by any industry due to
widespread advantages it delivers for the business organization. It is worth
noting that industries like real estate have benefited to a great extent as
they receive huge number of calls from people all over to know about their
current real estate projects. We can setup the IVR system to automate the
process in real estate companies. Call centers and BPO's- end to end
solutions for setting up your new BPO business and managing existing
ones Providers and content aggregators- intelligent solutions to deliver
your content to a large audience Travel Services and Hospitality- give
precise information to your customers and take your travel services to the
next level Retail and Food Service- intelligent customer care service
solutions for quick order, order tracking, etc.

Dove Soft has worked with a wide range of companies across different
industry verticals and are capable of delivering the best of IVR solutions in
a cost effective manner.

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

Benefits of Using IVR Solutions

Increased FCR (first contact resolution)

Increased customer service efficiency
Increased agent and company efficiency
Reduced cost on customer support
Increased professional approach
Increased customer satisfaction

Pricing for IVR Solutions

Product

Type

IVR Package

IVR
IVR
IVR
IVR

Promotional
Promotional
Promotional
Promotional

100000
200000
500000
1000000

Per call Price INR Package Price

0.25
0.22
0.19
0.17

25000
44000
95000
170000

ST @ 15% Total Cost

3750
6600
14250
25500

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28750
50600
109250
195500

Short Code Service

Overview of Short Code:
Short code is a unique service designed to replace full telephone numbers
to address SMS & MMS messages that can help organizations to effectively
generate leads. Short codes are designed to be easier to read and
remember than normal telephone numbers.
Short codes are often associated with automated services. An automated
program can handle the response and typically requires the sender to start
the message with a command word or prefix. The service then responds to
the command appropriately.
In ads or in other printed material where a provider has to inform about
both the prefix and the short code number, the advertisement will typically
follow this format:

Example 1 - Long version: Text Football to 72404 for latest football news.

Example 2 - Short version: football@72404

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

Features of Short Code:

Dedicated short codes
Unlimited keywords including sub-keywords
Integrated short codes (Through API) 99% uptime & un-interrupted
service
Tracking and reporting of each enquiry sent by end user
24/7 customer support

Benefits of Short Code:

Short Code SMS Service Usage

Business lead generation
Information on demand
SMS Contest, polling & voting
Feedback from customers, employees or any target group
Database creation of potential customers
Online surveys for real time results
Short Code SMS Service

Short Codes prices depend on various factors. Please Contact Us

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

Long Codes
Overview of Long Code SMS:
A Long Code is also called a Virtual Mobile Number. It is simply a 10 digit
phone number to which you can text or call. Long Codes are just like your
mobile phone number. Your own number is 10 digits (xxx-xxx-xxxx) and so
on. We just call them long because 10 digits is longer than Short Codes
that are five or six digits. A Long Code allows an individual to engage and
interact with a brand -- to send text messages to a companys mobile
application including voting, polling, games, contests, coupons, and a
variety of other exciting interactive applications. Long Codes allow
consumers to interact, communicate and become involved on a dedicated
number provided for the service.
Example : Send Bulk SMS on 09212350044

Features of Long Code SMS:

Choose your own dedicated long code number
No keyword limitation, all incoming traffic is posted on your server
Real Time Web Based Reporting
Email Forwarding (with senders mobile number and message in real
time)
SMS Forwarding
99.09% Uptime
24x7 Customer Support

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

Benefits of Long Code SMS:

Dedicated Long Codes offer a reliable platform for your mobile campaigns
since you are the sole owner and content provider on the number you have
unlimited keywords and you maintain control over routing inbound and
outbound messages. Since you own the number and all of the data
captured, you can map directly into your existing database without having
to input information from a different source. You also have the ability to
further monetize your mobile efforts by offering advertising opportunities
to other companies that complement your service.
Long code SMS number provides a dedicated number for promotion, a
unique identity which can help to a great extent to the advertisers in
generating the leads. It helps in building a brand value for the
organization. It could be of great help to global organizations who wish to
run international campaigns.

Application of Long Code SMS Numbers

1. Competitions and voting initiated by TV and radio shows
2. Product feedback, campaigns and promotions (the number can be
printed on a product package)
3. Globally available number for international companies and events
4. Reception of SMS for companies wishing to interact with consumers
5. Feedback SMS for mass mailings or promotional activities

Long Code prices depend on various factors. Please Contact Us

This Document is a property of Dove Soft PVT LTD. www.dove-soft.com

Besides the services mentioned above we also provide International Bulk

SMS services to 220 Destinations with a tie-up with 1200+ Mobile
operators around the world. (CLICK HERE TO KNOW MORE)

Thank you for your time and we hope to partner with you for your
next marketing project!!

Important Contacts,
Department
Accounts
Sales
Support

Email Address
process@dove-soft.com
sales@dove-soft.com
support@dove-soft.com

CORPORATE OFFICE
Dove Soft Pvt. Ltd

DUBAI OFFICE
Dove Soft Pvt. Ltd

62-63, Aditya Industrial Estate,

Block C1, SM Office 808 - D

Near Evershine Mall

Ajman Free Zone, Shk. Rashid

Chincholi, Malad (W).

Bin Saeed Al Maktom Street,

Mumbai - 400 064.

P. O. Box No. 393228, Ajman, U.A.E

Maharashtra (INDIA)

Skype Id : dove.bulksms

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Payment Instructions and Details:

All cheque payments to be made in favor of DOVE SOFT PVT LTD

Online Payment Link - http://epayment.dove-soft.com/Pay/Index.aspx

Bank account Details,

Bank Name
A/c Name
City
Branch Name
Account Number
IFSC Code
Branch Code

SBI
Dove Soft PVT LTD
Mumbai
Malad West
31947060123
SBIN0004391
4391

AXIS
Dove Soft PVT LTD
Mumbai
GOREGOAN WEST
912020002797472
UTIB0000219
219

ICICI
Dove Soft PVT LTD
Mumbai
MALAD WEST
038805001782
ICIC 0000388
388

Please contact your account manager in-case of any discrepancies.

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