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The
GoldMine
®
Advisor
Editor GoldMine® Premium v9.x Released
by
DJ Hunt
Caveat:
DO NOT attempt an Update GoldMine... from within your GoldMine Premium Edition
Menu as you will require a newly generated license for v9. FrontRange will contact each
of you having an active Maintenance Plan with FrontRange Solutions, and provide you
the details for this upgrade.
The GoldMine Advisor - June 2010 1
What’s New in GoldMine v9.0
Legalese
by
Editor: DJ Hunt
Alberto Diaz
Although I try to edit these articles for content and accuracy,
I cannot always guarantee their content is 100% accurate. You may have already heard the chatter, GoldMine Premium
Should you use anything information contained in this news- Edition 9.0 will soon be released. Right now the rough win-
letter, you do so at your own risk. All information contained dow is mid-May... though that can easily change. However, as
herein is not intended as specific advice, but as a general point we do with any new version from any vendor, it will likely be
of discussion. Should you find an error, it would be nice if you another 30-90 days after it’s released before we put our own
e-mailed me so that I may print the exception in the next issue stamp of approval on it. That said, what we have seen so far
of this newsletter. has us “chompin’ at the bit” for this new release. Here’s a little
taste to get you equally excited.
You were provided these articles for your use, but we provide
no warranty as to functionality, use, or impact on your system. Complete CRM Dashboards
You are responsible for your own data, and your use of these
articles is at your own risk. We can not be responsible for A complete set of CRM Interactive Dashboards are now in-
anything that happens to your system or your data as a result cluded in GoldMine Premium Edition 9.0. You will have the
of the articles included in this newsletter. ability to view all your CRM processes, in REAL-TIME, using
an easy-to-use graphical or grid interface. Additionally, it in-
All articles are freely contributed by their author, and no com- cludes a set of configurable dashboard tools to edit or enhance
pensation is given for any article published in this newsletter. any dashboard provided in GMPE 9.0. You will be able to run
In many cases the authors have had a technical expert, in the dashboards for opportunities, campaigns, cases or any Gold-
area of the document, preview the document for content and Mine activity.
accuracy.
DJ@DJHunt.US
Major contributors are also asked to submit a 1” US wide por- Enhanced Microsoft Outlook Integration
trait photo. The print resolution should be 300 dpi, and the
format should also be in a png or jpg format. GoldMine has been providing out of the box integration with
Microsoft Outlook for many years. GoldMine Premium Edition
We accept all articles, however, the editor reserves the right to 9.0 takes the integration to a whole new level. Version 9 pro-
determine which articles are included, and into which issues vides a real-time preview of GoldMine information directly from
they are to be included. Outlook without having to switch back and forth between the
two applications. GoldMine information is not only viewable
I am your editor:
DJ Hunt
Computerese Incorporated
150 Pratt Road
Fitchburg, MA 01420
USA
(978)342-3333
DJ@DJHunt.US
www.DJHunt.US
( Continued on Page 3 )
2 The GoldMine Advisor - June 2010
( Continued from Page 2 - What’s New in GoldMine v9.0 ) businesses ( Z-Firm included! ) depend on OmniRush. How-
ever Z-Firm can no longer support or maintain OmniRush.
from Outlook, but users can drill down into that GoldMine re- Therefore it is time to sunset the OmniRush suite.
cord for edits or further business followup without ever leaving
Outlook. This quick, detailed view gives you access to impor- Thank you for nearly 15 years of support!
tant record information such as contact details, pending or his-
toric activities. It also enables greater knowledge and quicker Z-Firm thanks you. Our vision of CRM automation and inte-
response time from users to clients. gration would be meaningless without the great engagement
of you, the users and resellers of OmniRush. We appreciate
Smartphone Capabilities your understanding that OmniRush has reached its sunset.
This is not the end of Z-Firm. This sunset in no way affects
If your using your Smartphones as a mobile business tool, our ShipRush product. In fact, we can now focus our efforts
GMPE 9.0’s Outlook Integration enhancements, coupled with on ShipRush, making it the best. If you have any questions,
existing tools that synchronize calendars between Outlook and please email us at: info@zfirmllc.com
smartphones, you can more easily see key contact informa-
tion when viewing an appointment on their smartphones. In GoldMine versions of OmniRush:
addition, email notifications sent within GoldMine for events
such as case assignments can now be delivered directly to • Effective June 1, 2010 new GoldMine SQL / CE / PE sites
your corporate email account, to be viewed on your phone for must purchase from an authorized reseller.
immediate action.
• No sales for new sites for GM dBase SE.
New Administration Capabilities • Effective March 1, 2010, Z-Firm ends phone, forum, or
email support for GoldMine dBase SE.
GoldMine Premium Edition 9.0 contains multiple administra- • Support is only available to GoldMine CE/PE sites with
tion improvements such as enhanced unattended installation, current software maintenance plans.
password policy enhancements and better all around perfor-
mance. • Effective January 1, 2011, all phone, forum, and email
support for OmniRush for GoldMine ends.
More Compatibilities • Support inquiries referred to a list of established resellers
who have competence in OmniRush support.
GoldMine Premium Edition 9.0 will now support:
General notes about software maintenance:
Microsoft Windows 7
Microsoft Server 2008 Sites with current maintenance will continue to have access to
Microsoft Office 2007 the forums ( which are Z-Firm staffed ) as well as any updates
and both the 32bit & 64bit Operating Systems to OmniRush released during 2010.
OmniRush Sunset Announcement General notes RE Support Services
by
We will increasingly be referring ALL support inquiries to expe-
rienced resellers. These resellers will charge for this support.
Rafael Zimberoff ( reprint ) Note that there are already entire days when Z-Firm lacks the
staff or the availability to offer OmniRush support. Sites with
Greetings OmniRush Community, urgent support needs should retain consultants or develop in-
ternal expertise, as Z-Firm cannot be relied on for OmniRush
OmniRush has had quite a run. It began life as FaxRush in support.
1996, and grew into a suite including EmailRush, PrintRush,
ShipRush Server, and CashRush. OmniRush has many thou- Why You Shouldn’t Increase Your
sands of installations, tens of thousands of users, and has Sales Just Yet
processed tens of millions of faxes, print merges, emails and
shipments. Everyone at Z-Firm thanks you for your support of by
OmniRush.
Without operational efficiency or solid business processes, As stated on many occasions and throughout history; “You
you risk losing the business that you just generated from your only have one chance to make a good first impression.” All
marketing effort. This is a Catch 22 for most companies; be- of your efforts in marketing and advertising would be lost if
cause you cannot add additional staff before you have busi- the limitations of your business cannot properly support and
ness, and you cannot service more customers without addi- service the increase in business. You might even do more
tional staff. Therefore, to begin with, you need to look at your damage than good to your company’s reputation.
existing business processes and review whether they work for
you, they work efficiently, or they need to be improved. IntelliClick News Update...
You really need to analyze how much excess capacity you by
have currently, to be able to understand how much of a busi-
ness increase you can handle well. That begins with a pro-
cess similar to what you would use for financial budgeting, but Pamela Pearl
instead is related to time budgeting. In larger companies, it
would we call “Capacity Planning”, and it is critical to under- In Feb. 2009, we proudly reported in the GoldMine Advisor that
stand before you grow yourself out of business. Business Automation Solutions, Inc. ( BAS ) had released the
first ever email marketing and web navigation tracking tool de-
To understand how much additional business you can service, signed for Goldmine users. GoldMine users can send their
you first need to know what capacity you have. You can figure email marketing campaigns from GoldMine, and in real time
out that information by taking the total amount of hours you instantly track their click results back to GoldMine to make
spend working, divide that into categories by type of activity eMarketing easy and hassle-free.
and place that time in three broad categories. These catego-
ries would be Revenue Generating, Service or Fulfillment, One year later, BAS is pleased to report strong demand due to
and Administrative & Maintenance. support from the GoldMine Partner community, who has em-
braced and energetically brought this solution to its GoldMine
To assist you with your review, let me provide a brief explana- customer base worldwide. BAS has listened to our IntelliClick
tion of each: Partner and Customer requests and brought new intelligent
tracking features to the IntelliClick solution. Also, BAS has cre-
Revenue Generating – These activities provide revenue for ated an on-line IntelliClick Users Forum to share best prac-
your company. Most will be some kind of Advertising, Mar- tices with companies who are using GoldMine & IntelliClick for
keting, Promotion or other effort that attracts attention to your their email marketing campaigns.
company.
New features include simple to create call to action hyper-
Service or Fulfillment - Those activities done to provide the links for users to insert commands, such as call me, into their
products or services that you have sold already. The service of campaigns; and be instantly alerted with scheduled alarmed
the customer, the delivery of the product, or a combination of phone calls in GoldMine. Another new one click feature is
the two, that creates happy customers of your business. the forward to others capability that allows prospects and
customers to quickly and easily refer business. This feature
Administrative & Maintenance – The operational side of your creates a new contact record in Goldmine, via WebImport, and
company that deals with back office stuff. Payroll, Bookkeep- begins tracking referred prospect interests as well.
ing, Purchasing, Inventory Management, and Errands are all
part of this category of work.
( Continued on Page 5 )
Tips, Tricks & Things * Details Reference: the primary look-up ( e.g. Product
Name )
I can’t tell you how many times we get asked this message. * GoldMine Search Center: drop down Search By and
We’ll most likely the message was retrieved locally, and the select Details
attachment was stored on that individuals C:\ drive or some-
* GoldMine Details Tab: right click on the specific category
where else that is not accessible to the Network.
of Details and select Lookup from the menu
Naturally, they say that is not possible or they wouldn’t even * GoldMine Lookup Wizard: seach using custom SQL
know how to do that, and at this point we must prove to them queries
that either the attachment is stored in an unaccessible location
* GoldMine Universal Search: find data stored in any of the
or that this message never really had an attachment.
Details fields
The proof is in the showing! * GoldMine Premium Dashboards: only in GoldMine 9.x
• Read the Message
• Right-click in the Body of the message Moving Contacts To Another
Database
• Select View in Web browser... from the local menu
• In the Browser, scroll to the bottom of the page by
* Use the Select Target Contact Set drop down Note: Ensure you have current backups of both databases be-
fore you begin this operation.
IntelliClick News Update... Are you getting your 80% by focusing on the right...
CRM Helps Drive Prospecting Programs Tips, Tricks & Things / 10 Great GM+Views...
(978)777-1848 (888)224-0649
Neil@LongbowCG.com Gene@MarksGroup.net
http://www.LongbowCG.com http://www.MarksGroup.net