CH

USING
SEMANTIC
AND
LIKERT SCALE

GROUP NAME-EMINENCE
M.B.A-II
GROUP MEMBERS:PRABHAT UNIYAL
TEJASVI GANDHI
NIMESH CHITRANSH
RUPIKA SINHA
NEHA KUMARI
RANI GUPTA

QUESTIONAIRE
Name- _______________________
Gender- _______________________
City-

________________________

Occupation - ____________________
Income (pa) - _____________________
1. HOW WOULD YOU RATE BAJAJ BIKES IN TERMS OF LOOKS?
H
PLAIN
2. HOW WOULD YOU RATE COMFORT OF BAJAJ BIKES?
UNCOMFORT
3. HOW WOULD YOU RATE THE QUALITY OF THE BIKE?
___

_______
STYLIS
_______
COMFORT
_ _ _ _
GOOD

BAD
4. IS BAJAJ BIKES FUEL EFFICIENT?
___

____
AGREE

DISAGREE
5. IS ECONOMY CLASS BAJAJ BIKE EXPENSIVE?
NO
6. ARE YOU READY TO PAY MORE FOR ADDITIONAL CARE FOR BIKE?
NO
7. IS BAJAJ BIKES ESTABLISHING LUXURY STATEMENT ?
S
NO
8. IS PRICE OF BAJAJ LUXURY BIKES REASONABLE WITH
YOURE EXPECTATION?
NO
9. WHICH INCOME GROUP DO YOU FALL IN?
___

_______
YES
_______
YES
_______
YE
______ _
YES

____
UPPER-UPPER

MM
10.DO YOU FIND GROUND CLEARANCE ABOVE STANDARD LEVEL?

_______

`
YES
NO
11.DO YOU WANT ANTI-THEFT SECURITY IN BAJAJ BIKES?
ADEQUATE
12.IS DISK BRAKES FAVOURABLE FOR YOU ?

_______
POOR
_______
REQUIRED

NOT REQUIRED
13.WHICH WARRANTY TENURE SHALL YOU PREFER?

_______
LONG TERM

SHORT TERM
14.SHOULD WARRANTY AGAINST PLASTIC BODY PARTS
BE CHARGED ?
FREE

_______
CHARGEABLE

15.SHOULD WARRANTY AGAINST METAL BODY PARTS BE PROVIDED?

_______
YES
NO
16.SHOULD ELECTRONIC FAILURES BE PART OF WARRANTY SCHEME?
_______
YES
NO
17.IS WARRANTY AGAINST NATURAL CONTINGENCIES
_______
BE PROVIDED AT AN EXTRA COST?
YES
NO
18.WOULD YOU PREFER ADDITIONAL WARRANTY
IN EXPENSE OF GUARANTEE?

_______
YES

NO

19.WOULD YOU PREFER SELF FUNDED POST SCHEME WARRANTY?

HIGHLY
20.SHOULD WARRANTY AGAINST BREAKDOWN
SERVICE BE PROVIDED?
HIGHLY

_______
LOW
_______
LOW

21.WOULD YOU PREFER ANYTIME WARRANTY SCHEME?

_______
NO
_______

YES
22.WOULD WARRANTY AGAINST CASUALTIES BE PROVIDED?
YES
23.IS BAJAJ DISTRIBUTION CHANNEL EFFECTIVE?
HIGHLY
24.DO YOU GET YOUR CHOICE OF BIKE DELIVERED ON TIME?
YES
25.DO YOU FIND LUCID DISTRIBUTION IN RURAL AREAS?
YES
26.IS BAJAJ DEALERSHIP WIDE IN YOUR AREA?
WIDE
27.HOW WOULD YOU RATE SERVICE IN RETAIL OUTLETS?
GOOD
28.ARE YOU SATISFIED WITH PRE-BUYING SERVICE?
HIGH
29.DO YOU LIKE BENEFIT SCHEMES ON
_
PURCHASE OFANY VARIANT OF BAJAJ BIKE?
YES

NO
_______
LOW
_______
NO
_______
NO
_______
NARROW
_______
BAD
_______
LOW
______
NO

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30.IS DISCOUNT FACILITY LUCRATIVE ON ECONOMY BIKES?
YES
31.DO YOU LIKE REPLACE AND EXCHANGE OFFERS
ON LUXURY BIKES ?

_______
NO
_______
NO

YES

32.DO YOU PREFER FIXED RATE OF RATE OF INTEREST?

_______
YES

NO

33.DO YOU PREFER FLOATING RATE OF INTEREST?

_______
NO
_______
LOW

YES
34.WAS THE TERM OF LOAN SATISFACTORY?
HIGH
37. DO YOU PREFER SERVICE ON KILOMETERS BASIS?

_ _ _ _

___
YES

NO

35.DO YOU PREFER SERVICE ON TIME BASIS?

_

______
YES

36.DO YOU PREFER LIFE TIME INSURANCE?

YES
37.WAS ADDITIONAL SERVICE PACKAGE OFFERED BY DEALER?
FREE
38.DID THE SALES PERSON SPENT ENOUGH TIME IN SOLVING
YOUR QUERIES?
HIGH
39.FOR WHAT PROBLEMS DID LEADER CONTACT YOU AFTER SALE?
CASUAL
40.HOW GOOD THE SALES REPRESENTATIVE IN CONCLUDING
THE DEAL?
GOOD
41.AS A CUSTOMER ARE YOU HAPPY WITH PERIODIC CHECKUP?
YES
42.DOES THE DEALER PROVIDE PICKUP AND DELIVERY
OF BIKE SERVICE ?
YES
43.RATE ON AFTER SALES SERVICE?
__
HIGH
44.HOW WOULD YOU RATE BAJAJ BIKES IN
COMPARISON TO HERO IN TERMS OF COMFORTABILITY?
LOW
45.HOW WOULD YOU RATE SERVICE OF BAJAJ
IN COMPARISON TO HERO ?
BAD

NO
_______
NO
_______
CHARGEABLE
_______
LOW
_______
SPECIFIC
_______
POOR
_______
NO
_______
NO
_____
LOW
_______
HIGH

_______
GOOD

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46.DO YOU PREFER CASH PAYMENT OR INSTALLMENT?
_

______
CASH

47.DO YOU FIND BAJAJ BIKES PREFERABLE FOR

___
OFFROADING?

EMI
____

YES

NO

YES

_______
NO
______

48.ARE YOU ADEQUATELY AWARE OF BAJAJ BIKES?

49.DOES PROMOTION AFFECT YOUR BUYING BEHAVIOUR?
_
HIGH
50.WAS THE COLOUR ORDERED BY YOU EXACTLY THE SAME AS
__
DELIVERED TO YOU?
YES
51.DO YOU PREFER 24*7 SERVICE ASSISTANCE FOR YOUR BIKE?
__
YES
52.DO YOU PREFER ONLINE SERVICE TO YOUR EASE OF PURCHASE?
HIGH
53.DOES SHOWROOM LOCATION AND AMBIANCE AFFECT
YOURE SALE?
HIGH
54.DID THE BIKE BROCHURE PROVIDE ADEQUATE INFORMATION?
YES
ST
55.WOULD YOU PREFER BAJAJ AS YOUR 1 BIKE?
___
HIGH
56.DO YOU RATE YOUR BAJAJ AS YOUR
PRESTIGE SYMBOL?
YES
57.DO YOU EXPECT GOOD RESALE VALUE ON BAJAJ BIKES?
GOOD
58.HOW WOULD YOU RATE IMPORTANCE OF FAMILY NEEDS WHILE
______
DECIDING A BIKE FOR YOU?
NOT IMP

LOW
_____
NO
_____
NO
_______
LOW
_______
LOW
_______
NO
_ _ _ _
LOW
_______

59.WHICH MEDIA HELPS YOU TO GAIN MOST KNOWLEDGE ABOUT BIKES,

RATE ON THE SCALE FOLLOWING MEDIA, NEWSPAPER, TV, RADIO,
_______
POSTERS, BANNERS AND RELATIVES.
GOOD

60.

LOW
_______
BAD
_
VERY IMP.

BAD

WOULD YOU CHANGE YOUR BRAND PREFERENCE IF A NEW BRAND

OFFERS YOU THE OPTION OF A ONE-TIME SUBSIDIZED PAYMENT OF
RS.2000 TO AVAIL FREE MAINTENANCE & SERVICE OF THEIR BIKE

FOR THE NEXT 3 YEARS?

1.STRONGLY DESIRABLE
2.MODERATELY DESIRABLE
3.NEUTRAL
4.MODERATELY UNDESIRABLE
5.STRONGLY UNDESIRABLE

61.DO YOU PREFER YOUR BIKE PURCHASE TO BE FINANCED BY THE

MANUFACTURER INSTEAD OF A FINANCE FIRM?
1.
2.
3.
4.
5.

STRONGLY DESIRABLE
MODERATELY DESIRABLE
NEUTRAL
MODERATELY UNDESIRABLE
STRONGLY UNDESIRABLE

62.WHICH BIKE BRAND YOU WOULD LIKELY REFER TO YOUR RELATIVE,

AMONG THESE DISCOVER, PULSAR, DUKE?
_______
HIGHLY REFERRED
NOT REFERRED
63.DO YOU FIND VALUE OF MONEY TAKEN CARE OFF

_____

__
WITH BAJAJ BIKES?

HIGH

64.AVAILAIBILITY OF SPARE PARTS READILY AVAILABLE FOR BAJAJ?

1.STRONGLY DESIRABLE
2.MODERATELY DESIRABLE
3.NEUTRAL
4.MODERATELY UNDESIRABLE
5.STRONGLY UNDESIRABLE
65.HOW WOULD YOU PREFER BAJAJ IN COMPARISON TO OTHER TOP
OTHER ECONOMY BASED BIKES AS HERO FOR OVERALL FEATURES?
1.STRONGLY DESIRABLE

LOW

`
2.MODERATELY DESIRABLE
3.NEUTRAL
4.MODERATELY UNDESIRABLE
5.STRONGLY UNDESIRABLE
68. DO YOU RATE BIKE AS A NEED OR AS A MEANS OF LUXURY TO SATISFY
YOUR FAMILY NEED?
_______
LUXURY
NEED
69.

HOW DO YOU RATE OVERALL PERFORMANCE OF BAJAJ?

1. STRONGLY DESIRABLE
2.MODERATELY DESIRABLE
3.NEUTRAL
4.MODERATELY UNDESIRABLE
5.STRONGLY UNDESIRABLE

RESEARCH QUESTION 1: TO DETERMINE THE IMPACT OF PRICE

ON CONSUMER BEHAVIOUR OF TWO WHEELERS.
INFO NEED:- TREND ANALYSIS, LEVERAGE
SL.
NO
.

INFORMATION
NEEDED

RESPONSE

METHOD

1.

TREND ANALYSIS

CONSUMER

US/D/P

2.

LEVERAGE

CONSUMER

S/D/P

RESEARCH QUESTION 2: TO DETERMINE THE IMPACT OF

CUSTOMER INCOME ON CONSUMER BEHAVIOUR OF TWO
WHEELERS.
INFO NEED:- PURCHASING POWER ,INCOME DISTRIBUTION
SL
.
N
O.

INFORMATION
NEEDED

RESPONSE

METHOD

1.

PURCHASING
POWER

CONSUMER

US/D/P

CONSUMER

S/D/P

2.

INCOME
DISTRIBUTION

RESEARCH QUESTION 3: TO DETERMINE THE IMPACT OF BIKE

FEATURES ON CONSUMER BEHAVIOUR OF TWO WHEELERS.
INFO NEED:- SPEED MILEAGE, BODY DYNAMIC, LOOKS
SL
.
N
O.

INFORMATION
NEEDED

RESPONSE

METHOD

`
1.

BODY DYNAMIC

CONSUMER

US/D/P

2.

MILEAGE SPEED

CONSUMER

S/D/P

3.

LOOKS

CONSUMER

S/D/P

RESEARCH QUESTION 4: TO DETERMINE THE IMPACT OF

WARRANTY SCHEME ON CONSUMER BEHAVIOUR OF TWO
WHEELER.
INFO NEED:- ELECTRONIC FAILURE, HYDARULIC FAILURE
SL
.
N
O.

INFORMATION
NEEDED

RESPONSE

METHOD

1.

ELECTRONIC
FAILURE

CONSUMER

S/D/P

CONSUMER

S/D/P

2.

HYDARULIC
FAILURE

RESEARCH QUESTION 5: TO DETERMINE THE IMPACT OF

FINANCIAL FACILITY ON CONSUMER BEHAVIOUR OF TWO
WHEELERS.
INFO NEED:- FINANCIAL STABILITY, INTEREST RATE,MARKET

`
SCENARIO

SL
.
N
O.

INFORMATION
NEEDED

RESPONSE

METHOD

1.

INTEREST RATE

CONSUMER

S/D/P

2.

MARKET
SCENARIO

DEALER

S/D/P

RESEARCH QUESTION 6: TO DETERMINE THE IMPACT OF POST SALE SERVICE ON

CONSUMER BEHAIVIOUR OF TWO WHEELERS.
SL NO.

INFORMATION NEEDED

RESPONSE

METHOD

1.

REPLACEMENT
PARTS

DEALER

S/D/P

DEALER

S/D/P

2.

SERVICE

OF

PLASTIC