La Consolacion University

Philippines
(Formerly University of Regina Carmeli)
Catmon, City of Malolos

COLLEGE OF HOSPITALITY MANAGEMENT

SYLLABUS
SCHOOL YEAR 2013-2014
I.
II.
III.

IV.
V.
VI.

COURSE CODE
: TC3
COURSE TITLE
: Tourism Planning and Development
COURSE DESCRIPTION
This course presents an overview of the tourism planning process, contemporary models of
tourism planning and development (with emphasis on sustainable tourism principles), various levels
of tourism planning and the roles and responsibilities of stakeholders such as government, industry,
non-governmental organizations and local communities. The subject explores the effect of legislation
and government policies on tourism development at the national and local levels. Methods for
soliciting local participation in tourism planning are also taken up. The impacts of tourism on the
natural environment, local and regional economies and on local communities are discussed as well as
mitigating strategies. Case studies in the Philippines are emphasized. The subject may include a field
trip component.
PRE-REQUISITE
: TC1 and TC2
CREDITS
: 3 Units
GENERAL LEARNING OUTCOMES
EXPECTED
GRADUATE
PROGRAM OUTCOMES
COURSE LEARNING OUTCOMES
ATTRIBUTES
Creative Critical
LO1. Demonstrate knowledge and
Perform work activities effectively
Thinker
understanding on the nature of and
and efficiently to the standards
imperative for tourism planning,
expected in the operation required in
the various levels of and the
the tourism industry/hospitality
process involved in tourism
sectors.
planning.
Analyze situation, identify problems,
LO2.
Demonstrate knowledge and
formulates solution and implements
understanding of tourism planning
corrective and/or mitigating
traditions, with emphasis on
measures and action.
sustainable principles and
Use research in dealing with tourism

and hospitality operations.

practices.
LO3. Show appreciation on the role of
the private and public sectors in
the tourism development.

EVP-VPA-FO-001 (002)
EXPECTED
GRADUATE
ATTRIBUTES

Transformative
Lifelong Learner

Socially
Responsive

PROGRAM OUTCOMES

COURSE LEARNING OUTCOMES

LO4. Evaluate the impact of macroenvironmental forces on

sustainable and responsible
tourism development.
LO5. Analyze and critically evaluate the
management practices to minimize
the negative impacts of tourism.
LO6.
Develop research techniques to
Demonstrate understanding of
collect, analyze and organize
responsibility for environmental, local
information in planning a tourism
and global issues and utilize lifelong
destination.
learning strategies and practical skills
LO7.
Apply the principle of tourism
for life, survival and leadership.
planning and development in the
analysis of case studies.
Undertake task, functions, duties and LO8. Explore available and possible
local tourism products that have
activities in the operation of the
the potential to develop into a
hotels, restaurants, travel,
unique tourism venture, and
government and non-government
suggest ways to market these.
agencies in accordance with the
LO9.
Establish a tourism development
competency standards.
program consistent with the
Demonstrate the ability to develop
cultural, social and economic
well-rounded service-providers in the
philosophy of the government and
hospitality and tourism industries
the people of the host country.
imbued with the Augustinian core
LO10. Show the attributes of excellent,
values and virtues.
professional, value-oriented service
Initiate change and development in
providers.
the hospitality and tourism sectors.
Show Catholic-Augustinian
perspective in responding to issues

and problems in the hospitality and

tourism operations.

VII.

COURSE CONTENTS

COURSE CONTENTS

INTENDED LEARNING
OUTCOMES

SCHED
ULE

SUGGESTED
TEACHINGLEARNING
ACTIVITIES

EXPECTED
VALUES TO
BE
INTEGRATED

SUGGESTED
ASSESSMEN
T TASKS

ASSESSMENT
EVIDENCE

A. ORIENTATION
1. Introduction to
the course
contents
2. Course
requirements and
activities
3. Course objectives
4. Grading system
and policies on
absences,
tardiness and
examinations

Show interest on the

different topics and
activities listed in the
course syllabus.
Demonstrate the
necessary attitudes and
values of a true Christocentric Consolanian.
.

Week 1

Checking of
expectations:
The students will be
invited to write their
expectations on the
board.
PowerPoint
Presentation and
Discussion on:
1.
VMGO
2.
Rules and
policies of
the University
3.
Overview of
the course

Transparency
Open
Communicati
on
Respect for
Person

Statement of
expectations
Review of
course
contents,
objectives
and activities

Expectations
stated
Approved
course syllabus

B. TOURISM
PLANNING
1. Meaning of

LO1. Demonstrate
knowledge and
understanding on
the nature of and
imperative for
tourism planning,
the various levels of
and the process
involved in tourism

Week 2

PowerPoint

Sense of

Quiz on the

Result of the

planni
ng
2. The need for
tourism planning
3. Tourism planning
approaches and

Presentation and
Discussion on:
1. Definition of
tourism planning
2. Tourism planning
approaches and
techniques.
Illustration:

awareness
Sense of
appreciation
Openmindedness
Focused
Interiority

topic
discussed
Individual oral
presentation

Reflective

quiz

Rubric result for

individual oral
presentation
(see attached
ANNEX A)
Rubric result

techniques
3.1 Systems
approach
3.2
Comprehensi
ve approach
3.3 Integrated
approach
3.4
Environmenta
l sustainable
approach
3.5 Community
approach
3.6
Implementabl
e approach
3.7 Systematic
approach

COURSE
CONTENTS
4. Levels of tourism
planning
4.1 International
planning
4.2 National
planning
4.3 Regional
planning
4.4 Sub-regional
planning
5. Types of tourism
planning
5.1 Land use
planning
5.2 Facility site
planning

planning.

INTENDED LEARNING
OUTCOMES
LO1. Demonstrate
knowledge and
understanding on
the nature of and
imperative for
tourism planning,
the various levels of
and the process
involved in tourism
planning.
LO6. Develop research
techniques to
collect, analyze and
organize information
in planning a tourism
destination.

1. Carrying capacity
2. Tourism system
Class Sharing:
1. Each student is
going to share
his/her plans 2-3
years from now.
2. In what field of
tourism industry
the students
would like to work
on?
3. What does it takes
for them to fulfill
their dreams 2-3
years from now.

SUGGESTED
TEACHINGLEARNING
ACTIVITIES

SCHED
ULE
Week 3

PowerPoint
Presentation and
Discussion on:
1. Levels of tourism
planning
2. Types tourism
planning

Individual Internet
Research:
The students are going
to research on
Strategic tourism
planning of the
Philippines for the year
2011-2016.

Role Play:
1. The class will be

Self

confidence
Teamwork
Collaboration
Honesty
Initiative

journal based
on the
insights
acquired
during class
sharing and
discussion.

EXPECTED
VALUES TO
BE
INTEGRATED

SUGGESTED
ASSESSMEN
T TASKS

Sense of
awareness
Sense of
appreciation
Sense of
responsibility
Openmindedness
Nationalism
Focused
Community
oriented
Organized
Initiative
Interiority

Quiz on the
topic
discussed
Individual oral
presentation

Role play

Reflective
journal based
on the

reflective journal
(see attached
ANNEX B)

ASSESSMENT
EVIDENCE
Result of the
quiz

Rubric result for

individual oral
presentation
(see attached
ANNEX A)
Rubric result for
role play
presentation
(see attached
ANNEX E)
Rubric result for
reflective journal

5.3 Facility design

5.4 Special
studies

COURSE
CONTENTS

LO8. Explore available

and possible local
tourism products
that have the
potential to develop
into a unique tourism
venture, and suggest
ways to market
these.
LO10. Show the
attributes of
excellent,
professional, valueoriented service
providers.

INTENDED LEARNING
OUTCOMES

grouped into 5.
2. Each group is going
to develop a new
product of tourism
which is health and
wellness tourism
through a role play
presentation.
3. The role play
presentation should
include the
acquisition of the
land to be used for
the product.
4. The activity must
also show the skills
of the students in
identifying the
facility appropriate
for the product and
illustrating the
actual location of
the business.
5. The students should
also demonstrate
their skills in
conceptualizing the
facility design of the
product/business
based on the
industry standards.
6. Each group is given
10 minutes to
present the activity.

SCHED
ULE

SUGGESTED
TEACHINGLEARNING
ACTIVITIES

Transparency
Collaboration

insights
acquired
during class
discussion
and
experience
gained on
internet
research and
role play
activity.

EXPECTED
VALUES TO
BE
INTEGRATED

SUGGESTED
ASSESSMEN
T TASKS

(see attached
ANNEX B)

ASSESSMENT
EVIDENCE

6. Process for
tourism planning
6.1 Acquire
understandin
g
6.2 Preliminary
position
statement
6.3 Commitment
for tourism
study
6.4 Market and
resources
analysis
6.5 Conceptual
planning
6.6 Plan approval
6.7 Master
planning
6.8 Final
commitment
6.9 Staged
implementati
on program
6.10Evaluation
and
direction

LO1. Demonstrate
knowledge and
understanding on
the nature of and
imperative for
tourism planning,
the various levels of
and the process
involved in tourism
planning.
LO7. Apply the principle
of tourism planning
and development in
the analysis of case
studies.
LO10. Show the
attributes of
excellent,
professional, valueoriented service
providers.

Week 4

PowerPoint
Presentation and
Discussion on:
1. The 10 process of
tourism planning
Skills Practice
Session:
The teacher will
provide the activity
sheet form for each
of the following:
1. Worksheet 1
Why do we want
to develop
tourism?
Criteria that can
help you assess
your community
needs and
potential benefits
of tourism:
2. Worksheet 2
Sample agenda
for committee
meeting
3. Worksheet 3
Inventory of
attractions
4. Worksheet 4
Criteria that can
help develop
goals for your
community:
Case Study:
1. The Vigan master
plan of 1990
2. Tourism master
plan of Bohol
province

Sense of
awareness
Sense of
appreciation
Sense of
responsibility
Openmindedness
Nationalism
Focused
Community
oriented
Organized
Initiative
Interiority
Transparency
Collaboration
Critical and
analytical
thinking

Quiz on the
topic
discussed
Individual oral
presentation

Case analysis

Reflective
journal based
on the
insights
acquired
during class
discussion
and
experience
gained on
case analysis
and skills
practice
activity.

Result of the
quiz

Rubric result for

individual oral
presentation
(see attached
ANNEX A)
Rubric result for
role play
presentation
(see attached
ANNEX F)
Rubric result for
reflective journal
(see attached
ANNEX B)

COURSE
CONTENTS
7. Major elements
in planning a
tourism
destination
7.1 Market
analysis
7.2 Assessment
of available
resources
7.3 Marketing
7.4 Economic and
financial
analysis
7.5 Environment
7.6 Social impact
8. Stages of
destination
development
8.1 Inception
8.2 Growth
8.3 Maturity
8.4 Decline

INTENDED LEARNING
OUTCOMES
LO1. Demonstrate
knowledge and
understanding on
the nature of and
imperative for
tourism planning,
the various levels of
and the process
involved in tourism
planning.
LO6. Develop research
techniques to
collect, analyze and
organize information
in planning a tourism
destination.
LO7. Apply the principle
of tourism planning
and development in
the analysis of case
studies.
LO8. Explore available
and possible local
tourism products
that have the
potential to develop
into a unique
tourism venture, and
suggest ways to
market these.

SUGGESTED
TEACHINGLEARNING
ACTIVITIES

SCHED
ULE
Week 5

PowerPoint
Presentation and
Discussion on:

1. Fundamentals of
planning a tourism
destination
2. Stages of
destination
development

Illustration:
1. Elements involved
in developing
destination
2. Tourism life cycle

Skills Practice
Session:

The teacher will provide

the activity sheet form
for each of the following:
1. Worksheet 1
Evaluation of existing
attractions
2. Worksheet 2
Evaluation of
potential attractions

Case Study:
1. Kulion: The
Unconventional
Tourist Destination

Group Project
Method:
Develop a tourism
planning strategy on
your selected
destination using the
following:
1. Tourism development
plan
2. Tourism development
goals
3. Tourism development
strategies
4. Existing visitor
services

EXPECTED
VALUES TO
BE
INTEGRATED

SUGGESTED
ASSESSMEN
T TASKS

Sense of
awareness
Sense of
appreciation
Sense of
responsibility
Openmindedness
Nationalism
Focused
Community
oriented
Organized
Initiative
Interiority
Transparency
Collaboration
Critical and
analytical
thinking

Quiz on the
topic
discussed
Individual oral
presentation

Case analysis

Group project

Reflective
journal based
on the
insights
acquired
during class
discussion
and
experience
gained on
case analysis,
skills practice
activity and
group project
method.

ASSESSMENT
EVIDENCE
Result of the
quiz

Rubric result for

individual oral
presentation
(see attached
ANNEX A)
Rubric result for
role play
presentation
(see attached
ANNEX F)
Submitted group
project output
Rubric result for
reflective journal
(see attached
ANNEX B)

5. Existing promotion
efforts
6. Marketing plan
7. Promotion strategies
8. Participation
strategies
9. Research and
development
strategies
10. Research and
development
actions

PRELIM EXAM - WEEK 6

COURSE
CONTENTS
C. TOURISM
DEVELOPMENT
1. Goals of tourism
development
2. Hindrances to
the development
of supply
3. Internal
hindrances
4. Political aspects
of tourism
development
4.1 Land use
4.2 Construction
and
maintenance
of
infrastructure
4.3 Promotional
programs

INTENDED LEARNING
OUTCOMES
LO1. Demonstrate
knowledge and
understanding on
the nature of and
imperative for
tourism planning,
the various levels of
and the process
involved in tourism
planning.
LO6. Develop research
techniques to
collect, analyze and
organize information
in planning a tourism
destination.

SUGGESTED
TEACHINGLEARNING
ACTIVITIES

SCHED
ULE
WEEK 7

PowerPoint
Presentation and
Discussion on:

1. Goal of tourism
development
2. Hindrances in the
tourism
development
3. Internal hindrances
4. Political aspects of
tourism
development

Skills Practice
Session:

The teacher will

provide the activity
sheet form for the
following:
1. Worksheet 1
Identifying
opportunities or
constraints to
developing and
marketing tourism
product.

Internet Aided
Instruction:

1. The students will be

asked to visit the
different
government website

EXPECTED
VALUES TO
BE
INTEGRATED

SUGGESTED
ASSESSMEN
T TASKS

Sense of
awareness
Sense of
appreciation
Sense of
responsibility
Openmindedness
Nationalism
Focused
Community
oriented
Organized
Initiative
Interiority
Transparency
Collaboration
Critical and
analytical
thinking

Quiz on the
topic
discussed
Individual oral
presentation

Group oral
presentation

Group
research

Reflective
journal based
on the
insights
acquired
during class
discussion
and
experience

ASSESSMENT
EVIDENCE
Result of the
quiz

Rubric result for

individual oral
presentation
(see attached
ANNEX A)
Rubric result for
group oral
presentation
(see attached
ANNEX D)
Rubric result for
group research
output
(see attached
ANNEX G)
Rubric result for
reflective journal
(see attached
ANNEX B)

that promotes the

Philippine tourism
industry.
2. From the visited
website, identify the
most appealing one
and write which part
of the tool made the
site more enticing
among other sites.

Group Research:

1. The students will be

grouped into 5.
2. Each group will be
researching on the
problems being
encountered in
tourism planning
and development of
the country.

gained on
skills
practice,
internet
surfing and
group
research
activity.

COURSE
CONTENTS
5. The
management of
tourism
6. Development of
tourism potential
official tourism
organization
7. Government
regulation and
assistance
7.1 Subsidies
7.2 Credits
7.3 Preferential
rates of
interest
7.4 Special
facilities for
land purchase
7.5 Fiscal aids
7.6 Reliefs on
operating
costs
7.7 Recruiting
and training
employees
8. Tourism
development and
policy formation
D. THEORIES ON
TOURISM
DEVELOPMENT
1. Christallers
theory
2. Plogs theory
3. Cohens theory
4. Doxeys theory

INTENDED LEARNING
OUTCOMES
LO1. Demonstrate
knowledge and
understanding on
the nature of and
imperative for
tourism planning,
the various levels of
and the process
involved in tourism
planning.
LO7. Apply the principle
of tourism planning
and development in
the analysis of case
studies.
LO9. Establish a tourism
development
program consistent
with the cultural,
social and economic
philosophy of the
government and the
people of the host
country.

LO1. Demonstrate
knowledge and
understanding on
the nature of and
imperative for
tourism planning,
the various levels of
and the process
involved in tourism

SUGGESTED
TEACHINGLEARNING
ACTIVITIES

SCHED
ULE
Week 8-9

PowerPoint
Presentation and
Discussion on:
1. Tourism
management
2. Tourism
organizations
development
3. Government
regulations and
financial
incentives
4. Tourism
development and
policy formation
Case Study:
1. The tourism
master plan of
Central Luzon

Group
Activity/Simulatio
n:
1. The students will
be grouped into
5.
2. Each group will
develop their
own tourism
policy beneficial
to the
government and
people.

PowerPoint
Presentation and
Discussion on:
1. Tourism
development

EXPECTED
VALUES TO
BE
INTEGRATED

SUGGESTED
ASSESSMEN
T TASKS

Sense of
awareness
Sense of
appreciation
Sense of
responsibility
Openmindedness
Nationalism
Focused
Community
oriented
Organized
Initiative
Interiority
Transparency
Collaboration
Critical and
analytical
thinking

Quiz on the
topic
discussed
Individual oral
presentation

Case analysis

Simulation

Reflective
journal based
on the
insights
acquired
during class
discussion
and
experience
gained on
case analysis
and group
simulation
activity.

ASSESSMENT
EVIDENCE
Result of the
quiz

Rubric result for

individual oral
presentation
(see attached
ANNEX A)
Rubric result for
role play
presentation
(see attached
ANNEX F)
Rubric result for
simulation
activity
(see attached
ANNEX H)
Rubric result for
reflective journal
(see attached
ANNEX B)

planning.

COURSE
CONTENTS
E. SUSTAINABLE
TOURISM
1. Meaning of
sustainable
2. Managing
sustainable
tourism
3. Sustainable
tourism
framework
4. Current trends in
sustainable
tourism
5. Global impact of
sustainable
tourism

INTENDED LEARNING
OUTCOMES
LO2. Demonstrate
knowledge and
understanding of
tourism planning
traditions, with
emphasis on
sustainable tourism
principles and
practices.
LO4. Evaluate the impact
of macroenvironmental forces
on sustainable and
responsible tourism
development.
LO7. Apply the principle

theories
Illustration:
1. Plogs theory on
the rise and fall of
the destinastion
2. The resort cycle of
evolution

SUGGESTED
TEACHINGLEARNING
ACTIVITIES

SCHED
ULE
Week 10

PowerPoint
Presentation and
Discussion on:
1. Meaning of
sustainable
2. Managing
sustainable tourism
3. Sustainable tourism
framework
4. Current trends in
sustainable tourism
5. Global impact of
sustainable tourism
6. The benefits of
sustainable tourism
Illustration:
The three spheres of
sustainability

EXPECTED
VALUES TO
BE
INTEGRATED

SUGGESTED
ASSESSMEN
T TASKS

Sense of
awareness
Sense of
appreciation
Sense of
responsibility
Openmindedness
Nationalism
Focused
Community
oriented
Organized
Initiative
Interiority

Quiz on the
topic
discussed
Individual oral
presentation

Reflective
journal based
on the
insights
acquired
during class
discussion
and

ASSESSMENT
EVIDENCE
Result of the
quiz

Rubric result for

individual oral
presentation
(see attached
ANNEX A)
Rubric result for
reflective journal
(see attached
ANNEX B)

6. The benefits of
sustainable
tourism

Individual Internet

of tourism planning
and development in
the analysis of case
studies.

Research:
The students will
research on the different
tourism establishments
around the world and
their best practices on
sustainable tourism
specifically on the
following areas:
1. Utilizing local
services and products
2. Enrich and support
the social/cultural
development of your
community
3. Provide services and
support events to
increase community
awareness of
sustainability
4. Incorporate
environmental
planning in design,
construction,
management and
maintenance
5. Adopt energy
efficient systems
6. Practice sustainable
waste management
measures

Transparency
Collaboration
Critical and
analytical
thinking

experience
gained on
case analysis
and internet
research
activity.

EXPECTED
VALUES TO
BE
INTEGRATED

SUGGESTED
ASSESSMEN
T TASKS

Sense of
awareness
Sense of
appreciation
Sense of
responsibility
Openmindedness

Quiz on the
topic
discussed
Individual oral
presentation

Case Study:
1. Ecotourism in
Palawan
2. Chinas great wall

COURSE
CONTENTS
F. THE KEY PLAYERS
IN TOURISM
PLANNING AND
DEVELOPMENT
1. Tourists
2. The host
community
3. Government
agencies

INTENDED LEARNING
OUTCOMES
LO1. Demonstrate
knowledge and
understanding on
the nature of and
imperative for
tourism planning,
the various levels of
and the process
involved in tourism

SUGGESTED
TEACHINGLEARNING
ACTIVITIES

SCHED
ULE
Week 11

PowerPoint
Presentation and
Discussion on:
The key players in the
tourism planning and
development:
1. Tourists
2. The host community
3. Government agencies
4. The tourism industry

ASSESSMENT
EVIDENCE
Result of the
quiz

Rubric result for

individual oral
presentation
(see attached
ANNEX A)

4. The tourism
industry
5. Other players

planning.
LO3. Show appreciation
on the role of the
private and public
sectors in the
tourism
development.
LO10. Show the
attributes of
excellent,
professional, valueoriented service
providers.

5. Other players
Skills Practice Session:
The teacher will provide
the activity sheet form for
each of the following:
1. Worksheet 1
Commercial services
inventory
2. Worksheet 2
Resident attitude
survey
3. Worksheet 3
Visitor satisfaction
information
requirements
4. Worksheet 4
Evaluation of private
sector services
5. Worksheet 5
Evaluation of private
sector services
6. Worksheet 6
Prioritizing
development of
private sector services
7. Worksheet 7
Public services
inventory
8. Worksheet 8
Evaluation of public
services
Illustration:

1.

Elements of tourism
product
2. The key players in the
tourism planning and
development
Role Play:
1. The class will be
grouped into 5.
2. Each group is going to
dramatize the
relationship of the
different key players in
the tourism planning
and development.

MIDTERM EXAM - WEEK 12

Nationalism
Focused
Community
oriented
Organized
Initiative
Interiority
Transparency
Collaboration
Critical and
analytical
thinking

Role play

Reflective
journal based
on the
insights
acquired
during class
discussion
and
experience
gained on
skills practice
and role play
activity.

Rubric result for

role play
presentation
(see attached
ANNEX E)
Rubric result for
reflective journal
(see attached
ANNEX B)

COURSE
CONTENTS
G. TOURISM
IMPACTS
1. Economic
impacts of
tourism
2. Negative impacts
of tourism
3. Economic impact
strategies
4. Socio-cultural
impacts of
tourism
5. Positive sociocultural impacts
of tourism
6. Negative sociocultural impacts
of tourism
7. Socio-cultural
impacts control
strategies

INTENDED LEARNING
OUTCOMES
LO1. Demonstrate
knowledge and
understanding on
the nature of and
imperative for
tourism planning,
the various levels of
and the process
involved in tourism
planning.
LO4. Evaluate the impact
of macroenvironmental forces
on sustainable and
responsible tourism
development.
LO5. Analyze and
critically evaluate
the management
practices to
minimize the
negative impacts of
tourism.
LO7. Apply the principle
of tourism planning
and development in
the analysis of case
studies.
.

SUGGESTED
TEACHINGLEARNING
ACTIVITIES

SCHED
ULE
Week 13

PowerPoint
Presentation and
Discussion on:
1. Economic impacts
of tourism
2. Negative impacts
of tourism
3. Economic impact
strategies
4. Socio-cultural
impacts of
tourism
5. Positive sociocultural impacts of
tourism
6. Negative sociocultural impacts of
tourism
7. Socio-cultural
impacts control
strategies
Video
Presentatio
n:
1. Economic impact
of tourism
2. Social impact of
tourism
Skills Practice
Session:
The teacher will
provide the activity
sheet form for the
following activity:
1. After watching the
impacts of
tourism, write
down the impacts
you have
witnessed from

EXPECTED
VALUES TO
BE
INTEGRATED

SUGGESTED
ASSESSMEN
T TASKS

Sense of
awareness
Sense of
appreciation
Sense of
responsibility
Openmindedness
Nationalism
Focused
Community
oriented
Organized
Initiative
Interiority
Transparency
Collaboration
Critical and
analytical
thinking

Quiz on the
topic
discussed
Individual oral
presentation

Case analysis

Reflective
journal based
on the
insights
acquired
during class
discussion
and
experience
gained on
case analysis
and skills
practice
activity.

ASSESSMENT
EVIDENCE
Result of the
quiz

Rubric result for

individual oral
presentation
(see attached
ANNEX A)
Rubric result for
role play
presentation
(see attached
ANNEX F)
Rubric result for
reflective journal
(see attached
ANNEX B)

the presentation.
2. Identify both the
positive and
negative ones.
Case Study:
1. Child prostitutes
abound in
Boracay

COURSE
CONTENTS
8. Environmental
impacts of
tourism
9. Positive
environmental
impacts of
tourism
10. Negative
environmental
impacts
of tourism
11. Environmental
impact control
strategies

INTENDED LEARNING
OUTCOMES
LO1. Demonstrate
knowledge and
understanding on
the nature of and
imperative for
tourism planning,
the various levels of
and the process
involved in tourism
planning.
LO4. Evaluate the impact
of macroenvironmental forces
on sustainable and
responsible tourism
development.
LO5. Analyze and
critically evaluate
the management
practices to
minimize the
negative impacts of
tourism.
LO7. Apply the principle
of tourism planning
and development in
the analysis of case
studies.

SUGGESTED
TEACHINGLEARNING
ACTIVITIES

SCHED
ULE
Week 14

PowerPoint
Presentation and
Discussion on:

1. Environmental
impacts of tourism
2. Positive
environmental
impacts of tourism
3. Negative
environmental
4. impacts of tourism
5. Environmental
impact control
strategies
Video Presentation:
1. Environmental
impact of tourism
Skills Practice
Session:
The teacher will
provide the activity
sheet form for the
following activity:
1. After watching the
impacts of tourism,
write down the
impacts you have
witnessed from the
presentation.
2. Identify both the
positive and

EXPECTED
VALUES TO
BE
INTEGRATED

SUGGESTED
ASSESSMEN
T TASKS

Sense of
awareness
Sense of
appreciation
Sense of
responsibility
Openmindedness
Nationalism
Focused
Community
oriented
Organized
Initiative
Interiority
Transparency
Collaboration
Critical and
analytical
thinking

Quiz on the
topic
discussed
Individual oral
presentation

Case analysis

Reflective
journal based
on the
insights
acquired
during class
discussion
and
experience
gained on
case analysis
and skills
practice
activity.

ASSESSMENT
EVIDENCE
Result of the
quiz

Rubric result for

individual oral
presentation
(see attached
ANNEX A)
Rubric result for
role play
presentation
(see attached
ANNEX F)
Rubric result for
reflective journal
(see attached
ANNEX B)

negative ones.
Interview
Technique:
1. The students will
interview one sector
of tourism in their
respective area.
2. The students will
gather information
on the different
ways and means on
how the
establishment helps
to minimize the
negative impact of
tourism in the
environment.
Case Study:
1. Boracay Island and
Maribago, Mactan
Island:
Environmental
Impacts
2. Rice Terraces of the
Philippine Cordillera

COURSE
CONTENTS
H. COLLABORATION
AND
PARTNERSHIP IN
TOURISM
1. Meaning of
collaboration and
partnership
2. Potential benefits
of collaboration
and partnership
3. Potential
problems of
collaboration and
partnership
4. Pro-poor tourism
(PPT)

INTENDED LEARNING
OUTCOMES
LO1. Demonstrate
knowledge and
understanding on
the nature of and
imperative for
tourism planning,
the various levels of
and the process
involved in tourism
planning.
LO3. Show appreciation
on the role of the
private and public
sectors in the
tourism
development.
LO8. Explore available
and possible local
tourism products
that have the
potential to develop
into a unique
tourism venture, and
suggest ways to
market these.
LO9. Establish a tourism
development
program consistent
with the cultural,
social and economic
philosophy of the
government and the
people of the host
country.
LO10. Show the
attributes of
excellent,
professional, valueoriented service
providers.

SUGGESTED
TEACHINGLEARNING
ACTIVITIES

SCHED
ULE
Week 1516

PowerPoint
Presentation and
Discussion on:
1. Meaning of
collaboration and
partnership
2. Potential benefits
of collaboration
and partnership
3. Potential problems
of collaboration
and partnership
4. Pro-poor tourism
(PPT)
Illustration:
1. Collaboration
among key
players
2. Pro-poor tourism
project
Debate:
1. Does tourism help
to alleviate
poverty?
Exposure Trip:
The students visit
Gawad Kalinga
Program in Angat,
Bulacan. (Social
Tourism)
1. The students will
get to experience
the best of Filipino
culture and
hospitality by
immersing in a
Gawad Kalinga
community.
2. Activities included

EXPECTED
VALUES TO
BE
INTEGRATED

SUGGESTED
ASSESSMEN
T TASKS

Sense of
awareness
Sense of
appreciation
Sense of
responsibility
Openmindedness
Nationalism
Focused
Community
oriented
Organized
Initiative
Interiority
Transparency
Collaboration
Critical and
analytical
thinking

Quiz on the
topic
discussed
Individual oral
presentation

Debate

Exposure trip

Reflective
journal based
on the
insights
acquired
during class
discussion
and
experience
gained on
debate and
exposure/off
campus
activity..

ASSESSMENT
EVIDENCE
Result of the
quiz

Rubric result for

individual oral
presentation
(see attached
ANNEX A)
Rubric result for
debate
presentation
(see attached
ANNEX I)
Exposure trip
learning journal
Rubric result for
reflective journal
(see attached
ANNEX B)

are farm tour,

buffet lunch,
social enterprise
demos and
farming activites.

COURSE
CONTENTS
I.

THE FUTURE OF
TOURISM
PLANNING AND
DEVELOPMENT
1. The impact of
global warming
on tourism
2. The effects of
natural disasters
on tourism
3. The impact of
health issues on
tourism
4. Impact of
terrorist attacks
on tourism
5. The future of
tourism planning
and development

INTENDED LEARNING
OUTCOMES
LO1. Demonstrate
knowledge and
understanding on
the nature of and
imperative for
tourism planning,
the various levels of
and the process
involved in tourism
planning.
LO3. Show appreciation
on the role of the
private and public
sectors in the
tourism
development.
LO7. Apply the principle
of tourism planning
and development in
the analysis of case
studies.
LO10. Show the
attributes of
excellent,
professional, valueoriented service
providers.

SUGGESTED
TEACHINGLEARNING
ACTIVITIES

SCHED
ULE
Week 17

PowerPoint
Presentation and
Discussion on:
1. The impact of
global warming on
tourism
2. The effects of
natural disasters
on tourism
3. The impact of
health issues on
tourism
4. Impact of terrorist
attacks on
tourism
5. The future of
tourism planning
and development
Role Play:
1. The class will be
grouped into 5.
2. Each group will
present a role
play showing their
appreciation to
the government
for doing their full
responsibility in
rehabilitating the
damaged
provinces of the

EXPECTED
VALUES TO
BE
INTEGRATED

SUGGESTED
ASSESSMEN
T TASKS

Sense of
awareness
Sense of
appreciation
Sense of
responsibility
Openmindedness
Nationalism
Focused
Community
oriented
Organized
Initiative
Interiority
Transparency
Collaboration
Critical and
analytical
thinking

Quiz on the
topic
discussed
Individual oral
presentation

Role play

Case analysis

Reflective
journal based
on the
insights
acquired
during class
discussion
and
experience
gained on
case analysis
and role play
activity.

ASSESSMENT
EVIDENCE
Result of the
quiz

Rubric result for

individual oral
presentation
(see attached
ANNEX A)
Rubric result for
role play
presentation
(see attached
ANNEX E)
Rubric result for
role play
presentation
(see attached
ANNEX F)
Rubric result for
reflective journal
(see attached
ANNEX B)

country due to
earthquakes and
typhoon and for
reviving the
tourism industry
in the provinces.
Case Study:
1. The Manila Bus
Hijacking: Is the
Philippines safe
for travelers?
2. Tourism starts to
feel Yolanda's
impact
FINAL EXAM - WEEK 18

VIII. COURSE REQUIREMENTS

1. Complete attendance
2. Proper classroom behavior
3. Class participation
4. Quizzes
5. Major exams
6. Group project- tourism planning and development
7. Familiarization of the 3rd year BSHRM/BSTM students in Gawad Kalinga, Angat, Bualcan
8. Participation of the 3rd year BSHRM/BSTM students in the Industry Familiarization Part 4 organized
by the CHM Dept.
9. Portfolio containing the following:
a. Reflective journal
b. Individual and group research output
c. Case analysis
d. Exposure trip learning journal
10.
Acquisition of textbook entitled Tourism Planning and Development by Zenaida Lansangan
Cruz, Ph. D.
IX. REFERENCES
TEXTBOOK
Cruz, Z. L. (2011). Tourism planning and development. Mandaluyong City: National Book Store.
OTHER REFERENCES
Goldbatt, S. (2012). The complete guide to greener meetings and events. New Jersey: John Wiley &
Sons Inc.
Hawkins, R. (2012). Responsibility: theory and practice. New York: Goodfellow Pub. Ltd.
Paramasivan, G. (2010). Environmental impacts of tourism. India: Pointer Publisher.
Pege, S. J. (2010). Tourism management: managing for change. Amsterdam: Elsevier.
Rakic, T. (2011). An introduction to visual research methods in tourism, New York: Routledge
Tribe, J. (2010). Strategy for tourism. Oxford: Goodfellow Pub. Ltd.
JOURNAL REFERENCES
Beard, M. (2010). The new charity travelers. Mabuhay, Volume 32 No. 11, page 30.
Honasan, A. (2010). Apo reef: a natural park bounces back. Mabuhay, Volume 32 No.9, pages 62-66.
Noelle, I. (2010). The island culion experience. Mabuhay, Volume 32 No. 11, page 31.
Sklarewitz, N. and Hartung, D. (2010). Las Vegas of the east: boom times in Macau. Mabuhay,
Volume 32 No. 9, pages 36-38.
Ventura Jr., S. (2010). The changing face of travel. Mabuhay, Volume 32 No. 11, page 4.

ON-LINE SOURCES

Angelo, F. (2009). Child prostitutes abound in boracay. Retrieved June 5, 2014 from
http://scrimgeour.wordpress.com/2009/10/28/child-prostitutes-abound-in-boracay/
Aquino, M. (2013). The manila bus hijacking: is the philippines safe for travelers? Retrieved June 5,
2014 from
http://goseasia.about.com/od/philippines/i/manila_bus_hijacking_philippines.htm
Co, A. (2013). Culion: the unconventional tourist destination. Retrieved June 5, 2014 from
http://www.gmanetwork.com/news/story/295997/lifestyle/travel/culion-the-unconventional-touristdestination
The vigan master plan. Retrieved June 5, 2014 from
http://viganmycity.blogspot.com/2008/07/vigan-master-plan_28.html
Tourism starts to feel yolanda's impact. Retrieved June 5, 2014 from
http://www.solarnews.ph/news/business/2013/11/23/tourism-starts-to-feel-yolanda-simpact#.U6YR10Dm5Tc
What is pro-poor tourism? is it a new form of tourism? Retrieved June 5, 2014 from
http://www.propoortourism-kenya.org/what_is_propoortourism.html

X. GRADING SYSTEM
Class Standing

Quizzes
Class Participation:
Recitation
Reflective Journal
(Please see attached rubric for
details)
As Presenter
(Please see attached rubric for
details)
Attendance/Attitude

Term Exam
Term Grade
Final Rating

Prepared by:

30%

60%
20%
15%
25%
10%
100%

40%
CS (60%) + TE (40%)
Prelim Grade + Midterm Grade +
Final Grade
3
Reviewed and Recommended for Approval by:

MRS. FE CORAZON C. VILLANUEVA

Faculty - Tourism
Approved by:
DR. ANGELA PESAYCO
Executive Vice President /Vice President for
Academic Affairs

MS. FLORDELIZA P. FRONDA

Dean, College of Hospitality Management