BRM Assignment 4 Number One

Research Philosophy of Different Authors

Research Title
Authors
Research Thinking
Research Philosophy
Justification of Thinking

Role of Ethics in Dental Marketing: An Assessment of

Opinions of Practicing Dental Surgeons in India
Mahesh Verma, Anil K. Saini and Ruchika Roongta
Nawal
Deductive
Realism
The writer writes only based on fact, is the abstract of
the essay. It was really seen by the use of
questionnaire as the main tools to generate data. Also,
the writers did mention about strongly wanted to prove
relationship between variable x and y.

Justification of
Philosophy

The researchers use realism philosophy because of

their beliefs that something is not right in dental
services in India and theyre trying to prove it.

Research Title

Patient satisfaction analysis on service quality of dental

health care based on empathy and responsiveness
Fellani Danasra Dewi, Grita Sudjana, Yevis Marty
Oesman
Deductive
Positivism
The writers begin the essay by introduction to a
scientific model that explains patient satisfaction. Also,
the research builds in a pretty strong theoretical basis,
like using previous publication, books, etc to
strengthen the problems statement.

Authors
Research Thinking
Research Philosophy
Justification of Thinking

Justification of
Philosophy

Research Title
Authors
Research Thinking
Research Philosophy
Justification of Thinking

The researcher also use a statistic model to make

generalization about it.
The research use extensive amount of theories, data,
and empirical proof to strengthen the argument and
persuade the readers about something.
Social media for developing health services
Hatem Bugshan and M. Nick Hajli
Deductive
Realism
The writers first unleash the problem that healthcare
faces and uses a pretty generous amount of theories
from another journal or books. And then they add a
theoretical base section that describes all theories
related to the topics.

Justification of
Philosophy

Research Title
Authors
Research Thinking
Research Philosophy
Justification of Thinking

Justification of
Philosophy

Research Title
Authors
Research Thinking
Research Philosophy
Justification of Thinking

Justification of
Philosophy

For the research they use qualitative method, but they

processed it and generalized the conclusion.
From the abstract, you can see that they have value in
their research. They think that social media can create
better communication channels with the customers.
Which kind of steered the research into that direction.
Professionalism in a Digital Age: Opportunities and
Considerations for Using Social Media in Health Care
Gagnon, Kendra; Sabus, Carla
Deductive
Realism
This papers doesnt use any empirical data which
means it is solely based on literature review. It is
supported by many journals and books that the
researcher used. The research begins with formulating
the problem and building a marketing strategy using
social media for health care providers.
The researchers believe that social media offers
opportunities for healthcare providers. The research
journal is going to that direction, being supported by
latest literature and data.
HEALTH CARE AND SOCIAL MEDIA: BULDING
RELATIONSHIPS VIA SOCIAL NETWORKS
Brittany A. Hackworth, Morehead State University
Michelle B. Kunz, Morehead State University
Inductive
Realism
The writers begin the research by stating the problem
faced by health care marketers and provides
information of Web 2.0 and how it affects society. The
conclusion is not strict, meaning people can interpret it
the way they want it to be.
In many parts of the journal, the researcher often gives
their perspective on that matter and also their personal
experience which can be concluded as critical realism.

Self-Reflection
The question is what kind of thinker am I, inductive or an inductive thinker?
I think I am more an inductive thinker, my friends also says that about me. There
are several reason why I and my friends think like that.

I am the type of person that doesnt like to generalize things. For example:
making a stereotype based on someones race, religion, or anything.
Human interactions attract me. I think each person in this world is unique
and there must be hidden some great stories behind.
I am not a theoretical kind of person.