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Cultura Documentos
SUMMARY
I have strong expertise and passion in Quantitative Marketing Research and Consumer Analysis. I have been working as a
Marketing Analyst and very familiar with its business/operation aspects. I am data-driven and detail-orientated.
EDUCATION
University of Maryland-College Park
B.A. in Marketing, Robert H. Smith School of Business (May. 2016)
B.S. in Agricultural and Resource Economics (May. 2016)
o Scholarship: Ray A. Murray Scholarship (Fall 2013 Fall 2015)
SKILLS
Language: Fluent in English, Native in Mandarin Chinese
Software Skills: SQL, SPSS, Stata, Excel, Microsoft Office, AMS, ARA, Google Analytics, Google AdWords, SEO
Statistical Skills: Regression, A/B Testing, T-Test, ANOVA Test, Chi-Square Test
Interests: Business Analytics, Consumer Search Behavior, Marketing Research, Quantitative Methods