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Strategic Service Vision

Service vision developed by James L. Heskett consists of following basic


elements:

Lets analyse the strategic service vision of T.I.ME. Target market- students preparing for common entrance test( CAT) for entering
good B school. Apart from that T.I.M.E. also targets job seeking college students,
GMAT, GRE, JEE aspirants. Lately they also started play schools for children.
Service Concept- T.I.M.E. bets on its brand name for being No.1 in producing
the maximum successful B- school candidates. It has centres all across India with
a centralized main office. It runs all India test series for students to test their
potential. It provides especially designed printed modules for each topic
separately for every subject. Faculty at T.I.M.E. are experienced and are
appointed after clearing the exam themselves.
Operating Strategy- T.I.M.E. puts its maximum efforts on making the best
utilization of time both for students as well as faculty members. They excel at
managing constrained resources by maximizing parallel utilization. Several
batches of students run simultaneously round the day. Each faculty is rotated in
such a way that every student irrespective of the batch has a chance to interact
with them and get their doubts cleared. T.I.M.E. mostly is a franchise owned
business. Due to its strong presence across India marketing costs are generally
less as compared to competitors.
Service Delivery System- T.I.M.E. differentiated itself from its competitors by
providing all facilities like library, computer centre, course material, online
platform, classroom interaction, revision sessions etc. all under one roof. They
create an environment that student learn better and faster. Pear learning
component is also present in their activities. Students are kept engaged with
novels, online quizzes, pen paper tests, in class exercises etc. to stretch their
limits.

Generic Competitive strategies

Cost Leadership

Differentiation

T.I.M.E.

Focus

Fragmented Industries

Service Blueprint
Physical evidence
Office
Area

Enquiry
and
Registrati
on

Library
book
issue

Course
materia
l
collecti
on

Library

Compute
r centre

Doubt
Career
solving counselli
ng

Classroo
ms

Desks

Cours
e
materi
al

semina
rs

Line of Interaction

Onstage contact Person


Enroll &
Issue ID
card

Issue
Course
Material

Make
time
table

Schedul
e faculty
time
table

Organise
seminar

Line of Visibility
Backstage contact Person
Prepare
course
material

Arrange
classroo
ms

Maintain
library

Maintain
compute
r centre

Check
quiz
papers
and
declare
results

Line of Internal Interaction


Support Processes
Buy books
for library

Prepare
question
paper

Update
online
platform

Logistics

Ensure
facilities like
drinking
water etc.