Escolar Documentos
Profissional Documentos
Cultura Documentos
g e n e r at i o n o f c i o s
BossTalk
Today is the
New Future
Pg 07
Insight
Data Scientists
and CDO Fact
or Fad?
Pg 26
Editorial
Hot, Sour
and Spicy!
Hot and spicy. And to an extent, sour
as well! This is how I would like to
define the E-commerce industrys
experience of using hot technologies. What
then are these? Mobility and big data. Gartner too endorses
that the e-commerce industry is betting big on these two technologies.
It is not just about betting on the technologies--E-commerce companies
are increasingly deploying solutions related to these two technologies.
The CIOs of E-Commerce firms perfectly justify why these
technologies are like sources and can transform their business.
The reason for increased dependency on mobility and big data is
not just for fancy reasons, but it is about the need to drive competitive
advantage. Given the changes in the consumer consumption patterns
of various goods and services especially from those who are getting
very technology savvy, the demand for online transactions has
soared high. The buying habit has created a huge competition among
E-commerce companies.
Growing demand for business and speed of delivery have put
immense pressure on IT Heads to go in for such technologies--which
cannot only provide greater insights into business trends, but can
enable business functions to leverage the technology for greater
business benefits.
Big data is a unique case showing how E-Commerce companies have
leveraged this not just as jargon, but as a useful tool to identify and
analyse data from various sources. Mobility is the new catch phrase
among E-commerce firms, where the trend evolves through employees
and external customers who aspire to transact over the mobile.
Against this backdrop, ITNext initiated a cover feature in its
current edition, titled, Big Data and Mobility Take the Hot Seat,
which provides cases around how these two technologies have been
deployed to meet the business objectives of the company and helped
in taking appropriate measures to meet competition.
Blogs To Watch!
Mobility a New Opportunityand Challenge-for
E-commerce
http://www.itbusinessedge.
com/cm/blogs/all/
mobility-a-new-opportunityand-challenge-for-ecommerce/?cs=46260
Mobility changes the face of
Ecommerce solution
http://blog.contus.com/
mobility-changes-the-face-ofecommerce-solution/
Growing E-Commerce for
Retail with Big Data
http://www.tibco.com/
blog/2014/03/17/growing-ecommerce-for-retail-withbig-data/
E-Commerce Can No Longer
Escape Big Data
http://spinnakr.com/blog/data2/2014/03/e-commerce-canno-longer-escape-big-data/
j u ly 2 0 1 4 | itnext
Content
Fo r t h e l at est t ec h n o lo g y u P DATES G o to i t n ex t. i n
juLY 2014
Volume 05 | Issue 06
Facebook:
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com/home.php#/group.
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http://www.linkedin.com/
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ugrp_ovr
E-commerce
companies are
betting big on
big data and
mobility solutions
to drive customer
experience and
business growth
Page
16
cover story
boss talk
interview
Big Data and Mobility are the two big technology trends taking
the hot seat among the flourishing E-Commerce firms to drive
business value
G E N E R AT I O N O F C I O s
BossTalk
Today is the
New Future
Pg 07
Insight
Data Scientists
and CDO Fact
or Fad?
Pg 26
cover
Design: SHIGIL NARAYANAN
itnext | J u ly 2 0 1 4
07 Chary Mudumby,
Executive Vice President,
HTC Global Services on the
Future of IT
itnext.in
Page
28
Is Veracity
the King of
Big Data Vs?
MANAGEMENT
Managing Director: Dr Pramath Raj Sinha
Printer & Publisher: Vikas Gupta
Chief Operating Officer - 9.9 Tech: Krishna Kumar
EDITORIAL
Group Editor: R Giridhar
Group Editor-Tech: Geetha Nandikotkur
Senior Asst. Editor: Subhankar Kundu
DESIGN
Strategy
32 ITDMs Intend to Reap the
Benefits of IoT I Are enterprises
willing to go the Internet of
Things (IoT) way? What would be
the requirement for enterprises to
adopt IoT?
Case Study
40 Transforming Data into
Winning Decisions | GCPL
deployed 11 business discovery
software into its sales function for
more than 350 users to be more
agile and effective
Tech Insight
26 Data Scientists and CDO
- Fact or Fad? I Data scientists
hold the key to unlocking the true
business potential of data
Strategy
PHOTOGRAPHY
Cube Chat
46 Ramesh Bhashyam, Assistant
General Manager Information
Systems, Madras Auto Service
(TVS) chose IT as this field gives
him the scope to innovate on a
large scale
RegulArs
Editorial _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 01
Letters_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 06
Update_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 08
My Log_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 52
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A-262 Defence Colony, New Delhi-110024, India
Certain content in this publication is copyright Ziff Davis Enterprise Inc,
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advertiser index
Accenture IFC
Bharti Airtel
Page
52
4,5, 12-14
Gartner
8A
Dell 29
Canon BC
Please
recycle
this
magazin e
and
remove
inserts
before
recycling
j u ly 2 0 1 4 | itnext
INBoX
INTERVIEW | ANIRBAN DEY, FORMER MD OF SAP LABS INDIA| Pg 30
Cloud is on
Cloudnine
BossTalk
Today is the
New Future
Pg 07
Insight
Data Scientists
and CDO Fact
or Fad?
Pg 26
JuLY 2014
10
oday, Cloud is the most hackneyed word in the dictionary of IT. But as
the clichs go, they also represent the fact, the sentiment of the mass and
mandate of the market, in this case.
The family of As-a-Service (aaS) is expanding PaaS (Platform as a
Service), SaaS (Software as a Service), AaaS (Application as a Service), IaaS
(Infrastructure as a Service), DaaS (Desktop as a Service), DPaaS (Data
Protection as a Service) and each and every component of IT is offered as a Service.
The ITNext Cover story of the June issue, Its Getting Cloudy, for the Good is an
attempt to explore the new vistas of cloud. Be it Mobile Cloud, Bring Your Own Cloud
(BYOC) trends, Hybrid Cloud or Cloud Marketplace, the business demands are getting
cloudy and for the good as the IT decision makers realise, the need of embracing the new
IT, Cloud being the major component of it.
The cover story also delves deeper into what major vendors are doing about a cloud
while laying the strategic roadmap.
Mobile Cloud
A new trend or yet another cloudy gimmick? Well, not really. Despite increased use
ITNEXT | J U N E 2 0 1 4
IT NEXT thanks
its Readers
for the warm
response
Inside
13 | Business Goes the
Mobile Way
15 | Is BYOC the
New Buzzword?
18 | Cloud Marketplace:
the Next wave
20 | Hybrid: Best of both Worlds
22 | Vendors view on Cloud
J U N E 2 0 1 4 | ITNEXT
11
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Risks of BYOC
The cover story on cloud was
highly impactful the component of Bring Your Own Cloud
(BYOC) covers the most. It is
one of the biggest headaches
for IT Managers, CTOs, CIOs
currently and the story introduces effective measures to
reduce the complexity. BYOC
definitely brings in with it
the risk of non-IT professionals using products they dont
know or are not trained to
use. Although BYOC reduces
operational costs to IT services, it has its share of security implications. For starters,
theres the loss of control of
corporate data. The enterprise has no idea whos using
what services, what data
employees are uploading, and
whether or not the service
provider they chose is on the
up-and-up Look forward to
reading such edifying articles
in coming issues. Way to go!
Vamsi Pattamatta
CTO, Catchway Web Solutions
Future of IT
Today is the
New Future
Leverage to Emerge
Suggestion BOX
Technologies to emphasize on to be
future-ready
1. Data Warehousing and Data Integration will
continue to be the trend
2.
Data Analyics and Big Data will redefine
the way we see data and how it can help our
insights, how we use data as assets in true sense
3.
D ata security and MDM (Master Data
Management and not Mobile Device
Management)are critical too.
The author is Executive Vice President, HTC Global Services
j u ly 2 0 1 4 | itnext
Update
I n d u s t r y
physical and the digital worlds, consumer-centric mobile apps are playing an important role.
Gartner predicts that, by 2015, most mobile apps will sync, collect
and analyze deep data about users and their social graphs, but most IT
leaders are failing to consider the deep impact that mobile apps have on
y
Securit
e
r
a
w
Soft
The lower-thanexpected growth
was due to
commoditisation
of key sub segments and the
decline in growth
for two of the top
five vendors.
2013 Revenue
2013 Market
Share (%)
2012
Revenue
2013-2012
Growth (%)
Symantec
3,737.6
McAfee
1,745.3
18.7
3,747.1
-0.3
8.7
1,680.0
IBM
3.9
1,135.8
5.7
953.6
19.1
Trend Micro
1,110.2
5.6
1,172.0
-5.3
EMC
760.0
3.8
717.6
5.9
Others
11,483.1
57.5
10,766.2
6.6
Total
19,972.0
100.0
19,036.5
4.9
Source: Gartner
itnext | J u ly 2 0 1 4
Risks relating
to data collected from
mobile apps
require firms
to rethink
their governance policies
and information infrastructure
trends
deals
products
services
people
The antivirus
detection
rate for Zeus
at only 39.5
per cent
quick byte
Samsung Galaxy
Tab S Launched
The new Samsung Galaxy Tab S (and
thats an S not a 5) is being pitched by the
Korean electronics giant as an authentic
rival to the iPad. It turns out Samsung
might be on to something.The Tab S is
pitched as an entertainment platform.
Samsung is side-stepping the business
and creative market that Microsoft
covets for its Surface tablets and is
pushing the Tab S as the go-to device.
Humbled to lead
Infosys, an iconic
pioneer in IT. Looking
forward to learn & work
with Infoscions & global
clients on breakthrough
innovation.
J u ly 2 0 1 4 | itnext
update
Interview
AMIT NATH
Country Head, F-Secure, with
SaaS, businesses get costeffective protection provided
by dedicated experts and world
class technology.
40
per cent
10
itnext | J u ly 2 0 1 4
update
TECH TRENDS | The third edition of Technology Premier League (TPL), organised
by CIO&Leader and IT Next kick-started
on 6 June 2014 with Mumbai being the
first city to witness TPL 2014.
TPL is a unique contest that tests
knowledge, skill and business acumen of
corporate IT teams pan India. The contest
requires enterprise IT teams, headed
by the CIO or IT-head, to demonstrate
their expertise in IT strategy, planning
and decision-makingin high-pressure,
fluid situations by analyzing, solving
and explaining a series of enterprise
IT challenges. After two action-packed
days, the TPL 2014 Mumbai leg was won
by the IT team from Sanofi headed by
News @
blog
Tech Tidings
HP Promises
Speed with
Moonshot
The company says it understands what is needed in the
data center of the future and
SMAC needs.
HP has announced its Moonshot
innovations that promise to give
enterprises the speed, agility
and lower economics to build
next-generation data centers
that will power tomorrows successful organisations.
Data centers are reaching an
unsustainable pointin the next
five years the average enterprise will see data capacities
grow more than 800 per cent.
Enterprises need to be able to
manage this exponential growth
in data while introducing new
applications, such as big data
and analytics, using delivery
models such as virtualized
infrastructure and the cloud.
Yet, enterprise innovation is
constrained by the complexities
of outdated IT. Organizations
must optimize and modernize
to deliver a new style of IT that
accelerates revenue generation,
drives innovation and reduces
business risk, while at the same
time reducing costs.
11
12
itnext | j u ly 2 0 1 4
Mobility-led pressure
Today, 77% business users check
email or mobile-enabled devices
(smartphones/tablets). Further,
Gartner predicts that by 2015, at least
60 percent of information workers will
interact with content application via
a mobile device. This is expected to
lead to a data flood with 3x growth in
mobile-based applications. Further,
enterprises are shifting to mobility
handhelds and application access
through same device which is resulting in a huge surge in data traffic. As
a result, enterprises are being forced
to extend their connectivity infrastructure to the new and latest access technology mediums. They need more last
mile option to arrive at greater scale
and elasticity. Options like 3G/4G can
be leveraged to provide such next
generation flexibility.
Application Performance
Management
Topping up traditional MPLS with
application performance management
guarantees 100% application visibility
and delivery, satisfying the demand for
greater application alertness and agility
arising from video, mobile and cloudbased applications. It ensures application acceleration by local storage of
frequently requested information and
exchange of only new data between
locations, guaranteeing shorter application access time. Further, protocol optimization helps manage chatty protocols
of video conferencing like services.
j u ly 2 0 1 4 | itnext
13
3G as last mile
Further, your traditional MPLS would
need greater speed and reach to
exploit the full potential of video and
cloud transformation. Tapping into
the power of 3G would provide the
much needed access route flexibility demanded by these applications.
Smart MPLS allows top up of your
access/last mile medium with 3G.
This will empower complex connectivity scenarios like video-enablement of remote locations through
mobile/desktop video or accessing of cloud-based applications via
mobile while on-the-move. However,
caution needs to be exercised while
choosing your service provider for
the same. A service provider with
capability to offer MPLS across any
access medium- VSAT, RF, copper
14
itnext | j u ly 2 0 1 4
VPLS
The consumer-centric nature of video,
mobile and cloud makes securityboth at the application and network
level- an area of concern. Creating
secure, high-capacity emulated LAN
over your MPLS, commonly called
Virtual Private LAN service (VPLS),
can ensure ultra-sensitive data security demanded by enterprises across
industries like banking, financial
services and IT. Smart MPLS allows
you to top up your MPLS with VPLS
to provide highest degree of security.
E-mail: business@in.airtel.com
Website: www.airtel.in/business
Address: airtel business, Bharti Airtel
Limited, IIIrd Floor Tower C, Plot No. 16,
Udyog Vihar, Phase IV, Gurgaon 122015
16
itnext | j u ly 2 0 1 4
by S ubh a n k a r k un d u
19
22 | B
Ap | E ig,
p- -C Big
et om , B
ite m ig
Gr er ge
ow ce r
in s
g
In
s
i
de
E-commerce companies
are betting big on
big data and mobility
solutions to drive
customer
experience and
business growth
D es i g n by H ari das bal an
i llu st rato n by s h i g i l narayanan
j u ly 2 0 1 4 | itnext
17
Prior
alloca itisation an
strate tion are dr d resourc
cases gies -- LOBiven by tw e
and h
s spec o
o
Sanja
r
i
z
ontal ific use
y
Vice P Kharb
use ca
reside
nt- In
ses
fra an
d BI a
tM
akeM
yTrip
E-Commerce:
The Data is Biggie
Is Big Data a hype in the tech world?
Think again. ITDMs in E-Commerce
18
itnext | j u ly 2 0 1 4
Applying Mobility
The second component of this cover story is to examine how consumer mobility and E-Commerce encompass powerful trends in the mobile adoption space.
Phase 1 of E-Commerce was to bring
Indian customers to get hooked to online shopping. From sunglasses to personal computers, the range was wide.
Phase 2 is now - To get them to mobile
shopping. So, the appetites for apps
have grown. The kind of spending that
is happening on devices, the various
payment mechanisms, device change
trends, purchasing patterns of apps &
devices and their usage on different OS
platforms is significant.
j u ly 2 0 1 4 | itnext
19
20
itnext | j u ly 2 0 1 4
We
ope are in
in a n sourcto
We big wa e
take have y.
best n the
ope availa
plat n sourc ble
cust forms e
themomise and
our to m d
nee eet
Mri
ds
na
CIO l Cha
t
, Sh
opc terjee
lues
.com
j u ly 2 0 1 4 | itnext
21
22
itnext | j u ly 2 0 1 4
Mobility Strategies
The mobile strategy that Koovs follows
for enterprise mobility is surrounded on
certain key points:
1. Better user experience and usability
2. E
ase of accessibility for business users
and customers
3. D
isplay maximum information in the
available space.
4. Keeping user updated about the latest
trends and changes.
5. P
roviding a secure environment
On the Go.
Amit Shukla, Founder, Chief Technology Officer, We want to have a
high availability across various platforms and we have achieved them by
using Cassandra/HBase.
gh s
i
h
ve a variou
a
h
t toacross have
n
a
e sing
w ility
w
e
d
W
ilab s an by u
ava tform them ase.
.com
pla ieved ra/HB
ovs
o
K
,
cer
achssand
Offi
y
g
o
Ca Shukla ief Technol
imagi ng by anil t
Challenges
Shopclues is a data intense company,
which completely focuses on such metrics. It has been keeping up with the
mobility pace and also about trying to
catch up fast with the rapidly changing
trends in mobile space.
Chatterjee says that there is a delay in
adoption. He says, The delay is not because we could not build a mobile optimised site or an app. ShopClues is fundamentally trying to understand which
metrics we need to track and incorporate.
Banks still seem to be lagging behind. There are many banking portals
where net banking option does not
work on mobile browsers. So, banks
are losing out on online transactions
just because they do not work on
mobile browser or Android browser.
Elaborating Challenges, Shukla says:
it
Ch
Am der &
n
Fou
Benefits
About 30 to 35 per cent of Shopcluess
traffic come from mobile and generating about 25 to 30 per cent of our revenues from mobile. An year back, the
revenue was under five per cent. ShopClues launched mobile optimised site
and apps about six months ago.
Mrinal says, Earlier this year, we were
hovering around 10 to 12 per cent in revenue.
Now, it has increased. We are seeing a very
healthy growth on mobile site.
j u ly 2 0 1 4 | itnext
23
24
itnext | J u ly 2 0 1 4
The government
should partner with
the private industry
to develop citizen
engagement platforms
for getting new ideas
and citizen feedback
cannot build enough coal-fired
energy plants, or enough hospitals
and schools, or bring radical reform
in the way government functions.
Technology is the answer, and if
deployed well, can help uplift the
entire country. And yes, inclusive
growth is critical for the government
to focus on. Without inclusivity,
economic growth cannot be
sustained. Moreover, the stability
of the government depends on the
entire country progressing.
j u ly 2 0 1 4 | itnext
25
TECHNOLOGY
Technological
Innovation
making its
Impact
i n s i g h t
Tech-Voice
Information
technology
and business
are becoming
inextricably
interwoven. I dont
think anybody can
talk meaningfully
about one without
talking about the
other
Data Scientists
and CDO Fact or Fad?
Data scientists hold the key to unlocking
the true business potential of data
By Geetha Nandikotkur
26
itnext | j u ly 2 0 1 4
Bill Gates
TECHNOLOGY
specialist skills in this area. There is
increasing concern, therefore, about the
lack of people with these titles--CDOs
and data scientists--who apparently
hold the keys to unlocking the true
business potential of data.
ties that they carry and how they influence organisations in driving business
value. Whenever a new job title is created in an organisation, the immediate
response or reaction would typically
include a combination of apprehensions, confusion and sometimes rejection by employees. Its not unusual for
people to scrutinise the role, question
the need for such a designation and its
impact on users and businesses.
Phillip Beniac
A Chief
Data Officer
presides over an
organisations
overarching
data strategy;
he ensures the
information is
utilised
the far-reaching scope of this role,
CDOs must regularly engage and collaborate with other C-Suite executives.
In comparison, data scientists are
responsible for data exploration, analysis and modelling. Their objective is to
discover hidden insights, which can be
used to solve business challenges and
provide companies with competitive
advantage. It is important that a data
scientist is an exceptional storyteller,
the ability to articulate counsel alongside applied business empathy and
making it relevant to users is critical.
As we see a sharp increase in the
number of businesses using data analytics, the more we hear claims that
businesses are suffering from a lack of
However, theres a fundamental mistake being made across most organisations. Data is not only for data scientists
to explore and for CDOs to manage.
Capable business users can be proactive with data too if they have the right
tools--tools that are intuitive and accessible, and those which encourage exploration through natural analytics.
Business users also have one great
advantage over CDOs and data scientists: they understand the business
context and the implications of patterns, exceptions and associations that
they explore. With easy to use, exploratory technology, theres no reason
why organisations cannot or should
not empower savvy employees to spot
opportunities, anomalies and areas for
business growth. Enabling data enthusiasts at the business level is something
that a good CDO should encourage; this
will only complement and strengthen
the theoretical discipline that data scientists apply to their analysis.
There is little doubt that in todays
business climate, organisations must
establish data roles and responsibilities--who owns the data and who is
accountable for realising its value?
While new data titles are rightly
being introduced to help manage and
analyse the abundance of the data
which organisations face, it is just as
important to facilitate a conversation
around the data with the wider business. By empowering all employees
and nurturing data enthusiasts with
intuitive, effective platforms and applications, businesses may gain more
than they could ever realise by looking
beyond one sole data employee in making a good decision.
j u ly 2 0 1 4 | itnext
27
TECHNOLOGY
a challenge to their data management.
Some senior IT Decision Makers
(ITDMs) believe its a combination, but
velocity problem is yet to hit. Volume
and Variety are the biggest issues that
most IT managers face.
The value and veracity have been two
more Vs added to Gartners 3Vs that have
been closely scrutinised by the IT community in terms of moving towards Big Data.
28
itnext | j u ly 2 0 1 4
The V story
Since inception of Gartners 3Vs of big
data Volume, Velocity and Variety
there has been a little smoke about the
real need of Big Data. Senior IT managers and CIOs dont look at the Big Data
issue in the same way that vendors do.
They do not consider that all the 3Vs pose
Copyright 2013 Dell Inc. All rights reserved. Dell SonicWALL is a trademark of Dell Inc. and all other Dell SonicWALL product and service names and slogans are trademarks of Dell Inc.
Real-Time Analytics
can Help IPL Teams
Anirban Dey, Former MD of SAP
Labs India talks about the adoption of
analytic solutions in sports and how
they developed the auction analysis
platform for KKR which claimed Pepsi
IPL 2014 title
By Mastufa Ahmed
30
itnext | J u ly 2 0 1 4
j u ly 2 0 1 4 | itnext
31
feature
ITDMs Intend
to Reap the
Benefits of IoT
by Sub hank ar K u nd u
32
itnext | J u LY 2 0 1 4
STRATEGY
130
110
70
50
AGR %
90
Revenues bn
30
10
-10
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Year
Revenues $bn
AGR %
Source: Cisco
l Infested malware
l Intrusions
The familiar concerns around IoT will be security, privacy and
ensuring reliability, while other problems would call for serious debates and discussions.
d) Privacy issues
Others are hiring consultants and third-party experts, seeking to build knowledge and identify successful IoT business
models. While reliability of networks is a major driving factor
in IoE, privacy gets to be a key challenge because we will have
to follow certain regulations prescribed by TRAI for tracking
our employees.
j u LY 2 0 1 4 | itnext
33
feature
Key Certifications
that Help IT
Managers in
Career Growth
Certifications give ITDMs a way to be equipped in
new technologies and fill the gaps in resumes
by S u b h ank a r K un d u
34
itnext | J u LY 2 0 1 4
STRATEGY
Key Certifications
To Help IT
managers Climb
The Ladder
CISA Certified
Information Security Audit
CISA is an important certification
catering to the growing demand
for security audit professionals.
Companies demand IS audit
professionals who are equipped
to assist them in identifying vital
issues, and modify practices to
support trust in and extract value
from information systems.
PRINCE2 Projects In
Controlled Environments
IT managers on the project have
a common approach to the work.
Prince2 helps them in getting a good
grasp on standardisation.
Ashish Khanna
Paresh Goswami
AVP-IT, EIH
j u LY 2 0 1 4 | itnext
35
Vendor
Management
is the Key
by S u b h ank a r K un d u
36
itnext | J u LY 2 0 1 4
feature
PRESENTS
KEY DISCUSSIONS
StrengthsFinder workshop
First 100 days: Achievements of the Narendra Modi Government
Communicate to Lead: Dr Benett McClellan,
Business scenario strategist, change catalyst, writer and executive coach
Conversation with Nirmala Sitharaman, MoS,
Commerce & Industry, Finance & Corporate Affairs*
Leadership Development workshop: Dishan Kamdar,
Professor, ISB*/ Tsun-Yan Hsieh, Leadership coach*
A single financial sector regulator What to
expect: Ajay Shah, National Institute of Public Finance & Policy
* Subject to change. Final agenda will be notified shortly.
LEISURE
Boating along the backwaters of
Poovar
An evening with live music and
gala dinner at the Kovalam beach
An evening show of Kerala
art forms
Avail early bird offer till July 20, 2014. INR 30,000* only!
*inclusive of airfare, accommodation, meals and entertainment
TECHNOLOGY
PARTNER
BUSINESS DISCOVERY
PARTNER
INTELLIGENT INFORMATION
PARTNER
TRAVEL
PARTNER
ORGANISED
BY
A BRAND
OF
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STRATEGY
Key Pointers
The key thing is not about
negotiations but relationship.
It is not about vendors but
partners. One needs to create
a long term relationships with
our vendors and convert them
into partners.
Any negotiation is all about
win-win for both parties. While
negotiating, one must always
try to focus on areas where
mutual gains are realized i.e.
pricing is just one aspect of
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itnext | J u LY 2 0 1 4
Which is the
Best
College?
If this question worries you,
register now at www.pick-a-college.com
Education experts and scientists
from IITs, Stanford and MIT have
joined hands to create Indias
first decision-making tool to help
students & parents choose the right
college. We have evaluated more
than 1000 engineering colleges and
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Initiative of
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CASE STUDY
GCPL
Transforming Data
into Winning Decisions
GCPL deployed 11 business discovery software into its sales
function for more than 350 users to be more agile and effective
By IT Next
CPL (Godrej Consumer Products Limited) was looking for a self-service, user friendly BI solution that
could provide improved analytical capabilities at all
levels across the organization by allowing users to segment data
across geographies, products and sales hierarchies.
Subrata Dey, Executive Vice President Information Technology, GCPL says The existing SAP BI solution was good at
creating pre-defined, static reports but we wanted to enable
users to access data through a more interactive platform that
would help them clearly monitor and drive performance
across the entire business.
It was important that the new solution is simple and easy to
use, as well as providing users with self-service access to the
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itnext | J u ly 2 0 1 4
data that mattered. The GCPL IT team started researching possible replacement solutions. Following a detailed review of the
options including Gartner reports, the team decided to run a
proof of concept (PoC) within the GCPL environment.
Dey say, We ran a proof of concept that assessed the solution
on a wide range of factors such as the ease of deployment, simplicity of the user interface, scalability and performance we
found QlikView 11 to be the best fit for our business.
case study
ing across the business by geography, by
brand/categories and so on. Corrective action
can be taken if required.
Dey adds, With an increased level of data
analysis, we are in a position to make more
informed decisions. Looking at it from the
sales team perspective, better decision making will in turn have a positive impact on our
revenues. Near Real-Time Access to Data
Previously a dedicated member of the GCPL
team would have to generate a report and
then provide this to the relevant sales team
for review and actions, which was time consuming and ineffective.
However, using the QlikView solution
the GCPL team have created a self-service
model, whereby a user can simply log-in to
the system and run the reports they require
in near real-time.
Dey Users at all levels of the business can
now access the data they need, when they need it.
This is a huge improvement that will clearly have
a positive impact on employee productivity.
Subrata Dey
Executive VP -IT, GCPL
j u ly 2 0 1 4 | itnext
41
CASE STUDY
Jagran Prakashan
Mobility Improved
Employee Productivity
Jagran Prakashan increased employee productivity by 40 per cent,
and improved business agility by deploying mobility solutions
By N Geetha
agranPrakashan Ltd. (JPL), the media and communications group launched the enterprise portal to 500 users
in the first phase of the project; it planned to extend this
to 2,000 users when the portal is fully launched. Oracle partner PricewaterhouseCoopers used Oracle Application Development Framework for the initial set-up, user training and
developing and designing sample workflows. JPLs internal
IT staff then took charge of the implementation, bringing it
to completion on budget.
Deploying the enterprise mobility solutions, the company
gained the ability to centrally manage information, ensured business continuity, and improved staff productivity by 40 per cent.
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itnext | J u ly 2 0 1 4
case study
well with the framework. JPL chose Oracle
WebCenter Portal to ensure no compatibility
issues for integration with its existing Oracle
products, and to take advantage of the experience and support of a reputable vendor to
ensure business continuity.
We chose Oracle because we knew we could
rely on its support and experience. In addition,
Oracle WebCenter Portals speed, agility, and
mobile access features were a perfect fit for our
business requirements, Bhatia said.
Implementation Process
JPL launched the enterprise portal to 500
users in the first phase of the project, and
plans to extend this to 2,000 users when the
portal is fully launched. Oracle partner PricewaterhouseCoopers used Oracle Application
Development Framework for the initial setup, user training and to develop and design
sample workflows. JPLs internal IT staff then
took charge of the implementation, bringing it
to completion on budget.
Sarbani Bhatia
Vice President-IT, Jagran Prakashan
Business Benefits
With most sales staff on the move, the company needed to ensure timely approval of
Improving engagement
with employees, enabling collaboration
to enhance management
Why Oracle?
JPL evaluated other products including Lotus Notes and
SharePoint. But it wanted a single gateway application which
was compatible with the existing architecture and integrated
j u ly 2 0 1 4 | itnext
43
MEMBERSHIP BENEFITS
Annual membership to Inc. India Leaders Forum will entitle you to the following benefits
PEER
NETWORKS
Provides an opportunity
for chief executive officers
and owner managers
to engage with a likeminded peer group.
LEADERSHIP SUMMITS
Annual meeting to
set the agenda for the
communitys strategic
and most current issues.
The Forums summits
bring together a focused
audience and authoritative
speakers, in a highly
interactive format
BRIEFING SESSIONS
A series of quarterly
meetings throughout the
year. Constructive debate,
diverse opinions and indepth discussions provide
a premier networking and
instructive forum
COMPLIMENTARY
ADVERTISEMENT
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India, CTO, CIO&Leader,
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RESEARCH AND
ADVISORY
Access to our in-house
research reports on
issues of relevance to
high-growth companies.
Membership to Inc. India Leaders Forum is corporate but limited to Entrepreneurs, Directors and Chief Executive Officers
By Subhankar Kundu
j u ly 2 0 1 4 | itnext
45
Driving
Growth
Wheel
Ramesh Bhashyam, Assistant
General Manager Information
Systems, Madras Auto Service chose
IT as this field gives him the scope to
innovate on a large scale
By Subhank ar K u nd u
Early days
46
itnext | J u ly 2 0 1 4
Primary responsibilities:
IT infrastructure maintenance plus maintenance of existing Microsoft Navision, an ERP
package to cater the needs of spare parts distribution business, across the company.
IT strategy plus gathering of functional
requirement documents from other divisions, to
align IT with business.
His current assignment is with Madras Auto Service, Chennai, focussing on Spare Parts Distribution Business Unit of TVS & Sons Ltd, Madurai.
cube chat
Fact File
Full nam e
Ram es h Bhas hyam
C urr ent d es ignatio n
ASSISTANT GENERAL
MANAGER IN Fo SYS
Experti s e
Pr oj ect Managem e nt
FUNC TIONAL
REQUI REMENTS
IT INFRASTRUC TURE
C ONNEC TI VITY - 100 %
UPTIME OF SERVERS
VENDOR C OO RDINATION
APPLI C ATION DESIGN /
MANAGEMENT
END USER C OO RDINATION
IT STRATEGY
Work experi ence
27 years
Favourite quote
Sim ple can be har d er
than com plex: You h av e
to work hard to ge t
your thinki ng clea n
to m ake i t s im ple. B ut
it s worth it in th e
end becaus e once yo u
get there, you can m ov e
m ountains .
Favourite book
Malgud i Days
Innovations
He lays major thrust on the new technological
trends like mobility. He, along with the other
members of the IT team, played a key role to
implement mobility solution using Mobile
Transformation Technology for Parts Distribution Business; thereby both customers and
the organisation acquired multiple benefits.
We implemented a web-based solution; centralised spare parts business
solution and developed package containing all the vital features as available in an
ERP standard package, says Bhashyam.
Biggest challenge
In MAS, three years back, most of the IT savvy
Favourite food
South Ind i an Food
Favourite d esti natio n
New Delhi
Favourite gad get fo r
work
SM artphone
Favourite gad get fo r
pers onal us e
And roid Device
j u ly 2 0 1 4 | itnext
47
Leading a Business
Transformation
Citrix steered the rountable discussion on how Senior
ITDMs across industries can manage the transition to
the new computing paradigm
irtualiz ation,
cloud
networking and mobility
are changing long held
assumptions about IT
planning and strategy. These trends
have introduced new challenges even
while bringing in new benefits such as
agility and scalability.
Managing the Transition to a New
Computing Paradigm, a roundtable
discussion steered by Citrix, the
thought leader in the area of desktop
virtualization, mobility and cloud
computing. Eminent experts in the
field and industry experts gathered
Participants
engrossed during
the round table
conference
At the
registration desk
48
itnext | J u ly 2 0 1 4
j u ly 2 0 1 4 | itnext
49
Asus
Fonepad 7 Dual SIM
update
indulge
HOT
Price: ` 12,999
Acer
Travelmate P645
If you want a thin,
ultraportable business laptop that
looks fine and performs admirably,
the Acer Travelmate P645 is worth
considering. It is sleek, well built
and overall performance is good.
Its a matte screen and has a
fingerprint reader.
Price: ` 67,412
D-Link DSM-260
The only reason to buy this
is if you are one of those people
who love to stream media on larger
screens and can do away with all the
shortcomings.The overall experience
of the device has been average as a
Wireless Display/Miracast device
but it fails terribly as a
DLNA media player.
NEW
Price: ` 3,900
LEGO
the Hobbit
Its a hit and a miss in our book,
but if youre a LEGO or a Tolkien fan,
youd probably need to buy this one to
add to your collection. For all other
gamers, you arent missing out
anything, and your money will
be well spent elsewhere.
Price: ` 1,999
50
itnext | J u ly 2 0 1 4
update
The
Transformational CIO
Is Enterprise Social
Collaboration a Reality ?
CLYnton Almeida
CIO, Redington
India
The Primary Objective of
an Internal Social network
within an enterprise is
to create an ecosystem
outside the traditional rigid
ERP processes/operations
where employees can
collaborate at a more
informal level and share
ideas, manage projects,
tap into a knowledge
base repository, gain
insights based on past
interactions & unstructured
information. To effectively
derive vale from an
initiative like internal social
enterprise, an organization
must be absolutely clear on
the KPIs that this is going
to deliver. The tool must
not end up as just a fun
place for employees.
Vijay Sethi
CIO, HeroMotoCorp
In many cases, internal
social enterprise networks
are often considered to be
hampering productivity
rather than adding value to
it. Though the initial time
period after implementing
an internal network might
sense some loss to productivity, such initiatives do
more good for the organisation than harm in the long
run. The culture of sharing
and collaboration is not built
in a day, and it takes time
and a lot of effort to make
employees get used to
collaborating. CIOs need to
ensure that people are not
being held for their views
shared on such platforms.
Such actions act as strong
deterrents for people to
share things with others.
Sahil Sagar
Head-IS, Aditi
Technologies
In todays global economy,
talent knows no boundaries. Execution of complex
projects requires skilled
talent from all corners of
the globe to come together
as a team. This means
implementing seamless
workflow, information
exchange, and knowledge
sharing & task coordination worldwide -- a tall
order for any organization till now. In our case,
Yammer was integrated
with SharePoint to provide
a trusted, secure social
networking technology to
connect employees directly
to each other and to the
best experts and information across their business,
anywhere in the world.
Your views and opinion matter to us. Send us your feedback on stories and the
magazine to the Editor at editor@itnext.in
ITNext Verdict
The book is a compelling reading for
both CIOs and Senior IT Managers
who feel they should understand ITs
transformational potential.
Star Value:
open Debate
j u ly 2 0 1 4 | itnext
51
my log
Yashvendra Singh
Executive Editor, CIO&Leader
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itnext | J u ly 2 0 1 4
3 Essential
Reads
The government
should partner with
the private industry
to develop citizen
engagement platforms
for getting new ideas
and citizen feedback
cannot build enough coal-fired
energy plants, or enough hospitals
and schools, or bring radical reform
in the way government functions.
Technology is the answer, and if
deployed well, can help uplift the
entire country. And yes, inclusive
growth is critical for the government
to focus on. Without inclusivity,
economic growth cannot be
sustained. Moreover, the stability
of the government depends on the
entire country progressing.
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ITNEXT | J U LY 2 0 1 4
J U LY 2 0 1 4 | ITNEXT
27
130
110
70
50
AGR %
90
30
10
-10
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Year
Revenues $bn
AGR %
FEATURE
ITDMs to Intend
to Reap the
Benefits of IoT
Are enterprises willing to go the Internet
of Things (IoT) way? What would be the
requirement for enterprises to adopt IoT?
BY S UBH AN K AR K UN DU
34
Source:Xxxxxxxxxxxxxxx
l Infested malware
l Intrusions
The familiar concerns around IoT will be security, privacy and
ensuring reliability, while other problems would call for serious debates and discussions.
d) Privacy issues
Others are hiring consultants and third-party experts, seeking to build knowledge and identify successful IoT business
models. While reliability of networks is a major driving factor
in IoE, privacy gets to be a key challenge because we will have
to follow certain regulations prescribed by TRAI for tracking
our employees.
ITNEXT | J U LY 2 0 1 4
J U LY 2 0 1 4 | ITNEXT
35
TECHNOLOGICAL
TECHNOLOGY
INNOVATION
MAKING ITS
ties that they carry and how they influence organisations in driving business
value. Whenever a new job title is created in an organisation, the immediate
response or reaction would typically
include a combination of apprehensions, confusion and sometimes rejection by employees. Its not unusual for
people to scrutinise the role, question
the need for such a designation and its
impact on users and businesses.
IMPACT
I N S I G H T
TECH-VOICE
Information
technology
and business
are becoming
inextricably
interwoven. I dont
think anybody can
talk meaningfully
about one without
the talking about
the other
Bill Gates
Data Scientists
and CDO Fact or Fad?
Data scientists hold the key to unlocking
the true business potential of data
BY GEETHA NANDIKOTKUR
28
ITNEXT | J U LY 2 0 1 4
Phillip Beniac
A Chief
Data Officer
presides over an
organisations
overarching
data strategy;
he ensures the
information is
utilised
the far-reaching scope of this role,
CDOs must regularly engage and collaborate with other C-Suite executives.
In comparison, data scientists are
responsible for data exploration, analysis and modelling. Their objective is to
discover hidden insights, which can be
used to solve business challenges and
provide companies with competitive
advantage. It is important that a data
scientist is an exceptional storyteller,
the ability to articulate counsel alongside applied business empathy and
making it relevant to users is critical.
As we see a sharp increase in the
number of businesses using data analytics, the more we hear claims that
businesses are suffering from a lack of
However, theres a fundamental mistake being made across most organisations. Data is not only for data scientists
to explore and for CDOs to manage.
Capable business users can be proactive with data too if they have the right
tools--tools that are intuitive and accessible, and those which encourage exploration through natural analytics.
Business users also have one great
advantage over CDOs and data scientists: they understand the business
context and the implications of patterns, exceptions and associations that
they explore. With easy to use, exploratory technology, theres no reason
why organisations cannot or should
not empower savvy employees to spot
opportunities, anomalies and areas for
business growth. Enabling data enthusiasts at the business level is something
that a good CDO should encourage; this
will only complement and strengthen
the theoretical discipline that data scientists apply to their analysis.
There is little doubt that in todays
business climate, organisations must
establish data roles and responsibilities--who owns the data and who is
accountable for realising its value?
While new data titles are rightly
being introduced to help manage and
analyse the abundance of the data
which organisations face, it is just as
important to facilitate a conversation
around the data with the wider business. By empowering all employees
and nurturing data enthusiasts with
intuitive, effective platforms and applications, businesses may gain more
than they could ever realise by looking
beyond one sole data employee in making a good decision.
J U LY 2 0 1 3 | ITNEXT
29
ARE YOU
READY TO
BECOME A
?
APPLY FOR
INDIAs FUTURE CIOs
Go to
www.next100.in
2014
If you think you are ready to play the role of a Chief Information Officer, prove it to
your peers and superiors. ITNEXT will help you echo your aspiration.
NEXT100 is an awards program from IT NEXT magazine that identifies senior IT
Managers who have the skills, talent and spirit to make to the top slot - the CIO.
The process starts with a call for self nomination. The nominees then participate in
a series of exercises that test their techno-commercial and management skills. The
evaluation and selection of award recipients is made by a prestigious committee of
technology and business leaders who judge nominees on career accomplishments,
professional expertise, skills and potential to be a CIO.
The culmination of NEXT100 is in an awards night that celebrates the NEXT100
CIOs. The ceremony will be held in December 2014
NEXT100
awardees will
be profiled in the
NEXT100 book
which will be
sent to Indias
top 1000 CIOs.
EVENT BY
Worried about
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