Logo developed by Alan Goodman & Fred Seibert
Fred/Alan Inc. NY
.....
Logo designed by Tom Corey & Scott Nash
Corey & Co: Designers
Big Blue Dot
Corey McPherson Nash
Massachusetts
.....
Book designed by Sheri Dorr & Laurie Kelliher. Creative Director: Scott Webb Nickelodeon Creative Services
Logo developed by Alan Goodman & Fred Seibert
Fred/Alan Inc. NY
.....
Logo designed by Tom Corey & Scott Nash
Corey & Co: Designers
Big Blue Dot
Corey McPherson Nash
Massachusetts
.....
Book designed by Sheri Dorr & Laurie Kelliher. Creative Director: Scott Webb Nickelodeon Creative Services
Logo developed by Alan Goodman & Fred Seibert
Fred/Alan Inc. NY
.....
Logo designed by Tom Corey & Scott Nash
Corey & Co: Designers
Big Blue Dot
Corey McPherson Nash
Massachusetts
.....
Book designed by Sheri Dorr & Laurie Kelliher. Creative Director: Scott Webb Nickelodeon Creative Services
YL TK
Usage And Formation Of That Molecular Structtrre Known As: The Nickelodeon Logo
= MEET DR. LOGO:
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— IN LOGOTOLOGY:ee ee ee es
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isThe Nickelodeon Logo
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irreverence, the Nickelodeon logo embodies ee
Through its flexibility, creativity and
that brand promise. So when kids see « movie,
a TY show, a Web site or a consumer product
with our logo, they trust that it will live up Shape
inst. Pg. 6
to the Nickelodeon promise — Kids
In order to preserve the power of the brand,
the Nickelodeon logo must he carrectly
impl: ted. Therefe I how t io88
implemented. Therefore, rules on how to use Gradton
the logo must be fully explained. Pp.8
An esteemed group of logo scientists known
as the “Loge council” have created this guide
after years of research, thinking, rethinking, Broadcast
pondering, reflecting, deliberating, obsessing Pg. 10
and, of course, using the Nickelodeon logo.
It is our sincerest hope thot this guide informs
and inspires you, We are confident that by
following “iogotogic” we can all look forward
to a very bright and orange future!