1.

Let us put some light on how media started It basically began from petty hand
published newspapers/pamphlets/magazines to the multibillion industry of today.
Small book stores starting employing early printing machines because before that
getting a book in your hand was so difficult one in a million people had, so you can
guess that where we stand now is pretty amazing
2. 4. During the past few decades media has evolved from being a piece of paper to an
industry that can, at its best, can topple governments, make a superstar out of
someone, or, spread some good useful information among people, make them aware
of their surroundings, help them know their or other peoples rights! Media has
become quite complex and in doing so, has evolved many distinct types which can
be studied separately from each other.
3. 5. Advertising media: Media content dealing with the buying and selling of goods.
Broadcast media: Communications delivered over mass electronic communication
networks. Digital media: Electronic media used to store, transmit, and receive
digitized information. Electronic media: Communications delivered via electronic or
electromechanical energy. Hypermedia: Media with hyperlinks. Mass media: All
means of mass communications. Multimedia: Communications that incorporate
multiple forms of information content and processing and so on
4. 6. 1.Our knowledge 2.Our behavior 3.Our attitude 4.Our emotions 5.Our political
views
5. 7. So, the question lies, why media?, why is it given so much importance?... The
reason being that this is THE AGE OF INFORMATION and having information or
giving it can make a lot of difference. And since media is the largest stakeholder as
far as information is concerned therefore it is medias job to spread information,
which it does brilliantly! Any Problem With That? Well. Yeah, the problem is that
media can be controlled or manipulated and that means a lot of false information
being spread which in turn can trigger variable responses from the masses or certain
groups among them, or, un trigger responses that should have been triggered!....
6. 8. Studies suggest that continuous exposure to media reports can trigger variable or
distinct physiological responses. They can be. 1. Fear 2. Sadness 3. Anger
7. 9. Media can play an important role in any society and ours is no exception. Being
Pakistani we are no strangers to media, our national T.V channel formed in the 60s
has been updating us since. But sadly over the years it has become clear that it is
nothing but a puppet of the current government of the time. The outbreak of media
channels after 2002 has played a phenomenal role in the nourishment of public
opinion. Presence of multiple channels ensures that the information being delivered
is, of the right origin. Not only political views have been changed but also local
entertainment has been made available.
8. 10. According to my personal opinion, the media of Pakistan has done a fair job as
far as news channels are concerned. yes. Considering the biased news and
unethical/un Islamic or well. Overall saying. Our medias stupid way of conveying
information has made its authenticity questionable, but one should always consider
the fact that the media will only show material it will get paid for, which is, through

high ratings or high views from the masses. And sadly enough ours is a developing
country and most of population is technically illiterate here!
9. 11. Steps should be taken to ensure the credibility of media. On of these steps is to
use unconventional news sources rather than using the conventional ones, what I
mean by that is social media/blogging (but lets keep that untouched here). Also a set
of rules and regulations be made by the media circles or respected authorities that
should be followed by all media stakeholders. Watchdog organizations should be
there to judge whether the transmissions of the local media are up to the credible and
ethical standards.
10. 12. So, considering this I think our media has done a great job overall, but there are a
few prominent black sheep that need to be dealt with within the media circles. But
that is for the literate to judge. Hopefully as literacy increases better media content
will reach us.