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Technology
Since technology is such a vital force, the field of technology management has emerged to
address the particular ways in which companies should approach the use of technology in
business strategies and operations. Technology is inherently difficult to manage because it is
constantly changing, often in ways that cannot be predicted. Technology management is the set
of policies and practices that leverage technologies to build, maintain, and enhance the
competitive advantage of the firm on the basis of proprietary knowledge and know-how.
The U.S. National Research Council in Washington, D.C., defined management of technology
(MOT) as linking "engineering, science, and management disciplines to plan, develop, and
implement technological capabilities to shape and accomplish the strategic and operational
objectives of an organization" (National Research Council, 1987). While technology
management techniques are themselves important to firm competitiveness, they are most
effective when they complement the overall strategic posture adopted by the firm. The strategic
management of technology tries to create competitive by incorporating technological
opportunities into the corporate strategy.
Technology management needs to be separated from research and development (R&D)
management. R&D management refers to the process by which a company runs its research
laboratories and other operations for the creation of new technologies. Technology management
focuses on the intersection of technology and business, encompassing not only technology
creation but also its application, dissemination, and impact. Michael Bigwood suggests that New
Technology Exploitation (NTE) lies somewhere between R&D and New Product Development,
with characteristics of the cyclical learning process of scientific discovery and the more defined
and linear process of product development.
Given these trends, a new profession, known as the technology manager, emerged. Defined as a
generalist with many technology-based specializations and who possessed new managerial skills,
techniques, and ways of thinking, technology managers knew company strategy and how
technology could be used most effectively to support firm goals and objectives.
Educational programs supporting this career grew as well. Formal Technology Management
programs became available in the 1980s and these were largely affiliated with engineering or
business schools. Coursework was limited, and the field was just finding its own unique focus.
During the 1990s, the increasing integration of technology into overall business function and
strategy helped to align technology management more closely with business programs. Most
graduate programs in the 2000s were offered through business schools, either as separate MBA
tracks or as MBA concentrations. Coursework in these programs shifted emphasis from
technology to management, centering around innovation management and technology strategy,
while touching on other areas such as operations, new product development, project
management, and organizational behavior, among others. There was still little specialization in
any particular industry.
During the early 2000s, another shift took place. Global distribution, outsourcing, and large-scale
collaboration impacted the nature of technology management (TM) and preparatory educational
programs. At least two MBA programs were shifting their technology management focus to
"innovation and leadership," with particular emphasis on real-world problem solving in
partnership with large corporations.
Cost of discoveries:
Cost of discoveries have increased and pay-offs have decrease with reduces
the speed of technology development.
Imitation of new products:
Because of limitation of new products, profit potential reduces. So, to
increase it innovations in manufacturing or distribution are required.
Import of technology:
Impart of technology becomes difficult because of:
Because of very old design of Indian plant set industries capacity to absorb
new technology is less, e.g. change of foot breaker, accelerator from left
hand side to right hand side in bullet motor cycle and in certain of side
indicator in Bajaj Scooter took a long time.
Pollution of biosphere:
Pollution of biosphere that is the land, air, water and natural condition on
which living human being depends, is created by smoke, odour, nose,
influents, dust, etc. it is a baste a to certain extent because of reclining
agents, but beyond that extent it is not only harmful but also a threat to life
and the planet itself. Therefore technologies have to develop and use new
and use new and less platy forms of energy and innovating.
Resources of industry are limited:
Resource of the industry such as minerals, different forms of energy, water
supply, skilled labour and knowledge are limited, which prevent growth of
technology. So, technology has to discover new materials, substitutes for
existing materials, new use of existing materials and develop new forms of
energy and human knowledge to meet shortage or fear of shortage.
Social institutions and values:
Social institutions and values in consistent with the full productive potential
in technology hindered the development, example, religious beliefs, prevent
mingle or oil exploration or industrialisation of certain areas called as
wholly places.
Pollution:
Pollution is an unavoidable consequence of industrial production. Smoke, smell, noise,
effluents and dust are generated by industrial establishments.
The biosphere-the land, air, water and natural conditions on which all life on earth
depends- can absorb and break down many of these industrial pollutions without harm to
people, animals or plants. But the biosphere is not all infinite sponge, and the build-up of
harmful chemicals in the ecosystem poses a threat to life and the planet itself. The earths
absorptive capacity is especially limited when a single society concentrates its industrial
technology and industrial products too densely in a single region. A critical issue today is
societys capability to raise the standard of living everywhere as less-developed countries
industrialize without causing irreparable damage to the earths biosphere. Part of the
answer to this potential obstacle to further technological development is to invent and use
new and less polluting forms of technology and energy.
Social institutions:
The third factor limiting technology is social values and institutions that may be
inconsistent with the full productive potential that is present in technology.
An example is seen in Western Australia, where aborigines prevented two international
mining companies from drilling for oil at a spot considered sacred by the tribal group.
According to their tribal legends, the spirit of a giant sacred serpent is sleeping under the
ground where the oil was discovered. Australian labor unions supported the aboriginal
demands to halt drilling by boycotting the site and threatening to blacklist all other
mining operations of the two companies. Anthropologists estimated that western
Australia may have as many as 2,00,000 sacred sites like this one, thereby passing a
considerable problem for mining and drilling operations there.
Techniques in Business
Technology Management
Business technology management (BTM) techniques allow you to unify business and technology
decision making. Setting up guidelines known as capabilities enables you to organize operational
practices and improve performance. Typically, each organization's tools and standards are
unique. By aligning and synchronizing these tools, the convergence results in better utilization by
everyone.
Case Study
Technology management: case study of an integrated
health system.
Technology management has assumed a role of vital importance in today's health care
environment. Capital reserves and operating income have been stretched by pervasive and
expensive technologies, while overall reimbursement has been reduced. It is imperative for
hospitals to develop and consistently use technology management processes that begin prior to a
technology's introduction in the hospital and continue throughout its life cycle.
At Samaritan Health System (SHS), an integrated health care delivery system based in Phoenix,
technology management provides tools to improve decision making and assist in the system's
integration strategy as well as control expenses. SHS uses a systemwide technology-specific plan
to guide acquisition and/or funding decisions. This plan describes how particular technologies
can help achieve SHS' organizational goals such as promoting system integration and/or
improving patient outcomes while providing good economic value.
After technologies are targeted in this systemwide plan they are prioritized using a two-stage
capital prioritization process. The first stage of the capital prioritization process considers the
quantitative and qualitative factors critical for equitable capital distribution across the system.
The second stage develops a sense of ownership among the parties that affect and are affected by
the allocation at a facility level. This process promotes an efficient, effective, equitable, and
defensible approach to resource allocation and technology decision making. Minimizing
equipment maintenance expenditures is also an integral part of technology management at SHS.
The keys to reducing maintenance expenditures are having a process in place that supports a
routine fiscal evaluation of maintenance coverage options and ensuring that manufacturers are
obligated to provide critical maintenance resources at the time of equipment purchase.
Maintenance service options under consideration in this report include full-service contracts with
the manufacturer, insurance coverage, time and materials, and independent service vendors/inhouse support. Careful consideration of all the ramifications of each option is warranted because
there are substantial cost differences among these methods. At SHS, technology management
efforts resulted in equipment purchases and maintenance negotiations representing savings of
more than $1.5 million in a single year. SHS undertakes an intensive review of purchases and
maintenance expenditures, using the techniques described in this report, with the objective of
reducing expenses by 10% per year. This report describes the technology management methods
that SHS uses to achieve these results.
Sezer joined with the senior management team to put together a global business strategy that
would expand the product portfolio, transform the go-to-market model, and improve efficiency
and effectiveness. During a recent Q and A session with the BTM Exchange, he explained: "To
support this strategy to become the best sales and customer service company, we identified the
need to make sizable investments in technology and to integrate our technology strategy with our
business strategy."
It has worked. For 2008, Coca-Cola Enterprises had net operating revenues of $21.8 billion, a 4
percent increase compared to $20.9 billion in 2007.
The turnaround was one of the reasons I wanted to join Coca-Cola Enterprises, Sezer says.
For about 20 years, the company had grown through acquisitions in which we inherited varying
processes and procedures. In addition, we were facing the most difficult commodity cost
environment our industry had ever seen. In 2007, we created a global operating framework,
which for the first time stated the company's mission, vision, and key strategic priorities from a
global scale. It also included the core capabilities we needed to invest in and to improve.
Technology was identified as a key investment area to support our business priorities.
Although he may not have called it by that name, this is a textbook example of the strategy and
planning principles of business technology management (BTM) creating an enterprise strategy,
identifying the management capabilities needed to execute it, and investing in the technology
that will enable these capabilities.
Bibliography
Baselinemag.
(n.d.).
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