The Tiny Beacons, A Strong Backbone of the Mobile CRM Software Solutions

Customer experiences drive the success of enterprises across industries and domains. Understanding their psyche, the
needs and the expectations of the customers and putting their preferences and choices in a perspective helps strengthen
the relationships with the customers.
Proximity based marketing devices with BLE technique like the Beacons and the iBeacons grab the attention of the
customers and keep them enticed in more than many ways to maintain strengthened relationships.
Beacons are a low-cost pieces of hardware, small enough to attach to a wall, surface or countertop utilizing batteryfriendly Bluetooth connections to transmit messages directly to a smartphone or tablet in the vicinity, transforming
how enterprises communicate with customers indoors.

The Expectations from CRM in Modern Day Enterprises

The modern day mobile CRM software solutions are expected to be the hub integrating multiple technologies and
approaches to generate deeper insights into the on goings and strategize to offer better customer engagement and
experiences.
CRM Integrating Technologies & Approaches

Sensor Based Devices

Mobile Technologies
Big Data
Business Intelligence
Social Media
Cloud

Types of Data Captured for CRM

The data captured and analyzed by Customer Relationship Management systems gears up to provide suitable
guidelines to the enterprises to have engaging customer interactions driven by personalized marketing tactics.
The data captured by the sensor based devices like the tiny beacons is all set to provide suitable insights for increased
efficiencies of the enterprise workforces to keep their patrons happy.
Customer Information
Customer information captured through beacons located at strategic locations for retail analytics in a
mall or shopping areas, healthcare analytics at hospitals, guest engagement at hotels or a universities
provide valuable insights for offering personalized experiences to the customers of these various
domains.
The beacons capture critical data related to the customers

Customer movement patterns

Preferences & areas of interest on a venue
Footfalls in specific zones
Personal details like identity, age, gender
Demographic data

Employee Information
Efficient employees ensure greater degrees of satisfaction from the customers. It then becomes vital to
keep a track of employee movements and activities with an aim to constantly supervise and keep the
customer engagements fruitful.
Employees in malls, shopping areas, hospitals, hotels and universities are constantly kept under apt
surveillance and their timings recorded to analyze performances appropriately. A rise in productivity
gives a rise to better services offered to the customers.
Getting an Edge with the Beacons in mobile CRM Software Solutions
Beacons integrate with the CRM systems seamlessly to offer value additions with subtleness to consolidate the
relations with the patrons.
Beacons for Meaningful Interactions On the Premise
Greet and meet activities when undertaken by beacons set the mood for the visitors and makes them
feel comfortable when on premise. Once on premise, the beacons are used as navigational aids on
various venues to guide the customers to areas of interest.
Beacons keep track of visitor positions and send notifications related to upcoming events or offers
through companion apps on their mobile phones. Visitors in the vicinity of the venue too are spotted
and appropriately engage and attract them to step in.
Branding and personalized marketing is done using beacons in sync with the integrated Analytics &
CRM platforms by collating visitor behaviors and preferences on premise with online patterns and data
from other touch points.
Beacons to Analyze Patterns Generated
Beacon data when integrated with CRM enables establishing comprehensive behavioral patterns along
with data from other touch points bridging the gaps between the virtual and the brick and mortar spaces
of interactions with the customers.

Customer Preferences

Browsing History
Feedback, Reviews & Complaints

A CRM powered with this information aptly generates notifications, coupons, deals, discounts and
alerts to the visitors to assure better services and hence improved experiences.
The Beacon Edge for Customer Relationship Management
The tiny beacons emerge as a very powerful and cost-effective technology to be availed for diverse
industries right from spotting & ushering customers, to study preferences, creating campaigns and
gathering relevant information at all the times to enhance customer experiences.
The Beacons at the Malls & Stores

The Beacons in Hospitality

The Beacons at the University

In a Nutshell
Mobile CRM software Solutions target niche purposes and offer comprehensive platforms to facilitate these
capabilities within a single software. Though there are endless discussions regarding the pros and cons of this solution;
almost turning into a grapevine of sorts, there is no running away from the various offerings within the software
including proximity based marketing.
Beacons seamlessly integrate with contemporary solutions in various industries for improved Guest Experiences and
hence Engagement, making this tiny device a big thing today.
SPEC India offers its diverse, scalable and a one stop solution for customer relationship management keeping in mind
the modern day trends with its fully integrated Enterprise Business Mobility eCRM Renaissance, as a central
repository of customer information, insight into customer needs and behavior with a satisfying customer experience.
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